Year: 2011

Last Minute Affiliate Summit Hotels #asw12

If you’re like me, you forget to book things early. I use TripIt and Evernote to keep me organized with travel info (love that you can just forward a travel receipt email to plans@tripit.com and you’re all set), but I always forget to book planes, trains and hotels. I finally got my flights to and from Vegas for Affiliate Summit all scheduled using Hipmunk on the iPad, which is fantastic and painless last week. However, …

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Mobile, Social Media and Curation Marketing

Marshall Kirkpatrick has a nice retort to a thought piece published in the Washington Post today proclaiming social media’s growth over… Dead? Social Media’s Explosive Growth is Only Beginning: “Social media in the age of instrumentation and connected devices may be more about aggregate social activity than about the long voice blogging and Tweeting. The intersection of people, machines and passively monitored objects (the cheapest input of all!) all combine to form an entirely new …

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Why is Affiliate Marketing Doing Well?

Nice overall piece on the current market position of affiliate marketing in the overall scheme of things and how our industry is poised to continue its growth into 2012… How 2012’s Rise Of The Affiliate Channel Will Impact The $300B E-Commerce Industry: “There are several factors driving the increased interest in performance marketing. The three biggest drivers are the rise in affiliate deal sites, advances in technology and the overall evolution of affiliate marketing. These …

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Free Progress Bars

I’m in the middle of working on an app for a client and came across this post/repository of awesome progress bars that are lightweight and don’t use images… Josh Sullivan: Css3 progress bars: “I made CSS3 progress bars for a display of data inside localized leaderboards for the new analytics platform at G5. They are light-weight, requiring no javascript. They look great on iOS devices and they’re incredibly simple to use and customize. No images …

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All Traffic is Not Good Traffic

Affiliate Summit published its latest webinar today on the topic of traffic generation. Evan speaks for an hour about how he generates traffic and “fans” organically through search, via social media such as LinkedIn and Facebook, with email and paid search… 10 Proven Ways to Drive Traffic to Your Affiliate Website: “Affiliate Summit ran a free webinar featuring Evan Weber, of online marketing agency Experience Advertising, on 10 Proven Ways to Drive Traffic to Your …

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Insync + Sparrow = Crazy Delicious

Holy amazing, Batman: Insync: A Google Docs-Loving Dropbox Rival: “If you’re the kind of person who uses Google Docs and Dropbox a lot, perhaps for business, as is becoming increasingly popular, then you will be interested to hear that Asian firm Insync has just announced that its cloud-based sharing platform is available for free.” Multiple Google Docs support (I have one for here, one personal account and one from my school… it gets confusing), robust online/offline support …

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What Job Does Your Affiliate Site Do?

When you construct an affiliate site or an affiliate program or look to optimize a site or program, the question of how and why people visiting your site or program is just as important as what they are doing on your site. Both affiliates and advertisers frequently overlook the essential question of what job people are looking to accomplish by searching for your keyword or discovering your site. On the way to a meeting in …

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Namecheap Domain Move Update

Yesterday I decided to go with the gestalt and move a few test domains from GoDaddy to Namecheap. I’m happy to say that at about 9pm last night, I received an email from Namecheap saying the process had been completed (and one from GoDaddy saying goodbye). In total, it took about 10 hours from start-to-finish, but I’m guessing much of that was due to the Dump GoDaddy Day movement. All of the name servers were …

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Facebook Like-Jacking and Need for Digital Literacy

Interesting: Criminals Used Affiliate Marketing Sites in Majority of Facebook Scams in 2011: The vast majority, or nearly 74 percent, of Facebook attacks in 2011 were designed to lead users to fraudulent marketing affiliate and survey sites, the report found. Affiliate marketing was a “rich source” of income for scammers, according to Amir Lev, CTO of Commtouch. First, it’s interesting to me that the writer focuses so much on how easy it is for scammers …

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The Problem with A/B Testing Ads in Social Media

Something to remember as you repeatedly hear “test test test!” and embark on your own split testing for various creatives via Google Analytics etc… How Not To Run An A/B Test: “Although they seem powerful and convenient, dashboard views of ongoing A/B experiments invite misuse. Any time they are used in conjunction with a manual or automatic “stopping rule,” the resulting significance tests are simply invalid. Until sequential or Bayesian experiment designs are implemented in …

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Bristol!

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