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Churches and nonprofits shouldn’t focus on attribution as a social media goal

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix. Think relationships, not attribution. Source: The 2018 Sprout Social Index | Sprout Social The biggest mistake I see churches and nonprofits make when …

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Improving Twitter in 2018?

Dave Winer: 1. Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to expression and let the whole web in via linking. Handle length the way Facebook does with a see more link. It’s …

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The 2018 Instagram Hashtag Guide

Common sense advice here, but I see mistakes like using the same hashtags over and over and over (or using hashtags that have nothing to do with a post) way too often (particularly from nonprofits)… As for the practice of using the same long list of hashtags on every post… Don’t do it. Instagram’s community …

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Facebook ads prices are too high and companies are shifting to Instagram

The impression-based market on Facebook ads haven’t resulted in a solid and stable pricing model for most direct-to-consumer companies (or nonprofits, churches, community groups etc). The targeting capabilities are exciting, but the pricing costs for ads have to match up with the returns. So now we’re all flocking to Instagram Stories… Digiday spoke with 10 …

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How Instagram’s algorithm works

My clients often don’t realize that Facebook, Instagram or Twitter place content directly in front of users eyeballs based on when things are posted. We live in the “attention” era and you have to not only produce worthwhile content to get noticed but also maintain interest and relationship. Three main factors determine what you see …

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Focus on Engagement and Newsletters Rather than Likes and Shares

In fact, research shows that there isn’t a high correlation between reading time and social sharing. As you can see from the graph, the high read time doesn’t translate to shares. Just because someone clicked a share button, it doesn’t mean that they were engaged with the content. Source: How to Effectively Manage Engagement for Stronger Influence

2018 Social Media Marketing Industry Report by Social Media Examiner

“Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.” I’m skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to …

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RSS in 2018

There’s so much wrong with this post, but I’ll point out my biggest gripe here… RSS (like podcasting) doesn’t need the metrics of behavior tracking for it to be a success. It’s distributed. It’s not commercialized. It’s not tracked with clicks based on eCPM’s or eCPC’s or brand quality engagement views. And that’s ok. It serves …

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Surveillance Capitalism

Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach. Bruce …

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If you automate tweets for marketing purposes, you might want to read this

Back in January, Twitter announced upcoming changes to its service that would discourage use of automation tools for “amplification” of tweets. Now we’re beginning to see the effects of this change. One of the great things about using Twitter for marketing is the relative ease of “amping” up tweets and causing increased “velocity” which signals to …

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What Facebook knows about you and me and what I can do about it

Cambridge Analytica harvested personal information from a huge swath of the electorate to develop techniques that were later used in the Trump campaign. Source: How Trump Consultants Exploited the Facebook Data of Millions – The New York Times I often have consultations with clients involving data sources. Marketing has always been closely tied to the …

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Your logo and Instagram content

Good advice to consider here, particularly for nonprofits and churches on slimmer marketing budgets looking to make the most impact possible on social media… What about content that doesn’t show a clear logo? What about companies with unbranded or non-logoed products? We’ve seen that a huge percentage of the content shared and posted on Pinterest …

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Facebook Nones, Snapchat, and Instagram

We’ve been hearing about the decline of Facebook’s popularity among younger users for years now. It looks like Instagram (owned by Facebook) and Snapchat are finally providing an avenue for “Facebook Nones”: Facebook is losing appeal among teens and young adults which is contributing to generally slowing growth for the platform, according to the latest …

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Last Night on Earth

I’m an only child. I realized rather early in life that being an only child and one of the few kids in our rather small family would have an impact on a number of aspects of my life from playing sports to how I held my shoulders at school. I was consciously aware of myself rather early …

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The Psychology of Instagram

Taking a photo and posting it on Instagram, with or without a mug in the frame, is a way for all of us to become our own historians, grasping at tangible evidence of our time on the planet. “Instagram,” Suler said, “is therefore a tool for validating one’s life.” Source: Instagram Is Ruining Vacation — …

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Authenticity, Social Media, and Presidential Candidates’ Digital Strategy

Mod lineup includes Tablet @tigmobtablet, Mobile @tigmodmobile, and Laptop @tigmodlaptop shown here in cognac. Designed to house your daily gear – also a fantastic inflight companion. #tigmod A photo posted by THIS IS GROUND (@thisisground) on Dec 14, 2015 at 8:27am PST //platform.instagram.com/en_US/embeds.js I think we have two different definitions of “authenticity,” especially as it …

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