New Affiliate Summit Social Network Could Actually Be Useful

If you have followed me for any length of time, you know that I’m a chronic social networker. I jump on things like Twitter, Facebook, Pownce, FriendFeed, Seesmic, etc and often call them the “next big thing.”

I know it’s annoying, but sometimes I do get it right (like with Twitter).

So, I’m particularly excited to see the new Affiliate Summit network being moved to Ning…

New Affiliate Summit Social Network | Affiliate Summit Blog: “Affiliate Summit has launched a new social network for conference attendees on Ning.

Based on a poll, as well as feedback on Twitter and directly to us, Ning was the clear favorite over the previous social network technology from Confabb.”

If you’ve never played with Ning, you really should. It beats forum software like phpBB etc hands down and offers a number of options for integration with things like your blog feed or Twitter or Flickr.

And I’m especially excited about the Summit’s move to Ning because the previous Confabb system was atrocious from a usability standpoint.

This time around for the ASE Boston show, I really think we can derive some benefits from this iteration of the social network.

Head over and sign up. You just might like it (and find it profitable).

Twitter Track

I’ve been arguing that Twitter users should abandon desktop clients (until Twhirl gets their xmpp gateway going) and use GTalk for Twitter. Not only is the GTalk gateway real time, but there are a few key benefits that enhance the Twitter experience.

Here’s a great post from @tw3nty3ight about how he uses Track and GTalk for Twitter in a similar fashion that I do (on the desktop and on the BlackBerry):

Tw3nty3ight.com: How I Get The Most Out Of Twitter: “There is a very useful Twitter command that is overlooked by many. The TRACK command is the most underused command on twitter. In order for me to be notified of someone mentioning anything pertaining to myself I simply utilize this feature. There are two main ways to use this command, text (SMS) or IM with Google Talk. “

I follow around 1500 people. Watching that kind of a stream all day would render Twitter pretty useless for my needs. So, with the device updates setting on IM, I’m able to “turn on” just the 50 or so people that I’m really interested in following and use Track for my name or topics I want to hear about to catch the rest.

Give it a go if you need to cut the signal-to-noise ratio.

Pressroom Theme for WordPress

FathomSEO has a nice new clean WordPress theme geared towards businesses that need a pressroom design:

Social Media Pressroom Theme WordPress, Social Media Newsroom Template: Theme Name: Media Pressroom

Description: A clean, minimalist theme designed for use as a media pressroom.

Author: Fathom SEO, which offers search engine optimization and other online marketing services.

Author URL: http://www.fathomseo.com

View a live demo of this theme.

The simplicity and focus on social media is really compelling.

It’s increasingly clear that companies need to be approachable beyond just a “Contact Us” form. The integration of social media (networks, video, Twitter) present on the theme is a nice touch and positive step towards PR2.0.

Twitter Track and Twitter Abuse

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On Saturday I noticed that my tweets were being repeated by Twitter user @panopticons (if you’re curious about the name, it refers to an 18th century jail design based on seeing every prisoner that has been extended into a metaphysical metaphor). I didn’t think anything of it at the time, but as the day went on, the retweeting was constant and annoying.

It was annoying because I use a function of Twitter called “Twitter Track” on GTalk which allows me to track terms that I am interested in such as “Wilco” or “Nascar” or “Obama” or “Ryan Adams” or “Asheville” (btw, if you use Twitter Track, I do not suggest tracking “affiliate”… omg). I also track people’s names that I am interested in, so that I can see both sides of the conversation that person might be participating in and not just one way conversation. And of course I track my own name in case someone I’m not following, etc tweets me so that I can see them and respond.

I prefer using GTalk as my Twitter client because even though I follow close to 2,000 folks I can turn device updates on and off for close friends or people in town. That makes the Twitter stream much more controlled rather than a firehose. Plus, I’m able to use the GTalk app on my BlackBerry to stay in the stream when I’m mobile.

It’s a perfect system… or so I thought until Saturday night.

I dug a little deeper into the @panopticons account and found that the account and many similar ones were set up by a guy named Noah David Simon in order to prove a (misguided) point about privacy and information:

My aliases on TWITTER are listed on my website. I’m keeping it transparent so it doesn’t bite me in the ass. Eventually I assume most of you will unfollow n block me… but by that point I will have perfected the craft of puppet accounts! puppet accounts can be fed N2 a root account, where I can follow all fools that thought they could block me. there is NO blocking! the final account will take the RSS feed of multiple accounts and run it N2 one account. you will not realize the new account is me.

Please understand that I have absolutely no problem with protests, satire, uncomfortable demonstrations with a sharp edge of irony, etc. There is a needed place for those sorts of things in every aspect of society, especially something like Twitter where the micro nature of the platform often engenders a feeling of unnecessary importance (even more so than Techmeme and the blogosphere).

However, the point being made here about privacy is just mean spirited (especially with some of the back and forths that have developed on Twitter and in the GetSatisfaction forum for Twitter) with no real point to be made beyond who can yell the loudest and longest.

