If you automate tweets for marketing purposes, you might want to read this

Back in January, Twitter announced upcoming changes to its service that would discourage use of automation tools for "amplification" of tweets. Now we're beginning to see the effects of this change. One of the great things about using Twitter for marketing is the relative ease of "amping" up tweets and causing increased "velocity" which signals to … Continue reading If you automate tweets for marketing purposes, you might want to read this

Facebook is facing an existential crisis

Zuckerberg really needs to make a statement. This is going thermonuclear and Facebook's sole commodity is trust via relationship. The Cambridge Analytica scandal has done immense damage to the brand, sources across the company believe. It will now take a Herculean effort to restore public trust in Facebook's commitment to privacy and data protection, they … Continue reading Facebook is facing an existential crisis

Facebook Cracks Down on Engagement Baiting

What you see on Facebook greatly depends on what Facebook thinks you want to see. It's a complicated algorithm of past behaviors, your own demographic info as well as what people who you interact with often are liking or sharing. "Likes" and "Shares" on a post can greatly amplify the number of people who see … Continue reading Facebook Cracks Down on Engagement Baiting

“a new combination of media company and public utility”

Great point... and it's unimaginable to me that anyone in government or a high profile position would take their own security and (operational and informational) so lightly... As we saw this week, when Twitter, Facebook, and Google testified on Capitol Hill about Russias election meddling, "social media companies have failed to come to grips with … Continue reading “a new combination of media company and public utility”

Can Non-Profits Benefit from LinkedIn?

One of my favorite clients had this question on our weekly call this morning. I excitedly said "YES!" which feels a little odd. Going back through my blog archives here, you'll see lots of instances over the last 10 years where I've written that LinkedIn "sucks" is "terrible" and "should not be used." However, LinkedIn … Continue reading Can Non-Profits Benefit from LinkedIn?

Facebook Nones, Snapchat, and Instagram

We've been hearing about the decline of Facebook's popularity among younger users for years now. It looks like Instagram (owned by Facebook) and Snapchat are finally providing an avenue for "Facebook Nones": Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest … Continue reading Facebook Nones, Snapchat, and Instagram

What Time Should We Post to Our Facebook Page?

I get this question quite often, especially from churches and non-profits: "What time of the day should we post to our Facebook page to make the most impact?" It's a tough question to answer given the number of variables and because every church/group has a different set of Facebook followers and likes. You'll find a … Continue reading What Time Should We Post to Our Facebook Page?

Social Media Legal Mistakes that Small Businesses and Non-Profits Make

Don't use Google Images as a database for your social media posts, even if you're a small business, non-profit or (worse) church. Just this past month I ran into this situation and it ended up costing the non-profit money they didn't have to cover the expense. Make sure the person or agency in charge of … Continue reading Social Media Legal Mistakes that Small Businesses and Non-Profits Make

Pokemon Go snatches all of your Google data

By signing up to play Pokemon Go through Google, many iOS users have unknowingly exposed all of their emails, chats, calendars, documents and more to the game’s developer and third-parties. Source: Pokemon Go catches all your Google data (here’s how to stop it) | Cult of Mac I've been thinking a good deal about this … Continue reading Pokemon Go snatches all of your Google data

Sonic’s New #SquareShake is First Milkshake Designed for Instagram

Fast-food restaurant Sonic will debut their new line of milkshakes with a campaign especially designed for Coachella. On April 16, festival-goers will be able to order a #SquareShake exclusively through Instagram and pay by posting a picture to their accounts. Source: 'Instagram-Exclusive' Milkshake Hints At The Future Of Social Commerce It's for the Coachella music festival, … Continue reading Sonic’s New #SquareShake is First Milkshake Designed for Instagram