Paperless 1.2

Paperless is one of those books that I thought would be enjoyable for reaffirming what I already know but has turned into a constant reference guide for how I get things done and process info.

Paperless, Version 1.2 — MacSparky: “It always made me a little crazy with my prior books that I couldn’t update them. I was in Barnes and Noble just the other day looking at a copy of iPad at Work on the shelf. By and large, the book held up pretty well. However, there are a few areas in it that I would desperately like to update. Of course that’s not possible given that most of the copies are sitting on people shelves and I don’t have control over the digital copies either. The ability to update a book was one of my big motivations to self-publish.

I’m particularly interested in the ability to update books on the iBooks Author platform and am in the middle of some pretty exciting things with it myself at the moment.

More on that soon 🙂

Discovery Marketing

At Harrelson Agency, we know that discovery marketing is revolutionizing how consumers search and interact. When I am looking for a place to stop as I am traveling, I know what I want. I know the foods that I like and the foods I don’t like, so I am going to wait and stop where I like, which leads me to search for a specific restaurant.

And I’m going to search with my directions app.

That changes the marketing world even if that’s not how you discover. Even if that’s not how your employees discover.

It’s how consumers discover.

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Discovering Client-Based Marketing

There is nothing better than having your client ask, “Could we….” and your being able to answer yes! You can see the hesitation because they have had experiences where other marketing or technology agencies have said, “No.”

Discovering that your story can be told well and that there are more possibilities than you thought is important because it leads to new learning and new challenges. There is something powerful about discovering for yourself.

As I discover what my clients see, I see them discovering new possibilities and avenues for themselves. I see their identities and audiences expanding to more than they thought, but the best part of all this discovery is that it’s the way marketing works now.

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Show, Don’t Tell

I try to explain to student writers that there is something powerful about talking around your point. It’s a strategy called showing and not telling. By using an interaction, a conversation or an observation you can show your audience what you mean.

It may seem unrelated, but as I have talked to clients, I have realized that too often marketing strategies are straightforward explanations rather than real life experiences. When you include these experiences that have shaped your story and your journey to where you are, you draw your audience in because they can connect with you.

Maybe show, don’t tell isn’t just for writing.

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Evernote Amoeba Takes in Skitch

I’ve been a long time user of Skitch (since the early beta days… ’07 or ’08?) and a user of Evernote for just about that long.

Both have become integral parts of what I do as a teacher and with my work at Harrelson Agency.

It’s very cool and promising to see something as core to my workflow as Skitch get its proper due in the rapidly expanding Evernote ecosystem.

Evernote is Bringing Sketching App Skitch into its Core Service: “Evernote is moving to integrate its annotation and sketching product Skitch into its core note-taking product,which it says will strengthen the service by bringing syncing, searching and sharing features to it.”

I wonder when they’ll do the same with Penultimate?

Into the Wild

As a teacher, there’s something humbling about being with about 150 middle schoolers at an overnight trip with two days full of (real) rock climbing and (real) canoeing and sleeping in cabins.

You’re stripped away of the front of your classroom and your remote control and your ability to write on the board and ring a bell and have assigned seats… all conventions that keep you in power and give you comfort of knowing the plan.

Instead, you’re thrown into a canoe with a couple of students and have to figure out how best to get unstuck from a rock or not hit a pylon with a roaring current and rapids. The stakes aren’t about arbitrary A’s and B’s but real physical impact and safety.

Learning takes on a whole new level when you realize that your guidance to/from students and your teamwork with a group of 12 or 13 year olds can literally change your life in a second for good or bad as you are suspended from a rope 50 feet above a cliff.

I sometimes wonder if Plato, Socrates, Aristotle, Pythagorus, Epicurus, Lucretius, Pyrrho etc had it right with their model of education in small groups with no classroom walls or school buildings compared to our four walled system of “instruction.”

Not to live, but to live well…

Why Apple Really Ditched Google Maps in iOS 6

Google Earth is the single most important property for Google’s position as market and thought leader of search and discovery. That’s always been the case since they purchased Keyhole Tech in 2005.

Apple knows this as well and that’s why they are going on their own in iOS 6 with a mapping technology that’s in house.

Mapping (discovery) is the new search:

How Google and Apple’s digital mapping is mapping us | Technology | The Guardian: “There is a sense, in fact, in which mapping is the essence of what Google does. The company likes to talk about services such as Maps and Earth as if they were providing them for fun – a neat, free extra as a reward for using their primary offering, the search box. But a search engine, in some sense, is an attempt to map the world of information – and when you can combine that conceptual world with the geographical one, the commercial opportunities suddenly explode. Search results for restaurants or doctors or taxi firms mean far more, and present far juicier opportunities for advertisers, when they are geographically relevant. And then there’s the most important point – the really exciting or troubling one, depending on your perspective. In a world of GPS-enabled smartphones, you’re not just consulting Google or Apple data stores when you consult a map: you’re adding to them.”

Mapping/Discovery will be the verb akin to “searching” of the next five years.

We’ll have “Discovery Optimizers” just as we have search engine optimization and “But are we appearing at the top of people’s discoveries?” questions as we have “Are we on the front page of Google?” now.

Discovery motors will quietly, but quickly, replace search engines.

It’s about time (and place).

Connecting with Students

The post is for principals, but applies just as well to teachers:

6 Ways Principals Can Connect With Students: Be open to showing kids how much you care about them. Be their advocate. Care about them. Say kind and authentic things about them. Embody to them how you would like them to treat all of those in their lives.

Needless to say, I don’t agree with the whole “Don’t let them see you smile until December” garbage.