Facebook Will Be Mostly Videos Soon

“A year or two from now, we think Facebook will be mostly video,” said Facebook’s head of ad product Ted Zagat during a panel at Variety’s Entertainment and Technology Summit in Los Angeles Wednesday.

Source: Facebook Will Be Mostly Videos Soon, Says Facebook Exec | Variety

We got the micro-chunks part right, Wayne… we just didn’t realize the chunks would be video and not text.

Apple’s Creepy Event

“They were all being ‘authentic’ by wearing the same thing and telling us that we were ‘revolutionary’ by consuming their products. It’s the same line used by the guy at the mall who sells Anarchy T-shirts for $20. Soon, these words lose their meaning: authentic people dressed alike, humans wearing machines to supposedly make them more human, freedom by buying more products. Do they believe this stuff themselves?”

Source: Apple’s Launch Event was Creepy as Hell—The Alpha Pages

Sounds like a few churches I know.

1 in 7 people on earth used Facebook on Monday

We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day.

On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.

A more open and connected world is a better world. It brings stronger relationships with those you love, a stronger economy with more opportunities, and a stronger society that reflects all of our values.

Source: Mark Zuckerberg – We just passed an important milestone. For the…

Of course, that means 6 in 7 people on earth didn’t use Facebook.

That means that there are lots of people who choose not to use Facebook in the developed world.

More critically, that means there are many people in our world that don’t have access to the internet or devices that can access the web (or Facebook if you please).

Companies are working to crack this nut for their own bottom lines but also the improvement of humanity. Access to information and the ability to communicate near instantaneously with someone on the other side of our planet (and eventually beyond) will be an amazing issue to cover in the coming decades.

It’s incumbent upon all of us now to make sure the internet is as welcoming and transformative as it should be for everyone (whether old or new user).

The Future is Messaging and Google Seems Oblivious

 

“Unlike other AI-based services in the market, M can actually complete tasks on your behalf. It can purchase items, get gifts delivered to your loved ones, book restaurants, travel arrangements, appointments and way more,” Facebook’s VP of messaging products David Marcus said in a Facebook post.

Source: Facebook’s M Is Here, and Google Should Be Worried

Messaging is big in Asia. Services like WeChat in China and Line in Japan / Thailand / Indonesia are how people communicate, buy things, book things, and operate. Sort of like how we (the enlightened) are amazed that people live inside of Facebook and think of it as the internet. There are even WeChat Stars like our YouTube stars. It is strange for us in the US to wrap our heads around (or at least me).

However, it won’t be for long. I remember sitting in a presentation by a Rakuten VP (they are a large Asian marketing firm that acquired messaging app Viber last year) at a conference in 2004… they were demonstrating data associated with the rising use of mobile phones to purchase items in stores or do cross comparisons via SMS in SE Asia while using brick-and-mortar stores as showrooms. I was blown away and thought “there’s no way anyone in the US would ever buy something on a mobile phone…certainly not furniture or computers.”

I was wrong. Best Buy is the best showroom Amazon could ever hope for (at least in my personal experience).

Five years from now, everyone in America will live inside the major messaging app that we settle on. Whether that’s FB’s Messenger, WeChat, Line, Snapchat (doubtful), Viber, Hangouts, WhatsApp or something we haven’t heard of yet, we will decry this newfangled “messaging media” and “messaging marketing” and look fondly on the days when we all just had Facebook newsfeeds or Twitter timelines.

Remember ICQ and AIM? We’re going back.

Messaging apps are what comes after “social media.” Facebook gets it. Even Apple (iMessage) and Blackberry (Messenger) get it. Google seems to be dragging its feet, which is scary to me.