Category: Affiliates

Hadn’t seen this on ABW yet, but Shawn has news that Ticketmaster (under the IAC umbrella along with Ask.com, etc) is launching their affiliate program with buy.at:

Wow – I just stumbled across some BIG news on the buy at, Inc forum at ABestWeb: Ticketmaster chooses buy at, Inc – Beta affiliate program launch!

Shawn includes:

I’d imagine there is some hand wringing in the board rooms of the other U.S. affiliate networks right about now.

Have to agree, Shawn.  This has the potential to be a huge program and really put buy.at on the map here in the States.  I love music blogs and subscribe to a good number of them.  Having the option to support my favorite sites while getting tickets (which I do frequently) to shows they describe is a win-win.  The implications for affiliate sales on those is huge… not to mention long tail local sites. 

Hats off to the buy.at team for landing this big fish and potential cash cow (I limit myself to two animal analogies in each post).

Ticketmaster Launches Beta Affiliate Program with buy at, Inc | Affiliate Marketing Blog by Shawn Collins

I’m excited to be a part of the new Board of Advisors at Affiliate Classroom.  We’ll be working with two of my favorite people, Anik Singal and Rachel Honoway, to bring value to the general community of affiliates and affiliate managers as our industry continues to develop.

Affiliate Classroom, a publisher of educational tools for the interactive advertising industry, has appointed a board of advisors.

Recently appointed Board of Advisors are…

• Peter Figueredo, CEO and co-founder of NETexponent
• Sam Harrelson, CEO of ReveNews
• Jeremy Palmer – Owner and creator of “Quit Your Day Job”, co-creator of PPC Classroom
• Heather Paulson – President and founder of Paulson Management Group, Inc.
• Brook Schaaf – CEO of Schaaf Consulting

Board of Advisors Appointed for Affiliate Classroom | Affiliate Marketing Blog by Shawn Collins

I’m still rather bear-ish on the prospects of continued growth for the internet advertising universe.  That sounds heretical given my job and lifeblood, but we can’t expect the continuing economic downturn here in the US to support continued online growth.

New figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers show that internet advertising continues to grow to record levels, with the 3rd quarter internet ad spend in the United States hitting $5.2 billion, a $1.1 billion/ 25.3% increase over the same quarter in 2006.

In fact, I think we’re headed for more than a bubble pop of web2.0 as ad budgets will certainly be one of the first things to get slashed when the economy takes its eventual nosedive.  In the midst of all that doom and gloom, I do see the smart and adaptable small companies weathering the kill-off, just as our mammal ancestors did a few million years ago.

IAB: Internet Advertising Continues To Head North

Google just took over the mobile world…

Caroline Middlebrook has put together a tremendous guide to Twitter (both how and why answered).

I’ve started directing people here when they ask me why I Twitter and what I get out of Twitter (since I’ve been there for about a year now).

Required reading…

The Big Juicy Twitter Guide

The Big Juicy Twitter Guide | Caroline Middlebrook

Linkshare has announced new mobile and video/embed object initiatives within their affiliate interface.

It’s great to see the major affiliate networks moving into these areas!

I mentioned yesterday that Linkshare is releasing a series of interesting new platforms within the affiliate network’s interface.  Here’s the update on those: Flex Links (a video link embed platform), Mobile Links for pay-for-performance tracking in the mobile space and Link Locator 2.0 for enhanced web services.  All in all, this is a great step ahead for the affiliate network space as the performance market continues to mature and encompass other areas than traditional (or "1.0" if you will) affiliate sites.

Linkshare’s Flex Links for Video, Mobile Links and Link Locator 2.0 Roll Out

I’m heading out to catch my flight for BlogWorldExpo in Las Vegas in just a few moments, but wanted to let you know that if you’re going to be there, send me an email (sam@costpernews) or give me a call (803.413.6834) if you’d like to meet.

I’m glad CostPerNews is back (best traffic day ever yesterday, btw and FTW).

More soon…

So, I’m trying out something new for the comments called Disqus. It’s a rather neat (and easy to install) platform that allows for comments to turn into a forum and allows for you the user to keep your comments organized with other blogs using Disqus (Dave Winer, Fred Wilson and a few others are using it).

Give it a whirl and let me know what you think. If you think the old comment system is better we’ll switch back, but the forum integration is nifty.

