Month: May 2008

New Hat

I have a hat fetish. I admit it. I can’t help it. So, I was very excited to see my new awesome hat arrive from Canada (via eBay): Yeah, it’s Indiana Jones-esque but that’s sort of the point. I’ve been searching for years for the perfect that I can wear on the trail, in an airport or on the road. This one might solve that problem (plus it looks pretty cool and can provide some …

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ShareASale Knows Marketing

So even though I now work at Motive Interactive, I think this is a great promotion by the ShareASale team. Nicely done and I’d wager that you will definitely be copied on the idea!

CAN-SPAM Compliance Conference Call Tuesday

UnsubCentral and the Email Sender & Provider Coalition (ESPC) are holding a free conference call next Tuesday to discuss the recent changes to the federal CAN-SPAM law and what mailers and marketers should know about the changes. Total Compliance: What the Changes in CAN-SPAM Mean for You Join experts from the Email Sender & Provider Coalition and UnsubCentral as they team up to help marketers discover the information needed to successfully navigate the new CAN-SPAM …

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What’s Your Whuffie?

One of the things I put at the top of the priorities list during my first week at Motive Interactive was to make sure we owned our online reputation in terms of subscribing to the various vanity feeds (Technorati, Twitter Track (still down at the moment), Google Alerts, Yahoo Pipes for YouTube and Flickr tags, etc) as well as making sure we popped up with favorable items when you search for “Motive Interactive” on Google. …

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II Kings by Cogan and Tadmor

Want: Mordechai Cogan and Hayim Tadmor, II Kings: A New Translation with Introduction and Commentary « Biblical Studies Notebook (BSN): “II Kings (Volume 11 in the acclaimed Anchor Bible) is the chronicle of the raging conflicts that tore the United Kingdom of Israel apart, creating the rival nations of Israel to the north and Judah to the south. It tells of the time of the great prophecies of Elijah and Elisha, and of the legendary …

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Motive Interactive

I’m in San Diego for the week as I begin my first full week as the Director of Performance Marketing at Motive Interactive. You’ve probably heard of Motive Interactive if you’re in the affiliate space but probably not exactly sure who they are, what they do or how they stand out from the crowd of CPA and affiliate networks that have been in full bloom for the past five or so years. That’s what I’m …

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Pondering the Cloud

I’ve long been an explorer and proponent of “the cloud.” However, I’ve recently begin to not only rethink that dedication and allegiance to remote server data storage for all of my email, docs, calendars, pics, spreadsheets, notes and feed reading (all through Google btw), but to also pull back and start relying on desktop applications like Mail.app and NetNewsWire and iCal on my Mac. I’m even missing working on Ubuntu full time these days. If …

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Leveraging Social Media in Affiliate Marketing

I’m doing a solo presentation on the Sunday of https://www.fusionquest.com/cgi-bin/main/hotlinks.cgi?aflt=afc1&client=affsumAffiliate Summit East in Boston about how to use “social” media in the context affiliate marketing. My opening line is “you probably know of and maybe use Facebook, Twitter, MySpace, FriendFeed, Google Reader and Ning, but you are probably using them wrong if you’re connecting them with your affiliate program…” I’ve got a rough sketch of how the rest of the hour will go, but I’d …

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Linkshare Teams with the DMA on NY Affiliate Tax

Affiliate networks are beginning to get more active (or at least more vocal) on the New York state affiliate tax issue. CJ has weighed in with a general call for due diligence, ShareASale has been more proactive and involved with the issue both on their blog and in the ABW forum. Then during the GeekCast podcast yesterday, Shawn Collins discussed Linkshare’s partnership with the DMA over the issue. Here is the email Linkshare is sending …

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Affiliate Summit Network Taking Off

Affiliate Summit’s Social Network on Ning is growing more and more every day. I subscribe to the general RSS feed of the network to keep up with who’s joining and what’s going on (yet another cool feature of Ning is the RSS implementation… I can keep an eye on the network without having to login every hour) and it seems like it’s really catching momentum. Here’s the view from my feed reader: I hope the …

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CJ And NY State Affiliate Tax

Commission Junction is currently sending out this very legal sounding email to publishers encouraging them to perform due dilligence with a link to a PDF from NY state’s tax office… As you may already know, the State of New York recently enacted new legislation that addresses tax registration, collection, and other time-sensitive obligations. As with all laws, this law may or may not apply to you and your business. We are actively monitoring the law …

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What Happened to Affiliate Bloggers?

