“Turn off that phone and do some real work.”

“In our constantly developing world, we have to learn to adapt to change. The fact that we are so dependent on the internet is scary. But the fact that you, as an adult, are struggling to keep up with us and the internet, does not give you the right to say that the way we are learning and growing up and socialising is wrong and we need to go back to how you used to write letters to your friends or call them using the home telephone. Neither way of living and socialising is better, just very different, which I think is the main cause of the older generation not tolerating the use of our phones.”

Source: Dear old people: why should I turn off my phone?

Anecdotally, I’ve always found that it’s the people / teachers / ministers etc who complain the most about “young kids always being on their phones” that leave their phones’ ringers on (at full volume) and have no problem answering a call (after a few rings, of course) and having a very loud conversation despite the context or their situation.

Google Bringing Podcasting to Android and Play Music

“But Google isn’t just trying to create more Serial fanatics on Android. No, it wants to reach people that have never listened to podcasts. And it wants to broaden its media offerings in the fight with Apple, the frequent go-to platform for media producers.”

Source: Google Brings Podcasting to Play Music Streaming Service, Android | Re/code

I’m excited to see podcasting continue to expand into the “mainstream” of public consumption. Hopefully, NPR doesn’t suck all the air out of the room.

If you’re a business, group, church, school etc… you need to be podcasting. Get in touch if you need help (we’ve set up and continue to manage many podcasts for clients).

And support indie podcasters for a healthy podcasting ecosystem… like the fine folks at Thinking.FM.

Twitter’s Target

I started using Twitter in mid 2006, so I’m a little biased… but I still have many expectations and hopes for the platform that I don’t for Facebook, Instagram etc.

Twitter stands(or, it could if it were to become developer friendly again) at the fulcrum point between traditional social networks and the future of online social interaction (messaging platforms) with its following, rather than friending, structure and the ability to send direct messages baked into the architecture.

Now it’s Dorsey’s responsibility to perform a Steve Jobs-esque “second act” in which he returns to the company and rights the ship and steer it away from being perceived or imagined as an “enticing takeover target” …

“The microblogging site’s co-founder and chairman, Jack Dorsey, will replace him temporarily. Although the number of monthly active users topped 300m in the first quarter, growth has been slowing; revenue of $436m, though up 74% year-on-year, was less than expected. Twitter, a relative minnow in today’s tech sea, as the above interactive shows, looks an enticing takeover target.”

Source: Leaving the nest | The Economist

Peeple is Going to Upset Lots of People

“A bubbly, no-holds-barred “trendy lady” with a marketing degree and two recruiting companies, Cordray sees no reason you wouldn’t want to “showcase your character” online. Co-founder Nicole McCullough comes at the app from a different angle: As a mother of two in an era when people don’t always know their neighbors, she wanted something to help her decide whom to trust with her kids.”

Source: Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not – The Washington Post

In theory, I love the idea of the “sharing economy.” In practice, it’s turned out to be a blessing and a curse for many reasons.

Peeple was bound to happen, but this is a terrible idea and will result in anxiety, frustration, and bullying (among other things) for many people. Sometimes “it just doesn’t feel right” is a good justification for not walking down a business path.

Why All Podcasts Sound the Same

One of the things Thomas and I try to do with Thinking Religion, as well as Elisabeth and Merianna on Thinking Out Loud (and all of our Thinking.FM podcasts) is sound different by sounding like ourselves.

“My Wife Quit Her Job podcaster Steve Chou is, like Nick Loper, another savvy online marketer who realizes the algorithm might be his most important audience member. Subscribers are another key piece of landing in the iTunes New & Noteworthy section, and without it, a podcast might fall off the radar.”

Source: Why podcasts have such terrible ads – Vox

I never want to do a podcast where we have to beg for ratings or use the same 5 generic ads that every other podcast uses.

However, I’ll be the first to tell you that’s not a very lucrative way to do podcasting. It’s definitely a losing proposition when you consider time, hosting costs, bandwidth etc. But, I think we’ll stick to our donation model for now (despite its poor performance in terms of actual revenue). As the hosts of No Agenda frequently remind us, “Value for Value” is a much more authentic and enjoyable stream of revenue for a medium such as podcasting.

