Twitter Media Launch

I’m a little confused by this… Today, we’re excited to announce the launch of Twitter Media, a new website for publishers to learn how to get the most out of Twitter. Twitter Media allows us to scale our team’s work by giving content publishers a resource that’s both inspirational and practical… — Read on blog.twitter.com/marketing/en_us/topics/product-news/2018/twitter-media-a-new-home-for-publishers-on-twitter.html Continue reading Twitter Media Launch

Focus on Engagement and Newsletters Rather than Likes and Shares

In fact, research shows that there isn’t a high correlation between reading time and social sharing. As you can see from the graph, the high read time doesn’t translate to shares. Just because someone clicked a share button, it doesn’t mean that they were engaged with the content. Source: How to Effectively Manage Engagement for Stronger Influence Continue reading Focus on Engagement and Newsletters Rather than Likes and Shares

2018 Social Media Marketing Industry Report by Social Media Examiner

“Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.” I’m skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to … Continue reading 2018 Social Media Marketing Industry Report by Social Media Examiner

You should blog

Be like the fox who makes more tracks than necessary, some in the wrong direction. We could say goodbye to the creepy targeted ads and the algorithms, to the Nazis and bots and propagandists, to the harassers and the people selling hate. We could stop being spied-on for profit… Or we can make the moral … Continue reading You should blog

RSS in 2018

There’s so much wrong with this post, but I’ll point out my biggest gripe here… RSS (like podcasting) doesn’t need the metrics of behavior tracking for it to be a success. It’s distributed. It’s not commercialized. It’s not tracked with clicks based on eCPM’s or eCPC’s or brand quality engagement views. And that’s ok. It serves … Continue reading RSS in 2018

Twitter’s Developer Problem

While Facebook continues to stumble through its public relations crisis over how it has handled developer access to user data, Twitter has been having its own issues with its developer base … just in a self-inflicted manner. Twitter’ developer problem goes back to its decision to pivot the service into an advertising mechanism back in … Continue reading Twitter’s Developer Problem

Surveillance Capitalism

Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach. Bruce … Continue reading Surveillance Capitalism

Data Panic

I’ve been following Curran’s tweets and posts and press blitz the last couple of days, and I have to say that I’m not a fan of his scare tactics and frequent plugs for people to donate to his Patreon so that he can continue his “work”. Yes, your data should be intensely personal and used … Continue reading Data Panic

Large implications as Facebook shuts down Partner Categories

This is significant. Many large companies (Fortune 100 type) have their own data sets on customers and potential customers and audiences they’d like to target. They’ve been able to combine that data with Facebook’s or Twitter’s own user data in incredibly effective (and cheap!) marketing campaigns tied to email newsletters and website promotions. None of … Continue reading Large implications as Facebook shuts down Partner Categories

If you automate tweets for marketing purposes, you might want to read this

Back in January, Twitter announced upcoming changes to its service that would discourage use of automation tools for “amplification” of tweets. Now we’re beginning to see the effects of this change. One of the great things about using Twitter for marketing is the relative ease of “amping” up tweets and causing increased “velocity” which signals to … Continue reading If you automate tweets for marketing purposes, you might want to read this

Churches and nonprofits should realize that Facebook privacy issues are just the tip of the iceberg

Way back in 2012, I was featured in a New York Times article titled “How To Muddy Your Tracks on the Internet” and offered up this bit as part of my interview (I was teaching Middle School Science at the time): “The topic of privacy policies and what lies ahead for our digital footprints is … Continue reading Churches and nonprofits should realize that Facebook privacy issues are just the tip of the iceberg

Podcast on Church Marketing

Thomas and I recorded a new episode of Thinking Religion last night that covers many of my thoughts about how churches and nonprofits use (and should use) social media, email services, web apps etc in their marketing efforts. My basic point is that “social” media is reaching the same point that “broadcast” media did years … Continue reading Podcast on Church Marketing

What Facebook knows about you and me and what I can do about it

Cambridge Analytica harvested personal information from a huge swath of the electorate to develop techniques that were later used in the Trump campaign. Source: How Trump Consultants Exploited the Facebook Data of Millions – The New York Times I often have consultations with clients involving data sources. Marketing has always been closely tied to the … Continue reading What Facebook knows about you and me and what I can do about it