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Nonprofits and Affordable Marketing

Interesting thread here from a non-profit group looking for good, but cheap, marketing. We hear this every day (multiple times) as Harrelson Agency mainly focuses on helping non-profits, religious groups, community organizations, and startups get marketing right.

My solution? Realize that marketing is an investment, and one that you should budget for wisely but not try to push off to someone on your internal team who doesn’t have the time or skills to do more than update your Facebook page.

How does my startup hire an affordable marketing expert?

We’re a non-profit niche social networking company serving a minority group. We are have a volunteer working on marketing our pending web social network app, however as CEO, I’m looking forward to hire an expert in web marketing tactics mainly to help make our launch a successful one.

The main role of the person is with helping us plan with our marketing strategies as well as helping us implement them. We are very hard pressed with resources, what’s the best way to hire one which we can afford, at say a rate of $10/hr or even less. I really do not have trust in freelance websites because of the poor quality I’ve received from them so far.

via How does my startup hire an affordable marketing expert? — Clarity.

State of the Union… in emoji

Screenshot_012115_102223_AM

If digital archaeologists ever “dig this up” 2,000 years from now, they’ll surely be puzzled by our lapse back into character driven hieroglyphics (complete with the ability to hover over emoji’s if you can’t figure it out):

Barack Obama said his address to Congress this year was all about “finding areas where we agree, so we can deliver for the American people”. And if there’s one thing we can all agree upon, it’s emojis. Hover over an emoji to see the president’s actual words.

via State of the Union in emoji | US news | The Guardian.

Do Vegetarians Eat Eggs?

A few days ago, Merianna asked me if I was still eating eggs. It’s a good question, after all. Part of my 2015 package of resolutions (trying to make it sound congressional) was to not eat meat or animals unless I killed them (which is unlikely, but had to make that allowance).

When I moved to Connecticut for graduate school, I became vegetarian for a while. It didn’t hurt that there was an abundance of vegetarian shops around me, as well as a falafel stand right outside of the house where I had an apartment. I even dabbled with being a vegan for a short time but couldn’t stomach that much tofu cheese.

As a matter of theology, I decided 2015 would be the year I’d stop eating meat altogether. So Merianna’s question this week was a valid one.

I said “no” to eggs (again, out of a theological choice based on how eggs arrive in our grocery stores). If we had chickens or got the eggs from my parents’ collection of chickens, I’d have no problem eating them.

On her podcast with Elisabeth this week, Merianna starts with her take on the discussion. It’s a fun listen.

Are Eggs Vegetarian?

via Are Eggs Vegetarian? Can I Eat Eggs If I'm Vegetarian?.

Keeping the Canon

The older I get, the more I want to share the joys of “the canon” and liberal arts in general. Every generation feels that its world is slipping into the morass of public, but our Amazon reviews and Buzzfeed listicles don’t make me feel any more assured that we’re not…

Although serious writers continue to work in the hope that time will forgive them for writing well, the prevailing mood welcomes fiction and poetry of every stripe, as long as the reading public champions it. And this I think is a huge mistake. Literature has never just been about the public (even when the public has embraced such canonical authors as Hugo, Dickens, and Tolstoy). Literature has always been a conversation among writers who borrow, build upon, and deviate from each other’s words. Forgetting this, we forget that aesthetics is not a social invention, that democracy is not an aesthetic category; and that the dismantling of hierarchies is tantamount to an erasure of history.

via What We Lose if We Lose the Canon – The Chronicle Review – The Chronicle of Higher Education.

New Album with Old Music

Looks like a beautiful collection of ancient Mesopotamian poetry set to the original lyrics (relatively, of course) with close-to-original instruments.

I’ve always wondered what the Hymn to Nikkal (the world’s oldest song that we’ve recovered) might have sounded like.

Of course, we don’t really know what ancient Sumerian, Babylonian, Akkadian, or even Attic Greek really sounded like, but we do know that these languages were inherently more “musical” than English.

What did ancient Babylonian songs sound like? Something like this.

Ordered!

Who Is Paul McCartney?

I hope that many of these tweets are people just trolling us old folks…

Kanye West’s emotionally charged new single, “Only,” is dedicated to his late mother and 18-month-old daughter. It’s become an instant hit, with a little help from another musical genius, Paul McCartney, on keyboards.

Based on their tweets, it appears that some of West’s younger fans don’t’ know who the Beatles legend is.

via Who's That Guy Paul McCartney? Some Kanye West Fans Apparently Have No Idea – Yahoo.

Apple’s Marketing Problem

I suspect the rapid decline of Apple’s software is a sign that marketing has a bit too much power at Apple today: the marketing priority of having major new releases every year is clearly impossible for the engineering teams to keep up with while maintaining quality. Maybe it’s an engineering problem, but I suspect not — I doubt that any cohesive engineering team could keep up with these demands and maintain significantly higher quality.

via Apple has lost the functional high ground – Marco.org.

Watch TWiT’s 24 Hour New Year Live Show Now

Leo Laporte and the TWiT team are doing 24 hours of New Years celebrations with folks Skyping in from time zones around the globe today (started at 6 AM EST with New Zealand and going until Thursday morning at 6 AM with Jarvis Island in the Pacific).

It’s pretty amazing to watch a traditionally tech focused network branch out into music (a gospel band just played), live acts, magicians, etc along with interspersed tech talks.

Tune in throughout the day… it’s pretty amazing and competes with anything else you’ll see on TV:

TWiT New Years Live.

My First Podcast In a While and One of the Best I’ve Been On

I’m doing more podcasting over at Thinking.FM in 2015.