 

 

The United States’ Poor Record on LTE

“Conversely some of the earliest adopters of LTE — like the U.S., Japan, Sweden and Germany — are starting to fall behind in terms of data performance. In part, these older networks are suffering from their own success. In the U.S., for instance, LTE’s introduction in 2010 resulted in a huge base of LTE subscribers in the country today. Those subscribers are all competing for the same network resources, slowing down average speeds. In comparison, newer networks in South America and Europe are more lightly loaded. But the U.S. has also failed to keep up with the rest world in both spectrum and technology. All of the four major U.S. operators have been expanding into more frequency bands, but none have been able to match the capacity countries like South Korea and Singapore have plowed into their networks. The U.S. has also been much slower in moving to LTE-Advanced.”

Source: The State of LTE September 2015 – OpenSignal

During my first few weeks at Wofford College in the Fall of 1996, I stumped the campus IT team by asking for the TCP / IP details or a way to get an internet connection in my dorm room. “Why do you want to have the internet in your dorm room?” one of the IT team asked me. Two years later, the whole campus had a high speed fiber connection.

We’re undergoing a transition from laptops to mobile devices as a primary mode of computing for many people, young and old. However, as Thomas Whitley and I talked about on Thinking Religion yesterday, the transition is happening quickly on university campuses.

I’ve talked to young people who said that mobile service was a factor in where they wanted or decided to go to college. It wasn’t a primary factor, but it did make into the equation. I hear the same from businesses and clients I work with today when deciding on where to have meetings (“We can’t meet in that part of town…the Verizon coverage is terrible.”).

I wonder when / if we’ll, as a country, insist on investing in more development of LTE and mobile in both urban and rural parts of our country as the mobile revolution continues? Or has our political mood changed so much in twenty years that the government stepping in and working with an industry to improve what is potentially seen as a necessary service an impossibility?

“We’re here to tell you we believe that in rural North Carolina and in rural America, Internet access ought to be just as likely as telephone access…You ought to be able to use it in the fastest possible way…And if you can, it’ll mean more jobs, more businesses, higher incomes and more opportunity.”

President Bill Clinton
Wednesday, April 26, 2000

 

An Individual Can Be Wiser Than the Crowd

“Another benefit of the SEP’s not being crowdsourced is that minority views get more exposure.  Wikipedia’s overview of feminist philosophy is hopelessly short. The SEP has dozens of meticulously researched entries. A 2012 survey by Wikimedia, Wikipedia’s parent organization, found that about 90% of its volunteers were men. “Its entries on Pokemon and female porn stars are comprehensive, but its pages on female novelists or places in sub-Saharan Africa are sketchy,” said the MIT Technology Review in its article The Decline of Wikipedia, which criticizes its byzantine editing hierarchy. The same goes for an important idea in philosophy: feminism.”

Source: This free online encyclopedia has achieved what Wikipedia can only dream of – Quartz

Not just a better Wikipedia, but a better model for the internet? Perhaps in some ways, but decentralized federation has its own beauty as well.

Delusions of Grandeur by @jason

“There are too many Padawans right now and not enough teachers. The Galaxy is flooded with people who think they can do what founders do in their lives: sacrifice everything.”

Source: You don’t have what it takes | Calacanis.com

Good points from Jason on the startup myth with a nod to the Jedi myth. I know I’ve been there and felt the sting before succeeding.

There’s no success like failure, and failure’s no success at all.

Margaret Atwood: Double-Plus Unfree

Though our digital technologies have made life super-convenient for us – just tap and it’s yours, whatever it is – maybe it’s time for us to recapture some of the territory we’ve ceded. Time to pull the blinds, exclude the snoops, recapture the notion of privacy. Go offline.

Any volunteers? Right. I thought not. It won’t be easy.

Source: Margaret Atwood: we are double-plus unfree | Books | The Guardian

Part of my daily tension as someone who loves my whirring gadgets and gizmos and on demand lifestyle-thru-technology.

“…let him declare what he seeth…” or Apple vs the Web

 

“And with iOS 9 and content blockers, what you’re seeing is Apple’s attempt to fully drive the knife into Google’s revenue platform. iOS 9 includes a refined search that auto-suggests content and that can search inside apps, pulling content away from Google and users away from the web, it allows users to block ads, and it offers publishers salvation in the form of Apple News, inside of which Apple will happily display (unblockable!) ads, and even sell them on publishers’ behalf for just a 30 percent cut.