Simon and his supporter (no plural there) @prokofy (see the GetSatisfaction forum if you need more) suggest that if people don’t want to be troubled by the retweeting of their messages, they should stop tracking their own names and that if you’re tracking your own name, you’re doing so just for vanity purposes. That’s a ridiculous premise to begin with, especially for people like myself who use the track feature to engage in conversations with other users we might not have otherwise met. Then, using bullying tactics and spewing pretty hateful messages (calling specific Twitter users who object Nazis, etc) is just immature and shows the lack of a well thought out intention behind this sort of purposeful abuse.

After being pestered by @prokofy, Steve Gillmor had Prokofy on an episode of NewsGang Live last week that pretty much sums up the situation (be warned if you listen… the podcast will make your ears bleed).

I use Twitter on a more than regular basis for a number of reasons. Twitter has transcended the realm of social networking or messaging for me and has become a neural center for my activity on the web. Because of the track feature, I’m able to keep up with a variety of topics throughout the day or at my pleasure through RSS. So, interruptions like this are costly both time and gesture wise for me.

And now for the final act.. it looks like the issue has caught the attention of the often hands-off Twitter staff:

We believe these accounts are in violation of the terms because the cross posting of updates from multiple accounts is a way to undermine the block and unfollow functions. Twitter is a recipient-driven service and when abusers seek to negate the ability for users to choose what content they receive from other users, they degrade our service. This is the stated intent of the abuser in question in this thread.

There’s also been a thread set up to discuss Twitter’s stance on abuse by Twitter admins:

What is Twitter’s stance toward abuse?

So hopefully this issue will be resolved soon.

In the meantime, we always have the spammers present to keep the town well full of piss.

Marketing to Little Brothers and Sisters

Ever get scared that the marketing paradigm we operate within is just feeding a much bigger machine that isn’t a fan of human freedom?

I do.

Looking forward to reading Cory Doctorow’s new book:

Little Brother: “If you love freedom, if you think the human condition is dignified by privacy, by the right to be left alone, by the right to explore your weird ideas provided you don’t hurt others, then you have common cause with the kids whose web-browsers and cell phones are being used to lock them up and follow them around.

This book is meant to be part of the conversation about what an information society means: does it mean total control, or unheard-of liberty? It’s not just a noun, it’s a verb, it’s something you do.”

When I hear online (and offline) marketers talking about social media as a “channel,” my radar goes off. I suspect it will be even worse after I finish the book.

Am I creating a more freedom filled world technology wise for my daughter?

What do you think?

ShareASale Twitters

ShareASale has been a long time supporter of Twitter, but they are stepping it up with a new official account:

ShareASale Blog: “2.  Follow us on ‘Twitter’.  I have recently created a ‘ShareASale’ specific entry which is www.twitter.com/shareasale.  Also, feel free to follow me personally – I talk about ShareASale stuff as well as other things going on.  www.twitter.com/brianlittleton”

There’s a reason that ShareASale consistently ranks at the top of affiliates’ and publishers’ “Best Network” rankings when you consider how much they not only embrace but also take seriously mediums such as blogging or Twitter.

Other networks could learn a great deal from them or from @zappos or the growing myriad of advertisers finding a welcoming community on Twitter.’

Great job, ShareASale.

Careful With that Twitter, Eugene

D’oh.

McCain staff person gets the boot after sending out a troublesome tweet…

McCain Staffer Out, Spread Obama Video – Politics News Story – WCVB Boston:

Republican Sen. John McCain’s campaign suspended a staff member who sent out a provocative video linking Democratic presidential contender Sen. Barack Obama to the comments of his spiritual mentor, the Rev. Jeremiah Wright.

“The staffer, a low-level aide named Soren Dayton, sent out a link Thursday to the YouTube video, titled ‘Is Obama Wright?’ on the social messaging Web site Twitter.”

Lesson?

Don’t staff your social network duties with low level employees or temps. Take it upon yourself to make sure that your company is being represented by the best and brightest possible on these emerging social platforms. They do have sharp edges.

(Title refers to a Pink Floyd song if you are uncool and didn’t get it).

@GaryVee’s School of Marketing

Gary Vaynerchuk of WineLibraryTVsantagaryvee.gif is at it again… this time schooling all of us on how to market through Twitter.

Pay attention, folks. Class is in session…

Santa GaryVee: “A couple days a week (and sometimes much, much more!) the benevolent Santa GaryVee will direct you to exclusive mind-blowing deals, available only via Twitter.

Gary Vaynerchuk loves EVERYONE and wishes happiness and most importantly health to all. But once that’s granted, he wants nothing more than to put together incredible deals on wine and other merchandise.

Free shipping, discount codes, unbelievable prices… all will come as your gift from the one and only Santa GaryVee.

Friend up Santa GaryVee on Twitter today and reap the benefits of these wild, generous offers!”

Should be fun and yet another reason for you to check out Twitter. And if you’re already on Twitter, here’s your reason to join the Very Green Team.