Social Media

Instagram egg is worth “at least $10M”

Some days… I just don’t know… wow. Marketers, however, are taking the bait. Nik Sharma, the head of DTC at VaynerMedia, told The Atlantic, “being the first brand to crack out of the egg is worth at least $10 million.” He went on to say that businesses, in fact, should “spend on the egg instead of the Super Bowl.” Read that again, because that’s a quote a supposedly human being made about a picture of an …

Instagram egg is worth “at least $10M” Continue Reading >

Facebook’s Internal Politics and External Ramifications

Mr. Kaplan balked when briefed on internal Facebook research that found right-leaning users tended to be more polarized, or less exposed to different points of view, than those on the left, according to people familiar with the analysis. That internal research tracks with the findings of academic studies. — Read on www.wsj.com/articles/facebooks-lonely-conservative-takes-on-a-power-position-11545570000

Why people quit Facebook

Eric Baumer, an assistant computer science professor at Lehigh University, has found in his research on Facebook “non-use” that people who cite concerns about data privacy in relation to corporations or the government as their main reason for quitting are likely to stay away from the site. Meanwhile, those who wanted privacy from people they know online are more likely to return. “Oftentimes questions about why people should delete their Facebook accounts are framed in …

Why people quit Facebook Continue Reading >

Instagram Party Accounts

Only a matter of time before us 40-year-olds start spinning up Instagram party accounts (just like we took over Facebook)!… While Facebook event pages make clear who their organizers are, Instagram party accounts frequently don’t divulge that information. The anonymity of a party page allows for plausible deniability if the account gets discovered by a parent. If a party you spent weeks hyping up on Instagram gets out of hand, you can simply “be like, …

Instagram Party Accounts Continue Reading >

NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats. Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective. Kyle Busch led all drivers in engagements and total video views, with Danica Patrick coming in a close second. Busch and Patrick are both …

NASCAR’s Social Media Leaderboard Continue Reading >

“Everything that rises must converge”

Twitter, and social media in general, is a harsh lover. I’ve heard similar laments from other Twitter personalities and I think we’re reaching a tipping point… “Translating the essence of who you are into a digestible product is a strange way to live, especially when you’re a young adult and your sense of self is in flux. It was never my main intention to peddle my personality for a living, but in the era of …

“Everything that rises must converge” Continue Reading >

Walking Away from $850 Million

Fascinating story of morals, standing up for your beliefs, and watching others ruin what you created… Under pressure from Mark Zuckerberg and Sheryl Sandberg to monetize WhatsApp, he pushed back as Facebook questioned the encryption he’d helped build and laid the groundwork to show targeted ads and facilitate commercial messaging. Acton also walked away from Facebook a year before his final tranche of stock grants vested. “It was like, okay, well, you want to do …

Walking Away from $850 Million Continue Reading >

Instagram is Dead

For starters, this is the end of Instagram as we know it. Systrom and Krieger were deeply involved in day-to-day product decisions, and retained an unusual degree of autonomy over the company. For years, they were careful to the point of being obstinate. Even as they began to expand Instagram’s suite of offerings, they remained deeply cautious. (Features for creating groups of “favorites” and a standalone messaging app have been in testing for 15 months …

Instagram is Dead Continue Reading >

74% of Facebook users say they have changed their usage in the past year

Wow, these are astonishing numbers… Around four-in-ten (42%) say they have taken a break from checking the platform for a period of several weeks or more, while around a quarter (26%) say they have deleted the Facebook app from their cellphone. All told, some 74% of Facebook users say they have taken at least one of these three actions in the past year. Americans are changing their relationship with Facebook – Pew Research Center

Live News on Twitter

Nice work by Twitter to have live video of local press conferences and local news up top of the feed (as we wait out the slow arrival of Hurricane Florence here in Columbia). I’ve always used Twitter for live news and updates in text form, so it’s interesting to see them move more into the mobile video side of things…

Do Facebook Ads Really Work?

