Random Rant: Techmeme and Online Marketing Blogs

If you are in the world of online marketing / content monetization / affiliate marketing, you’ve no doubt seen the dozens of posts covering the launch of pepperjamNETWORK.  It’s a major event for the online marketing world and the amount of coverage generated in the first 12 hours since launch has been impressive.

Randomly, I decided to check Techmeme to see if any of the pepperjamNETWORK coverage made it there.  Even though blogs with high PR ratings and thousands of readers and subscribers that have been on Techmeme numerous times (this blog, ReveNews, Shawn Collins’ AffiliateTip, VinnyLingham.com, etc) covered the release, none of them made it onto Techmeme.

Not to mention that it’s the day of Steve Jobs’ keynote at MacWorld, so many people in the tech space will be looking for a few glimpses of non-Apple news.

I’m not complaining about the echo chamber yada yada, but it is interesting to note that if and when TechCrunch or ReadWrite/Web covers the launch of pepperjamNETWORK, it will be on Techmeme immediately.

There really is no place for the geek marketer.

I guess it all goes back to the misconceptions of affiliate marketing that people outside our industry have.

pepperjamNETWORK Launches

Pepperjam has launched a new affiliate network called the pepperjamNETWORK. I’m sure you’ll see a great deal about it on the various online marketing and affiliate blogs, but it looks like a nice new alternative for affiliates and publishers looking for something different.

I’m particularly intrigued by the “web2.0” cleanliness, the instant chat support feature and the better tracking options for search affiliates (much needed in the affiliate networking space).

Here’s are the details from an email from Pepperjam’s Kris Jones about the network:

– Pepperjam Network addresses two of the most significant shortcomings found on other existing affiliate networks: (1) poor, unreliable communication tools and (2) lack of affiliate transparency.
– With Pepperjam Network, affiliates and advertisers can communicate in real-time via Pepperjam Chat™, thereby providing a reliable communication system to build stronger, more profitable partnerships.
– Pepperjam Network provides advertisers with an unprecedented measure of affiliate transparency, which helps to establish trust, protect brand integrity, and lays the groundwork for open, long-term, profitable relationships.
– Pepperjam Network uses Web 2.0 technology to provide affiliates and advertisers with an easy-to-use, clean interface.
– Pepperjam Network offers industry leading SID-level tracking and reporting (great for sophisticated search marketing affiliates)
– Pepperjam Network introduces pepperjamADS™, which is a first-ever affiliate marketing widget that affiliates can use to serve customized contextual ads from multiple Pepperjam Network advertisers at the same time.
– Pepperjam Network contains a knowledge vault, which is exclusive to Pepperjam affiliates. The vault contains exclusive access to a list of tools and educational resources used by Super Affiliates.
– Pepperjam Network represents over eight years of research and development and the combined ideas, feedback, and intelligence of hundreds of affiliate marketers and advertisers.
– Pepperjam Network launched with over 100 merchants and growing quickly, including Blockbuster, Jelly Belly, AeroGrow, Oscar de la Renta, BabyPhat, Rocawear, Ben Sherman, FlyCell, SinglesNet, SEOmoz Premium, and many more.
– Pepperjam Network has its own affiliate program that pays out up to $7 per approved publisher application
– Check out the Pepperjam Network Blog for videos, commentary and updates on Pepperjam Network and the broader affiliate marketing community.

Should be interesting to see the blogger and wider affiliate response today. I think this will be a hit for some publishers and affiliates looking outside the box.

Shawn Collins has put together a nifty video showing how to sign up for the pepperjamNETWORK as well.

As a caveat, Pepperjam is advertising here and on ReveNews to announce the launch (hence the banner in the sidebar) but this is something I would have covered regardless.

Affiliate Summit Pinnacle Awards Announced

The Affiliate Summit Pinnacle Awards have been announced on the Affiliate Summit Blog.

I’m honored to be among such esteemed people in this year’s Pinnacle Awards. Carsten and Shoemoney are two of my favorite affiliate bloggers and I am completely flabbergasted to be considered in their ranks.

Best Blogger

Carsten Cumbrowski
Sam Harrelson
Jeremy Schoemaker

The awards will be given at this year’s Affiliate Summit West in Las Vegas in February. If you’re involved in affiliate marketing, you need to be there.

