Month: July 2013

Email Marketing Doing Well On Mobile

2013 is the year of the mobile device: Mobile Takes an Increasing Share of Email Opens – eMarketer: “In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of …

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Be Careful With Your Clever Domains

Google’s Matt Cutts with a clear warning about using clever domains ending in country codes such as .es, .io, .li etc: Another reason we like to stick with .com, .net or .co!

What Social Networks Drive The Most Sales?

Interesting… Social Media Drives In-Store Buying Nearly As Much as Online Buying – HootSuite Social Media Management: “Interviews with close to 6,000 social media users found that Facebook is the social network that drives the most users to purchase. Contrary to popular belief, the data also indicated that social media drives in-store buying at an …

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How Does Search Work?

Google has put together an amazing graphic guide to how they run their search engine in 2013: How Search Works: From Algorithms to Answers | Google We’ll definitely be using this in client pitches in the near future. Worth your time to check out.

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