Yahoo

Update Your Email Lists Before July 15

Shawn Collins has a good post this morning explaining why you need to update your mailing lists before July 15 since Yahoo! is cleaning out inactive email addresses by then: Clear Old Yahoo Addresses Off Your Email Lists – Affiliate Marketing Blog by Shawn Collins: “So you’ll either be mailing to dead addresses, which can …

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Yahoo’s “New” Ad Format

I’ve got a long long history dealing with co-registrations and lead generation going back to the halcyon days before 2003 when email marketing was all the rage (still should be) and FreeSlide was just a twinkle in our performance marketing eyes. I’m not a defender of the admittedly very tacky and mostly illegal tactics that …

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GeekToMe 6: Freemiums and Netbooks

Affiliate Marketing Legend and all-around geek Todd Crawford and I are back with episode six of our weekly podcast, GeekTo.Me. We had a ton of fun doing the show and it’s (in my opinion) our best show yet. We definitely keep getting better and better (and geekier and geekier) every week. So, if you’ve got …

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AOL Mail Team Blows It Bigtime

AOL is, on the whole, doing things right by its users and the web in general these days. However, the mail team blew it with this bone-headed post complaining about GMail and written on the level of a jealous 14 year old girl that didn’t make the cheerleading squad but wore the same outfit as …

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In the Lion’s Den, Yahoo Offers Direct Linking

In the most recent Commission Junction newsletter, there was a big announcement concerning a change to Yahoo Search Marketing policies regarding direct linking by publishers: