Apple Watch Greenwashing

“Greenwashing” is one of those terms that has bubbled up to the mainstream over the last few years and will only intensify as the broader global culture(s) become more attuned to the ecological realities we face in the decade ahead. Whether you’re one of the richest corporations to ever exist in human history or a church or mom-and-pop store or school, it would be wise to realize the measure the risks of claiming the high ground in environmental ethics (while also realizing the upsides and benefits of actually being moral and ethical in approaching those topics)…

Apple Watch not a ‘CO2-neutral product,’ German court finds | Reuters:

Apple based its claim of carbon neutrality on a project it operates in Paraguay to offset emissions by planting eucalyptus trees on leased land.

The eucalyptus plantations have been criticised by ecologists, who claim that such monocultures harm biodiversity and require high water usage, earning them the nickname ‘green deserts.’

“Nature is imagination itself”

James Bridle’s book Ways of Being is a fascinating and enlightening read. If you’re interested in ecology, AI, intelligence, and consciousness (or any combination of those), I highly recommend it.

There is only nature, in all its eternal flowering, creating microprocessors and datacentres and satellites just as it produced oceans, trees, magpies, oil and us. Nature is imagination itself. Let us not re-imagine it, then, but begin to imagine anew, with nature as our co-conspirator: our partner, our comrade and our guide.

Obsidian

Obsidian is my most used app on my laptops, iPad, phone, etc. and has been that way for the last few years between consulting, teaching, and working on my PhD (though you don’t need to do any of those things to appreciate Obsidian…). 

It’s a deceptively simple app that I adore for many reasons. I’ve been writing papers and doing research since my college days in the late 90’s and I wish I had access to a good deal of that work these days. Unfortunately, wonky file formats (like Word over the years) or tech (looking at you, ZIP Drive) has relegated much of that to the aether before I realized the error of my ways and decided to start writing and jotting down electronic notes in more open formats (text files). 

I run my consulting business off of Obsidian. All of my research and work on my PhD starts and is refined in Obsidian. Even my daily journaling has moved there (back to 2021 when I started using the platform).

I highly suggest you check out Obsidian whatever you do or write in this life… good podcast and interview here:

Obsidian’s CEO on why productivity tools need community more than AI | The Verge:

In Obsidian, files are Markdown-based, stored locally on your own devices, and completely free to use. You’ll hear Steph say that he doesn’t even know how many users Obsidian has or how sticky the software is, which is more or less unheard of among startups I cover.

Convergent Intelligence: Merging Artificial Intelligence with Integral Ecology and “Whitehead Schedulers”

The promise of AI convergence, where machine learning interweaves with ubiquitous sensing, robotics, and synthetic biology, occupies a growing share of public imagination. In its dominant vision, convergence is driven by scale, efficiency, and profitability, amplifying extractive logics first entrenched in colonial plantations and later mechanized through fossil‑fuel modernity. Convergence, however, need not be destiny; it is a meeting of trajectories. This paper asks: What if AI converged not merely with other digital infrastructures but with integral ecological considerations that foreground reciprocity, limits, and participatory co‑creation? Building on process thought (Whitehead; Cobb), ecological theology (Berry), and critical assessments of AI’s planetary costs (Crawford; Haraway), I propose a framework of convergent intelligence that aligns learning systems with the metabolic rhythms and ethical demands of Earth’s biocultural commons.

Two claims orient the argument. First, intelligence is not a private property of silicon or neurons but a distributed, relational capacity emerging across bodies, cultures, and landscapes.[1] Second, AI’s material underpinnings, including energy, minerals, water, and labor, are neither incidental nor external; they are constitutive, producing obligations that must be designed for rather than ignored.[2] [3] Convergent intelligence, therefore, seeks to redirect innovation toward life‑support enhancement, prioritizing ecological reciprocity over throughput alone.

