I've been following Curran's tweets and posts and press blitz the last couple of days, and I have to say that I'm not a fan of his scare tactics and frequent plugs for people to donate to his Patreon so that he can continue his "work". Yes, your data should be intensely personal and used … Continue reading Data Panic
Back in January, Twitter announced upcoming changes to its service that would discourage use of automation tools for "amplification" of tweets. Now we're beginning to see the effects of this change. One of the great things about using Twitter for marketing is the relative ease of "amping" up tweets and causing increased "velocity" which signals to … Continue reading If you automate tweets for marketing purposes, you might want to read this
Thomas and I recorded a new episode of Thinking Religion last night that covers many of my thoughts about how churches and nonprofits use (and should use) social media, email services, web apps etc in their marketing efforts. My basic point is that "social" media is reaching the same point that "broadcast" media did years … Continue reading Podcast on Church Marketing
Not to mention how companies and governments so haphazardly use this data for causes and purposes... The unchecked power of companies that harvest our data is a great problem—but it’s hard to get angry about an idea that’s so nebulous. Like climate change, the reaping of our data is a problem of psychology as much … Continue reading Reaping Data
Zuckerberg really needs to make a statement. This is going thermonuclear and Facebook's sole commodity is trust via relationship. The Cambridge Analytica scandal has done immense damage to the brand, sources across the company believe. It will now take a Herculean effort to restore public trust in Facebook's commitment to privacy and data protection, they … Continue reading Facebook is facing an existential crisis
Robert Rauschenberg, Mother of God, ca. 1950 I've made a series of "Bringing It All Back Home" posts here over the last decade charting my attempts to reign in some of the content I so freely pour out all over the social web. Some of those attempts have been successful and some less so (looking … Continue reading Bringing It All Back Home 2018 Edition
What you see on Facebook greatly depends on what Facebook thinks you want to see. It's a complicated algorithm of past behaviors, your own demographic info as well as what people who you interact with often are liking or sharing. "Likes" and "Shares" on a post can greatly amplify the number of people who see … Continue reading Facebook Cracks Down on Engagement Baiting
Great point... and it's unimaginable to me that anyone in government or a high profile position would take their own security and (operational and informational) so lightly... As we saw this week, when Twitter, Facebook, and Google testified on Capitol Hill about Russias election meddling, "social media companies have failed to come to grips with … Continue reading “a new combination of media company and public utility”
Longevity and repetition are two of the hardest to use tools in a marketer's toolbox, but also the most effective. via Marketing at millennials won’t save your tired brand | The Drum There are definitely some points in this post that I disagree with (importance of having a "famous" brand and working towards that being a … Continue reading What Does Your Brand Do?
One of my favorite clients had this question on our weekly call this morning. I excitedly said "YES!" which feels a little odd. Going back through my blog archives here, you'll see lots of instances over the last 10 years where I've written that LinkedIn "sucks" is "terrible" and "should not be used." However, LinkedIn … Continue reading Can Non-Profits Benefit from LinkedIn?
Facebook isn't the newspaper where "if you post it, they will see it." This takes a little bit of shift in how we view concepts such as "spam" and "bugging" but algorithms don't work like our chronological brains. What to do if you're a small business, church or non-profit with a small number of Facebook Page … Continue reading Facebook Page Reach Has Declined 20% in 2017
We've been hearing about the decline of Facebook's popularity among younger users for years now. It looks like Instagram (owned by Facebook) and Snapchat are finally providing an avenue for "Facebook Nones": Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest … Continue reading Facebook Nones, Snapchat, and Instagram
I get this question quite often, especially from churches and non-profits: "What time of the day should we post to our Facebook page to make the most impact?" It's a tough question to answer given the number of variables and because every church/group has a different set of Facebook followers and likes. You'll find a … Continue reading What Time Should We Post to Our Facebook Page?
Don't use Google Images as a database for your social media posts, even if you're a small business, non-profit or (worse) church. Just this past month I ran into this situation and it ended up costing the non-profit money they didn't have to cover the expense. Make sure the person or agency in charge of … Continue reading Social Media Legal Mistakes that Small Businesses and Non-Profits Make
Further confirming the notion that your website address really doesn't matter that much anymore, I present linkmoji. Enjoy.
By signing up to play Pokemon Go through Google, many iOS users have unknowingly exposed all of their emails, chats, calendars, documents and more to the game’s developer and third-parties. Source: Pokemon Go catches all your Google data (here’s how to stop it) | Cult of Mac I've been thinking a good deal about this … Continue reading Pokemon Go snatches all of your Google data
There seems to be a real disconnect between what Facebook actually is and what it purports to be. Mark Zuckerberg has said publicly that Facebook is a neutral platform which "stands for giving everyone a voice." But it's clear that Facebook is willing to vote with its wallet to make some of those voices louder … Continue reading Facebook isn’t a neutral platform
Just as Venmo has inspired stinginess in some, it’s prompted generosity in others. Nielsen says that the women in a large, secret Facebook group she manages have used it in the past to buy dinner for a group member who has had a bad day, while others have used Venmo to quickly–and discreetly–send rent money … Continue reading Venmo Jerks?
I'm really hoping Allo (and Duo) takes off... a couple of really innovative features in there not to mention an encrypted "Incognito" mode... Google is announcing a new messaging app today. It's called Allo and its main feature is a Google assistant that's built right in. Google says it'll be available later this summer — … Continue reading Google’s Allo Messenger
Fast-food restaurant Sonic will debut their new line of milkshakes with a campaign especially designed for Coachella. On April 16, festival-goers will be able to order a #SquareShake exclusively through Instagram and pay by posting a picture to their accounts. Source: 'Instagram-Exclusive' Milkshake Hints At The Future Of Social Commerce It's for the Coachella music festival, … Continue reading Sonic’s New #SquareShake is First Milkshake Designed for Instagram