Affiliate Summit Blog

Ben Edelman on Sears Holdings Community Install

Ben Edelman has a new report and investigation of in install of “Sears Holdings Company” complete with his expected thoroughness and attention to detail:

Late last month, Benjamin Googins (a senior researcher in the Anti-Spyware unit at Computer Associates) critiqued a ComScore installation performed by Sears’ “Sears Holdings Community” (“My SHC Community” or “SHC”). After reviewing the installation sequence, Ben concluded that the installation offered “very little mention of software or tracking” and otherwise fell short of CA and industry standards. I agree.

I write today to add my own critique. I begin by presenting the entire installation sequence in screenshots and video. I then explain why the limited notice provided falls far short of the standards the FTC has established. Finally, I show that Sears’ claims of adequate notice are demonstrably false.

Happy New Year and Network with Thomas Jefferson

Happy New Year from Asheville.

While you’re recovering today, compare your library to Thomas Jefferson’s (and join LibraryThing while you’re at it… it’s my fav social network):

A unusual member has finished adding his 4,889 books to LibraryThing—our third president, Thomas Jefferson!

Jefferson, 264, was assisted by sixteen LibraryThing members, led by jbd1. Together, they cataloged 4,889 books (6,487 volumes), added 187 of his reviews (a treat), and tagged them 4,889 times, according to Jefferson’s own innovative/weird classification system.

It was hard work, but it only took them four months. They worked from scholarly reconstructions of Jefferson’s 1815 books, tracking down records in 34 libraries around the world. As is well known, Jefferson sold his books to the Library of Congress, replacing the one the British destroyed during the War of 1812. This 1815 library is Jefferson’s best-documented library. (Of course, Jefferson spent the rest of his life building up another personal collection.)

LibraryThing: Happy 1815! Thomas Jefferson in done.

In Memory of Carl Sagan

Today is the 11th anniversary of the death of my hero Carl Sagan (thanks to Bad Astronomy for the reminder).  Personally, it has been an emotionally trying year with the birth of our first child and soon thereafter the death of my childhood best friend and cousin (more like brother) in Afghanistan. I find wisdom in Dr. Sagan’s words about life, the cosmos and humanity today.

Echoing my post from a year ago, here’s the passage from Cosmos which I’ve read at the end of every class I’ve ever taught… whether science or religion bound:

“The Cosmos is all that is or ever was or ever will be. Our feeblest conemplations of the Cosmos stir us – there is a tingling in the spine, a catch in the voice, a faint sensation, as if a distant memory, of falling from a height. We know we are approaching the greatest of mysteries.

The size and age of the Cosmos are beyond ordinary human understanding. Lost somewhere between immensity and eternity is our tiny planetary home. In a cosmic perspective, most human concerns seem insignificant, even petty. And yet ourspecies is young and curious and brave and shows much promise. In the last few millenia we hav emad the most astonishing and unexpected discoveries about the Cosmos and our place within it, explorations that are exhilarating to consider. They remind us that humans have evolved to wonder, that understanding is a joy, that knowledge is prerequisite to survival. I believe our future depends on how well we know this Cosmos in which we float like a mote of dust in the morning sky.

Those explorations required skepticism and imagination both. Imagination will often carry us to worlds that never where. But without it, we go nowhere. Skepticism enables us to distinguish fancy from fact, to test our speculations. The Cosmos is rich beyond measure – in elegant facts, in exquisite interrelationships, in the subtle machinery of awe.

The surface of the Earth is the shore of the cosmic ocean. From it we have learned most of what we know. Recently, we have waded a little out to sea, enough to dampen our toes or, at most, wet our ankles. The water seems inviting. The ocean calls. Some part of our being knows this is from where we came. We long to return. These aspirations are not, I think, irreverent, although they may trouble whatever gods may be.”

And here’s the video version:

This being my first year with a child, I can only hope that I pass on to her the wisdom, confidence and humbleness to always look up at the night sky. 

Thank you, Carl Sagan.

Google Checkout Widget Coming?

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Problogger has a post on an interesting new AdSense format being tested with pictures. This definitely puts the widget marketing world in a precarious situation if a Checkout widget does roll out…

There’s been lots of testing of new ad formats going on at AdSense recently – but this one is really interesting – it’s a much more interactive looking AdSense unit that looks and functions a lot like Chitika’s eMiniMalls and WidgetBucks units.It seems to be called the ‘Google Checkout Gadget’.