2. Integral Ecology as Convergent Framework

Integral ecology synthesizes empirical ecology with phenomenological, spiritual, and cultural dimensions of human–Earth relations. It resists the bifurcation of facts and values, insisting that knowledge is always situated and that practices of attention from scientific, spiritual, and ceremonial shape the worlds we inhabit. Within this frame, data centers are not abstract clouds but eventful places: wetlands of silicon and copper drawing on watersheds and grids, entangled with regional economies and more‑than‑human communities.

Three premises ground the approach:

  • Relational Ontology: Entities exist as relations before they exist in relations; every ‘thing’ is a nexus of interdependence (Whitehead).
  • Processual Becoming: Systems are events in motion; stability is negotiated, not given. Designs should privilege adaptability over rigid optimization (Cobb).
  • Participatory Co‑Creation: Knowing arises through situated engagements; observers and instruments co‑constitute outcomes (Merleau‑Ponty).

Applied to AI, these premises unsettle the myth of disembodied computation and reframe design questions: How might model objectives include watershed health or biodiversity uplift? What governance forms grant communities, especially Indigenous nations, meaningful authority over data relations?[4] What would it mean to evaluate model success by its contribution to ecological resilience rather than click‑through rates?

2.1 Convergence Re‑grounded

Convergence typically refers to the merging of technical capabilities such as compute, storage, and connectivity. Integral ecology broadens this perspective: convergence also encompasses ethical and cosmological dimensions. AI intersects with climate adaptation, fire stewardship, agriculture, and public health. Designing for these intersections requires reciprocity practices such as consultation, consent, and benefit sharing that recognize historical harms and current asymmetries.[5]

2.2 Spiritual–Ethical Bearings

Ecological traditions, from Christian kenosis to Navajo hózhó, teach that self‑limitation can be generative. Convergent intelligence operationalizes restraint in technical terms: capping model size when marginal utility plateaus; preferring sparse or distilled architectures where possible; scheduling workloads to coincide with renewable energy availability; and dedicating capacity to ecological modeling before ad optimization.[6] [7] These are not mere efficiency tweaks; they are virtues encoded in infrastructure.

3. Planetary Footprint of AI Systems

A sober accounting of AI’s material footprint clarifies design constraints and opportunities. Energy use, emissions, minerals, labor, land use, and water withdrawals are not background variables; they are constitutive inputs that shape both social license and planetary viability.

3.1 Energy and Emissions

Training and serving large models require substantial electricity. Analyses indicate that data‑center demand is rising sharply, with sectoral loads sensitive to model scale, inference intensity, and location‑specific grid mixes.[8] [9] Lifecycle boundaries matter: embodied emissions from chip fabrication and facility build-out, along with end-of-life e-waste, can rival operational impacts. Shifting workloads to regions and times with high renewable penetration, and adopting carbon‑aware schedulers, produces measurable reductions in grid stress and emissions.[10]

3.2 Minerals and Labor

AI supply chains depend on copper, rare earths, cobalt, and high‑purity silicon, linking datacenters to mining frontiers. Extraction frequently externalizes harm onto communities in the Global South, while annotation and content‑moderation labor remain precarious and under‑recognized.[11] Convergent intelligence demands procurement policies and contracting models aligned with human rights due diligence, living wages, and traceability.

3.3 Biodiversity and Land‑Use Change

Large facilities transform landscapes with new transmission lines, substations, and cooling infrastructure, fragment habitats, and alter hydrology. Regional clustering, such as the U.S. ‘data‑center alleys’, aggregates impact on migratory species and pollinators.[12] Strategic siting, brownfield redevelopment, and ecological offsets designed with local partners can mitigate, but not erase, these pressures.

3.4 Water

High‑performance computing consumes significant water for evaporative cooling and electricity generation. Recent work highlights the hidden water footprint of AI training and inference, including temporal mismatches between compute demands and watershed stress.[13] Designing for water efficiency, including closed‑loop cooling, heat recovery to district systems, and workload shifting during drought, should be first‑order requirements.