Oh, and if you’re not happy with Apple News, you can always turn to Facebook’s Instant Articles, which will also track the shit out of you and serve unblockable ads inside of the Facebook app, but from Apple’s perspective it’s a win as long as the money’s not going to Google.”

Source: Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web | The Verge

As I get older, I keep reminding myself that, after all, you can’t go home again. When I got to college, I was exposed to Plato in the Greek and remember reading πάντα χωρεῖ καὶ οὐδὲν μένει” καὶ “δὶς ἐς τὸν αὐτὸν ποταμὸν οὐκ ἂν ἐμβαίης for the first time. My Greek isn’t what it used to be, but the translation is:

“Everything changes and nothing remains still and you cannot step twice into the same stream.”

When I think about the evolution of the web from when I started using it (1994) through all of my experience with Mosaic and Netscape and CompuServe and Prodigy and AOL to the glory days of a web without a center (post AOL crash), I look back with fondness. The web has been a constant source of challenge, fulfillment, joy, sadness, and especially income for me over these last twenty years.

In my mind’s eye, the “glory days” of the web were sometime around 2004 or so with the advent of Firefox as a capable replacement for Internet Explorer and just shortly before Facebook at the digital world. Things were exciting. GMail was new and in high demand. We all wondered what other wizard toys Google would unveil to us in their wonky way of doing such things. Web design was flush with new energy having been set free of IE, and web protocols were blooming (well, before the dark times of Flash). It felt as if the world would be transformed by this open information system. There were ads, for sure, but the ads were there to pay for the content and the experience (even the “punch the monkey” ads). We used MySpace, but no one spent all day there. It was a tool, not a roach motel. Then came Twitter in 2006 and we web nerds just knew it was the information backbone protocol we had been hoping for. Surely, Twitter would be handed over to the open source community. They had a very open API, after all.

Then came Facebook. But it wasn’t so bad at first. It was a prettier MySpace, that’s all.

Ze Frank had his shows and we all were excited about web2.0 and the promises of what new web tech like AJAX would mean for interfaces and capabilities. I was using Writely in 2004 and loved the idea of being able to use a fairly capable word processor in a browser. Then, Google bought Writely and it became Google Docs.

That’s ok, we still had our RSS feeds and the Mac fan-people had Net News Wire. FeedDemon wasn’t so bad on the desktop and we always had Bloglines and Feedgator on the web. RSS was going to transform the way we consumed content. I just knew it.

Then came Google Reader.

I’m being too nostalgic. The web was never that rosey and free and vibrant and promising as I remember. After all, I was in the web marketing business from 2003 onward. In reality, it didn’t change all that much throughout the web2.0 boom from 2006-2008 or the social media boom from 2009-2013.

However, the web marketing business is changing rapidly now in the Age of the Platform (or App). I would call it The Mobile Age, but “mobiles” is becoming a silly name for the pocket devices we carry with us at all times and perform more and more of our daily business and life through. They’re not “mobile phones” now. They are our computers.

The Age of the Platform was ushered in quickly by Steve Jobs and Apple. Pushing cell tower and mobile device technology with ever increasingly progressive iPhones and then iPads caused a fundamental shift in how we do computing (and marketing). I sometimes wonder if Jobs knew that he was going to go directly after the jugular of Google’s revenue business when he was on stage doing the first iPhone demo? Remember, the first iPhone did not have an app store and only included the native apps. Jobs was insistent that developers could use the Safari Mobile Browser to give users access to “app environments” through HTML 5. That didn’t last long.

Apps have changed everything on the web. They’ll continue to redefine conventions we’ve long held to be self-evident about everything from marketing to banking to security to communication. With its clever play to encourage ad blocking on Mobile Safari (still the only browser environment allowed on their omnipresent iDevices) and ultimately push users into their new News app (this blog is included in their collection… yay?), Apple is moving Safari off the main page and into one of the folders where you put the Compass, Tips, and Game Center apps (at least I do). Apple is breaking up with the web.

There’s no functionality for a browser or webkit on the new Apple TV. Can you imagine the possibilities? However, it’s not needed. We have apps.

Look Homeward, Angel.

Is this a bad thing? I don’t think we can segregate movements like this into “good” or “bad” categories. Tech is agnostic morally, and we decide to do with it what we will. For those of us who reminisce on the ideals of an open and federated web where the market decides what ad formats or sites get exposure… well, we can have our idealism and try to keep blogging (though without ads).