New Interactive AdSense Unit with Pictures Spotted

Kyte.tv Gets Funding, Distribution and Celebrities

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Video blogging site Kyte.tv has announced a round of funding, added distribution and it looks as if they are adding more celebrities to compliment the popular 50 Cent channel.

Soon-to-announce-a-career-move Robert Scoble is a huge fan of Kyte.tv (and one has to wonder if this will lure him over to the video blog startup or if he’ll go with the rumor and sign FastCompany. If you’re interested in that sort of thing, he’ll be announcing around the 15th of January). He broke the news on his blog:

Kyte just announced a B-round of funding from Telefonica, Nokia, DoCoMo, Swisscom, Holtzbrinck and DFJ of $15 million, adding on to an earlier round of $2.25 million. Whew, the video space is really heating up.

But more significant than the money is the distribution. Telefonica has 230 million users. DoCoMo has 52 million. Nokia has 39% of the cell phone market share. If the Kyte player is embedded on these three it brings a HUGE audience to Kyte.

Also, they showed me a channel that rapper 50 Cent is doing. It has, within a few weeks, passed my Kyte.tv channel to gain the #1 spot on Kyte. More celebrity deals are in the offing, CEO Daniel Graf told me. They also shipped a new iPhone version and demonstrated an even more feature rich version coming in January.

Kyte is interesting in that it functions as a place to live blog, interact with commentors and aggregate content. Perhaps the most compelling feature is the emphasis on mobile blogging via video (which I still think is going to be a breakaway hit in 2008).

So, we’ll see if this news (especially the celebrity additions) add to Kyte.tv’s share in the growing micro-blogging/video/mobile space that is seeing a convergence revolution.

Squidoo Takes on Knol

Squidoo strikes back against Google with an interesting front end for a Squidoo lens creator called SquidKnol:

We built a new front door that makes it easy for you to build a scholarly page, filled with details, facts and more on Squidoo. And of course it will be indexed all over the web…

Pretty smart (and funny at the same time) from Seth Godin and the Squidoo team if you ask me.  Should be fun to watch how much attention this brings back to Squidoo since the topic of Knols is hot conversation in the online tech and marketing world at the moment.

Seth’s Blog: For scholars who just can’t wait

What is an API?

Matt Dickman has an excellent (and concise) post/video on MarketingProfs explaining what an API is and what it does.

Whether you’re a marketing geek or just someone interested in improving your web marketing, you need to at least have a conversational understanding of API’s in this web2.0 mashup world. Matt provides a good place to start.

Matt is doing a series of these posts on important terms or concepts that marketers need to understand or grasp in order to exist and survive in the current and emerging tech landscape, so keep an eye on the RSS feed there.

Learning, Teaching and the New Web

Last week, my grad school alma mater Yale opened its doors to the web and followed the path of Stanford and M.I.T. by putting popular courses up for anyone to enjoy and learn from.

Here’s a great story from the NY Times about an amazing Physics teacher at M.I.T. who is using this newfound access to people outside the ivory towers to share his love for physics:

Professor Lewin’s videotaped physics lectures, free online on the OpenCourseWare of the Massachusetts Institute of Technology, have won him devotees across the country and beyond who stuff his e-mail in-box with praise.

“Through your inspiring video lectures i have managed to see just how BEAUTIFUL Physics is, both astounding and simple,” a 17-year-old from India e-mailed recently.

NY Times: At 71, Physics Professor is a Web Star

TweeterBoard is Bad and Stunts Growth of Conversations (as Do All “Lists”)

My pal Marshall Kirkpatrick made a post on Read/WriteWeb concerning the fascinating new TweeterBoard site:

On Tweeterboard you’ll find not only a list of the top 100 most influential users on Twitter – you can also look up any of almost 2000 users and see who they are conversing with and get some idea how much influence they carry in the Twitter ecosystem. Only a small portion of Twitter users are being tracked so far – but if indexing can be automated (!) then this could become a very important service.

Tweetboard is fascinating but it’s inherently bad for the type of organic and fluid conversation that happens on Twitter everyday.

If Twitter is going to make it to the mainstream and really start pushing the envelope of personal content production by non-tech gods and goddesses, we’ve got to get over the silly notion of “rank” and “importance” that these types of things measure.

Why?

Because sites like Technorati and Techmeme (though utilitarian for some) have stunted (or at least perverted) the blogosphere by introducing concepts of ranking and opened the floodgates to spammer-and-gamer SEO’s and affiliates (those are adjectives for some, not for all) and created a class system of blogging that is not easily overcomed.