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers. Source: Does Facebook Really Work? People Question Effectiveness Of Ads : NPR Like anything else, you do need some expertise to make Facebook or Instagram or Snap or Google or …

Do Facebook Ads Really Work? Continue Reading >

“We won’t let that happen.”

Who would have thought the annoying little service that lit up my text messages in 2006 with updates from other text nerds posting to 40404 would go on to become the political and media juggernaut it is today… President Donald Trump on Saturday took to Twitter to allege social media companies are discriminating against prominent conservatives, saying “we won’t let that happen.” — Read on www.politico.com/story/2018/08/18/trump-social-media-censorship-conservatives-twitter-facebook-787899

Let’s just all blog again #BreakingMyTwitter

Let’s just all go back to our blogs… “Or maybe it’s time to admit the open forum for everything that Twitter – and social media, really – has promised is failing? Maybe it’s time to close the apps – third-party and otherwise. Maybe it’s time to go dark. Get off the feeds. Take a break. Move on.” Twitter company email addresses why it’s #BreakingMyTwitter | TechCrunch — Read on techcrunch.com/2018/08/16/twitter-company-email-addresses-why-its-breakingmytwitter/

Twitter is Not The Public Square

You should blog more… “Twitter is not the public square. It just wants you to think it is. The web itself is the public square.” — Read on inessential.com/2018/08/08/the_public_square

The reason Twitter will ultimately fail

I still firmly believe we’ll see a reckoning of sorts for social media giants such as Facebook and Twitter (and even Instagram and its lovely filters) where the network effect takes a backseat to quality interactions and we move away from hegemonic one-size-fits-all walled gardens towards decentralized and specified communities based on our preferences. Reddit is already pointing the way on this (partly): The internet of old — composed largely of thousands of scattered communities populated …

The reason Twitter will ultimately fail Continue Reading >

Should social media be regulated?

Interesting numbers From the Knight Foundation and Gallup that, if enacted, would have huge ramifications for the advertising and marketing industries (especially for nonprofits)… A new survey says yes — almost eight in 10 Americans agree that these companies should be subject to the same rules and regulations as newspapers and television networks that are responsible for the content they publish. The survey is part of a series of reports released by Knight Foundation and Gallup over …

Should social media be regulated? Continue Reading >

Twitter Changes Dramatically For Me on August 16

I use Twitter heavily for work and personal reasons. It’s been a service I turn to for news, socializing, brainstorming, and promoting services (including mine). That all will change on Thursday. One of the changes being pushed through is the removal of the “streaming API.” Most Twitter users don’t use 3rd party apps and stick to the default apps. One of the greatest features of 3rd party apps like Tweetbot and Twitterific is streaming timeline. …

Twitter Changes Dramatically For Me on August 16 Continue Reading >

Facebook and the Humanities

I strongly think this aspect of Facebook’s leadership, and leadership in Silicon Valley in general, is an important piece of the current trend in tech and politics. There’s a reason the “Titans of Industry” in the 20th century placed such an emphasis on the liberal arts and libraries… “That’s because it was based in the idea that Facebook was essentially benign. Worse: Mr. Zuckerberg stuck with this mix of extreme earnestness and willful naïveté for …

Facebook and the Humanities Continue Reading >

What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content

If you auto-share items from your site to Facebook (blog posts for example), you’ll want to take note of the big changes coming this week. Many people, nonprofits, small businesses, churches etc use the built-in social media auto-sharing features on platforms such as WordPress or Squarespace or Wix or Weebly etc to share content to Facebook, Twitter, and Instagram profiles without much fuss. However, Facebook is removing that ability for posting to a profile on August 1. …

What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content Continue Reading >

Improving Twitter in 2018?

Dave Winer: 1. Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to expression and let the whole web in via linking. Handle length the way Facebook does with a see more link. It’s good prior art. — Read on scripting.com/2018/07/22/155344.html I remember having a conversation with Tris Hussey over breakfast at some conference …

Improving Twitter in 2018? Continue Reading >

Scroll to Top