The webwide discussion community where you carry your conversations with you.

Disqus | Welcome!

TinyURL is supporting Ron Paul (so therefore all Twitter users are as well!).

Seen on the main page of TinyURL today (look in the top right):

According to DM News, CPA network NeverblueAds has partnered with IAC CAP to provide affiliate application management on IAC products.

I’ve tried to find some usage numbers on the MyWebSearch Toolbar mentioned in the partnership, but haven’t been able to locate any hard data.

IAC CAP is a part of the larger IAC conglomerate.

IAC is the parent company of properties such as Ask.com, CollegeHumor.com, HSN, Evite, CitySearch, ServiceMagic, Ticketmaster and Bloglines (among about 60 others).  So, it will be interesting to see if this relationship leads to other opportunities for Neverblue or if this opens the doors for other large conglomerate new media companies to work with established affiliate outfits.

NeverblueAds, an affiliate network of Neverblue Media, has partnered with IAC Consumer Applications and Portals. The partnership enables the NeverblueAds network to manage new affiliate applications on behalf of IAC CAP for its MyWebSearch Toolbar, which includes products such as Zwinky, Webfetti, and Popular Screensavers.

Thanks to Jeff Molander for the tip.

DMNews – NeverblueAds partners with IAC CAP

Google’s announcement of it’s mobile advertising platform and partnerships (“Android”) yesterday raises quite a few questions about the future of mobile as a computing platform. Instead of going the route of a desktop operating system, is Google putting its eggs into the mobile basket?

Consequently, since Google is an advertising company at the end of the day, is mobile the next brave new world for contextual monetization of users now that Google has conquered the search and intention engines?

And what about the smaller companies who are making forays into the mobile world of performance advertising? Do they stand a chance once the Google mobile operating system is up and running on millions of phones and serving up highly relevant contextual advertising based on years of user data?

Shawn Collins has a post about one such company throwing their hat into the pre-Google mobile ring, Ads-Click. Will companies attempting to stake a claim in the performance marketing and advertising world such as this or AdMob be eventually stomped by the Google behemoth or are they playing their cards right for getting into the ring early?

Ads-Click, a solution for search and contextual advertising, unveiled Ads-Click Mobile today. Ads-Click Mobile is a mobile advertising platform that offers a cost-per-click (CPC) pricing option to advertisers.

CPC is made possible because the Ads-Click Mobile tool includes an easy process for any organization to quickly create its own mobile landing page, which is hosted by Ads-Click. The tool also enables the creation of multiple banner ad formats and more sophisticated targeting methods than competitive offerings.

Ads-Click Mobile Launches | Affiliate Marketing Blog by Shawn Collins

How many links are too many links on an affiliate site?

Is there such a thing as "link saturation" (a term I’ve heard more than once at the bar during Affiliate Summit)?

While this "how-to" on effective linking doesn’t explicitly mention affiliate marketing, it’s still a good exercise in keeping things nice and neat (#10 and #11 are interesting points for affiliates).

But enough about the history of the hyperlink. How can we use them effectively in the here and now? I thoroughly enjoyed Philipp Lenssen’s recent link usability tips. I liked it so much, in fact, that I’m using it as a template for a visual compendium of link usability tips– the art of hyperlinking.

Coding Horror: Don’t Click Here: The Art of Hyperlinking

The once popular R-Mail has been rebranded by its new owner (NBC Universal) as SendMeRSS.

If you’re a marketer reading blogs or if you’re a marketer interested in leveraging the power of RSS for your campaigns, the feed-to-email route may be the way for you to go since utilizing a feed reader (such as Bloglines, Google Reader, Newsgator) is not always the most popular way to consume feeds.

Send Me RSS is a a free service that lets you read your favorites RSS feeds in your email inbox just like any other email messages. Similar services are offered by FeedBlitz and FeedBurner (now part of Google).

Send Me RSS (available at sendmerss.com) is actually an upgraded version of R-Mail that was developed by Randy Morin and later acquired by NBC Universal. The domain r-mail.org now redirects to sendmerss.com.

Read RSS Feeds In Your Email Inbox with Send Me RSS | India Inc | Digital Inspiration

Hard to believe, but this little blog is a year old this week.

So, I decided to bring it back after a few weeks on hiatus.  I’ve missed blogging here and participating in some of the 50+ comment debates we got into in the past.