Let’s level the playing field with Twitter and not repeat the same mistakes that caused for the creation of A Lists, B Lists and Z Lists. Otherwise, Twitter and micro-blogging in general will suffer.

[Update] After I posted this, fellow Twitter user Mike Krigsman (someone I follow) and ZD Net blogger posted this:

@samharrelson Absolutely agree core value of Twitter is leveling the field. Diminishment of that attribute will limit it’s value. Think Digg

Exactly.

Shopping.com or Shogging.com?

Interesting post (and discussion in the comments) from ComparisonEngine on Pepperjam’s shogging.com site:

In a search for Ugg boots, I found the following ad:
2118266913_26cb49e11b.jpg

I thought I was clicking on a Shopping.com ad. Instead, I arrived at Shogging.com, which is owned by the Pepperjam Network.

Kris Jones has also posted about Brian’s ComparisonEngine post on the PepperJam blog . Should be fun to see how the comments and conversation play out and what people think of the PPC marketing strategy behind this (and to see how many affiliates or agencies are doing similar things).

Google Goes Useful: Easily Check Flight Status

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While seemingly mundane, this is killer for those of us with an already large part of our digital life wrapped up in the Google cloud.  Sure there are sites that already do this, but Google has earned my trust for essential info like a flight status:

For the latest information on a flight’s status, simply search for an airline and flight number, and the first result will tell you whether your flight is on time or delayed as well as the estimated departure and arrival times.

Better Flight Stats Results from Google

Thanks, Anna

Chris Brogan wished his wife a happy birthday in a beautiful post on his blog today.

Following in his footsteps, I just wanted to give a quick “Thank you and I love you” to my wife. It has certainly been one heck of a year, but she impresses me more and more everyday with her skills as a physician, friend, wife and (now) mother…

Here’s to the next 50 holiday seasons!

Sitemap Videos for Google Indexing

Google continues its foray into video with the announcement of sitemaps for video:

In our effort to help users search all the world’s public videos, the Google Video team joined the Sitemaps folks to introduce Video Sitemaps—an extension of the Sitemap Protocol that helps make your videos more searchable via Google Video Search. By submitting this video-specific Sitemap in addition to your standard Sitemap, you can specify all the video files on your site, along with relevant metadata.

Here’s an example (emphasis mine):

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
     xmlns:video="http://www.google.com/schemas/sitemap-video/1.0">
<url>
<loc>http://www.example.com/videos/some_video_landing_page.html</loc>
<video:video>
   <video:content_loc>http://www.example.com/video123.flv</video:content_loc>
   <video:player_loc allow_embed="yes">http://www.example.com/videoplayer.swf?video=123</video:player_loc>
   <video:title>My funny video</video:title>
   <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
</video:video>
</url>

<url>
<loc>http://www.example.com/videos/some_other_video_landing_page.html</loc>
<video:video>
   <video:content_loc>http://www.example.com/videos/video1.mpg</video:content_loc>
   <video:description>A really awesome video</video:description>
</video:video>
</url>
</urlset>

This will facilitate Google’s indexing of video based around relevant data.  Of course, this also helps Google to properly categorize videos in order to display relevant contextual ads via AdSense.

For small to medium publishers, this could be a good chance to increase AdSense commissions if your videos are properly indexed early and often.  As seen in the
example above, Google’s spiders will be looking for keyword descriptions.

You can get going with video sitemaps through the Google Webmaster Tools page.

AdMob and the Coming Mobile Marketing Revolution

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AdMob is an advertising network aimed at the mobile market. They interact with publishers and advertisers much in the same way as a Commission Junction or Linkshare or ShareASale, but focus on mobile ads, creatives and deliveries.

They have just released their November stats (report available here):

It is our pleasure to send you our third monthly AdMob Mobile Metrics with November data. We have appreciated your feedback and continue to add to the report. This month we have added month-over-month change calculations to make it easier to observe trends in geographic regions, manufacturers and individual handset models.

Some observations from the November data:

  • AdMob Network impressions were up 4.5% November over October to 1,722,213,245. The growth was driven by Western Europe and North America.
  • Apple iPhone share continued to grow and we saw a strong first full month of iPhone traffic in the UK.
  • Nokia N Series devices showed strong growth in November.

