Charity has changed (listen up, churches).

“One thing is clear: Giving has changed, says JoAnn Turnquist, president and CEO of the Central Carolina Community Foundation. “People want to feel ownership of how their dollars are being used,” Turnquist says. Previous generations, Turnquist says, “were brought up to give to institutions, organizations that had secured the community’s trust,” she says. “The donors trusted that their dollars would be used appropriately.” “Move forward to 20- and 30-somethings that are tech savvy, get their information differently, from peers and online — they are motivated more by peer influencers,” Turnquist says.”

Source: Flood Shows How Charity Has Changed – Free-Times.com

And churches wonder why “giving” is down among members and supporters? It’s because churches aren’t keeping up with the “how” part of stewardship and giving and being inflexible.

Social Media Marketing’s Decline

“It feels weird admitting this, too: We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.

And that’s super scary to admit.”

Source: We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months

Brutally honest (but incredibly smart) post by the Buffer marketing team. If you don’t know, Buffer is one of the services out there that allows you to easily share your content from one place to another by hooking everything up together. It’s a great service (I use competitor dlvr.it here but I do use Buffer with a few clients).

So often I have these sorts of conversations with existing or potential clients that have to do with the dwindling returns on using Facebook, Twitter, or LinkedIn to try and get more pageviews back to a site or newsletter.

Part of the problem has to do with the nature of metrics and how things are changing, part has to do with the maturity of social media, and part has to do with the realization of businesses that if you really want to get a vast number of clicks back to your site, you’re going to have to pay for them (organic reach via social is all but dead if you’re not willing to invest in a social media manager or a consultant like me… just saying). Social media has changed and evolved. Social media is not an umbrella. You can’t blast out a post to Twitter and Facebook and wait for the clicks to come.

… and you shouldn’t be waiting for clicks.

Hey Bullfrog

The ability to change our minds is one of the greatest human blessings. To see an issue or a situation, take into account the data presented, be reminded of our past history of decisions, and ultimately come to a conclusion is a wonderful adaptation our mammalian brains have come up with to help us deal with the insanity of existing in this overwhelming universe.

“Some kind of happiness is measured out in miles
What makes you think you’re something special when you smile?”

We often don’t share our ideas, thoughts, dreams, or views because we don’t feel as if we know enough on the topic at hand, or there are people who have already volunteered enough of their own viewpoints to suck all the oxygen out of a conversation. With the rise of social media and perceived online anonymity, it’s easy to throw up our hands in the face of the vapid cacophony and decide not to take part in all of the noise.

Although we are all more than capable of making quality decisions on everything from our lunch to our 401k investments, it’s easier to not engage or just have someone else make the decision for us. That’s human nature. It’s also a sentiment we have to daily engage with and overcome. The universe needs our voices and our views. Speak up.

But do so not with an over abundance of confidence or certainty… or fear.

“Some kind of innocence is measured out in years
You don’t know what it’s like to listen to your fears.”

During the recording sessions for The Beatles’ song Hey Bulldog, Paul McCartney began to bark and howl in a dog like voice as the song reached its climax. John Lennon does what any well minded singer might do, and immediately alters his corresponding lyric from the intended “hey bullfrog” (there was a reference to “bullfrog” at the beginning of the song) to “hey bulldog.” And hence, the name of the song changed as well.

Hey Bulldog is one of those songs in which The Beatles sneak an incredible set of lyrics, base lines, and piano notes (it was written as a piano rocker originally). It appears on the otherwise flippant Yellow Submarine album and as a b-side to Lady Madonna (also a piano rocker), and doesn’t make many Top 10 Beatles Songs lists in 2015. However, the song has amazing staying power and has been covered countless times by everyone from Dave Matthews to Dave Grohl. It’s one of my favorites, as well.

It’s not a *nice* Beatles song. John’s lyrics don’t speak of young and un-requited love, or the need for love. Instead, the menacing guitar from Harrison, grandiose bass line from Paul (Harrison was fond of telling Paul to tone down the bass on the songs he wrote as Paul tended to dominate the melody otherwise), and rambling piano backdrop are matched by Lennon’s lyric structure employing a simple but clever repetition of “Some kind of…” at the start and an eyebrow raising cutdown to finish the phrase.

“Some kind of solitude is measured out in you
You think you know me but you haven’t got a clue.”

Loneliness, solitude, innocence… all get measure out in the listener and John doesn’t hold back. He tells us if we’re lonely, we can talk to him in a passive aggressive manner that runs opposite of the sentiment in a song like Tell Me What You See from Help.

It’s a tongue in cheek challenge to misguided reliance on others and false dependency (in my mind, at least… feel free to argue). Even so, there’s the beauty of the interaction and changing of minds happening in a meta real time sense during the recording sessions.

There’s the obtuse and avant-garde rap battle between John and Paul after the barking. And John changed the title mid-way through the song.

The change of the lyric, and ultimately song title, is an outward expression of the creative genius of The Beatles as well as a beautiful testament to the interplay (on the spot sometimes as here) between John and Paul as musicians, friends, and partners.

