Just saw this in my GMail…
@jangro is seeing it too. Fingers crossed.
Just saw this in my GMail…
@jangro is seeing it too. Fingers crossed.
So, I’m goofing around with possible Twitter clones and decided to leverage FriendFeed‘s aggregation of GTalk’s status update messages and see if that would work.
Here’s what it looks like:
Pretty nifty if you are using FriendFeed’s web service or using Twhirl to watch FriendFeed.
Plus, there are comments and groupings ftw.
After my whuffie post last week, I had a number of people ask me how to keep track of their social reputation beyond just doing Google searches on yourself or your company’s name.
First of all (and perhaps most importantly), you have to get an RSS reader (aka feed reader). You don’t have the time yada yada yada, but if you care about your online reputation or who is mentioning you or your company, then you certainly have the time. If you’re on Windows, grab FeedDemon (free). If you’re on a Mac, use NetNewsWire (free). If you’re on Linux, grab Liferea from the depositories. If you want to live “in the cloud” and use a web app, you can’t go wrong with Google Reader.
Got one? OK, next step… actually find places that have the data your’e looking for. Here’s how I do it for myself, CostPerNews, my podcast and Motive Interactive:
1. In your feed reader of choice, create a folder called “Vanity Searches” or “Social Graph.”
2. Grab the “Google Alerts” for all of the terms you need to watch. This is social reputation 101 and chances are you have heard of Google Alerts. However, it’s amazing to me how many online marketers don’t use the service. You can get email. This is delivered by email instead of RSS as well.
3. Google Blog Alerts works similarly to Google Alerts but is a little more comprehensive. There’s some redundancy with Alerts, but it’s still worth watching.
4. Another oldie but goodie is Technorati. While not always up to date or accurate, there’s still some value in watching your brand there. Just put in whatever term or name your watching in the search bar on the upper right and grab the feed on the results page by clicking the RSS button.
— Now that we’ve gotten the foundation out the way, let’s go to the good stuff —
5. Here’s an excellent “Yahoo Pipe” for keywords that monitors news sources from multiple sites such as Digg, Technorati, Yahoo News, PRWeb, and Google News. Just put in whatever term you’re looking to watch, hit “Run Pipe” and then click the RSS button beside “More Options” on the right. This is probably my favorite way to track things on the web.
6. The grandaddy of all Yahoo Pipes for vanity searching is the Social Media Firehose. Works the same way as the keyword pipe above but gives a wide blast of data. It’s valuable, but you have to weed through a lot of duplications. Still recommend.
7. While you’re at Yahoo Pipes, grab the “Twitter Reply Sniffer.” Basically, this is a way for you to stay aware of anyone that @’s you in Twitter (you’re not on Twitter? Geez). Put in the terms or names you’d like to keep track of and you’ll get a custom URL. You then have the option to receive new alerts via Google, email, phone or RSS. Click on that orange RSS button called “more options” over on the right and add it to your “Social Graph” folder in your feed reader when the prompt comes up. Presto.
8. If your company might have some mentions on YouTube, you can track user tags and mentions using this YouTube tag Pipe. Not useful for everyone, but still good to have in the old feed reader.
9. Along those same lines, you can’t go wrong with Summize. Instead of just monitoring @’s on Twitter, Summize notifies you anytime a term you specify is mentioned. Grab the RSS feed on the right and add it into your feed reader. Highly valuable.
10. FriendFeed is becoming a great way to keep track of how others perceive you in the social media space because it is one big aggregation ball of goo. However, you can make some sense of out that with FriendFeed’s nifty search feature. Just put in whatever you’re keeping track of and grab the RSS from the page (should be in the URL address bar). Add that to your feed reader for sure.
If you follow those 10 steps, you should have a pretty good grip on what people are saying about you on the social web from Twitter to FriendFeed to blogs to Digg to YouTube. My “social graph” folder in my feed reader is increasingly becoming the first place I go in the mornings for news just to see if there’s anything going on that I’ve missed or to see if there are any conversations I can have with fans, friends, foes or potential evangelists.
Hope this helps!