The trends here are interesting to observe and digest considering the impact that mobile marketing is poised to make in the general marketing industry in 2008. Companies like AdMob are paving the way and will surely be either competitors or acquisitions of Google, Microsoft or Yahoo.

Digital River Shares Slip: Affiliate Future for Games?

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Barron’s is reporting that Digital River, the parent company of affiliate network oneNetworkDirect, is seeing its stock price slide today in light of lower revenue from key client Symantec resulting in a lower valuation:

Zorovic says that he now expects the software-downloading service company’s revenue from key customer Symantec (SYMC) to be down 5% year-over-year in the current quarter, rather than flat as previously expected. “As Symantec continues to focus on its costs in 2008, we anticipate it continues on setting a high performance/price hurdle for Digital River, as it did with subscriptions in 2007,” he writes. Zorovic adds that he expects ongoing investment in R&D and sales and marketing as the company develops its games offerings. He now sees operating margins next year flat versus 2007, rather than the 240 basis point he had been projecting.

I’m eager to see how the gaming offerings mentioned play into oneNetworkDirect. That is a segment of consumer culture that affiliate marketing hasn’t particularly done well (or much) with in the past. Since gaming (both console and online) continue to explode in users and revenues every quarter, it’s time that a network figured out how to leverage the affiliate channel to promote games.

Why Social Media Marketing Matters

Peter Kim has a thought provoking post on a quote from Lester Wunderman:

“We are living in an age of repersonalization and individualization.  People, products and services are all seeking an individual identity.  Taste, desire, ambition and lifestyle have made shopping once again a form of personal expression.  A computer can know and remember as much marketing detail about 200,000,000 consumers as did the owner of a crossroads general store about his handful of customers.  It can know an select such personal details as who prefers strong coffee, imported beer, new fashions, bright colors.  Who just bought a home, freezer, camera, automobile.  Who had a new baby, is overweight, got married, owns a pet, likes romantic novels, serious reading, listens to Bach or the Beatles.  New marketing forms which will link these facts to advertising and selling must evolve – where advertising and buying become a single action.”

Spot on.

Crazy thing is that the quote is from November … of 1967.  That is real thought shaping.

Peter makes the point that the quote (which helped to spur the direct marketing industry) can be applied just as fittingly to social computing and media today.  Perhaps if we all go back and re-read and re-digest (or grok for you Heinlein fans out there) Wunderman’s words, we can spur the evolution of the next form of marketing which is surely ready to birth.

Performics Offers Make Good for Downtime

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Performics offers affiliates a make good for downtime earlier this month in an email to network members…

As you know from previous communications, DoubleClick Performics experienced a system outage on Saturday, December 8, 2007 due to an inadvertent complete loss of power in the DoubleClick Thornton, Colorado data center.

In light of the service disruption, DoubleClick Performics decided to do something special for its Affiliate Publishers and will pay a one-time bonus of 10% based on affiliate commissions generated on Saturday, December 15, 2007. Such bonus will be equal to 10% of the commissions earned during the entire day by an Affilate Publisher and will be reflected in the January payment statement.

We are hopeful you view this as a reflection of our commitment to your success, and the success of our Affiliate Marketing business.

We appreciate your valuable contribution.

The DoubleClick Performics Affiliate Team

10th Grader Gets Detention for Using Firefox (UPDATE: HOAX)

If my daughter ever gets detention for doing something like this, I’ll be the first to take her out for ice cream (or whatever the kids consider cool these days):

Now this is a sad story…if it’s true. According to this alleged school report, one student received a detention for using Firefox—as opposed to IE or Safari, we assume. And while there could be plenty of explanations for why the school would want to control student browsers, we loved the teacher’s write-up of the event:

Today in class [name] had a program launched called Foxfire.exe. I had told [name] to close the program and to resume work but he told me that is was just a different browser and that he was doing his work. I had given him two warnings but he insisted that it was just a “better” browser and he wasn’t doing anything wrong. I had then issued his detention.

Absolutely sad.

Wired has the story:

Update: Earlier today we posted a story of the Pennsylvania high-schooler who received detention just for using Firefox in lieu of another Internet browser. Looks like this one was a hoax. Apparently the kid actually got in trouble for mouthing off to a teacher after being asked not to surf the Interwebz when he was supposed to be doing a written assignment in Microsoft Word. The supposed faux detention slip is a forgery the kid made after scanning the original.