Year: 2016

DocStoc is now dead, which I knew was coming. What I didn’t realize is that I had linked to so many pages there (including a few of my own like a paper on Julian of Norwich that had around 3,500 views last time I checked a few months back. I’ve got a plugin configured here to alert me when something I’ve linked to either changes url’s or goes away. I’m getting more and more of these lately. Linkrot / Webrot is real and sad. Thanks, Facebook.

Developed by Microsoft’s research division Tay is a…

Developed by Microsoft’s research division, Tay is a virtual friend with behaviors informed by the web chatter of some 18–24-year-olds and the repartee of a handful of improvisational comedians (Microsoft declined to name them). Her purpose, unlike AI-powered virtual assistants like Facebook’s M, is almost entirely to amuse. And Tay does do that: She is simultaneously entertaining, infuriating, manic, and irreverent.

http://www.buzzfeed.com/alexkantrowitz/microsoft-introduces-tay-an-ai-powered-chatbot-it-hopes-will#.ytYzABj6o

Why Some Services Cost More Than Others (Education)

“Holistic local SEO campaigns are the best for providing long-term value because the results won’t disappear immediately if you stop working with the agency. They also offer an element of education that you could argue is the most valuable of all.

While these services can seem a bit costly, they’re worth their price in every aspect. They’re highly targeted campaigns run by thoughtful local SEO technicians who know how to focus on getting results. The investment into these campaigns typically ranges from $899 to $ 1,999 per month depending on the company, their specific offerings and the business’s overall goals.”

Source: Why costs for local SEO campaigns vary

We work with a number of businesses, organizations, and even churches on what can be defined as “holistic” SEO programs to increase their site’s effectiveness at reaching desired potential customers or interactions at the local level.

There are some great “automated” services where you can “set it and forget it” and pay a monthly fee to do your search optimization as the article points out (Moz Local, Synup, Yext etc). We’ve steered a few of our clients in that direction given their budget, goals, or scope of demographics. The same goes with building a site… there are great solutions such as Squarespace or even WordPress.com for building your own website on the cheap, and sometimes that’s a better solution (I’d stay away from Wix or Weebly because of the way those site generators perform in Google searches, but that’s just me).

However, if you want the real trifecta of successful results, you have to hire an expert (which is what we do):

  1. Education from Expert Consultations (most important)
  2. Focus on Real Results for Long Term
  3. Customization for Your Specific Goals

You simply can’t get that with DIY programs.

I often see advertisements for website builders or newsletter delivery solutions or business card designers / makers that promise “ease of use” and “success” for small businesses or organizations working on shoestring budgets. It’s tempting to consider using those, especially when you are starting out or looking to make the jump to the next plateau. Sometimes, that’s a wise move. More often than not, you realize a few months into your endeavors that it would have been better to “hire an agency” or an expert to help you both clarify your goals as well as implement a site or newsletter or business card design that is both professional and custom to your needs.

Don’t discount the education component of marketing. I don’t expect my clients to run out and pass a Google Search Exam after a few months or years, but nothing makes me happier than when a client understands the value of their marketing investment and starts brainstorming with our team or even wants to learn more about how web design really works.

I’m a teacher at heart, I guess.

Granted these stories are all data driven and…

Granted, these stories are all data-driven and lack literary flair, so human journalists still own deep reporting and analysis—for now. Narrative Sciences predicts that work written by its program will earn a Pulitzer Prize any day now, and that computers will control 90 percent of journalism in roughly 15 years. If you’re dubious about robo-journalism, check out this quiz by the New York Times to see if you can distinguish between human and robot writing.

http://www.thedailybeast.com/articles/2016/03/20/the-next-picasso-is-a-robot.html

By eating less meat and more fruit and…

By eating less meat and more fruit and vegetables, the world could prevent several million deaths per year by 2050, cut planet-warming emissions substantially, and save billions of dollars annually in healthcare costs and climate damage, researchers said.

http://www.nbcnews.com/health/diet-fitness/vegan-eating-would-slash-cut-food-s-global-warming-emissions-n542886

FBI Looking to Delay Tomorrow’s Hearing on Apple Encryption

“On Sunday, March 20, 2016, an outside party demonstrated to the FBI a possible method for unlocking [terrorist Syed] Farook’s iPhone,” federal prosecutors said in a filing Monday afternoon. “Testing is required to determine whether it is a viable method that will not compromise data on Farook’s iPhone. If the method is viable, it should eliminate the need for the assistance from Apple Inc. (“Apple”) set forth in the All Writs Act Order in this case.”

http://www.politico.com/story/2016/03/feds-move-to-cancel-iphone-hearing-221062

Episode 40: Thinking Out Loud 104: Yours, Mine, and Ours – Thinking.FM

 

How many writing projects are you working on? Elisabeth and Merianna talk about their joint writing project, individual projects, and ghost writing projects and how to keep them all going at the same time. They also ask the question, “Can you make it as a loner writer?” No!

So, join Elisabeth and Merianna for the first ever Thinking Out Loud Writers’ Conference.

Mentioned:

What are Elisabeth and Merianna reading?

The post Thinking Out Loud 104: Yours, Mine, and Ours appeared first on Thinking.FM.

