Month: January 2012

Affiliate Site Twitter Profile Pages

If you’re using Twitter in conjunction with your other social media marketing plans for your affiliate site, don’t forget the important aspect of the design of your Twitter Profile page. TheNextWeb has a nice practical guide for points to consider when doing so (it’s aimed at brand marketing folks, but still applicable for performance marketers)… Tips for Twitter Brand Pages: “The header image can be used to direct the user’s attention to a specific item …

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What is the Job of Social Logins on Your Site?

I wish Craig would have included his sources for which research he cites here… Should You Use Social Login’s?: “Wondering  which social logins are the most popular option among users? Well, according to research, 42 percent of social logins use Facebook while the remaining alternatives are fairly equally distributed among Yahoo, Paypal, Google and others. If you can only select one form of social login…make it Facebook.” Regardless, if you’re going to use social plugins …

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Are Affiliate eBooks Easy?

Realistic look at eBook creation and publication with lots of detail from a particular detail (don’t agree with him about Amazon though): E-books Are Not That Easy: “E-book publishing is not as easy as writing a MS Word document and pushing a button, no matter what the bloggers say. Even if you spend a couple of thousand dollars (I know somebody, not me, who spent over $4K on his e-book) it doesn’t guarantee much of …

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How to Be Successful in Affiliate Marketing (and Life)

You should read this… Inri137 comments on I’m not as smart as I thought I was.: “I need to ask you, has anyone ever taken the time to teach you how to study? And separately, have you learned how to study on your own in the absence of a teacher or curriculum? These are the most valuable tools you can acquire because they are the tools you will use to develop more powerful and more …

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Back to Podcasting

I’m so excited to be back into podcasting on my own turf. This episode mentions a number of affiliate marketing related topics, so I don’t mind posting here as well: ThinkingDaily: I Am a Breathing Time Machine: Thinking.FM Exciting (for me at least)! Here’s the mp3 or click above to listen to the stream (and/or subscribe in iTunes). Now go and make your own affiliate podcast.

Should Your Affiliate Blog Have Comments?

It seems like a no-brainer that blogs should have comments. Blogs, by their nature, are spaces of dialogue and personal viewpoints. However, Daring Fireball and platforms like Tumblr have paved the way for an acceptance of blogs sans-comments. During my first attempt to reboot CostPerNews with the ill-fated adverbs.FM, I had a “no commenting” policy because I was so burned from the long epistles that would erupt on CPN from time-to-time (there’s nothing like friends …

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Piezo for Podcasting

I frequently use and love Rogue Amoeba’s Audio Hijack Pro app for recording audio from Skype or my Mac to use on my podcasts. However, Rogue Amoeba has a great new “lightweight” app for folks that don’t need the full power (or cost) of Audio Hijack Pro called Piezo ($10)… Mac App Store – Piezo: “Piezo now offers full support for recording from VoIP apps like Skype, iChat, and FaceTime. Local audio is recorded to …

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More on Like-Jacking and Quality Traffic

Last week I posted about the rise of “Like-Jacking” on Facebook and why digital literacy is so important. The WSJ covers the issue this morning as well… Spam Finds a New Target – WSJ.com: “A common social-spam attack on Facebook, known as “like-jacking,” involves duping users into clicking on an image that looks as if a friend has clicked the “Like” button, recommending it.” When I first got my start in the online marketing world, …

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Some Things Never Change

It’s fascinating to me that mobile ad networks are making the same mistakes that we made with web-based performance advertisements 10 years ago… Airpush – Developers: “Developers are paid on a CPM basis (cost per thousand impressions) rather than CPC. An “impression” in the case of Push Notification Ads includes any time an ad is pushed to a device, whether or not the user actually views the ad or not. The actual CPM rate which you are paid …

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The Kids Are All Coding; Why Aren’t You?

I’m working with a group of 6th-8th grade girls in our Middle School who easily blew past the first five or so lessons on CodeAcademy today. I was impressed how quickly and easily they groked ideas like substrings and declaring variables. Turns out they aren’t the only ones interested in coding… Codecademy’s CodeYear Attracts 100,000 Aspiring Programmers In 48 Hours | TechCrunch: “Two days ago, Codecademy — a startup that’s looking to bring programming to the …

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Dash and Affiliate Pageviews?