Starting today, I’ll be jumping back into the 3-5 post a day routine and plan to do some live blogging from this week’s BlogWorldExpo in Las Vegas.  I’m speaking with The Conversation Group‘s Stephanie Agresta on Friday afternoon on the topic of affiliate marketing and social media issues, so if you’re in Vegas come by for that… should be fun.  Or if you’re in Vegas and just want to grab a coffee, beer or something stronger you can email me (sam@costpernews.com) or give me a call (803.413.6834).

Looking forward to year two of CPN!

We’ll be back tomorrow (Tuesday November 6).

See you then.

Local search has long held a tremendous amount of promise but shown disappointing results for Yahoo, Google, Ask and MSN. However, the major search engines have continued to put R&D into the local search space, and things might be turning around.

What has happened to make this turn around possible is the quick user adoption of social networking features within a local search structure. Yahoo, in particular, has been keen on this idea and has implemented tools such as Consumer Submit to allow for a more interactive local search experience.

We will see even more of this type of development in 2007 as search continues to undergo market pressure to stay relevant. Search will become more socialized, more niche-minded and more local.

One practical example is SuperPages.com.

Idearc’s SuperPages.com has launched a “Reviewer of the Week” feature as a step towards providing local content within a social networking environment based on geography and location. Users of the site in the same city “compete” against each other to be featured as the “Reviewer of the Week.” That person gets featured in a special section on the SuperPages.com homepage.

“Local search is hot and so is social networking, so it makes sense that we combine the two,” said Robyn Rose, vice president of marketing for SuperPages.com. “Whether you’re talking about finding the best Italian restaurant or a reliable plumber, SuperPages.com provides robust local search capabilities, along with ratings and user reviews, to connect circles of trusted individuals.”

To be featured as a Reviewer of the Week, users must write reviews of their favorite businesses during the prior week. Results are updated each Wednesday and precedence is given to reviewers who have written the most reviews. The tactic attempts to draw more repeat reviewers over time rather than just one time users.

Users who submit the most reviews are highlighted on the home page of SuperPages.com according to where the reviewer is located, which is based on the ZIP code provided in the registration. So, the effect is geo-targeted according to location.

SuperPages.com currently has more than 324,000 reviews and listings with consumer-provided content. And, they have even developed a Firefox plugin for users. Nifty communal web2.0-ness. Now all we need is a Superpages.com widget!

According to the Linkshare newsletter emailed out this morning, Linkshare has cleaned up their Deal Dispatcher interface. Based on suggestions from the recent affiliate survey, Linkshare writes that it has redesigned the Deal Dispatcher to make it easier to use for affiliates. Consumer and affiliate promotions now are categorized by type and listed alphabetically. In addition, the Deal Dispatcher will be emailed out once a month.

The improved site is much cleaner and does partition the content into “New Merchants,” “Consumer Promotions” and “Affiliate Promotions” which was needed.

How much influence does interface have on the network you use? In large part, Google’s simplicity has been hearlded as one of its strengths against Yahoo, and the reason it became the most used search engine. Is the same true for affiliate marketing in terms of preferring simplicity and ease of use?

By the way, Brian has updated the ShareASale blog with the second installment of “Month of the Interface” which features some drill-down features in the merchant stat report. Follow along there.

I did an interview with Lisa Picarille and Shawn Collins on the Affiliate Thing podcast, which is now up on their site for public consumption.

Interview with Sam Harrelson, Cost Per News founder and widget king.

Widget king? I don’t know about that, but I do find a good deal of promise and like to evangelize about how affiliate marketing’s future and those little window gadgets (hence ‘wid-gets’) are intertwined like the two strands of genetic material which make up the double helix of DNA.

DNA contains the information which allows all of the cells, tissues and resultingly larger and larger units in our bodies to function, grow and reproduce. That information is stored along and in the midst of double helix structure. The information is stored in a way very similar to how our computer stores and process bytes, and I like to think of bytes in our computers and on the web as analogs to the types of information which allows for cellular function and growth as they both are basically answering “yes” or “no” (or “1” and “0”) questions millions of times.

On a macro level, I see widgets and a few of the web2.0 platforms that have emerged (tagging, micro-formats, widgets) as carriers of the same types of information that will ultimately help to determine how online marketing, especially affiliate marketing, will continue to function, grow and reproduce.

