In fact, research shows that there isn’t a high correlation between reading time and social sharing.
As you can see from the graph, the high read time doesn’t translate to shares. Just because someone clicked a share button, it doesn’t mean that they were engaged with the content.
Source: How to Effectively Manage Engagement for Stronger Influence
Not April 1…
Tide-to-Go will partner with Google Chrome to provide a downloadable extension that will allow users to remove negative content from their social media newsfeed – helping to make more than just clothes a little bit brighter.
Here’s a free and good course on SEO basics. Whether you’re a business, church or nonprofit, you should have some basic understandings of what SEO means to your website and how just a few tweaks can really make a big difference.
I went through most of the course and there’s some good info here, especially for beginners:
– Get quick wins to make your site rank higher in Google, Bing or Yahoo
– Have a solid basic understanding of search engine optimization and how search engines work
— Read on yoast.com/academy/course/free-seo-course-seo-for-beginners/
“Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.”
I’m skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to do more with their social media profiles.
The PDF download is free.
In our tenth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts.
Source: 2018 Social Media Marketing Industry Report : Social Media Examiner
The broader question is the tradeoff between privacy and advertising. While a tempting noun, most people don’t really *want* privacy, let alone understand what that means. It’s definitely not an unattainable goal, but it does require work… which is something many of our fellow citizens are reluctant to pursue when it comes to such technological conditions.
Third, Google and Facebook’s advertising advantage, already massive, is going to become overwhelming. Both companies generate the majority of their user data on their own platforms, which is to say their data collection and advertising business are integrated. Most of their competitors for digital advertising, on the other hand, are modular: some companies collect data, and other collect ads; such a model, in a society demanding ever more privacy, will be increasingly untenable.
Source: Open, Closed, and Privacy – Stratechery by Ben Thompson
Good read:
So many of us who create technology, or who love the ways it empowers us and improves our lives, are struggling with the many negative effects that some of these same technologies are having on society. But perhaps if we start from a set of common principles that help us understand how tech truly works, we can start to tackle technology’s biggest problems.
CGP Grey has produced a thought-provoking adaptation of Nick Bostrom’s 2005 paper (available here Journal of Medical Ethics, 2005, Vol. 31, No. 5, pp 273-277). There are themes and ideas presented here that are deeper than they first appear, especially in regards to concepts such as ethics and mortality.
Like all artificial intelligence, the software will improve over time, as it digests more text. Even more exciting, the general strategy of In Codice Ratio—jigsaw segmentation, plus crowdsourced training of the software—could easily be adapted to read texts in other languages. This could potentially do for handwritten documents what Google Books did for printed matter: open up letters, journals, diaries, and other papers to researchers around the world, making it far easier to both read these documents and search for relevant material.
Looks that way.
This is potentially huge for small businesses that use Instagram for promotions of their products (I know I follow several boutique accounts promoting everything from pens to knives to stationary)…
Instagram just stealthily added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile, set up a security pin, then start buying things without ever leaving Instagram. Not having to leave for a separate website and enter payment information any time you want to purchase something could make Instagram a much bigger player in commerce.
Instagram quietly launches payments for commerce | TechCrunch
— Read on techcrunch.com/2018/05/03/instagram-payments/
It might be surprising to Americans, but neither Facebook, Instagram, or YouTube is the most downloaded app on the iPhone anymore. As we continue to move into the 21st Century, we’re seeing the rise of Chinese apps and companies. This will only escalate in the coming years, especially as the US seems more preoccupied with tribalistic policies.
“Known as Douyin in China, Tik Tok is a music video and social media app. The app lets you shoot and edit short clips, then add music and special effects to them. Tik Tok is owned by the same parent company that bought social video app Musical.ly for $1 billion last year”