We have the same opportunities everyday to influence those around us, and be influenced by those around us (or virtually in the case of online interactions). Every major religious system includes an ethical component for these types of influencing and interactions. We’d do well to follow those guidelines. But speak up.

Twitter’s Target

I started using Twitter in mid 2006, so I’m a little biased… but I still have many expectations and hopes for the platform that I don’t for Facebook, Instagram etc.

Twitter stands(or, it could if it were to become developer friendly again) at the fulcrum point between traditional social networks and the future of online social interaction (messaging platforms) with its following, rather than friending, structure and the ability to send direct messages baked into the architecture.

Now it’s Dorsey’s responsibility to perform a Steve Jobs-esque “second act” in which he returns to the company and rights the ship and steer it away from being perceived or imagined as an “enticing takeover target” …

“The microblogging site’s co-founder and chairman, Jack Dorsey, will replace him temporarily. Although the number of monthly active users topped 300m in the first quarter, growth has been slowing; revenue of $436m, though up 74% year-on-year, was less than expected. Twitter, a relative minnow in today’s tech sea, as the above interactive shows, looks an enticing takeover target.”

Source: Leaving the nest | The Economist

Stop Worrying About Your Website’s Design

I have this conversation with website build or revamp clients almost daily… It might sound odd for someone who runs a web marketing company to say that website design really doesn’t matter as much as you think it does. But it’s true. Focus on the other aspects of your business and stop worrying whether your site has too much white space.

The expectations of people visiting your site and our collective notions of web design have changed to the extent that “pretty” isn’t necessarily “better” due to the speed of your page and the experience (content) your site offers (particularly on mobile).

Sergio Nouvel has a good write up about this with more salient points:

“This switch from web design to experience design is directly caused by the shift from web pages to digital products, tools, and ecosystems. Web pages are just part of something much bigger: mobile apps, API’s, social media presence, search engine optimization, customer service channels, and physical locations all inform the experience a user has with a brand, product, or service. Pretending that you can run a business or deliver value just by taking care of the web channel is naïve at best and harmful at worst.”

Source: Why Web Design is Dead | UX Magazine

 

Peeple is Going to Upset Lots of People

“A bubbly, no-holds-barred “trendy lady” with a marketing degree and two recruiting companies, Cordray sees no reason you wouldn’t want to “showcase your character” online. Co-founder Nicole McCullough comes at the app from a different angle: As a mother of two in an era when people don’t always know their neighbors, she wanted something to help her decide whom to trust with her kids.”

Source: Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not – The Washington Post

In theory, I love the idea of the “sharing economy.” In practice, it’s turned out to be a blessing and a curse for many reasons.

Peeple was bound to happen, but this is a terrible idea and will result in anxiety, frustration, and bullying (among other things) for many people. Sometimes “it just doesn’t feel right” is a good justification for not walking down a business path.

Sam’s Public Feedly Collections

“Feedly connects you to the information and knowledge you care about. We help you get more out of you work, education, hobbies and interests. The feedly platform lets you discover sources of quality content, follow and read everything those sources publish with ease and organize everything in one place.”

Source: Sam’s public feedly collections

I use Feedly as my RSS reader and go through a good many blog and website stories everyday on topics ranging from art to religion to marketing to tech to science.

Over the years, I’ve had people ask for a way to see what blogs and sites I’m reading… Feedly has made it possible now to share those (along with the standard but nerdier OPML files that did the trick 10 years ago).

So, here’s my public “collection” or groups of sites that I read throughout the day on the topics of Arts & Science, Marketing, and Religion / History / Archaeology.

An Individual Can Be Wiser Than the Crowd

“Another benefit of the SEP’s not being crowdsourced is that minority views get more exposure.  Wikipedia’s overview of feminist philosophy is hopelessly short. The SEP has dozens of meticulously researched entries. A 2012 survey by Wikimedia, Wikipedia’s parent organization, found that about 90% of its volunteers were men. “Its entries on Pokemon and female porn stars are comprehensive, but its pages on female novelists or places in sub-Saharan Africa are sketchy,” said the MIT Technology Review in its article The Decline of Wikipedia, which criticizes its byzantine editing hierarchy. The same goes for an important idea in philosophy: feminism.”

Source: This free online encyclopedia has achieved what Wikipedia can only dream of – Quartz

Not just a better Wikipedia, but a better model for the internet? Perhaps in some ways, but decentralized federation has its own beauty as well.

Forget Millennials, Here Comes Generation Z

“Generational study being more art than science, there is considerable dispute about the definition of Generation Z. Demographers place its beginning anywhere from the early ’90s to the mid-2000s. Marketers and trend forecasters, however, who tend to slice generations into bite-size units, often characterize this group as a roughly 15-year bloc starting around 1996, making them 5 to 19 years old now. (By that definition, millennials were born between about 1980 and 1995, and are roughly 20 to 35 now.)”

Source: Move Over, Millennials, Here Comes Generation Z – The New York Times

If you’re wondering why the NFL is signing deals with Snapchat or why messaging apps are the new webs (and why we marketers are still trying to get our head around all of those issues), look no further than the identification of Gen Z.

They will change the web and how we use it (and how we market through it) in ways that make my Gen X / Y / Millennial (1978 here… born on the cusp) head explode.