However, this symbiotic relationship is not a given or completely obvious, even though I think it is a natural fit, and requires careful observations of our programs and marketing strategies to see the benefits of combining our affiliate marketing efforts with widgets or tagging. However, the pay offs are well worth it.

So, give the show a listen (it’s about 30 minutes) and let me (or Lisa and Shawn) know what you think. I think it’s an interesting yet practical discussion and one that we need to have every day!

Here’s the mp3 of Affiliate Thing 9.

Scott Jangro has finally ditched Akismet on his blog, much to the happiness of Brian Littleton and myself (as we express on this comment thread at BUMPzee).

This whole conversion experience away from Akismet started because of the conversation following Vlad’s post on his “My Affiliate Journey” blog detailing his struggles with Akismet catching the wrong people. If you’re not reading Vlad’s blog yet, you are missing out. He’s one of the sharpest bloggers I read. Highly recommended and clearly a real thought shaper as he’s caused us all to reconsider how we moderate comments!

Jangro has also improved upon the user friendlieness of the “Did You Pass Math?” plugin which I use for comment validation. So, now your experience should be much more pleasant for passing that quick quiz and in case you forget to put in the right answer, Scott’s coding allows you to copy your comment and hit the back button (FireFox users). You can download the improved php file there. Let Scott or I know if you need help getting it installed onto your WordPress blog… it’s simple!

Thanks, Scott (and Vlad)… superb work.

NeverBlue Ads, a Canadian performance marketing CPA network, has been acquired by fellow Canadian online marketing firm Vertrue. Also part of the acquisition is Neverblue Media’s sister company PhoneInterviewed.com, Inc., a direct phone contact center. Vertrue currently owns two other subsidiary companies based out of Canada, including the popular online dating services company, Lavalife Inc.

Neverblue Media will operate as a wholly-owned subsidiary company of Vertrue.

“We are excited to have Neverblue Media as a new subsidiary of Vertrue. Neverblue Media brings with them a specialized knowledge of the online marketplace and will be an integral part of bringing Vertrue into new areas of the Internet,” said Gary Johnson, President and CEO of Vertrue.

“We believe that this is a great opportunity to continue to service all of Neverblue Media’s current clients and further expand our client portfolio through Vertrue’s direct marketing expertise,” said Todd Dunlop, President of Neverblue Media.

2007 continues to bring about more acquisitions in the online ad space. Things will only continue to heat up as we enter the Spring months shortly. So, let’s start a wager on which CPA or affiliate networks will be acquired in the coming months.

Even their names rhyme (like possible future acquisitions??)…

The ShareASale team is really stepping up to the plate and doing some great things to improve the user experience for both affiliates and merchants.

Welcome to a string of blogs that will introduce features from our “Month of the Interface” which begins today, February 1st. 🙂

Each business day we will introduce a new feature or report, some will be “big” changes, some “little” ones.

As we go along, some of the reports we are introducing in stages so that you can get used to a new feature’s basic use before going deeper into the report…

Today’s new feature is the “Merchant Timespan Report,” which is a nifty AJAX powered summarized report on numbers, per merchant, over a chosen timeframe. Head over to their blog for a screen shot.

Some of you may recognize the technology used behind the report as “Ajax” which we have used in an attempt to make the report more interactive, faster, and easier to use (no reloading of the page).

Great job and idea, ShareASale. I’m incredibly excited to follow along throughout the month of February to see the rest of the new features and reports coming out. Coming right on the heels of Affiliate Summit, which pumped us all up again, this sort of serial installment of updates (including in house blog coverage) is sure to create some buzz and positive bumps!

Keep raising the bar!

Content scrapers are horrible.

For example, here (love the AdSense check… you stay classy!) and here (you are a Tara Hunt fan as well?) are two sites that make use of the content on CostPerNews for their own profit. I’ve contacted both of those sites, along with about a dozen others, who are simply scraping the content here for their own AdSense dollars.

I’ve had no success in getting a response from them, so I’m formally posting a usage policy here in order that I may proceed with legal actions against these sites. So, if you read this and you’re scraping the content without attribution or for profit from CostPerNews… stop. I’ve contacted my attorney over the issue and he’s advised me to display the “Content Usage Policy” and Creative Commons license which CostPerNews has operated under since day one in order that we may move legal action ahead.