Twitter … Facebook … Google, Apple, or Microsoft ecosystems … I look at all of these things as negatives (personally). Lock in is never good. Reach, engagement, user bases … all those metrics I deal with daily in my job working in web marketing are important variables to consider. However, we are too eager to throw ourselves into a binary decision of being an Apple fanboy or Android fangirl without pondering what we’re exchanging in this transaction.

When I think about how the web has evolved and how it might evolve further in the future, I think of Atticus Finch teaching Scout how to read.

“What was even the point of websites, certain people will find themselves wondering. Were they just weird slow apps with nobody in them?? Why? A bunch of publications will go out of business and a bunch of others will survive the transition and a few will become app content GIANTS with news teams filing to Facebook and their very own Vine stars and thriving Snapchat channels and a Viber bureau and embedded Yakkers and hundreds of people uploading videos in every direction and brands and brands and brands and brands and brands, the end. Welcome to 201…..7?”

Source: The Next Internet is TV | The Awl

I think of how Scout comes home after the first day of First Grade and is completely disillusioned. Her teacher was surprised at Scout’s reading ability and told Scout that her father mustn’t read to her anymore because he “didn’t know how to teach.” Atticus, being the archetype and lawyer that he is, calms Scout and makes a deal with her (and keeps reading to her).

We rely so much on our own perceptions of the past experiences we have to make assumptions about the future. We project based on (presumed) lived out reality. Our brains deceive us, though. When we come home, sometimes things have changed and our memories don’t hold up to the exposure to daylight. We need Atticus to tell us that it’s going to be ok, and we do know how to read properly, and he will continue reading to us at bedtime.

In the marketing business, I walk a fine line between intuition and metrics on an hourly basis. My clients trust me, but they have their own perceptions of taste, design, and ethics that I must navigate and counsel as well. My background in religion and teaching suits me well, but I’m constantly aware of the notion of Πάντα ρει (“everything flows”) that Plato channeled through Heraclitus. Everything flows. Perceptions, marketing techniques, web technologies, app platforms.

The past is never dead. It’s not even past.”

Rather than believing the teacher that tells me that I don’t know how to read properly because my father is not a real teacher, I should realize the utterly unfathomable trajectory that issues such as ad blockers, advertising, and definitions of the web present for humanity. Since the advent of hyperlinks in the early 90’s, we’ve seen the development of a technology that has changed or shifted how we do most everything from reading to producing to consuming to being treated for our over-consumption.

The web’s not dead.

Everything flows.

Now back to my marketing spreadsheets.

Facebook Will Be Mostly Videos Soon

“A year or two from now, we think Facebook will be mostly video,” said Facebook’s head of ad product Ted Zagat during a panel at Variety’s Entertainment and Technology Summit in Los Angeles Wednesday.

Source: Facebook Will Be Mostly Videos Soon, Says Facebook Exec | Variety

We got the micro-chunks part right, Wayne… we just didn’t realize the chunks would be video and not text.

Apple’s Creepy Event

“They were all being ‘authentic’ by wearing the same thing and telling us that we were ‘revolutionary’ by consuming their products. It’s the same line used by the guy at the mall who sells Anarchy T-shirts for $20. Soon, these words lose their meaning: authentic people dressed alike, humans wearing machines to supposedly make them more human, freedom by buying more products. Do they believe this stuff themselves?”

Source: Apple’s Launch Event was Creepy as Hell—The Alpha Pages

Sounds like a few churches I know.

1 in 7 people on earth used Facebook on Monday

We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day.

On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.

A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.

Source: Mark Zuckerberg – We just passed an important milestone. For the…

Of course, that means 6 in 7 people on earth didn’t use Facebook.

That means that there are lots of people who choose not to use Facebook in the developed world.

More critically, that means there are many people in our world that don’t have access to the internet or devices that can access the web (or Facebook if you please).

Companies are working to crack this nut for their own bottom lines but also the improvement of humanity. Access to information and the ability to communicate near instantaneously with someone on the other side of our planet (and eventually beyond) will be an amazing issue to cover in the coming decades.

It’s incumbent upon all of us now to make sure the internet is as welcoming and transformative as it should be for everyone (whether old or new user).

The Future is Messaging and Google Seems Oblivious

 

“Unlike other AI-based services in the market, M can actually complete tasks on your behalf. It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more,” Facebook’s VP of messaging products David Marcus said in a Facebook post.