Last Spring, it seemed as if the world of affiliate marketing would be saturated with bloggers. BUMPzee was riding high and everyone was trading links, trackbacks, comments and bumps. It was the short lived golden age of affiliate blogging. Don’t get me wrong, there are still some great places to read about affiliate marketing such as Shawn Collin’s AffiliateTip Blog, Scott Jangro’s blog, Linda Buquet’s 5 Star Blog, Mark’s 45n5 blog, Zac Johnson’s blog, ReveNews …

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Disqus API Plugin To Be Updated Soon

Last week, Scott Jangro wrote a great piece comparing the Disqus API and Javascript plugins for blog integration. Most people would just scratch their heads and say “so what?” but there are some pretty big implications for the behavior of the commenting plugin and how search engines see blog comments, etc. “Search engines cannot see the comments rendered with the Javascript plugin. They do see the comments displayed via the API version of the plugin. …

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FeedFront Issue 1 Shipping Soon

Missy Ward and Shawn Collins of the https://www.fusionquest.com/cgi-bin/main/hotlinks.cgi?aflt=afc1&client=affsumAffiliate Summit have put together an “offline” publication that looks like it’s going to be a great read based on the talent assembled for the articles. I contributed a piece describing the best ways to get things done in affiliate marketing using web2.0 tools: FeedFront Articles in Issue 1 : FeedFront: “Issues will be mailed in June 2008. Here are the articles in the first issue: * Editors …

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ShareASale On the NY Affiliate Sales Tax

Brian Littleton of ShareASale weighs in on how his network plans to address the delicate situation surrounding the NY state tax on affiliate revenues and provides a nice model that other networks may want to consider (both in terms of practice as well as openness with the affiliate community): ShareASale Blog » NY State and the “Affiliate Sales Tax” Law…: “Our plan at this time, is to treat any case where a merchant wishes to …

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RedHatBlueHat Podcast

I joined a new political themed podcast with a few friends from the online marketing industry today: RedHatBlueHat 1: Who’s Wright and Who’s Left? : GeekCast.fm: “This is the inaugural episode of the ongoing weekly political podcast RedHatBlueHat featuring Todd Crawford, Tim Jones, Shawn Collins, Mike Allen and Sam Harrelson.” The show goes about an hour but is really entertaining and full of political theory and analysis from all sides of the playing field. Here’s …

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kwiry Improvements Roll Out

kwiry is a neat mobile based service that I’ve been following lately. In essence, it turns text messages, emails, voice calls, or photos, into online reminders by texting anything to 59479 (k-w-i-r-y). Those notes, emails, photos, etc can be shared or sent to iCal, Twitter, RSS, Facebook or a user’s profile page for later access. The service reminds me of a cross between Jott and Evernote. I’ve been using Jott and Evernote (both together and …

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YouTube Insight for Stats

For all of you stats monkeys out there who have been waiting patiently to see a geographical breakdown of the viewers of your YouTube videos, the wait is over. You can find YouTube Insight under your www.youtube.com/my_account page: YouTube Insight is fairly simple in its offerings but should be adequate for the needs of most YouTubers. It reminds me of a simplified Google Analytics. Oddly enough, the majority of my viewers are 45-55 year old …

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Affiliate Summit Network is a Success

This iteration of the Affiliate Summit Network is really taking off. I think a good deal of its success so far has to do with it being hosted on Ning instead of Confabb as in years past. I love the integration of RSS, Twitter streams, Flickr, YouTube, etc that Ning provides and it makes the entire network feel much more robust and inviting than years past. There are already over 70 pretty active members (growing …

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Alcohol: Cause of And Solution To All Good Mashups

A wise man once said, “Alcohol, the cause of and solution to all of life’s problems.” If we extend that metaphor to tech, it looks like BeerMenus.com is doing some interesting things with a mashup of local beer menus, Google Maps, dynamic search and RSS: Bruisin’ Ales Beer Blog: “We love this! In NYC, two disgruntled corporate guys (and brothers) launched a new site, Beermenus.com. Will and Eric Stephens’ site is dedicated to providing beer …

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