Month: July 2013

Why Wasn’t I Consulted?

So very true and worth your time to read if you care ’bout marketing and/or culture (or Homer): The Web Is a Customer Service Medium (Ftrain.com): “‘Why wasn’t I consulted,’ which I abbreviate as WWIC, is the fundamental question of the web. It is the rule from which other rules are derived. Humans have a fundamental need to be consulted, engaged, to exercise their knowledge (and thus power), and no other medium that came before …

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More on Facebook’s Graph Search

Great read over on Wired about Facebook’s slightly creepy but insanely cool Graph Search… How Facebook Builds a Digital Signature for You (And Your World) | Wired Enterprise | Wired.com: “Until around 2010, the information now mapped by the Entities Graph lived in your Facebook profiles, as plain text, and these strings of text weren’t linked to any additional information — information that would describe, say, what a school is or which of your friends …

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Why Are Most Apps Free?

Interesting… The History of App Pricing, And Why Most Apps Are Free: “Each time we download an app, we reveal a little bit about ourselves. A glance at the apps on your phone can indicate whether you are a fan of sports, gaming, or public radio, and whether you love to hike or cook or travel. But our choices of apps also reveal our individual tolerance for advertising, and how we feel about the trade-off …

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Blogging Isn’t Dead

I’d have to disagree with this… Blogging is Dead – But Long Live the Blogosphere – exploreB2B: “While the thought process remains the same today (‘Here is what I think, read my blog’) – the effect is minimal, if anything at all. A viewer may read an article on your blog, maybe even find it interesting, but then never return. Memory of the author, ideas in the post (and certainly the URL), are long forgotten …

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Limits of Citizenship

This is a pivotal time for the understanding of citizenship in our country (based on wisdom and legalities at least): Judge Challenges White House Claims on Authority in Drone Killings – NYTimes.com:‘Are you saying that a U.S. citizen targeted by the United States in a foreign country has no constitutional rights?’ she asked Brian Hauck, a deputy assistant attorney general. ‘How broadly are you asserting the right of the United States to target an American …

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Words

Why I’m blogging back here in this format and in this template. Words matter. Words: “We’ve become obsessed with fancy designs, responsive layouts, and scripts that do magical things. But the most powerful tool on the web is still words.”

Remarks by the President on Trayvon Martin

Worth your time to read Pres Obama’s remarks on not just the Trayvon Martin case but how he views the race situation in the US at the present. This reminds me a great deal of the type of candor we heard out of Obama in 2006-2007 that made him so likable by so many: Remarks by the President on Trayvon Martin | The White House: “But we should also have confidence that kids these days, …

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Charge for Value Not Hours

Great post that basically lays out the Harrelson Agency philosophy: How I Earned A Lot More on Projects by Changing My Pricing Strategy: “Most clients want to know what your prices are up front, and a lot of service providers feel obliged to give an answer. But I found that starting the conversation with the price leads you down a bad road. Why? It puts my needs ahead of the client’s. It emphasizes what I …

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Transmit

Really not sure what I would do without Transmit. Well, of course I do. I’d use a less featured and elegant solution like Cyberduck or one of the many other FTP clients out there that work across platforms. But when I’m on my Mac, Transmit is normally one of my top 3 used apps for sure.

Creepy GMail Ads In Your Inbox

Well, this is really creepy (but an easy fix): New Gmail Inbox Features Ads That Look Like Emails, Above Promotional Email Subscriptions | MarketingLand: “If you’ve converted to the new Gmail inbox, you may have noticed in-line ads that resemble regular emails at the top of  your Promotions tab. These new native-style ads function as paid-for-placement email messages, and essentially circumvent standard email marketing practices. The ads do have a shaded background and ad symbol …

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Affiliate Sites and Mobile Traffic

Mobify has a great post with a few informative links and stats about mobile traffic and its implications for marketing on the web in 2013… 13 Stats to Convince Your Boss to Invest in Mobile in 2013 | Mobify: “To help you pitch your boss and frame the situation from their perspective, we’ve prepared a collection of the most exciting numbers around the mobile web. It will help you get the attention of any skeptic, …

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Evernote 5.4 Adds Skitch Support

Evernote is one of those apps I’ve always had an on-and-off relationship with. I’ve used it and quit it more times than I can count, but now that version 5.4 for iOS adds Skitch support, I’ll be using it a whole lot more for annotating images I use here and various other places (client work, etc)… Neat. I don’t know what I’d do without Skitch on my MacBook and I use it from time to …

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Social Media Interactions Drive Business

Wow… 90% Of Customers Will Recommend Brands After Social Media Interactions – Business Insider: “This showed that four out of five consumers would be more inclined to buy a brand more after being exposed to their social media, with 83 per cent happy to trial the product in such circumstances.” Not bad.

Debunking Facebook’s Graph Search

TechHive has a good post up today on what Facebook’s Graph Search (beta) does and what it means to us as users: How to use Facebook’s Graph Search (and why you would even want to) | TechHive: “Once Graph Search is on, Facebook prompts you to ‘search for people, places, and things.’ Start typing. Graph Search is supposed to recognize natural language and try to guess what you’re looking for, though that feature is hit …

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Foursquare Rolling Out Post-Check-In Ads for Brands

AdAge reports that the beloved location-sharing service Foursquare is rolling out check-in ads (with Captain Morgan, in this case) that show up directly after you check in to a certain venue. Captain Morgan and Toys R Us are leading the way with their new ads: Foursquare Rolls Out Check-In Ads With Captain Morgan | Digital – Advertising Age: “The new ads are also being used to help retailers or merchants lure consumers who check in …

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OmniFocus for iPhone Adds Background Syncing

One of my favorite (and indispensable catch-all) apps added background syncing today. Yes, I know that’s not a big deal to most people, but it’s insanely useful because it means I can set up various locations (such as my house) where OmniFocus will automatically sync my to-do items upon leaving. Nifty if you’re like me and forget to sync from time to time and wonder why you’re not getting “Due” alerts, etc (or maybe I’ve …

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Instagram Videos Get More Brand Engagement Than Vine

Interesting… How does Instagram video stack up with Vine? | InsideFacebook: “Some findings, studied among the Interbrand 100 from June 20 to 26: Instagram videos are being used by twice as many brands, and more videos are being posted. Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos, suggesting brands should focus more time and energy on them.” Instagram is the older company of the two, so brands were already familiar with …

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Update Your Email Lists Before July 15

Shawn Collins has a good post this morning explaining why you need to update your mailing lists before July 15 since Yahoo! is cleaning out inactive email addresses by then: Clear Old Yahoo Addresses Off Your Email Lists – Affiliate Marketing Blog by Shawn Collins: “So you’ll either be mailing to dead addresses, which can impact your deliverability, or the new owners will start getting your newsletters, and will be upset that you are emailing …

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MarketingTrends v2

It was time for a redesign: » theme :mnmlist: “I developed a pretty minimalist WordPress theme for mnmlist.com, and I’d like to share it with my fellow bloggers. This theme is offered for free, uncopyrighted, as is.” As you can see, we changed the site theme, added a logo, and there’s a few more links in the nav bar up top (we’re also going to start a weekly newsletter on the fantastic MailChimp service soon). …

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