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Episode 39: Thinking Religion 70: “And you never ask questions when God’s on your side” – Thinking.FM

 

Dr. Thomas Whitley and Rev. Sam Harrelson discuss the religion of college football, Rip and Dip vs Common Cup vs Shot Glasses, Rubio’s odd theological farewell speech, the power of professing God’s Will, and why the Republican Party enabled Trump.

Mentioned:

The post Thinking Religion 70: “And you never ask questions when God’s on your side” appeared first on Thinking.FM.

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Waiting for the gift of sound and vision

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“Because now you have designers, who instead of being encouraged to come up with their own, new, crazy ideas, are being encouraged to do the things that have been proven by the data to deliver results. A lot of times, in thriving marketplaces, a lot of ideas come from the bottom up. You see new consumer behaviors, and then you go, “Oh my gosh, look at what these kids are doing.” But as you end up with more predictable, controlled consumers, you end up with a less innovative society.”

Source: Doug Rushkoff Says Companies Should Stop Growing | FiveThirtyEight

Don’t you wonder sometimes, ’bout sound and vision?

Be weird. Be different. Don’t let your own expressions be drowned out by “what has worked in the past” or be restricted by “the data.”

Round pegs, square holes and all that.

Episode 38: Thinking Out Loud 103: Feast or Famine – Thinking.FM

 

Will I be able to afford groceries this month? Elisabeth and Merianna talk about the peaks and valleys of the publishing and writing world and how it’s hard to predict what each month or each day is going to look like. How exciting!

Show Notes:

What are Elisabeth and Merianna reading?


The post Thinking Out Loud 103: Feast or Famine appeared first on Thinking.FM.

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Reverse Engineering Humanity

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“We believe that a computer that can read and understand stories, can, if given enough example stories from a given culture, ‘reverse engineer’ the values tacitly held by the culture that produced them,” they write. “These values can be complete enough that they can align the values of an intelligent entity with humanity. In short, we hypothesise that an intelligent entity can learn what it means to be human by immersing itself in the stories it produces.”

Source: Robots could learn human values by reading stories, research suggests | Books | The Guardian

Our stories are important. Our ability to have, interpret, and produce intuition is seemingly something very human. However, we’re finding out that’s not necessarily the case.

Of Siri and Hesiod

There’s a very subtle but very real history behind Siri (and Google Now and Amazon Echo’s Alexa and Microsoft’s Cortana) having a female voice and persona…

“But because the creatures in these myths are virtually identical to their creators, these narratives raise further questions, of a more profoundly philosophical nature: about creation, about the nature of consciousness, about morality and identity. What is creation, and why does the creator create? How do we distinguish between the maker and the made, between the human and the machine, once the creature, the machine, is endowed with consciousness—a mind fashioned in the image of its creator? In the image: the Greek narrative inevitably became entwined with, and enriched by, the biblical tradition, with which it has so many striking parallels. The similarities between Hesiod’s Pandora and Eve in Genesis indeed raise further questions: not least, about gender and patriarchy, about why the origins of evil are attributed to woman in both cultures.”

Source: The Robots Are Winning! by Daniel Mendelsohn | The New York Review of Books

“Random” prime numbers and human projections

“So just what has got mathematicians spooked? Apart from 2 and 5, all prime numbers end in 1, 3, 7 or 9 – they have to, else they would be divisible by 2 or 5 – and each of the four endings is equally likely. But while searching through the primes, the pair noticed that primes ending in 1 were less likely to be followed by another prime ending in 1. That shouldn’t happen if the primes were truly random –  consecutive primes shouldn’t care about their neighbour’s digits.”

Source: Mathematicians shocked to find pattern in “random” prime numbers | New Scientist

Math, philosophically, is spooky.

Does it “really” exist in the cosmos or is it (like most things we consider to be intrinsic to the universe) a human projection based on our finite nature?

Experience Designing

“In the old days you were either cool and a bit flakey or on it and a nerd. What we need today is cool nerds. People and agencies that can fathom the deep jumbled soup of networked technologies and surf the rich broth of culture. And help their clients to do the same. Experience design is on the frontline of this reconciliation of left and right brain for organisations. The smartphone was the catalyst, yet is only one piece in the puzzle. What is certainly true is we’re no longer looking back and instead start to shape our industry to better serve our  clients and customers in this new world.”

Source: The forgotten language of experience design | Marketing Magazine

True whether you’re marketing a product, a church on social media, or an idea in a classroom.

Redundancy is not helpful

“Each additional link places an extra load on users’ working memory because it causes people to have to remember whether they have seen the link before or it is a new link. Are the two links the same or different? Users often wonder if there is a difference that they missed. In usability studies, we often observe participants pause and ponder which they should click. The more courageous users click on both links only to be disappointed when they discover that the links lead to the same page. Repetitive links often set user up to fail.”

Source: The Same Link Twice on the Same Page. Do Duplicates Help or Hurt?

Very true.

Episode 37: Thinking Religion 69: Act Like You’ve Been There Before – Thinking.FM

Dr. Thomas Whitley and Rev. Sam Harrelson discuss messaging apps and the future of the web, how Acts 2 connects with presidential debates, Trump’s nativism, world religion and acts of classification, and star bellied sneetches.

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