4. Convergent Design Principles

Responding to these impacts requires more than incremental efficiency. Convergent intelligence is guided by three mutually reinforcing principles: participatory design, relational architectures, and regenerative metrics.

4.1 Participatory Design

Integral ecology insists on with‑ness: affected human and more‑than‑human communities must shape AI life‑cycles. Practical commitments include: (a) free, prior, and informed consent (FPIC) where Indigenous lands, waters, or data are implicated; (b) community benefits agreements around energy, water, and jobs; (c) participatory mapping of energy sources, watershed dependencies, and biodiversity corridors; and (d) data governance aligned with the CARE Principles for Indigenous Data Governance.[14]

4.2 Relational Architectures

Borrowing from mycorrhizal networks, relational architectures privilege decentralized, cooperative topologies over monolithic clouds. Edge‑AI and federated learning keep data local, reduce latency and bandwidth, and respect data sovereignty.[15] [16] Technically, this means increased use of on‑device models (TinyML), sparse and distilled networks, and periodic federated aggregation with privacy guarantees. Organizationally, it means capacity‑building with local stewards who operate and adapt the models in place.[17]

4.3 Regenerative Metrics

Key performance indicators must evolve from throughput to regeneration: net‑zero carbon (preferably net‑negative), watershed neutrality, circularity, and biodiversity uplift. Lifecycle assessment should be integrated into CI/CD pipelines, with automated gates triggered by thresholds on carbon intensity, water consumption, and material circularity. Crucially, targets should be co‑governed with communities and regulators and audited by third parties to avoid greenwash.

5. Case Explorations

5.1 Mycelial Neural Networks

Inspired by the efficiency of fungal hyphae, sparse and branching network topologies can reduce parameter counts and memory traffic while preserving accuracy. Recent bio‑inspired approaches report substantial reductions in multiply‑accumulate operations with minimal accuracy loss, suggesting a path toward ‘frugal models’ that demand less energy per inference.[18] Beyond metaphor, this aligns optimization objectives with the ecological virtue of sufficiency rather than maximalism.[19]

5.2 Edge‑AI for Community Fire Stewardship

In fire‑adapted landscapes, local cooperatives deploy low‑power vision and micro‑meteorological sensors running TinyML models to track humidity, wind, and fuel moisture in real time. Paired with citizen‑science apps and tribal burn calendars, these systems support safer prescribed fire and rapid anomaly detection while keeping sensitive data local to forest commons.[20] Federated updates allow regional learning without centralizing locations of cultural sites or endangered species.[21]

5.3 Process‑Relational Cloud Scheduling

A prototype ‘Whitehead Scheduler’ would treat compute jobs as occasions seeking harmony rather than dominance: workloads bid for energy indexed to real‑time renewable availability. At the same time, non‑urgent tasks enter latency pools during grid stress. Early experiments at Nordic colocation sites report reduced peak‑hour grid draw alongside improved utilization.[22] The aim is not simply to lower emissions but to re-pattern computing rhythms to match ecological cycles.

5.4 Data‑Commons for Biodiversity Sensing

Camera traps, acoustic recorders, and eDNA assays generate sensitive biodiversity data. Convergent intelligence supports federated learning across these nodes, minimizing centralized storage of precise locations for rare species while improving models for detection and phenology. Governance draws from commons stewardship (Ostrom) and Indigenous data sovereignty, ensuring that benefits accrue locally and that consent governs secondary uses.[23] [24]

6. Ethical and Spiritual Dimensions

When intelligence is understood as a shared world‑making capacity, AI’s moral horizon widens. Integral ecology draws on traditions that teach humility, generosity, and restraint as technological virtues. In practice, this means designing harms out of systems (e.g., discriminatory feedback loops), allocating compute to public goods (e.g., climate modeling) before ad targeting, and prioritizing repair over replacement in hardware life cycles.[25] [26] [27] Critical scholarship on power and classification reminds us that technical choices reinscribe social patterns unless intentionally redirected.[28] [29] [30]

7. Toward an Ecology of Intelligence

Convergent intelligence reframes AI not as destiny but as a participant in Earth’s creative advance. Adopting participatory, relational, and regenerative logics can redirect innovation toward:

  • Climate adaptation: community‑led forecasting integrating Indigenous fire knowledge and micro‑climate sensing.
  • Biodiversity sensing: federated learning across camera‑traps and acoustic arrays that avoids centralizing sensitive locations.[31] [32]
  • Circular manufacturing: predictive maintenance and modular design that extend hardware life and reduce e‑waste.

