Month: July 2018

What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content

If you auto-share items from your site to Facebook (blog posts for example), you’ll want to take note of the big changes coming this week. Many people, nonprofits, small businesses, churches etc use the built-in social media auto-sharing features on platforms such as WordPress or Squarespace or Wix or Weebly etc to share content to Facebook, Twitter, and Instagram profiles without much fuss. However, Facebook is removing that ability for posting to a profile on August 1. …

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Episode 147: Thinking Religion Again

Ready for the next episode? Here we go! THINKING RELIGION is coming back in August 🙂 Support Thinking Religion

Churches Should Realize That Branding is Dead

As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding. Marketing data points have already moved larger brands to this realization but there’s still a large vacuum in the world of nonprofit and religious org marketing that keeps outreach trapped in the pre-internet days. The Best Marketers Will Realize That “Branding” Is Dead And It’s All …

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Improving Twitter in 2018?

Dave Winer: 1. Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to expression and let the whole web in via linking. Handle length the way Facebook does with a see more link. It’s good prior art. — Read on scripting.com/2018/07/22/155344.html I remember having a conversation with Tris Hussey over breakfast at some conference …

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Video at every stage of the customer journey

Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget. It’s great to see Google (YouTube) helping to make this reachable for nonprofits, community groups, and religious orgs with a limited budget as well… Increasingly, video is also leading people to take action. In fact, globally, conversions generated by YouTube ads are …

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Neil Armstrong’s Man Bag

I love this story (not just because I have an unhealthy obsession with bags and man purses)… For whatever reason, Armstrong seemingly kept the bag a secret for more than four decades. Even when questioned about mementos by his authorized biographer, Armstrong made no mention of the historic artifacts that were tucked away in his closet. To be clear, the bag was not something Armstrong snuck home from the moon. After returning to lunar orbit, …

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Harrelson Agency and Google’s New Responsive Search Ads

At Harrelson Agency, we manage a number of Google Ads campaigns (formerly AdWords as of July 24, 2018) for clients. Simply put, there’s really no better way to drive web traffic to a site or a landing page regardless of your budget, size, or goal. Whether you’re selling stuff, raising awareness, or trying to get more people into the door of your business or church, there’s a clear return on investment for a well-run Google Ads …

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Our Toddler Memories May Not Be Permanently Lost

Hmm… being the parent of a current toddler, I’m going to take an initial pass on this upgrade offer. Still, the results provide an interesting look into how the brain can store and ‘forget’ memories from childhood – and it’s tantalising to think that our very earliest moments in life might really be locked up in our neurons somewhere. Source: Our Toddler Memories May Not Be Permanently Lost, Mouse Study Shows  

R.I.P. Stumbleupon

Stumbleupon was one of those services that I loved to talk about on my blog or during a conference presentation back in the ’00s when describing the glorious democratized future that web2.0 would bring us. Twitter was still a texting service called twttr and Facebook was still at Harvard. You could edit the CSS on your MySpace page and make your profile ugly. We all had blogrolls. Forums still mattered and mods were there to keep …

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Starting your career at 40

I’m “here for this” as the young people say… “We need a new model,” Carstensen says of the current norms around career pacing. The current one “doesn’t work, because it fails to recognize all the other demands on our time. People are working full-time at the same time they’re raising children. You never get a break. You never get to step out. You never get to refresh. . . .We go at this unsustainable pace, …

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“Invisible Wire Pullers”

Eerily familiar to the American left… Prideful of their own higher learning and cultivation, the intellectual classes could not absorb the idea that, thanks to “invisible wire-pullers”—the self-interested groups and individuals who believed they could manipulate the charismatic maverick for their own gain—this uneducated “beer-hall agitator” had already amassed vast support. After all, Germany was a state where the law rested on a firm foundation, where a majority in parliament was opposed to Hitler, and …

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Was Writing Developed by Poets, Priests, our Accountants?

Fun read: As a writer of nonfiction, I can’t help but love writing’s roots in enumerating concrete objects and reality itself. The textual analyst part of me loves how Mesopotamian tokens were wrapped in clay envelopes after being impressed on the soft exterior – perhaps clay-wrapped tokens of meaning give rise to the notion that text is both a surface and an interior, and that that’s what leads us to talk so relentlessly (in English …

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The 2018 Instagram Hashtag Guide

Common sense advice here, but I see mistakes like using the same hashtags over and over and over (or using hashtags that have nothing to do with a post) way too often (particularly from nonprofits)… As for the practice of using the same long list of hashtags on every post… Don’t do it. Instagram’s community guidelines clearly state that “posting repetitive comments or content” is not okay. When you create a post, only use hashtags …

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