Shawn Collins, Jim Kukral, Lisa Picarille and I recorded GeekCast 21 on Tuesday. If you’re interested in how to recruit affiliates in this changing landscape, give it a listen…
GeekCast 21: The Art of the CPA Pitch : GeekCast.fm: “The first few minutes of the show describes innovative ways to recruit affiliates outside of the traditional emails and cold calls (which are becoming increasingly ineffective). The conversation steers into the direction of why companies like Apple and Microsoft fight over the ‘cool’ factor in their marketing campaigns.”
The show runs about 80 mins and is filled with all sorts of geeky goodness (Twitter, video, stats, etc).
For any affiliate marketers who are also FriendFeed users or fans, I created a public room called “Affiliate Marketing”:
FriendFeed: “Affiliate Marketing” Room
Why would this be useful? Well, you get the best of FriendFeed (comments, sharing of interesting or relevant stuff from around the web, some aggregation, RSS etc).
No high expectations for this, just thought I’d put it out there for any aff marketers already on FriendFeed (and if you are, make sure to friend me at samharrelson).
If you have followed me for any length of time, you know that I’m a chronic social networker. I jump on things like Twitter, Facebook, Pownce, FriendFeed, Seesmic, etc and often call them the “next big thing.”
I know it’s annoying, but sometimes I do get it right (like with Twitter).
So, I’m particularly excited to see the new Affiliate Summit network being moved to Ning…
New Affiliate Summit Social Network | Affiliate Summit Blog: “Affiliate Summit has launched a new social network for conference attendees on Ning.
Based on a poll, as well as feedback on Twitter and directly to us, Ning was the clear favorite over the previous social network technology from Confabb.”
If you’ve never played with Ning, you really should. It beats forum software like phpBB etc hands down and offers a number of options for integration with things like your blog feed or Twitter or Flickr.
And I’m especially excited about the Summit’s move to Ning because the previous Confabb system was atrocious from a usability standpoint.
This time around for the ASE Boston show, I really think we can derive some benefits from this iteration of the social network.
Head over and sign up. You just might like it (and find it profitable).
I’ve been arguing that Twitter users should abandon desktop clients (until Twhirl gets their xmpp gateway going) and use GTalk for Twitter. Not only is the GTalk gateway real time, but there are a few key benefits that enhance the Twitter experience.
Here’s a great post from @tw3nty3ight about how he uses Track and GTalk for Twitter in a similar fashion that I do (on the desktop and on the BlackBerry):
Tw3nty3ight.com: How I Get The Most Out Of Twitter: “There is a very useful Twitter command that is overlooked by many. The TRACK command is the most underused command on twitter. In order for me to be notified of someone mentioning anything pertaining to myself I simply utilize this feature. There are two main ways to use this command, text (SMS) or IM with Google Talk. “
I follow around 1500 people. Watching that kind of a stream all day would render Twitter pretty useless for my needs. So, with the device updates setting on IM, I’m able to “turn on” just the 50 or so people that I’m really interested in following and use Track for my name or topics I want to hear about to catch the rest.
Give it a go if you need to cut the signal-to-noise ratio.
GeekCast 17 was literally epic in terms of length. Jim Kukral, Lisa Picarille, Shawn Collins and myself went just over 100 minutes this week.
Despite the length, I think it’s one of our best podcasts yet. We covered everything from the recent Marky Zarc disturbance in the force to Brightkite to Twitter to Hulu.com to politics.
You can subscribe to the podcast to receive it weekly in your iTunes or podcatcher over at GeekCast.fm.
New Business Card: “New Twitter inspired Zappos business card”
The new Twitter-styled business card with twitter id and ‘Powered by Twittering’ verbiage.”
Still don’t think that Twitter matters for your business?
ShareASale has been a long time supporter of Twitter, but they are stepping it up with a new official account:
ShareASale Blog: “2. Follow us on ‘Twitter’. I have recently created a ‘ShareASale’ specific entry which is www.twitter.com/shareasale. Also, feel free to follow me personally – I talk about ShareASale stuff as well as other things going on. www.twitter.com/brianlittleton”
There’s a reason that ShareASale consistently ranks at the top of affiliates’ and publishers’ “Best Network” rankings when you consider how much they not only embrace but also take seriously mediums such as blogging or Twitter.
Other networks could learn a great deal from them or from @zappos or the growing myriad of advertisers finding a welcoming community on Twitter.’
Great job, ShareASale.