Source: Facebook’s M Is Here, and Google Should Be Worried

Messaging is big in Asia. Services like WeChat in China and Line in Japan / Thailand / Indonesia are how people communicate, buy things, book things, and operate. Sort of like how we (the enlightened) are amazed that people live inside of Facebook and think of it as the internet. There are even WeChat Stars like our YouTube stars. It is strange for us in the US to wrap our heads around (or at least me).

However, it won’t be for long. I remember sitting in a presentation by a Rakuten VP (they are a large Asian marketing firm that acquired messaging app Viber last year) at a conference in 2004… they were demonstrating data associated with the rising use of mobile phones to purchase items in stores or do cross comparisons via SMS in SE Asia while using brick-and-mortar stores as showrooms. I was blown away and thought “there’s no way anyone in the US would ever buy something on a mobile phone…certainly not furniture or computers.”

I was wrong. Best Buy is the best showroom Amazon could ever hope for (at least in my personal experience).

Five years from now, everyone in America will live inside the major messaging app that we settle on. Whether that’s FB’s Messenger, WeChat, Line, Snapchat (doubtful), Viber, Hangouts, WhatsApp or something we haven’t heard of yet, we will decry this newfangled “messaging media” and “messaging marketing” and look fondly on the days when we all just had Facebook newsfeeds or Twitter timelines.

Remember ICQ and AIM? We’re going back.

Messaging apps are what comes after “social media.” Facebook gets it. Even Apple (iMessage) and Blackberry (Messenger) get it. Google seems to be dragging its feet, which is scary to me.

Uncle Bill’s Sliver Gripper Tweezers

Amazon.com: 2 Pack Uncle Bill’s Sliver Gripper Keychain Tweezers

Random Saturday testimonial that I had to share… I spent a good deal of time today working on our back yard (field?) to clear out some brush and undergrowth before things get too crazy with the arrival of Baby H in November. As a result, I got a number of splinters and thorns despite wearing gloves.

Luckily, I had a pair of these tweezers that I recently purchased in my beloved pack / man purse / tactical survival bag and got to put the little device to use in a big way. Some splinters were just under the skin but quite a few were embedded deeper. These tweezers really did surprise me in how well they worked.

If you do any type of work or maintenance that could result in wood or metal or plastic etc splinters, I highly recommend these over other options (including my old method of gouging out a splinter with a sharp knife… which never works well).

Google’s Affiliate Program for Play Store

Google is working on launching an affiliate program for Google Play similar to the one Apple runs for its own digital content stores, a source briefed on the matter has told 9to5Google. The affiliate program, which is said to still be in its early stages of development and could get called off or change significantly between now and its time of launch, is said to be powered by Performance Horizon Group, the same company which in 2013 began supporting Apple’s affiliate program.

Source: Exclusive: Google planning an affiliate program for Google Play, starting with Movies & Music | 9to5Google

Apple’s affiliate program for iTunes content has had some success for larger publishers I’ve talked to (who deal in media and music categories). However, they weren’t blown away by the results. I wonder how much Apple is seeing from the program?

It will be interesting to see if Google can make a significant push by leveraging the affiliate space. There’s so much competition now with Apple, Amazon, Spotify etc that partnerships via an affiliate program might be the way to go to increase market share.

Google has been doing lots of hiring for their physical products category on the Play Store, so maybe this is in conjunction with that effort as well.

Will Google Buy Twitter?

“Obviously, Google could continue to just pay Twitter for access to its firehose, as other services do. But now that its in-house social network has proven to be mostly useless as a social connector between its various services, it needs some other way to plug social into those services and get access to unlimited real-time data, and Twitter is arguably the best method available.”

Source: Google’s failure with Google+ makes it more likely it will buy Twitter – Fortune

I love Twitter (much more than Facebook). I know using a term such as “love” for what amounts to a social network is hyperbolic, but it’s close to being true. In 2006, I latched on to the service as my social network of choice because I was fascinated by it’s ability to deliver news, info, content, and “streams” in near real time. Plus, Twitter was very open with its API meaning that a whole ecosystem of 3rd party apps and services developed. Twitter, in effect, became a coral reef as Dave Winer described here back in 2007.

