Backlink Watch for Seeing Who Is Linking to You

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There are a number of tools (some free and some paid) that perform the same function as Backlink Watch, but if you need a quick and easy checker to see who is linking to you and with what anchor text, it’s not a bad little tool.

Regardless, you should be keeping an eye on these sorts of things for SEO purposes as well as reputation management. And if you’re running an affiliate site that is composed of more than just affiliate links, it’s always a good idea to see if anyone else is including you in their posts or blogrolls.

Backlink Watch with something like Google Alerts should get you to 99% of what you need in this realm.

Backlink Watch

GeekCast 43: Valley vs Affiliates

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GeekCast 43 is up and it’s a good listen. The entire gang of Shawn Collins, Jim Kukral, Lisa Picarille and myself chat about online marketing, gadgets, web2.0 and all-things-geek for 70 minutes.

If you’re new to the show, start with this one b/c it’s one of our best (in my opinion).

Here’s the mp3 or head over to GeekCast.fm for the stream if you’re of that persuasion.

Show Notes:

– Shawn Got a Blackberry Bold
– AT&T’s Marketing Woes

– Calacanis Redux: Affiliates v Silicon Valley
– Of Runways and Layoffs
– Ad:Tech’s Mood
– Examples of Good Businesses (FatWallet, Zac Johnson, Scott Jangro)

– Twitter Woes and Feature Complaints
– Revenue’s Marketing

– Ask500People.com
– More AdTech Talk

– Branding: affiliate.com, Izea and Coke
– Netbooks

Jangro on Affiliate Networks and Social Media

Must read from Scott on why some affiliate networks “get” social media (or just social participation on the web) and some fail every time:

Affiliate Networks and Social Media | Jangro.com: “Commission Junction is, again, the only one missing from the party. Surely if Todd Crawford, Lisa Riolo, and Brian Caldwell were still there this would be a different story. Or me, for that matter.

It seems to me that the basic pre-requisite to a company attaining a successful social media presence is that they’ve got at least one person who is (a) interested and already heavily involved in social media, and (b) in a position that the company trusts them to represent.

How does that not happen at a company like CJ? This is not to judge (though I’m sure somebody will), but to ask the purely academic question, seriously, why?”

Personality, personality, personality.

(The Awesome) Remember The Milk Now in the App Store

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I absolutely love Remember The Milk. I’ve been an active (and heavy) user for well over a year and upgraded to their “Pro” level (best $25 you’ll spend this year) to take full advantage of their BlackBerry and iPod Touch syncing capabilities. Not to mention, they have amazing integration with GMail and your task lists stay in sync and in front of you whether you’re in GMail, on your mobile or on the web.

Obviously, I can’t recommend Remember The Milk enough. Honestly. Stop what you’re doing and go sign up if you already haven’t.

Anyway, my endorsement aside, they now have a designated app in the Apple App Store (for iPhone and Touch users). It’s free for Pro users (and works great as usual).

Remember The Milk – Blog: “To say that we were excited when Apple made it possible to start developing native apps earlier this year would be a massive understatement (we’re big iPhone fans!). There was no question that we’d be developing an app for the iPhone and iPod touch… the only question was, ‘how big?’ :)”

Go support a great company, team and platform that is constantly innovating… RTM is the embodiment of what we’ve all been asking for web2.0 in terms of real functionality and a business plan. Vote with your feet and head over there.

(end rant)

CPA Empire Rebrands as affiliate.com

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CPA Empire has been rebranded into the choice domain affiliate.com.

This move reminds me of how Pepperjam has successfully rebranded itself as a “next-gen” network in the mindset of many affiliates. It will be interesting to see if affiliate.com can do the same for CPA Empire, which hasn’t always had the sunniest of reputations on the affiliate forums, etc.

Here are some excerpts from the press release…

“affiliate.com provides us with a premier name to go along with our leadership position in the affiliate marketing industry,” said Steven Richter, President and General Counsel for Media Breakaway. “However, we are doing more than simply changing the name of our affiliate marketing division. Our goal is for affiliate.com to become the next generation of affiliate networks.”

The company also announced that it will be undertaking a number of key initiatives as a part of the name change. These initiatives include the development of a proprietary tracking system that will provide affiliates and advertisers with accurate, real-time reporting and an easy to use interface to access performance data on all their campaigns. In addition, business development efforts are being focused on bringing in more top performing international offers, as the company continues to increase its presence in the global market. The company will also be expanding its affiliate management and advertiser support teams and enhancing the affiliate manager training program to ensure that the team is providing the highest level of support in the industry.

“Through each of these initiatives and others we will put in place in 2009, we plan to take affiliate marketing to the next level in technology, services, and support,” said Richter. “We are dedicated to helping our affiliates and advertisers grow their businesses and become more profitable.”

Sounds like there may be some competition in store for Affiliate Classroom as well (“enhancing the affiliate manager training program to ensure that the team is providing the highest level of support in the industry”).

The affiliate.com team also has a blog up and running as well.

Shawn Collins also has a post about the rebranding.

Dunkin Donuts is Now on Twitter! OK, I Like DD Too Much

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Continuing the rise in the use of Twitter as a tool for companies to communicate with loyal and potential customers, Dunkin Donuts is now spreading 140 character goodness.