There, I wrote it so I have to do it.

ThinkingDaily will be going back strong as of January 1st. I hope you’ll listen.

As a part of that, I was asked by Elisabeth Kauffman and Merianna Neely Harrelson to join them on their awesome Thinking Out Loud podcast. They talk about reading, writing, books, and the business of publishing every week and it’s one of my favorite podcasts (and I listen to a lot of podcasts). This one was really fun and a fast paced listen. We talk about Kindles, the philosophy of reading, leisure time, and pros/cons of this very ancient practice. You should go listen.

I’m excited to be doing more of this next week 🙂

Facebook Bloggers as Blogger of the Year??

I’ve been a fan of Dave Winer’s for years, and I’ve always enjoyed his “Blogger of the Year” post because I would normally learn about a new blogger or be reinforced about a feed in my reader. Not only that, but it was an annual reminder that blogging is a worthy endeavor in itself despite how out-of-style it is to call yourself a “blogger” or your personal site a “blog” in 2014.

This year, I was sad to see the BOTY award go to Facebook bloggers…

So, in 2014, Facebook has picked up the ball for blogging. It’s definitely not what I imagined, and I’m not comfortable with where it might be going. But for now, in 2014, the bloggers this year, that made a difference to me, came to me through Facebook.

via Blogger of the Year (2014).

I’m not disappointed out of some sense of the original blogging holding up expression on Facebook as some sort of selling out or a slap in the face to the “indie web.” Dave certainly isn’t the first to espouse the benefits of blogging on Facebook as an enjoyable experience compared to what blogging has become on a web dominated by clickbait and Squarespace sites. For instance, my good friend Wayne Porter once had a great blog (and he helped hire me to run one that he started back almost 15 years ago). Now, he posts a number of great posts and thoughts and links on Facebook. I still get to see those and frequently respond there with others. But it feels different and I don’t know why. It doesn’t feel like Wayne’s old blog any more than Dave’s posts feel like his work on Scripting.

I guess what I’m trying to say is that it’s neat to see Batman pop up in Metropolis to help out Superman in a random issue of a DC comic. However, it never feels like a Batman comic. Batman has his own space(s). That’s where I really get to see his successes and neuroses. I want that experience in the people that I’ve “subscribed” to in my feed readers and really value as sources of quality content and information. That can happen on Facebook, and it certainly does in the case of Wayne and Dave, but I miss the good ole days of personal blogs (and I still think we’ll go back to them in the near future) as the place to read blogging.

I could argue with myself that reading in a feed reader is somewhat akin to what Facebook provides (without the wider audience). I’m altering the experience of reading Dave’s Scripting.com site by subscribing to it in Fever or Feedly or FeedWrangler. I’m not going to the site and seeing the way he deliberately structures content, images, outlines, and information. I’m possibly missing out on comments from other readers. That’s all true. However, Facebook seems like a different blog reading experience to me because of their algorithm. I’m presented with what Facebook wants me to see based on my previous actions and those of others. That’s great for some, but I don’t want a curated algorithmic blog reading experience.

Heck, I even miss Robert Scoble’s blog (the King of Facebook evangelism in 2014, who I blame for all of this).

Years ago, Dave started talking about the notions of rivers in blog reading. From what I remember, I’ll paraphrase him as saying that RSS Readers like the now defunct and much missed Google Reader weren’t that great for blogging because they treated blog reading like an email inbox with unread counts etc. Blog reading became yet another thing to do (or hire an intern to do) for us back in the day. Rivers of information, however, should have flowed by us. We could dip in when we needed or wanted to, but there wouldn’t be the need to read every post. Twitter helped push this paradigm ahead (I still remember trying to read every tweet that I’d missed while sleeping back in 2006). To me, it feels like blogging and blog reading on Facebook distorts this notion of a river or stream of posts and info even more because posts that you see are derived by some magical algorithm in the sky that curates what you see based on math that we’ll never be privy to know.

I’m probably wrong here, and it really doesn’t matter. The world spins on, continues to go around our star, and our way of sharing thoughts and ideas will continue to change along with our still young species. But the idea of my Batmen and Supermen blogging on Facebook makes me sad. Being able to express that here on my blog makes me happy.

Now I just hope Wayne and Dave don’t unfriend me on Facebook, so that I can continue reading their posts there.

Another Digital Divide Coming

Niels Ole Finnemann, a professor and director of Netlab, DigHumLab in Denmark, said: “The citizens will divide between those who prefer convenience and those who prefer privacy.”

via The Future of Privacy | Pew Research Center’s Internet and American Life Project.

I’ve long said that as the web continues to evolve, particularly as a social medium, we’ll see privacy and the idea of a federated web help shape a new digital divide.

On one side, there will be people who choose convenience and ease by utilizing networks akin to our current ones (ie Facebook). They’ll trade their privacy and data for connections for social connections in a walled garden with pretty flowers.

On the other side will be the federated web by those who are able (either technologically or financially or both) to have and sustain their own web presence that they own and control.

This isn’t a geek vs non-geek distinction as it has been since the web started or something like we have in 2014-2015 where people who care about things like federation or privacy are outsiders.

Now we just need to kill apps.

Brian Greene on the State of String Theory 2015

Much as the sonorous tones of a cello arise from the vibrations of the instrument’s strings, the collection of nature’s particles would arise from the vibrations of the tiny filaments described by string theory. The long list of disparate particles that had been revealed over a century of experiments would be recast as harmonious “notes” comprising nature’s score.

via Why String Theory Still Offers Hope We Can Unify Physics | Smithsonian.