Marketing to Millennials with Molander and the Gang
Podcast: Play in new window | Download (19.1MB) | Embed
https://samharrelson.com/thinking Apple Podcasts | RSS | More
I did the Jeff Molander “Paying for Performance” podcast yesterday since the subject was on marketing to millennials (that age group born between 1980 and 1995). I was born in ’78 and share many characteristics of this much-stereotyped group, so I thought it might be fun to discuss.
Paying For Performance: “So who are these people and is what we hear in the media really true? To what degree and to what degree is this being over-sensationalized? What ARE the expectations of the people entering our workforce and are they out of line with those who are in need of hiring them?”
Here’s the mp3 for download, or you can head over to the site to listen to the stream.
Just Can’t Help Falling in Love…
Looks like someone is catching the bug…
Twitter / Jason Calacanis: oh snap,we sold two items o…: “oh snap,we sold two items on CJ.com!$15 buckseach for a Real.comSuper pass. $15 *each* -puts the CPM on that page at $7.50 for *one* link.”
Now multiply that by all of the Mahalo pages with quality content, and you can haz business model.
Hot Trends is Hot Marketers Resource
I’ve said time and again that I live my online existence through my feed reader (NetNewsWire on the Mac at the moment). Everything from email to Twitter messages from my favorite people flows into there.
One thing that I always enjoy checking is the hourly update of Hot Trends from Google search. For instance, GasBuddy.com was hot a few hours ago. Evidently there was a report on soaring gas prices here in the states and ways to save money at the pump..
Google Trends: gasbuddy.com, Mar 15, 2008
Of course, Ashley Alexandra Dupre (of Spitzer fame) is hot as well as the college basketball tournaments that precede March Madness.
In other words, Hot Trends is a way for you to see what is hot all throughout the day in a convenient RSS feed. If you’re a keyword or niche marketer, the long time data is a gold mine for staying ahead of the curve and watching how fast certain topics, or keywords, go from being hot to cool.
Coming Back
As part of my settlement after leaving ReveNews, I get to retain the ownership of CostPerNews.
Welcome back, everybody. This place is going to fire up again. You ready to go?
Hope you stick around 🙂
Sam
CostPerNews FTW
If you’re here for affiliate or online marketing posts, you might also want to check out the revived CostPerNews site that I love so much and get to keep…
Cost Per News: “As part of my settlement after leaving ReveNews, I get to retain the ownership of CostPerNews.”
It’s going to be a blast dusting off the cobwebs and getting that place back in order. Join me?
Calacanis on GeekCast: Mahalo Affiliate Workshop
Podcast: Play in new window | Download (0.2KB) | Embed
https://samharrelson.com/thinking Apple Podcasts | RSS | More
Shawn, Jim, Lisa and I did a special GeekCast (our weekly geek marketing podcast) today with weblebrity Jason Calacanis of Mahalo.
I think this is our best show yet and offered a ton of practical affiliate marketing advice along with the customary humor and irreverence.
GeekCast 9: Jason’s First Time : GeekCast.fm: “Lisa Picarille, Jim Kukral (Kurkal), Shawn Collins and Sam Harrelson were joined by Jason Calacanis for a 45 min long conversation about how Mahalo should incorporate affiliate and performance marketing monetization techniques. The conversation became a workshop applicable to any business looking to monetize content through the affiliate channel and has a high amount of practical value (as well as the normal ratholes and humor).”
Go have a listen on the GeekCast page or download the podcast mp3:
Yahoo Just Got Cool Again
Yahoo is embracing semantic web standards / microformats…
Yahoo Embraces The Semantic Web – Expect The Internet To Organize Itself In A Hurry: “What does all this mean? It means we can expect the web to get itself organized, in a hurry. At stake is a significant amount of traffic from Yahoo search, and anyone else that may choose to build applications on top of this data.”
In other words, all those random social networks and places of content creation that you have joined or participated in (MySpace, LinkedIn, blogger.com, etc) are going to be more easily incorporated into Yahoo search because the data will be properly structured on the backend.
This is huge and has been a coming avalanche one snowflake at a time.
Hats off to Yahoo and all the open standards evangelists like Chris Messina that have made this happen.
Updated: Marshall Kirkpatrick has a great piece about what this all means on RWW