Twitter / DunkinDonuts: “Dunkin’ Dave here, Tweeting on behalf of the DD mothership. I’m an American and I’m certifiably running on Dunkin’. “

I have to admit that I’m a much bigger DD fan than Star$ucks, etc (and we don’t have Peet’s here in NC, Lisa).

Off to Dunkin now…

Twitter Disables Search

First Track and now search

We’ve had to disable person search; it was being abused in ways that were detrimental to the overall stability of the service. We hope to bring out a more stable (and better) version but not in the short term.

Tough luck for all the new members who are just finding out about Twitter and disappointing for those of us doing the heavy lifting of evangelizing the Twitter gospel to the great untracked masses.

Makes you wonder how long we’ll keep doing such…

GeekToMe 6: Freemiums and Netbooks

Affiliate Marketing Legend and all-around geek Todd Crawford and I are back with episode six of our weekly podcast, GeekTo.Me.

We had a ton of fun doing the show and it’s (in my opinion) our best show yet. We definitely keep getting better and better (and geekier and geekier) every week.

So, if you’ve got the stomach for some heavy geek lifting, give it a shot.

The show runs about an hour.

http://www.hipcast.com/playweb?audioid=Pfe44ba46557327b5b5fb78d62425141cbF98QFREYmN9&buffer=5&shape=6&fc=FFFFFF&pc=CCFF33&kc=FFCC33&bc=FFFFFF&brand=1&player=ap24

MP3 File

Show Notes:
Freemium vs Premium
Google with OpenID
Google Notebook, Evernote or BackPack?
Netbooks vs iPhones
Mac Adoption with the Kids
iPhone App Restrictions
Android
Windows 7: Will It Save Microsoft?
Linux Desktops and New Ubuntu
Google Maps on iPhone
Hulu
Mint.com and Stupid web2.0 names
eCommerce is Big in Japan
Todd’s Picks: Fring, Panolab, Classic eBook Reader
Sam’s Picks: Everest, VoteReport

GeekTo.Me 6: Freemiums

AOL Mail Team Blows It Bigtime

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AOL is, on the whole, doing things right by its users and the web in general these days.

However, the mail team blew it with this bone-headed post complaining about GMail and written on the level of a jealous 14 year old girl that didn’t make the cheerleading squad but wore the same outfit as the prom queen last Tuesday at the basketball game.

Come on, AOL. You’re better than this. Don’t you have a pretty strict PR dept??

Make sure to read the comment thread for readers’ reactions.

AOL Mail Blog: “An Open Letter to Gmail: Happy Halloween! We love your costume!”

Tweet the Vote

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Since 2000 with the infamous hanging chads and Palm Beach liberals who “voted” for Pat Buchanan, presidential elections have become something of a circus sideshow in themselves. Both Republicans and Democrats fiercely fight over every vote (as they should) and the media loves to chum the waters with tales of voting irregularities.

Thankfully, web2.0 has given us a couple of tools to sort through the impending (and already present thanks to numerous states like my own NC doing the early voting thing… which is terrific, btw) carnival.

Time’s political Swampland blog has more on how voters can “Tweet the Vote” by following special accounts that voting activists groups have set up as well as Time’s own Twitter account:

Swampland – TIME.com » Blog Archive Tweet the Vote! «: “Stepping up to the plate this year to make reporting concerns as easy and as public as possible are two organizations: the grass roots group Twitter Vote Report and the more corporate-y (they have consultants!) Election Protection, who is also partnered with a ton of other organizations, including NBC.

Both groups are encouraging voters to use Twitter as a kind of panopticon of the polling process. I assume you’re following all the right people already, but interested parties should also follow 866ourvote to for real-time poll watching. After the jump, a memo from the group, noting the specific conventions for how to report your own observations and how it works.”

Time also has their own account set up for real time poll watching (which should be awesome). Or you can follow along here.

There’s even an iPhone/iPod Touch app (pictured above… search for “votereport” in the App Store on iTunes).

This is really exciting stuff. I’ve been a political junkie since the Dukakis/Bush ’88 race (I was a dorky 6th grader, ok?) and could only dream of being able to really take part in the political process with tools such as an iPhone or Twitter.

Whatever your persuasion, it doesn’t take much to realize that web2.0 is good at breaking down boundaries and providing both a voice to people and a check on the political corruptions of the past.

Cheap eee’s Coming But Get A 7″ While You Can

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A new report from Asustek (say it out loud… it’s fun) says the company will be shipping $200 variations of its now famous (and ubiquitous) eee PC.

I grabbed a 7″ model in January of this year before Asus flooded the market with more variations than imaginable. It’s one of their “weaker” machines in terms of specs now, but I still love the little guy to death and wouldn’t part with him for an ATOM processor-based 8.9″ eee for anything.

So, I was sad to read this:

Asustek expects to ship US$200 Eee PC in 2009, says president: “Shen also pointed out that 7- and 8.9-inch Eee PCs will slowly phase out of the market to be replaced by 10-inch products.”

Part of the charm and mystique of the little computer that started a revolution is its amazingly small size and form factor. I constantly get asked what it is when I’m out in public. When I have the eee and a Kindle at a coffee shop, I look like a real geek freak.

So, go grab a 7 inch Asus eee while you can (only $330 at Amazon!). They are cheap and don’t have as many features as the more expensive 8.9 or 10 inch models, but we’re talking about a netbook here. All you need is Firefox and you’re good to go.