Churches and Social Media

Some good points in this post regarding churches using social media as outreach, particularly for youth. It’s important to keep in mind the “how’s” and “why’s” and “where’s” of different age groups and social media use as well. I tell my clients all the time that just like we don’t all listen to music or […]

Twitter Media Launch

I’m a little confused by this… Today, we’re excited to announce the launch of Twitter Media, a new website for publishers to learn how to get the most out of Twitter. Twitter Media allows us to scale our team’s work by giving content publishers a resource that’s both inspirational and practical… — Read on blog.twitter.com/marketing/en_us/topics/product-news/2018/twitter-media-a-new-home-for-publishers-on-twitter.html

Teens Have Officially Moved Beyond Facebook

Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years. Astonishing changes in usage percentages and something Facebook, and marketers, should really be concerned about (yes, Instagram is owned by Facebook but the Newsfeed […]

How Instagram’s algorithm works

My clients often don’t realize that Facebook, Instagram or Twitter place content directly in front of users eyeballs based on when things are posted. We live in the “attention” era and you have to not only produce worthwhile content to get noticed but also maintain interest and relationship. Three main factors determine what you see […]

Trump blocking Twitter critics is unconstitutional, court decides

What a time to be alive. It is unconstitutional for public officials, including the president, to block Twitter followers who criticize them, a court ruled today in a legal dispute over President Trump’s account. — Read on www.theverge.com/2018/5/23/17385298/trump-blocking-twitter-unconstitutional-court-ruling

Should I still advertise on Facebook?

Good read about what to do “now” with Facebook advertising… The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. Source: Facebook Advertising: What’s Changing, What’s Not, & What To Do