Computational Explosion

Sergey Brin, President of Alphabet (Google's parent company), on the computational explosion over the last few years and near-future possibilities of quantum computing in the annual Founders Letter: The power and potential of computation to tackle important problems has never been greater. In the last few years, the cost of computation has continued to plummet. … Continue reading Computational Explosion

“How can I get on the first page of a Google Result?”

SEO still matters as a part of your marketing mix. This helps, though... Google has introduced infinite scrolling to mobile search results pages. Where there used to be page numbers at the bottom of SERPs there is now a “more results” button. Tapping on the button will trigger more search results to load within the … Continue reading “How can I get on the first page of a Google Result?”

The dangers of thinking “They’ll get it because they’re young”

So very true despite the stereotypes (spoken as a former college / high school / middle school teacher turned tech consultant). Parents have a big burden to bear in helping their young and old children make wise decisions about how and why to use the web. Just assuming "they'll get it because they're young" is … Continue reading The dangers of thinking “They’ll get it because they’re young”

Paying for everything you do

What about the users? Advertising isn’t why Mark Zuckerberg started Facebook or, presumably, what gets him out of bed in the morning. Engineers and designers whose identities are invested in changing the world don’t want that work tarnished by association. But the decision to pay for everything Facebook does by selling advertising means–whether he likes … Continue reading Paying for everything you do

Google is killing goo.gl and we’ll see more web rot

Google released goo.gl link shortening service back in 2009. URL shorteners were popular at the time (and since) for all sorts of purposes. Sites and services have relied on goo.gl and bit.ly etc for years to mask complex links and encourage sharing or easier verbal communication. But like all things having to do with the … Continue reading Google is killing goo.gl and we’ll see more web rot

Surveillance Capitalism

Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach. Bruce … Continue reading Surveillance Capitalism

Google Rolls Out “Mobile First” Indexing Today

Facebook is undergoing serious challenges to its place as a web hub between the public PR crisis involving its role in the mis/use of data related to Cambridge Analytica and the 2016 election as well as its ongoing tweaks to algorithms which now demote business and group pages in preference to users seeing more content … Continue reading Google Rolls Out “Mobile First” Indexing Today

What Facebook knows about you and me and what I can do about it

Cambridge Analytica harvested personal information from a huge swath of the electorate to develop techniques that were later used in the Trump campaign. Source: How Trump Consultants Exploited the Facebook Data of Millions - The New York Times I often have consultations with clients involving data sources. Marketing has always been closely tied to the … Continue reading What Facebook knows about you and me and what I can do about it

Googling Inside Your Church

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Fascinating piece on Google Maps history and possible directions... So Google likely knows what’s inside all of the buildings it has extracted. And as Google gets closer and closer to capturing every building in the world, it’s likely that Google will start highlighting / lighting up buildings related to queries and search results. This will be really cool … Continue reading Googling Inside Your Church

Nonprofits, the smartphone, Facebook, and Google

Interesting thoughts here from the NY Times CEO on how they are shifting focus in relationship to Facebook and Google due to the smartphone revolution ... much of this applies to how nonprofits and churches can do better marketing as well: It’s about how you think about the product and what you’re trying to do … Continue reading Nonprofits, the smartphone, Facebook, and Google

It’s a 3 Screen Kind of Monday

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Working from home with our son this week. He likes to contribute to my setup with various design inspirations. Left to Right: Google Pixelbook, iPad Pro, Samsung Chromebook Pro Why two Chromebooks? I'm using Chrome Remote Desktop on the Pixelbook to run Adobe Illustrator via the Windows desktop in my office and keeping notes on … Continue reading It’s a 3 Screen Kind of Monday