Interesting concept for a company looking to posit itself in the already heated analytics space… Parse.ly Will Launch Its Pageview-Generating Machine Called “Dash” This Month | TechCrunch: “Dash aims to help publishers increase pageviews by providing insight into what topics are trending and what topics they should write more about or less about, among other things. But most importantly, its predictive analysis engine is able to recommend what topics publishers should cover right now to be on …

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DreamHost is Down; Affiliate Sites and Hosting

One of the questions I get the most frequently from folks new to affiliate marketing is which host to use for affiliate sites. There is no one true answer to the question, of course. The answer will vary depending on the person. However, it is not a decision that you should arrive at quickly or easily. There are many many variables involved in picking a good host and price is just one of them. For …

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Geek Dads Weekly 106

I was on this week’s show and had a blast reminiscing with Daniel and Drew and looking ahead to what’s around the corner for affiliate marketing, gaming and social media… Always Made My Jumps – Geek Dads Weekly #106: “In which Daniel and Drew welcome Sam Harrelson back to the show for our New Year’s Special. Topics include spotty resolutions, video games, social media, Shoemoney, affiliate marketing and more.” The show runs about an hour …

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I Love TinyLetter

Awesomely Simple TinyLetter Admin Page… Yesterday, I wrote about the seldom discussed differences between RSS subscribers and email subscribers to websites. It’s an interesting discussion when you ponder what it means to actually engage visitors and create sustaining revenue channels and interactions beyond just a one-time visit. One tool that I’ve been using on my affiliate sites of late to generate sustainable email lists is TinyLetter. TinyLetter is a fantastic service that is a product …

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Falling Off a Segway

Good show this week from Lisa and Shawn… The Great Affiliate Summit West 2012 Preview Podcast: “This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille preview Affiliate Summit West 2012, covering the list of parties, tips for first time attendees, and how to get a free massage in Las Vegas.” My middle school students are particularly big fans of the infamous Sam-Falling-From-a-Segway video Shawn mentions. I’m all in favor of the live …

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RSS is Still Important for Marketers

I love my RSS feeds that I’ve been curating over the last six or so years. I still think that as a delivery medium RSS is part of the future of the web. However, RSS has always taken a back seat to other ways of capturing and engaging visitors to other tactics such as email. As Scott Jangro wrote in a recent comment here: All Traffic is Not Good Traffic | Discussion: “But can you …

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Long Strange Trip #asw12

Speaking of Affiliate Summit, found this trip down memory lane on Scribd (where the Affiliate Summit folks have uploaded a ton of material that you can fish through for hours): Affiliate Summit 2003 Programhttp://www.scribd.com/embeds/27091560/content?start_page=1&view_mode=list&access_key=key-9a7xf92he412mjpzcqx(function() { var scribd = document.createElement(“script”); scribd.type = “text/javascript”; scribd.async = true; scribd.src = “http://www.scribd.com/javascripts/embed_code/inject.js”; var s = document.getElementsByTagName(“script”)[0]; s.parentNode.insertBefore(scribd, s); })(); I tried to get a seat to the first Affiliate Summit since I was in town for AdTech that year, …

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Why Are There No Affiliate Network Apps?

Thousands of affiliate marketers will be traveling next week on the way to Las Vegas for Affiliate Summit. We affiliate types are notoriously compulsive about checking our stats on the affiliate and cap networks, on Google and in our various analytics packages (as we should be). I can check my Google stats, email subscription numbers and analytics numbers all from the comfort of my iPhone (and even make changes as needed). However, there’s no way …

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Time to Learn to Code

I use MarsEdit more than any other app out there. If you write content for the web and have a Mac, MarsEdit is a must. Its developer, Daniel Jalkut, has a fantastic post on the topic of programming as the literacy of the 21st century… Red Sweater Software Blog – Learn to Code: “Literacy isn’t about becoming a Hemingway or a Chabon. It’s about learning the basic tools to get a job done. I think …

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My Favorite SEO Plugin

I do most of my own SEO but when I have an affiliate site on WordPress (as most of mine are), I like to use the great SEO Ultimate Plugin. There are a few others out there (probably equally as good) but this plugin is my go-to when it comes to quick link masking, 404 detection, deep linking prefs etc. There’s a new update out that expands on some of the functionality… SEO Ultimate WordPress …

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