Barriers such as policy inertia, vendor lock‑in, financialization of compute, and geopolitical competition are designable, not inevitable. Policy levers include carbon and water-aware procurement; right-to-repair and extended producer responsibility; transparency requirements for model energy and water reporting; and community benefits agreements for new facilities.[33] [34] Research priorities include benchmarks for energy/water per quality‑adjusted token or inference, standardized lifecycle reporting, and socio‑technical audits that include affected communities.

8. Conclusion

Ecological crises and the exponential growth of AI converge on the same historical moment. Whether that convergence exacerbates overshoot or catalyzes regenerative futures depends on the paradigms guiding research and deployment. An integral ecological approach, grounded in relational ontology and participatory ethics, offers robust guidance. By embedding convergent intelligence within living Earth systems, technically, organizationally, and spiritually, we align technological creativity with the great work of transforming industrial civilization into a culture of reciprocity.


Notes

[1] James Bridle, Ways of Being: Animals, Plants, Machines: The Search for a Planetary Intelligence (New York: Farrar, Straus and Giroux, 2022).

[2] Kate Crawford, Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence (New Haven, CT: Yale University Press, 2021).

[3] Emma Strubell, Ananya Ganesh, and Andrew McCallum, “Energy and Policy Considerations for Deep Learning in NLP,” in Proceedings of the 57th Annual Meeting of the Association for Computational Linguistics (2019), 3645–3650.

[4] Global Indigenous Data Alliance, “CARE Principles for Indigenous Data Governance,” 2019.

[5] Donna J. Haraway, Staying with the Trouble: Making Kin in the Chthulucene (Durham, NC: Duke University Press, 2016).

[6] Thomas Berry, The Great Work: Our Way into the Future (New York: Bell Tower, 1999).

[7] Emily M. Bender, Timnit Gebru, Angelina McMillan‑Major, and Margaret Mitchell, “On the Dangers of Stochastic Parrots: Can Language Models Be Too Big?,” in Proceedings of the 2021 ACM Conference on Fairness, Accountability, and Transparency (New York: ACM, 2021), 610–623.

[8] International Energy Agency, Electricity 2024: Analysis and Forecast to 2026 (Paris: IEA, 2024).

[9] Eric Masanet et al., “Recalibrating Global Data Center Energy‑Use Estimates,” Science 367, no. 6481 (2020): 984–986.

[10] David Patterson et al., “Carbon Emissions and Large Neural Network Training,” arXiv:2104.10350 (2021).

[11] Kate Crawford, Atlas of AI: Power, Politics, and the Planetary Costs of Artificial Intelligence (New Haven, CT: Yale University Press, 2021).

[12] P. Roy et al., “Land‑Use Change in U.S. Data‑Center Regions,” Journal of Environmental Management 332 (2023).

[13] Shaolei Ren et al., “Making AI Less Thirsty: Uncovering and Addressing the Secret Water Footprint of AI Models,” arXiv:2304.03271 (2023).

[14] Global Indigenous Data Alliance, “CARE Principles for Indigenous Data Governance,” 2019.

[15] Sebastian Rieke, Lu Hong Li, and Veljko Pejovic, “Federated Learning on the Edge: A Survey,” ACM Computing Surveys 54, no. 8 (2022).

[16] Peter Kairouz et al., “Advances and Open Problems in Federated Learning,” Foundations and Trends in Machine Learning 14, no. 1–2 (2021): 1–210.