I had breakfast with a colleague at a tech conference in 2007, and the topic of Twitter came up as we were both checking our phones (pre iPhone) and comparing how we were accessing the service. We discussed our hopes for the service and the web, and decided that Twitter (or something very much like it) would inevitably become a new protocol similar to IMAP or POP (that we use for email still) and deliver us streams of information based on who we followed or “tracked” (track was a key feature of Twitter early on until the dark times) in whatever app we chose. Twitter was going to be this generation’s love letter to the open web and protocols and standards. We were wrong.

The web continued to evolve and social networks became prime motivators in Twitter’s unfortunate path towards becoming a silo after 2008. The last seven years have seen Twitter grasp for its identity as a cast of rotating leadership ping-ponged it from an open web alert service to a celebrity hashtag outlet to a news delivery system to an advertising network. Twitter never had a chance. That’s not because of a zero sum game with Facebook. The two could exist perfectly well and both have billions of users. They are very different services and have entirely different purposes and possible futures (much like Apple and Google or Microsoft and IBM).

Will Google buy Twitter?

I have a feeling they will. Google understands its best bet for the future is a web that exists with fewer silos and more users. That doesn’t mean simple data mining of social networks, but it also means more users on the web for the advertising of the future (which will not be based on clicks or tracked by cookies but function on very personal levels based on the uniqueness of human experience… see Google Now).

Is Apple Supporting Terrorism?

“Wittes and Bedell argue that Apple’s decision to “move aggressively to implement end-to-end encrypted systems, and indeed to boast about them” after being “publicly and repeatedly warned by law enforcement at the very highest levels that ISIS is recruiting Americans” — in part through the use of encrypted messaging apps — could make the company liable if “an ISIS recruit uses exactly this pattern to kill some Americans.”

Source: Obama Administration War Against Apple and Google Just Got Uglier

The wars of the future will be fought between increasingly archaic nation states and corporate states just as the Glorious Revolution and the French Revolution (and in part the American Revolution) signaled the decline of monarchies in Europe.

Why You Should Fear the Future and Think about Your Business Now

“This is for the same reason we just discussed—the Law of Accelerating Returns. The average rate of advancement between 1985 and 2015 was higher than the rate between 1955 and 1985—because the former was a more advanced world—so much more change happened in the most recent 30 years than in the prior 30.

So—advances are getting bigger and bigger and happening more and more quickly. This suggests some pretty intense things about our future, right?

Kurzweil suggests that the progress of the entire 20th century would have been achieved in only 20 years at the rate of advancement in the year 2000—in other words, by 2000, the rate of progress was five times faster than the average rate of progress during the 20th century. He believes another 20th century’s worth of progress happened between 2000 and 2014 and that another 20th century’s worth of progress will happen by 2021, in only seven years. A couple decades later, he believes a 20th century’s worth of progress will happen multiple times in the same year, and even later, in less than one month. All in all, because of the Law of Accelerating Returns, Kurzweil believes that the 21st century will achieve 1,000 times the progress of the 20th century.”

Source: The AI Revolution: Road to Superintelligence – Wait But Why

“Things are changing so quickly these days compared to when I grew up.” – Every person older than 30 that I know

That sentiment is true.

“Change” (in this case technological advancement) happens on exponential curves. We, as humans, are geared to view change linearly or on a straight course based on our previous experiences. We love to share anecdotes about the past and think about the future in terms of small incremental bits. After all, I was born in 1978 and things aren’t all that different now than they were then? Yes, they are.

Business wise, it’s time to think about how you or your company or your church or your nonprofit is going to position itself now for the increasing climb of the Law of Accelerating Returns. 2040 will look dramatically different than 2020 in terms of human advancement.

This will impact everything from how we consume and produce products (already happening) to how we drive (already happening) to how we use, spend, and save currency (already happening) to how we worship or view faith (happening at a shocking pace now) to how we do business (if you think “the internet” is important for business, just wait) to how we monitor and adjust and improve our own biological, mental, and emotional health. Not to mention external variables that will affect our future such as climate change, growth in human population, war, strife, and the coming economic calamity because of the gap between rich and poor.

If we don’t nuke ourselves or die from spoiling our resources, the next 100 years will see an incredible change in what it means to be(ing) human.

So, if you think 2015 is weird and annoying with mobile phones, email, and Facebook and you cannot wait until we all just go back to paper and “how things used to be”… just wait for 2025. You should fear the future.

However, this will be an amazing and monumental time for our species. I’m hopeful that technological advancement will bring human progress in a number of areas.

Either way, prepare your business now by thinking about what’s coming.