Evernote has been one of the leading note-taking services for some time, with clients for the Web and every major OS. The company recently announced sweeping changes to its “freemium” pricing strategy, which puts a big limit on the “free” tier and raises prices across the board for new and existing users.
Source: Evernote limits free tier to two devices, raises prices 40%
I’ve been an Evernote user since March 28, 2008 (got in before it launched in beta in June 2008) and immediately signed up for their Premium option when it opened up.
I was eager to support the app / service early on, because I saw the utility of being able to access my notes and create new ones from whatever device I happened to be on. That was already possible with the early iterations of services like Google Docs that had previously been Writely, but Evernote felt “new” in the sense that it was post-iPhone and looked ahead to a world where apps became the driving force of interaction, especially on mobile (after Steve Jobs relented on allowing apps to be installed and an app store for the iPhone).
Over the years, Evernote became more things to more people than just a note taking app. There were checklists, and document syncing, and PDF OCR, and business card storage. As a result, there were more and more calls for Evernote to get back to its roots and avoid bloat. I know I suffered through some of the “bloat” in 2011 and 2012 when Evernote seemed to really take off and started acquiring smaller and focused apps such as Penultimate, Skitch (still one of my favorites), Readable etc to round out their offerings. Then, there were the partnerships with the “offline” world such as Moleskine and Post-It Notes. We even saw an Evernote branded line of coffee mugs, backpacks, and lifestyle gear.
It was all too much.
I welcome this new period in Evernote’s story. I’m hoping they do “slim down” to some extent and even focus more on things like the current web version’s Google Drive integration (rather than being a document storage platform themselves). I’ve always thought of Evernote as more of an “Operations HQ” that ties into other apps I use like Trello or 1Writer on the iPad than a place to store all of my documents, pictures, and files.
I use Evernote everyday, and more so now that I’m trying to use iPad Pro as my main computer. It serves as my note repository, the place where I put PDF’s that I need for OCR, and a quasi-database of ideas for clients and research. It’s indespinsible to me, and I’m not sure how something “free” like OneNote or Google Keep could replicate that. I’m hopeful they continue to push forward on the excellent web version as well (and that doesn’t affect free members, which is a nice incentive for people to give it a try).
It’s painful when anything “goes up” in price. But the economic reality is that costs go up as we demand more from services and companies compete for skilled developers. Evernote did see the loss of a number of devs over the last few years, but I’m hopeful they’ll get their mojo back.
So, sign me up for another year of Premium.