Month: January 2012

Affiliate Site Twitter Profile Pages

If you’re using Twitter in conjunction with your other social media marketing plans for your affiliate site, don’t forget the important aspect of the design of your Twitter Profile page. TheNextWeb has a nice practical guide for points to consider when doing so (it’s aimed at brand marketing folks, but still applicable for performance marketers)… …

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What is the Job of Social Logins on Your Site?

I wish Craig would have included his sources for which research he cites here… Should You Use Social Login’s?: “Wondering  which social logins are the most popular option among users? Well, according to research, 42 percent of social logins use Facebook while the remaining alternatives are fairly equally distributed among Yahoo, Paypal, Google and others. …

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How to Be Successful in Affiliate Marketing (and Life)

You should read this… Inri137 comments on I’m not as smart as I thought I was.: “I need to ask you, has anyone ever taken the time to teach you how to study? And separately, have you learned how to study on your own in the absence of a teacher or curriculum? These are the …

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Should Your Affiliate Blog Have Comments?

It seems like a no-brainer that blogs should have comments. Blogs, by their nature, are spaces of dialogue and personal viewpoints. However, Daring Fireball and platforms like Tumblr have paved the way for an acceptance of blogs sans-comments. During my first attempt to reboot CostPerNews with the ill-fated adverbs.FM, I had a “no commenting” policy …

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More on Like-Jacking and Quality Traffic

Last week I posted about the rise of “Like-Jacking” on Facebook and why digital literacy is so important. The WSJ covers the issue this morning as well… Spam Finds a New Target – WSJ.com: “A common social-spam attack on Facebook, known as “like-jacking,” involves duping users into clicking on an image that looks as if …

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Some Things Never Change

It’s fascinating to me that mobile ad networks are making the same mistakes that we made with web-based performance advertisements 10 years ago… Airpush – Developers: “Developers are paid on a CPM basis (cost per thousand impressions) rather than CPC. An “impression” in the case of Push Notification Ads includes any time an ad is pushed to a …

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The Kids Are All Coding; Why Aren’t You?

I’m working with a group of 6th-8th grade girls in our Middle School who easily blew past the first five or so lessons on CodeAcademy today. I was impressed how quickly and easily they groked ideas like substrings and declaring variables. Turns out they aren’t the only ones interested in coding… Codecademy’s CodeYear Attracts 100,000 …

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