Do Facebook Ads Really Work?

Sam Harrelson on September 14, 2018

Within the advertising industry, the debate about whether advertising works on Facebook is not new. A survey last year showed over 60 percent of small business owners felt advertising on Facebook was ineffective. The lawsuit takes it a step further, saying Facebook is misleading advertisers.

Source: Does Facebook Really Work? People Question Effectiveness Of Ads : NPR

Like anything else, you do need some expertise to make Facebook or Instagram or Snap or Google or Pinterest ads work. We are finishing a period where these advertising companies have held that “ANYONE CAN DO IT! IT’S SO EASY! JUST SIGN UP AND TELL US WHO YOU WANT TO TARGET!” with regards to their ads and effectiveness.

But that’s simply not true. I could probably re-roof our home. But I’m not going to spend the time, effort, and money trying to do that job myself. I’m going to hire someone who knows what they are doing.

Same with social media advertising and marketing. That’s how I pay our mortgage (and for our new roof) every month!

Links Are (Still) Dead

Sam Harrelson on September 4, 2018

I first wrote that “Links Are Dead” in 2006, and pretty much got shouted out of the blogosphere. I kept up the mantra over the years. Looks like Google agrees with me now…

But over time, URLs have gotten more and more difficult to read and understand. As web functionality has expanded, URLs have increasingly become unintelligible strings of gibberish combining components from third-parties or being masked by link shorteners and redirect schemes. And on mobile devices there isn’t room to display much of a URL at all.

Via “Google Wants to Kill the URL” – Wired

Harrelson Agency and Google’s New Responsive Search Ads

Sam Harrelson on July 10, 2018

At Harrelson Agency, we manage a number of Google Ads campaigns (formerly AdWords as of July 24, 2018) for clients. Simply put, there’s really no better way to drive web traffic to a site or a landing page regardless of your budget, size, or goal. Whether you’re selling stuff, raising awareness, or trying to get more people into the door of your business or church, there’s a clear return on investment for a well-run Google Ads campaign.

We’ve been writing, tweaking, and managing these ads for years. I often tell clients its part science and part art to make everything work correctly. That may change a little after today…

Consumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be helpful and personalized. Doing this isn’t easy, especially at scale. That’s why we’re introducing responsive search ads. Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads.

Simply provide up to 15 headlines and 4 description lines, and Google will do the rest. By testing different combinations, Google learns which ad creative performs best for any search query. So people searching for the same thing might see different ads based on context.

Via Google Ads Blog

Google is rolling out its new “responsive search ads” from beta today, and it does have the potential to reshape a number of processes that marketers like us use for ad campaigns. I doubt that we’ll give up on the fun whiteboard sessions where we throw ideas into the open that produce the basis for most of our managed campaigns, and I’m sure I’ll still have those “shower moment” epiphanies where the perfect headline text pops into my mind as I’m applying shampoo, but I am excited about what this could mean for our clients.

There’s no doubt in my mind that a great deal of the processes we use to build websites or manage Ads campaigns on Google and Facebook or to create memorable billboard taglines or to even write strategic plan documents will be automated and “responsive” as Google says in the coming decade. That’s why I’m betting Harrelson Agency’s future on the future and making sure that I’m staying on top of everything AI and blockchain and machine learning and augmented reality that I can.

We’ve already seen the decimation of the website development industry at the hands of democratizing creative tools like Squarespace and Weebly and Wix (as much as I dislike their pedestrian designs…). We’ll continue to see the same in other areas of marketing and advertising.

It’s worth my time to think ahead both for my clients’ bottom lines as well as Harrelson Agency’s future.

Overwriting Monuments with AR

Sam Harrelson on June 28, 2018

I do think augmented reality and voice-first computing (Siri, Alexa, Google Assistant etc) will get us out behind computer screens and keyboards and into the “real” world. What “real” means is subjective, and that will only intensify in the coming decades as computing comes full circle to being something that we naturally do with our voices and thoughts and without the need for a keyboard and mouse.

Now we just need a good pair of AR glasses from Apple or Google or some startup we haven’t heard of yet that’s working hard in a garage to change the world…

Last year, Movers and Shakers assembled a team of coders, artists and designers who use augmented reality technology to do their work. Their goal was circumvent the city’s decision by replacing the statue and similar monuments with digital ones of other historical figures — namely, people of color and women. “I think we have an opportunity to harness the storytelling capabilities of this technology,” said Glenn Cantave, founder and lead organizer, when explaining the group’s motivations. “Who’s going to own our narrative?”

