It’s probably the biggest news in the podcast industry since it began in earnest, because it’s such a huge play from a company with an existing network outside of Apple’s. Plenty of podcast startups have come and gone, but what’s unique here is Spotify could help the format reach millions of new users overnight.
“Our team’s mission is to help double the amount of podcast listening in the world over the next couple years,” says Google Podcasts Product Manager Zack Reneau-Wedeen.
From Jim VandeHei, who was one of the co-founders of Politico…
In coming years, the revolution will likely demolish much of what we read and watch now. State and local newspapers and TV? Gone. Their models are fatally flawed. General interest magazines such as Time and Newsweek? Gone or unrecognizable shells of their former selves. Traditional TV and cable? Shrinking and scrambling. Clickbait machines such as Gawker, or Ozy, or Mashable? Gone or gobbled up by bigger players.
At the same time, the need for content, especially (but not only) video content, will explode. It will be a mad rush that makes the 1980s’ race to create new cable channels seems like a leisurely stroll.
The pipes for distribution of content are mostly set. Facebook, Amazon, Google and Snapchat will be joined by the savviest traditional media companies such as Comcast and new media players, most notably Netflix, Apple, Vimeo and others.
At the end of the article, he posits that we are entering a golden age of content creation and that consumers will happily pay for eclectic and efficiently delivered media as mobile destroys desktop paradigms, and streaming destroys cable.
I’d include podcasting in this conversation as well. It’s not hard to fathom that podcasting, or some iteration of it, really does catch on “in the mainstream” as our mobile devices and autos get smarter and more in tune with our own listening preferences as compared to broadcast NPR or radio.
Just this week, I finally convinced my parents to sign up for Netflix and Hulu. They love it. “Why would we pay for cable now?” Dad asked. I’ve been asking the same since I cut the cord back in 2006 in favor of other ways to find and watch the media that most appealed to me and our family.
It’s easier, cheaper, and (I think) more fun than ever. Apple TV, Roku, Plex etc have made the content game enjoyable again.
Businesses, churches, and nonprofits can learn a great many lessons by observing the current revolution / rebirth that journalism and content industries are currently experiencing. Find faith in the ability to embrace the eclectic. Find your voice and your audience. Stop trying to be all things to all people and broadcast messages (especially on Facebook and social media). You’ll be rewarded by your fans.
Sam gives a description of what it’s like (scary) to jump off the ledge (nail-biting) and start something new (exilerating) in this 25 minute podcast:
ThinkingDaily: When To Start Something New | Thinking.FM: “I’m scared.”
What wakes you up with fear and excitement at 4 AM?
I, for one, love the sound of this…
Starting In iOS 6, Apple Might Introduce Paid Podcast Subscriptions | Cult of Mac: “With iOS 6 this may all change. The new Podcasts app that Apple has released today contains a strange ‘Redeem’ button, similar to that found in the iTunes and App Stores, present only on devices running iOS 6. Currently, this makes no sense. All iTunes podcasts are free, and don’t require any sort of payment method. The presence of this button in iOS 6 could, however, point to a paid subscription model for podcasts starting with the release of the operating system in fall.”
I’ve downloaded the app on my test iPhone running the iOS6 beta and I’m very happy to say the least. Fantastic app and if these rumors are true, it could mean very big things for the world of performance marketing podcasts.
I’m so excited to be back into podcasting on my own turf. This episode mentions a number of affiliate marketing related topics, so I don’t mind posting here as well:
ThinkingDaily: I Am a Breathing Time Machine: Thinking.FM
Exciting (for me at least)!
Here’s the mp3 or click above to listen to the stream (and/or subscribe in iTunes).
Now go and make your own affiliate podcast.