So, here is the entirety of the “Content Usage Policy” page now displayed over in the sidebar and an explanation of the Creative Commons license which CostPerNews operates under…

I wholeheartedly hope that you find the content here thought-provoking enough to write about it on your own blog, website, forum or email conversation.

You are free to take the content here and mash it up, play with it, fold it 7 times and use as you see fit. However, if you do that, please give proper attribution. And please please please do not use the content provided here for your profit.

This blog is my lively hood and I simply cannot allow others to scrape content without any sort of attribution for their own profit.

If you do pull the content from the full feed I provide or from the site itself and put it on your own site, blog or forum for profit or without attribution, I will exercise my legal rights as the original content provider to stop you (see the Digital Millenium Copyright Act). Not only is it not fair to me, it’s not fair to my readers here or to users on the web searching for quality content.

See here for the full permissible uses of content from CostPerNews.

If you have any questions, please do not hesitate to email me or call me (+1 803-413-6834)

I’m not sure how many of my readers use social bookmarking sites, let alone which network they use. I’ve used the Sociable plugin in the past to help you bookmark content here, but wasn’t sure of the plugin’s effectiveness.

Through an email from Jonathan (Trust), I discovered Andy Beard’s awesome alteration of the plugin to include BUMPzee as a choice.

So, that was incentive enough for me to bring back the Sociable plugin (see at the end of the post).

If you don’t use a bookmarking site or social network, I do recommend it. I use del.icio.us for my personal bookmarks and Ma.gnolia for CostPerNews bookmarks, which show in the site’s feed. Which is a great reminder that you should subscribe to the site feed here because there are many things I read and tag through Ma.gnolia that I don’t write about… and feed subscribers get a daily digest of those links. It’s a nifty way for me to say “hey, look at this” without having to email or post.

So, let me know what you think of the plugin and try out the BUMPzee option since I added it in to the php file, so it’s not officially supported.

Thanks Andy and Jonathan!

Yahoo has a nice looking widget blog that it does a horrible job of keeping updated and current. Let’s face it… widgets are hot topics and Yahoo should be taking enormous strides to let people know what it’s doing behind the scenes to improve widget adoption and user experience. Yahoo has invested heavily in widgets by buying Konfabulator and there are currently about 3700 widgets that the Yahoo engine supports. Why aren’t they blogging more??
Then again, judging from the quality of posts, it’s probably a good thing they don’t update the blog frequently.

Nonetheless, they show some promise of actual insight and suggestions for new widget users with today’s post.

So, which Widget platform should you use?.

The simple answer to that question is “it depends”.

What are you trying to accomplish? How much (or little) power do you need? Will it be a web-only Widget, or will it run on the desktop? Do you have existing code you want (or need) to reuse? All of these factors can influence your decision.

and later…

Why choose a desktop Widget?

The advantages of a desktop Widget over a web Widget include:

Lives outside of the browser
Access to local resources
Potential for offline use & background downloading
Greater interaction with the rest of the system through standard desktop interaction.Desktop Widgets blur the line between the web and the desktop by pulling the content out of the browser and integrating it into your desktop.

Within the world of desktop Widgets there are several choices.

Apple Dashboard
Microsoft Windows Vista Sidebar
Google Desktop Gadgets
Yahoo! Widgets (Konfabulator)

Good stuff, Yahoo Widget Blogger (the author is “Ed”). Keep it up.

There’s going to be an incredible need for widget insight, information and tutorials as more people switch to Vista (and as more Mac users begin to make use of them). Vista is pushing widgets heavily as Gates and Co. attempt to bring people back to their desktop and away from life-inside-the-browser (or GoogleLand as I refer to it).

Loren Feldman hates “social media.” Why should you care? Because he makes good points about crowd mentality.

I would get into semantics and explain how social media and wisdom of the sheep/crowds are two different things, but it’s irrelevant to the point he’s making. He does make some very valid points about the place of creativity and individuality. Of course I strongly disagree with him on some issues, but you’ll have to make your own mind up on where you stand.

I think the categories he uses below the video are the best part. Ze Frank? Mark Cuban? Nice.

The following link may contain strong language, tattoos, gold chains, half naked unshaven men and vitriolic hyperbole offensive to some viewers and will make any children nearby cry (and pay no attention to his LinkedIn or MyBlogLog links on the right or the YouTube logo in the video)…

Loren Feldman on Social Media