Month: September 2018

Mailchimp Rebrand

They’re based in Atlanta… The email marketing company Mailchimp, which today is announcing a complete rebrand, could have easily given up the quirkiness that defined its branding as a young company the way many other giants have. Instead, with the help of branding agency Collins, Mailchimp is doubling down. It’s keeping its logo-cum-mascot Freddie the …

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Instagram Stories for Churches and Nonprofits

More and more of my clients on the nonprofit and church side are asking about Instagram Stories and experimenting with them in some form to help with outreach. Like anything on the web or mobile, it’s always fun to dive in and try things out. But there’s no need to reinvent the wheel if you’re …

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History of Auto-Tune

I still remember the first time I heard Cher’s “Believe” while in college … I didn’t like the song, but it felt like something important was happening musically at a time that innovation was needed on the radio as we recovered from mid 90’s pop-rock in the post-grunge / machine-rock / neo-reggae era… Rihanna is …

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Walking Away from $850 Million

Fascinating story of morals, standing up for your beliefs, and watching others ruin what you created… Under pressure from Mark Zuckerberg and Sheryl Sandberg to monetize WhatsApp, he pushed back as Facebook questioned the encryption he’d helped build and laid the groundwork to show targeted ads and facilitate commercial messaging. Acton also walked away from …

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Instagram is Dead

For starters, this is the end of Instagram as we know it. Systrom and Krieger were deeply involved in day-to-day product decisions, and retained an unusual degree of autonomy over the company. For years, they were careful to the point of being obstinate. Even as they began to expand Instagram’s suite of offerings, they remained …

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74% of Facebook users say they have changed their usage in the past year

Wow, these are astonishing numbers… Around four-in-ten (42%) say they have taken a break from checking the platform for a period of several weeks or more, while around a quarter (26%) say they have deleted the Facebook app from their cellphone. All told, some 74% of Facebook users say they have taken at least one …

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Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads …

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