— Read on theoutline.com/post/5123/movers-and-shakers-digital-sculptures-new-york-city

Google To Start Marking Sites Without HTTPS as Not Secure in July

Sam Harrelson on June 26, 2018

If your nonprofit, church, or business website isn’t https:// with a reputable SSL certificate, Google’s Chrome browser update will start showing a warning message when visitors arrive. This will affect your site’s trustworthiness.

Get in touch if you need help or what to know more. You can also read a great take (and much needed insight) on this from blogging and podcasting visionary Dave Winer here.

For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.

— Read on security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html

Your Domain and Your Home Address

Sam Harrelson on May 29, 2018

I often shock potential small business or nonprofit clients by knowing their home address or cell phone number during our first or second call. It’s easy if they have already purchased a domain. I don’t do it as a scare tactic, but as an educational moment about the need to plan ahead and think through security issues.

By the time someone or a business or group has come to me with an idea for a new website or marketing strategy needs, they’ve purchased or at least thought about a domain name. There are copious services out there that will sell you a domain for a range of prices. GoDaddy is perhaps the most popular due to its marketing over the years. Unfortunately, GoDaddy has a reputation in the tech world of being the Monarch of UpSells. You can go there to buy a domain but you have to wade through the other options of website hosting, email addresses, security services, and a fee to protect your domain name privacy.

That last one is something that has irked me for a while about GoDaddy and similar domain name sellers (including Google) that don’t offer free domain privacy and private registration. Again, many of my clients are shocked when they find out their home addresses are now public records tied to their great idea for a domain or their business’ domain.

Before private individuals started buying domains and GoDaddy / Squarespace / Wix / Weebly (all who will sell you a domain) started marketing how “easy” it is to build a website, it made sense that domain information would and should be public. Most domains were bought by agencies or companies tied to specific interests. However, that has all changed and domains should include domain privacy when purchased in 2018.

People are more and more becoming interested in privacy and security matters, and this only makes sense for everyone. Stop upselling it.

Good move from Namecheap.

When you register a domain, ICANN requires registrars to provide them with your contact information (such as name, email, address, and phone number). This is then added to the Whois database. This database lists the owners of every domain name online, and it can be searched by anyone on the Internet.

— Read on www.namecheap.com/security/whoisguard.aspx

Faster horses

Sam Harrelson on May 20, 2018

I don’t know… this feels a little like Henry Ford’s “if I had asked what people wanted, they would have said a faster horse” approach to utilizing tech to save humans time…

Like Google, we envision a future that’s based on collaboration between humans and machines. Where we seem to differ is that we believe a human handoff is essential when initiating a conversation between an AI assistant and a human. This human acknowledgement of AI preserves the human to human relationships and makes resuming the non transactional parts of the conversation much more natural. With their policy reversal, it sounds like Google has realized that you need to at least let people know they’re interacting with AI.

SEO for beginners free course

Sam Harrelson on May 7, 2018

Here’s a free and good course on SEO basics. Whether you’re a business, church or nonprofit, you should have some basic understandings of what SEO means to your website and how just a few tweaks can really make a big difference.

I went through most of the course and there’s some good info here, especially for beginners:

– Get quick wins to make your site rank higher in Google, Bing or Yahoo
– Have a solid basic understanding of search engine optimization and how search engines work

— Read on yoast.com/academy/course/free-seo-course-seo-for-beginners/

Most People Don’t Want Privacy

Sam Harrelson on May 6, 2018

The broader question is the tradeoff between privacy and advertising. While a tempting noun, most people don’t really *want* privacy, let alone understand what that means. It’s definitely not an unattainable goal, but it does require work… which is something many of our fellow citizens are reluctant to pursue when it comes to such technological conditions.

Third, Google and Facebook’s advertising advantage, already massive, is going to become overwhelming. Both companies generate the majority of their user data on their own platforms, which is to say their data collection and advertising business are integrated. Most of their competitors for digital advertising, on the other hand, are modular: some companies collect data, and other collect ads; such a model, in a society demanding ever more privacy, will be increasingly untenable.

Source: Open, Closed, and Privacy – Stratechery by Ben Thompson