Pinterest Suggestions from Sony

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Interestingly enough, Sony has been a great study for how businesses (large and small) can leverage Pinterest to drive traffic and revenue back to a site.

Sony has done a great job of not just community evangelization and using Pinterest as a place to engage current and potential customers, but they have also successfully cross promoted their own account there with promotional emails to existing newsletter subscribers.

The one thing many companies, especially in the performance marketing industry, look over when creating social media campaigns is the need to promote accounts via something like an existing newsletter subscriber base. By combining those two, there’s a great potential left on the table for many companies…

Pinterest Suggestions from Sony

1. Send a dedicated Pinterest email to showcase your boards and encourage following

2. Add the Pin It button next to product shots in emails to get people pinning

3. Create unique boards that appeal to different groups of people

via Sony: Making email more interesting with Pinterest | Pinterest for Business.

Twitter Rolls Out Great New Analytics Update

Twitter quietly rolled out a huge and needed update to its developing analytics offering for businesses using its ad system to promote tweets and accounts.

Google obviously rules the roost when it comes to advertising on the web, but as Google continues to try and find its own footing with the Hummingbird update to better encompass mobile user experience (which is an important and growing traffic segment, of course), Twitter really has a chance to grab and keep substantial traffic when it comes to mobile users. According to Twitter, there are 230 million users of their services globally, and 76% access Twitter on a mobile device. Unlike Facebook, Twitter has a real chance to be a dagger in Google’s side given its focus on the mobile experience.

If it can better deliver ads and messaging to those users, there’s a real income source for Twitter to be had.

By offering companies the ability to segment down to the mobile OS and device versions along with location, this could be a big deal for Twitter over the long haul.

BTW If you’re not reading the Twitter Advertising Blog, you’re missing out.

Previously, we offered advertisers the ability to reach our highly mobile users by targeting only their operating system. Today we’re announcing greater flexibility to this targeting capability: Now all advertisers can segment audiences on iOS and Android by operating system version, specific device, and WiFi connectivity. And we’re also introducing granular reporting analytics for these targeting types across all campaigns.

via Enhanced mobile targeting by device, OS version, wifi | Twitter Blogs.

How to Win on Price is Right Using Math

Make sure to check out the cheat sheet at the bottom. Math is pretty awesome when you use it…

Many contestants fail to win anything on The Price is Right, of course. But as I watched the venerable game show that morning, it quickly became clear to me that most contestants haven’t thought through the structure of the game they’re so excited to be playing. It didn’t bother me that Margie didn’t know how much a stainless steel oven range costs; that’s a relatively obscure fact. It bothered me, as a budding mathematician, that she failed to use basic game theory to help her advance. If she’d applied a few principles of game theory—the science of decision-making used by economists and generals—she could have planted a big kiss on Bob Barker’s cheek, and maybe have gone home with … a new car! Instead, she went home empty-handed.

via Winning The Price Is Right: Strategies for Contestants’ Row, Plinko, and the Showcase Showdown..

Pocket 5.0 Update

After being an Instapaper user and fan for so long, I held out on Pocket for as long as possible. However, over the past year, Pocket has become one of my most-used apps and a go-to place for my workflow.

While I’ve been using Feedly for something close to this new functionality, it will be a nice addition to an already slick experience…

Pocket is releasing an update to its app today that puts a new focus on helping you discover the best of the items you have saved, using algorithms to surface content likely to interest you the most. Pocket 5.0 searches through your saves to find articles that are trending, longform content, and items that you’re likely to enjoy based on your interests.

via Pocket update highlights the saves you’re most likely to enjoy | The Verge.

HP Chromebook 11 Now Unavailable

Weird.

Just bought Merianna one on Monday night and was planning to go pick one up for myself today…

Retailers everywhere have stopped selling the new HP Chromebook 11, effective immediately. Best Buy store managers were sent a memo which read, in part, “Stores should stop selling the HP Chromebook 11 effective immediately”. This removal from the retail space is widespread, with Amazon and other retailers also pulling the item from their product listings.

via HP Chromebook 11 now unavailable for purchase, no reason given – Android Community.

Bill Gates on Catalytic Philanthropy

Reads like one of those quotes that you’ll eventually see in the authorized auto/biography of Gates in a couple of decades (if he doesn’t cure death first)…

We work to draw in not just governments but also businesses, because that’s where most innovation comes from. I’ve heard some people describe the economy of the future as “post-corporatist and post-capitalist”—one in which large corporations crumble and all innovation happens from the bottom up. What nonsense. People who say things like that never have a convincing explanation for who will make drugs or low-cost carbon-free energy. Catalytic philanthropy doesn’t replace businesses. It helps more of their innovations benefit the poor.

via Bill Gates: Here’s My Plan to Improve Our World — And How You Can Help | Wired Business | Wired.com.

O’Connor’s Prayer Journal

Parker’s Back is still one of my favorite stories, and I’ll definitely be picking this up:

She sensed that the act of creation in both was not her own. “My dear God,” she wrote, “how stupid we people are until You give us something. Even in praying it is You who have to pray in us.” Like the Psalmist who asked God for words to pray, O’Connor believed that words themselves are a gift from God. She wrote, “There is a whole sensible world around me that I should be able to turn to Your praise; but I cannot do it. Yet at some insipid moment when I may possibly be thinking of floor wax or pigeon eggs, the opening of a beautiful prayer may come up from my subconscious and lead me to write something exalted.”

via Inheritance and Invention: Flannery O’Connor’s Prayer Journal : The New Yorker.

Twitter Learns from Pinterest

While tools like Storify have been doing something similar to this, Twitter’s newly unveiled custom timelines feature could be incredibly popular (and valuable for your business):

Starting today, we are introducing the ability to create custom timelines in TweetDeck. Custom timelines, which were just announced, are a new type of timeline that you control by selecting the Tweets you want to include.

via Twitter Announces Custom Timelines For Hashtags Or Topics On Tweetdeck, Launching API Too.

For instance, here’s a quick curated timeline I just put together:

Why are these important and not just another random Twitter feature that only a few power users will use?

Think of this as the ability to “pin” Tweets into curated lists as you would do with images around certain topics on Pinterest. While you can do something like that by favoriting tweets (something I love to do), being able to assemble tweets in a non-timed based manner and more focused on certain hashtags or topics is exactly what Twitter needed to compete with other social services.

It looks like Twitter learned a great deal from Pinterest here and this is going to be popular with live sports events and reality shows like The Voice (pictured above). Your business could benefit.