Live News on Twitter

Nice work by Twitter to have live video of local press conferences and local news up top of the feed (as we wait out the slow arrival of Hurricane Florence here in Columbia). I’ve always used Twitter for live news and updates in text form, so it’s interesting to see them move more into the … Continue reading Live News on Twitter

Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads … Continue reading Do Facebook Ads Really Work?

“There is tremendous strength in independence and decentralization.”

“There is tremendous strength in independence and decentralization.” Daring Fireball: Medium Deprecates Custom Domains Service — Read on daringfireball.net/linked/2018/09/04/medium-domain-name Shouldn’t be surprised but John makes a great point about the long term value of owning your own domain name and links. We freely give away too much content and work to commercial companies like Medium … Continue reading “There is tremendous strength in independence and decentralization.”

Links Are (Still) Dead

I first wrote that “Links Are Dead” in 2006, and pretty much got shouted out of the blogosphere. I kept up the mantra over the years. Looks like Google agrees with me now… But over time, URLs have gotten more and more difficult to read and understand. As web functionality has expanded, URLs have increasingly … Continue reading Links Are (Still) Dead

Keyword Research Tips

Good overview of keyword research here. Too many people neglect the usefulness of thinking through important terms and keywords in their web site’s content or blog posts. If you ask a Googler how to rank better in their search engine, they’ll tell you to “write great content.” That’s true but deliberately thinking about your “main … Continue reading Keyword Research Tips

An observation on “Church ‘Marketing’”

Hyperbole aside, this is ridiculous. It’s called the gospel. Marketing is not a negative phrase or concept that churches or religious orgs should shy away from. “Navel-gazing” and “not spreading the word,” however, are according to the Gospels. The marketing of the church is an invention of the Antichrist. If you have to ‘sell’ your … Continue reading An observation on “Church ‘Marketing’”