nullius in verba
There’s so much wrong with this post, but I’ll point out my biggest gripe here… RSS (like podcasting) doesn’t need the metrics of behavior tracking for it to be a success. It’s distributed. It’s not commercialized. It’s not tracked with clicks based on eCPM’s or eCPC’s or brand quality engagement views. And that’s ok. It serves … Continue reading RSS in 2018
Also good advice for churches and nonprofits doing social media marketing on a shoestring budget: Bots manipulate credibility by influencing social signals like the number of aggregated likes or shares a post or user receives. People see a large number of retweets on a post and read it as a genuine signal of authentic traction … Continue reading Don’t fall for lots of likes and retweets
Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach. Bruce … Continue reading Surveillance Capitalism
Back in January, Twitter announced upcoming changes to its service that would discourage use of automation tools for “amplification” of tweets. Now we’re beginning to see the effects of this change. One of the great things about using Twitter for marketing is the relative ease of “amping” up tweets and causing increased “velocity” which signals to … Continue reading If you automate tweets for marketing purposes, you might want to read this
Cambridge Analytica harvested personal information from a huge swath of the electorate to develop techniques that were later used in the Trump campaign. Source: How Trump Consultants Exploited the Facebook Data of Millions – The New York Times I often have consultations with clients involving data sources. Marketing has always been closely tied to the … Continue reading What Facebook knows about you and me and what I can do about it
Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media… What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest … Continue reading Your logo and Instagram content
We’ve been hearing about the decline of Facebook’s popularity among younger users for years now. It looks like Instagram (owned by Facebook) and Snapchat are finally providing an avenue for “Facebook Nones”: Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest … Continue reading Facebook Nones, Snapchat, and Instagram
I’m an only child. I realized rather early in life that being an only child and one of the few kids in our rather small family would have an impact on a number of aspects of my life from playing sports to how I held my shoulders at school. I was consciously aware of myself rather early … Continue reading Last Night on Earth
Taking a photo and posting it on Instagram, with or without a mug in the frame, is a way for all of us to become our own historians, grasping at tangible evidence of our time on the planet. “Instagram,” Suler said, “is therefore a tool for validating one’s life.” Source: Instagram Is Ruining Vacation — … Continue reading The Psychology of Instagram
Mod lineup includes Tablet @tigmobtablet, Mobile @tigmodmobile, and Laptop @tigmodlaptop shown here in cognac. Designed to house your daily gear – also a fantastic inflight companion. #tigmod A photo posted by THIS IS GROUND (@thisisground) on Dec 14, 2015 at 8:27am PST //platform.instagram.com/en_US/embeds.js I think we have two different definitions of “authenticity,” especially as it … Continue reading Authenticity, Social Media, and Presidential Candidates’ Digital Strategy
via Instagram http://instagram.com/p/cZ72N2mJqU/ Continue reading New Nexus 7 fits perfectly in my (real deal) Indiana Jones bag #DONTcallitamanpurse
via Instagram http://instagram.com/p/cZENahGJnY/ Continue reading One of THOSE mornings
via Instagram http://instagram.com/p/cXtrfWmJv4/ Continue reading Landed a new Nexus 7
via Instagram http://instagram.com/p/cPF3tUGJl1/ Continue reading Look what just arrived from Google 🙂
Interesting… How does Instagram video stack up with Vine? | InsideFacebook: “Some findings, studied among the Interbrand 100 from June 20 to 26: Instagram videos are being used by twice as many brands, and more videos are being posted. Instagram videos are seeing significantly higher (over 2X) engagement than Instagram photos, suggesting brands should focus … Continue reading Instagram Videos Get More Brand Engagement Than Vine
Instagram adopting short videos will be insanely popular and businesses should be brainstorming ways to put this functionality to use for their (and their followers) benefits… Source: Instagram Will Get Video On June 20 | TechCrunch: “Getting video on Instagram is a move that would make sense. Specifically, it looks like a direct response to … Continue reading Instagram is Facebook’s YouTube
Kevin Marks has a great post connecting the notion of necessary complexity with the state of the web and our willingness to throw all of our content (pics, music, text etc) into the hands of silos and walled garden social media networks: Epeus’ epigone: The Antifragility of the Web: “If you’ve read Nasim Taleb’s Antifragile, … Continue reading Learning And the Fragility of the Web
Instagram, Facebook, Flickr, Twitter, YouTube, Spotify etc are all fantastic… but at the end of the day you have to bring it all back home. Continue reading Dear Users of the Internet…
