July 2013

Email Marketing Doing Well On Mobile

2013 is the year of the mobile device: Mobile Takes an Increasing Share of Email Opens – eMarketer: “In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of …

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Facebook Video Ads Coming This Fall?

Very cool: Facebook’s Video Ads Now Likely Delayed Until Fall | Digital – Advertising Age: “Based on how they were being positioned for the summer launch, video ads will appear to targeted users in their news feeds up to three times on the day they’re slotted and will begin silently playing when a user scrolls …

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Be Careful With Your Clever Domains

Google’s Matt Cutts with a clear warning about using clever domains ending in country codes such as .es, .io, .li etc: Another reason we like to stick with .com, .net or .co!

What Did We Do Before YouTube?

My dad always says “you can learn anything on YouTube.” As a “real” book lover, I’ve always had something of a mental block about using YouTube to solve a problem for some reason. Probably due to the same neurons that prevent me from being able to ask for directions (again, much easier problem to solve …

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How Does Search Work?

Google has put together an amazing graphic guide to how they run their search engine in 2013: How Search Works: From Algorithms to Answers | Google We’ll definitely be using this in client pitches in the near future. Worth your time to check out.

Marketing Is Evolving; Don’t Get Stuck

Fantastic post from SumAll today: The Switch to Continuous Marketing – SumAll – Blog: “Social media platforms and analytics provide an immediate, continuous feedback loop that puts marketing into an entirely new cycle. It’s now possible to get a faster, deeper sense of your potential customer and to tailor marketing materials to a highly specific demographic.” …

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The Self-Aware Burrito

end twitter — Chipotle (@ChipotleTweets) July 21, 2013 //platform.twitter.com/widgets.js Chipotle, a rapidly growing burritos and taco chain, is known for its tongue-in-cheek use of social media. However, their latest stunt has been seen as both a success and a stumble by marketers and social media consultants. Last week, Chipotle sent out a string of random …

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Deconstructing Sharing

Insanely interesting and thorough user study from the fine folks at ShareThis: Mobile vs Desktop: A Cross Device User Study « ShareThis Blog: “The data points above show that people engage with devices in patterns during the day, and that people engage with social channels on devices which better support their activities and content consumption. …

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Foursquare Rolls Out Ads for Businesses

Very exciting news from Foursquare today: Expanding Foursquare Ads to more small businesses around the world | Foursquare Blog: “The idea behind these new ads is simple – connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach …

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Working For a Boss

Certainly not the type of company culture I’m hoping to build: Google Reader Died Because No One Would Run It: “And if you aren’t working on something that the boss cares about, then what’s the point?”

Riding the New Silk Road

Beautiful graphic diary via the NY Times… Riding the New Silk Road – Interactive Feature – NYTimes.com: “The network of routes known as the Silk Road connected Asia and Europe for centuries before fading in importance in the 1400s. Now, Hewlett-Packard has revived the route as a faster, overland alternative to shipping electronics from China …

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