Month: July 2013

Email Marketing Doing Well On Mobile

2013 is the year of the mobile device: Mobile Takes an Increasing Share of Email Opens – eMarketer: “In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of email opens. And when adding in the tablet, mobile’s share of exclusive email opens rose to nearly one-third.” Email marketing …

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Facebook Video Ads Coming This Fall?

Very cool: Facebook’s Video Ads Now Likely Delayed Until Fall | Digital – Advertising Age: “Based on how they were being positioned for the summer launch, video ads will appear to targeted users in their news feeds up to three times on the day they’re slotted and will begin silently playing when a user scrolls over them, according to source who heard Facebook’s pitch. Audio won’t be activated unless a user clicks on the 15-second …

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Be Careful With Your Clever Domains

Google’s Matt Cutts with a clear warning about using clever domains ending in country codes such as .es, .io, .li etc: Another reason we like to stick with .com, .net or .co!

What Did We Do Before YouTube?

My dad always says “you can learn anything on YouTube.” As a “real” book lover, I’ve always had something of a mental block about using YouTube to solve a problem for some reason. Probably due to the same neurons that prevent me from being able to ask for directions (again, much easier problem to solve in the age of portable computing, LTE connections, and mobile phones). Nevertheless, I’ve given some of my stubbornness away. Just …

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What Social Networks Drive The Most Sales?

Interesting… Social Media Drives In-Store Buying Nearly As Much as Online Buying – HootSuite Social Media Management: “Interviews with close to 6,000 social media users found that Facebook is the social network that drives the most users to purchase. Contrary to popular belief, the data also indicated that social media drives in-store buying at an equal rate as online buying.” This kind of data is great because many local businesses don’t realize that social media …

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How Does Search Work?

Google has put together an amazing graphic guide to how they run their search engine in 2013: How Search Works: From Algorithms to Answers | Google We’ll definitely be using this in client pitches in the near future. Worth your time to check out.

Marketing Is Evolving; Don’t Get Stuck

Fantastic post from SumAll today: The Switch to Continuous Marketing – SumAll – Blog: “Social media platforms and analytics provide an immediate, continuous feedback loop that puts marketing into an entirely new cycle. It’s now possible to get a faster, deeper sense of your potential customer and to tailor marketing materials to a highly specific demographic.” This is a concept that we embrace and focus heavily on at Harrelson Agency. In the past, marketing campaigns were …

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The Self-Aware Burrito

end twitter — Chipotle (@ChipotleTweets) July 21, 2013 // Chipotle, a rapidly growing burritos and taco chain, is known for its tongue-in-cheek use of social media. However, their latest stunt has been seen as both a success and a stumble by marketers and social media consultants. Last week, Chipotle sent out a string of random tweets on their company Twitter account that left many followers bewildered. Even on outlets such as the popular video show …

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Deconstructing Sharing

Insanely interesting and thorough user study from the fine folks at ShareThis: Mobile vs Desktop: A Cross Device User Study « ShareThis Blog: “The data points above show that people engage with devices in patterns during the day, and that people engage with social channels on devices which better support their activities and content consumption.  For marketers, understanding the usage patterns and the connection between devices and social habits is an important part of managing …

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Foursquare Rolls Out Ads for Businesses

Very exciting news from Foursquare today: Expanding Foursquare Ads to more small businesses around the world | Foursquare Blog: “The idea behind these new ads is simple – connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach nearby customers. In our ad pilots over the past year, we’ve been honing our targeting technology, using the same algorithm …

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Working For a Boss

Certainly not the type of company culture I’m hoping to build: Google Reader Died Because No One Would Run It: “And if you aren’t working on something that the boss cares about, then what’s the point?”

Another Reason I’m Not a Teacher Anymore

erm… no: Why Great Teachers Are Fleeing the Profession – Speakeasy – WSJ: “Teaching is essentially a part time job. They ‘work’ an average of 6 months out of the year. That number is further reduced in the northern climes by snow days (about 10 a year) which are NEVER made up. They have long holiday breaks, generous sick and ‘personal’ time provisions and average-length work days. For this they take home $50,000-$100,000 + a …

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Riding the New Silk Road

Beautiful graphic diary via the NY Times… Riding the New Silk Road – Interactive Feature – “The network of routes known as the Silk Road connected Asia and Europe for centuries before fading in importance in the 1400s. Now, Hewlett-Packard has revived the route as a faster, overland alternative to shipping electronics from China to European markets by sea. A look at one section of the modern-day route, now more commonly traveled by train …

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