[17] Pete Warden and Daniel Situnayake, TinyML (Sebastopol, CA: O’Reilly, 2020).

[18] Islam, T. Mycelium neural architecture search. Evol. Intel. 18, 89 (2025). https://doi.org/10.1007/s12065-025-01077-z

[19] Thomas Berry, The Great Work: Our Way into the Future (New York: Bell Tower, 1999).

[20] Pete Warden and Daniel Situnayake, TinyML (Sebastopol, CA: O’Reilly, 2020).

[21] Sebastian Rieke, Lu Hong Li, and Veljko Pejovic, “Federated Learning on the Edge: A Survey,” ACM Computing Surveys 54, no. 8 (2022).

[22] David Patterson et al., “Carbon Emissions and Large Neural Network Training,” arXiv:2104.10350 (2021).

[23] Global Indigenous Data Alliance, “CARE Principles for Indigenous Data Governance,” 2019.

[24] Elinor Ostrom, Governing the Commons (Cambridge: Cambridge University Press, 1990).

[25] Emily M. Bender, Timnit Gebru, Angelina McMillan‑Major, and Margaret Mitchell, “On the Dangers of Stochastic Parrots: Can Language Models Be Too Big?,” in Proceedings of the 2021 ACM Conference on Fairness, Accountability, and Transparency (New York: ACM, 2021), 610–623.

[26] Ruha Benjamin, Race After Technology (Cambridge: Polity, 2019).

[27] Safiya Umoja Noble, Algorithms of Oppression (New York: NYU Press, 2018).

[28] Ruha Benjamin, Race After Technology (Cambridge: Polity, 2019).

[29] Safiya Umoja Noble, Algorithms of Oppression (New York: NYU Press, 2018).

[30] Shoshana Zuboff, The Age of Surveillance Capitalism (New York: PublicAffairs, 2019).

[31] Sebastian Rieke, Lu Hong Li, and Veljko Pejovic, “Federated Learning on the Edge: A Survey,” ACM Computing Surveys 54, no. 8 (2022).

[32] Elinor Ostrom, Governing the Commons (Cambridge: Cambridge University Press, 1990).

[33] International Energy Agency, Electricity 2024: Analysis and Forecast to 2026 (Paris: IEA, 2024).

[34] Shaolei Ren et al., “Making AI Less Thirsty: Uncovering and Addressing the Secret Water Footprint of AI Models,” arXiv:2304.03271 (2023).


Bibliography

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Benjamin, Ruha. Race After Technology: Abolitionist Tools for the New Jim Code. Cambridge: Polity, 2019.

Berry, Thomas. The Great Work: Our Way into the Future. New York: Bell Tower, 1999.

Bridle, James. Ways of Being: Animals, Plants, Machines: The Search for a Planetary Intelligence. New York: Farrar, Straus and Giroux, 2022.

Cobb Jr., John B. “Process Theology and Ecological Ethics.” Ecotheology 10 (2005): 7–21.

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Merleau-Ponty, Maurice. Phenomenology of Perception. London: Routledge, 2012.

Noble, Safiya Umoja. Algorithms of Oppression: How Search Engines Reinforce Racism. New York: NYU Press, 2018.

Ostrom, Elinor. Governing the Commons: The Evolution of Institutions for Collective Action. Cambridge: Cambridge University Press, 1990.

Patterson, David, et al. “Carbon Emissions and Large Neural Network Training.” arXiv:2104.10350 (2021).

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Full PDF here:

Can AI Dream of Electric Consciousness?

On spiritual attractors that attract even AI (perhaps that’s due to them being mostly human creation but perhaps something else)… Nishitani was right…

Claude Finds God—Asterisk:

As we’ve mentioned, initially models will go into these discussions of consciousness that get increasingly philosophical. And so at that point you could imagine, if that’s the thing that is just straightforwardly getting reinforced, then you might expect just increasingly deep philosophical discussions of consciousness.

