Computational Explosion

Sergey Brin, President of Alphabet (Google’s parent company), on the computational explosion over the last few years and near-future possibilities of quantum computing in the annual Founders Letter: The power and potential of computation to tackle important problems has never been greater. In the last few years, the cost of computation has continued to plummet. … Continue reading Computational Explosion

What is Local SEO?

Here’s a good read on the thinking behind “local SEO” and how to implement some of the strategies on your website. We do this for a number of clients when we build or revise their sites, particularly churches and nonprofits (and small businesses) who really depend on local search traffic in fundraising or awareness campaigns. … Continue reading What is Local SEO?

Moving beyond links

I’ve long argued that “links are dead” (going on a decade now). Some of that was hyperbolic to discuss the need for a better mechanism to derive value or information from one site to the next or from a marketing campaign. It looks like Google might be moving beyond links as well and towards more … Continue reading Moving beyond links

The dangers of thinking “They’ll get it because they’re young”

So very true despite the stereotypes (spoken as a former college / high school / middle school teacher turned tech consultant). Parents have a big burden to bear in helping their young and old children make wise decisions about how and why to use the web. Just assuming “they’ll get it because they’re young” is … Continue reading The dangers of thinking “They’ll get it because they’re young”

Paying for everything you do

What about the users? Advertising isn’t why Mark Zuckerberg started Facebook or, presumably, what gets him out of bed in the morning. Engineers and designers whose identities are invested in changing the world don’t want that work tarnished by association. But the decision to pay for everything Facebook does by selling advertising means–whether he likes … Continue reading Paying for everything you do

1.1.1.1

DNS is an important and overlooked backbone structure of how we interact and communicate with the web. If you think that Facebook and Google knowing so much about you is weird, you definitely don’t want to go down the rabbit hole of probing what your Internet Service Provider knows about you based on all the … Continue reading 1.1.1.1

Surveillance Capitalism

Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach. Bruce … Continue reading Surveillance Capitalism

Data Panic

I’ve been following Curran’s tweets and posts and press blitz the last couple of days, and I have to say that I’m not a fan of his scare tactics and frequent plugs for people to donate to his Patreon so that he can continue his “work”. Yes, your data should be intensely personal and used … Continue reading Data Panic

Reaping Data

Not to mention how companies and governments so haphazardly use this data for causes and purposes… The unchecked power of companies that harvest our data is a great problem—but it’s hard to get angry about an idea that’s so nebulous. Like climate change, the reaping of our data is a problem of psychology as much … Continue reading Reaping Data

What Facebook knows about you and me and what I can do about it

Cambridge Analytica harvested personal information from a huge swath of the electorate to develop techniques that were later used in the Trump campaign. Source: How Trump Consultants Exploited the Facebook Data of Millions – The New York Times I often have consultations with clients involving data sources. Marketing has always been closely tied to the … Continue reading What Facebook knows about you and me and what I can do about it

“Worlds colliding, Jerry!”

This is interesting… Dropbox and Google Drive have always been competitors (in my mind and usage), but it seems like Dropbox is taking on the “internet scale storage system” that Dave Winer mentioned on Twitter… more like competition with Evernote? Dropbox users will be able to create, open, edit, save, and share Google Docs, Sheets, … Continue reading “Worlds colliding, Jerry!”

How should we regulate Facebook and Google’s advertising platforms?

So how does Facebook’s ad system work? Well, just like Google, it’s accessed through a self-service platform that lets you target your audiences using Facebook data. And because Facebook knows an awful lot about its users, you can target those users with astounding precision. You want women, 30–34, with two kids who live in the … Continue reading How should we regulate Facebook and Google’s advertising platforms?