But we do in fact see these phase changes, where there will be relatively normal, coherent discussions of consciousness, to increasingly speculative discussions, to the kind of manic bliss state, and then to some kind of calm, subtle silence — emptiness. And I think it’s quite interesting that we see the phase changes that we do there as opposed to just some much more straightforward running down a single path.

China’s AI Path

Some fascinating points here regarding AI development in the US compared to China… in short, China is taking more of an “open” (not really but it’s a good metaphor) approach based on its market principles with open weights while the US companies are focused on restricting access to the weights (don’t lose the proprietary “moat” that might end up changing the world and all)…

🔮 China’s on a different AI path – Exponential View:

China’s approach is more pragmatic. Its origins are shaped by its hyper‑competitive consumer internet, which prizes deployment‑led productivity. Neither WeChat nor Douyin had a clear monetization strategy when they first launched. It is the mentality of Chinese internet players to capture market share first. By releasing model weights early, Chinese labs attract more developers and distributors, and if consumers become hooked, switching later becomes more costly.

Tech Fiefdoms (for real)

I’ve been saying this for a while now… Ursula Le Guin tries to warn us still:

Tech Billionaires Accused of Quietly Working to Implement “Corporate Dictatorship”:

“It sees a post-United States world where, instead of democracy, we will have basically tech feudalism — fiefdoms run by tech corporations. They’re pretty explicit about this point.”

Substack’s AI Report

Interesting stats here…

The Substack AI Report – by Arielle Swedback – On Substack:

Based on our results, a typical AI-using publisher is 45 or over, more likely to be a man, and tends to publish in categories like Technology and Business. He’s not using AI to generate full posts or images. Instead, he’s leaning on it for productivity, research, and to proofread his writing. Most who use AI do so daily or weekly and have been doing so for over six months.

Mistral’s Report on Environmental Impact

I’m generally skeptical about these sorts of tech related impact reports, but it is a good sign to see a mainstream AI-focused company put this together when we all are aware that the AI systems we are using water, rare earth minerals, and our electrical grid in non-sustainable and often coloinalistic ways (reflecting the larger global tech culture that has expanded over the last decade of decadence):

Our contribution to a global environmental standard for AI | Mistral AI:

Today, as AI becomes increasingly integrated into every layer of our economy, it is crucial for developers, policymakers, enterprises, governments and citizens to better understand the environmental footprint of this transformative technology. At Mistral AI, we believe that we share a collective responsibility with each actor of the value chain to address and mitigate the environmental impacts of our innovations…

In this context, we have conducted a first-of-its-kind comprehensive study to quantify the environmental impacts of our LLMs. This report aims to provide a clear analysis of the environmental footprint of AI, contributing to set a new standard for our industry.

Estonia’s AI Leap in Schools

I tended towards doing more oral responses and having students complete assignments in class on paper in the classroom the last few years (and have always fought against giving homework although some admins were not big fans of that…), but I think this approach also has serious merits if you have qualified and well-intentioned teachers (and parents) on board (big if)…

Estonia eschews phone bans in schools and takes leap into AI | Schools | The Guardian:

In the most recent Pisa round, held in 2022 with results published a year later, Estonia came top in Europe for maths, science and creative thinking, and second to Ireland in reading. Formerly part of the Soviet Union, it now outperforms countries with far larger populations and bigger budgets.

There are multiple reasons for Estonia’s success but its embrace of all things digital sets it apart. While England and other nations curtail phone use in school amid concerns that it undermines concentration and mental health, teachers in Estonia actively encourage pupils to use theirs as a learning tool.

Now Estonia is launching a national initiative called AI Leap, which it says will equip students and teachers with “world-class artificial intelligence tools and skills”. Licences are being negotiated with OpenAI, which will make Estonia a testbed for AI in schools. The aim is to provide free access to top-tier AI learning tools for 58,000 students and 5,000 teachers by 2027, starting with 16- and 17-year-olds this September.