Build things that last…
“The Voyager flight team dug up decades-old data and examined the software that was coded in an outdated assembler language, to make sure we could safely test the thrusters,” said Jones, chief engineer at JPL.
Surveillance Capitalism
Surveillance capitalism is deeply embedded in our increasingly computerized society, and if the extent of it came to light there would be broad demands for limits and regulation. But because this industry can largely operate in secret, only occasionally exposed after a data breach or investigative report, we remain mostly ignorant of its reach.
Thinking Religion 145: Thinking About the Term “Partners”
Dr. Thomas Whitley and The Rev. Sam Harrelson discuss the term “partners” in its modern context and whether or not it is performative for certain couples. That leads to a discussion about the role of social media in our lives if we could, in fact, delete Facebook.
Source: Thinking Religion Episode 145: Thinking About the Term Partners
Massive MyFitnessPal Data Breach
Annnnd I just restarted my MyFitnessPal account last week after picking up the Apple Watch again.
Great.
I guess it’s just a given now that any sort of online service you sign up for is going to eventually have a data breach of some sort. Here’s to Two Factor Authentication and user-friendly hashing of login credentials.
Roughly 150 million people who are MyFitnessPal users were impacted by a breach, which Under Armour discovered earlier this week. An “unauthorized party” acquired data about MyFitnessPal users in late February 2018, Under Armour announced on Thursday.
Source: Massive Under Armour data breach through MyFitnessPal hits 150 million people – Business Insider
What did Jesus look like?
I’ve taught a series on depictions of Jesus numerous times at churches and for Sunday Schools of all flavors. This is one of the best pieces I’ve ever read on the subject. Thorough, but approachable.
Plus, there’s a connection to my beloved Dura Europos…
However, there is one other place to look: to the synagogue Dura Europos, dating from the early 3rd century. The depiction of Moses on the walls of the synagogue of Dura-Europos is probably the closest fit, I think, since it shows how a Jewish sage was imagined in the Graeco-Roman world. Moses is shown in undyed clothing, appropriate to tastes of ascetic masculinity (eschewing color), and his one mantle is a tallith, since one can see tassels (tzitzith). This image is a far more correct as a basis for imagining the historical Jesus than the adaptations of the Byzantine Jesus that have become standard.
Episode 145: Thinking About the Term Partners
Dr. Thomas Whitley and The Rev. Sam Harrelson discuss the term "partners" in its modern context and whether or not it is performative for certain couples. That leads to a discussion about the role of social media in our lives if we could, in fact, delete Facebook.
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Data Panic
I’ve been following Curran’s tweets and posts and press blitz the last couple of days, and I have to say that I’m not a fan of his scare tactics and frequent plugs for people to donate to his Patreon so that he can continue his “work”.
Yes, your data should be intensely personal and used wisely by yourself and companies you use to accomplish things in your day-to-day. However, this sort of shock posting intended to scare and react quickly to statements like “GOOGLE KNOWS YOUR WEIGHT!!” isn’t helpful.
This is absolutely nothing new, and yes… we’ve long known that Google can track your locations (if you opt-in and allow location services) and know your YouTube viewing history.
Let’s not tell Dylan to investigate what his internet service provider knows about him…
The harvesting of our personal details goes far beyond what many of us could imagine. So I braced myself and had a look
Large implications as Facebook shuts down Partner Categories
This is significant. Many large companies (Fortune 100 type) have their own data sets on customers and potential customers and audiences they’d like to target. They’ve been able to combine that data with Facebook’s or Twitter’s own user data in incredibly effective (and cheap!) marketing campaigns tied to email newsletters and website promotions. None of that really changes here.
What does change is the democratization of that ability to do intensely targeted marketing for smaller companies and groups. Many of my clients, for instance, are nonprofits and churches operating on shoestring budgets but aware of the incredible reach that Facebook provides. Part of that reach had to do with Facebook’s Partner Categories program that allowed for companies or groups to use customer data with 3rd party data sources (Experian, for example) for campaigns at a reasonable cost. That aspect goes away now.
This third data set is primarily helpful to advertisers who might not have their own customer data, like small businesses or consumer packaged goods companies that sell their products through brick-and-mortar retailers.
Source: Facebook is cutting third-party data providers out of ad targeting to clean up its act – Recode
It’s a good move for many reasons and I expect to see many social outlets follow suit (Twitter, for example). However, it does make the playing field that much more complicated for smaller businesses or groups that don’t have the ability to spend hundreds of thousands of dollars on customer surveys and data collections.
This multi-device, multi-channel world that we’re living in presents tremendous opportunity, but the reality is that connecting these experiences is still very challenging. Especially on a budget.
Changing Conceptions of Marriage and Church Marketing
Fascinating stats here for same-sex and different-sex marriages. To think of marriage as a trophy or celebration of what two people have accomplished in life that come together into a new stage directly flies in the face of so much of what churches of all stripes and sizes (but especially my beloved Baptist tradition) have supported:
According to the Census Bureau, the median age at first marriage—the age at which half of all marriages occur—was 27.4 for women and 29.5 for men in 2017. That’s higher than at any time since the Census began keeping records in 1890. It is six years higher than when I got married in 1972 (at the typical age of 24). In my era, a young couple usually got married first, then moved in together, then started their adult roles as workers or homemakers, and then had children. (I scandalized my parents by living with my future wife before I married her.) Now marriage tends to come after most of these markers are attained.
Source: Andrew Cherlin: Marriage Has Become a Trophy – The Atlantic
In an era where church attendance is declining and church donations aren’t keeping up with expenses, it’s interesting to ponder what something like the institution of marriage might mean for the future health of congregations based on their marketing and messaging.
If you automate tweets for marketing purposes, you might want to read this
Back in January, Twitter announced upcoming changes to its service that would discourage use of automation tools for “amplification” of tweets. Now we’re beginning to see the effects of this change.
One of the great things about using Twitter for marketing is the relative ease of “amping” up tweets and causing increased “velocity” which signals to the Twitter algorithms that more followers should see the tweet. If you’re using the default Twitter app on the web or on your device or tablet, you’re not seeing all the tweets of all the people you follow in real time. Instead, Twitter (much like Facebook or Instagram) uses machine learning algorithms to try and determine what you might want to see. That’s still a big revelation to many, but it definitely impacts how we use Twitter for marketing and messaging purposes. Much like Facebook or Instagram, the more people that like or interact with your tweet, the better.
Agencies and social media managers have long used tools like Buffer or HubSpot or HootSuite to manage multiple accounts and cross-pollinate those tweets with likes and retweets to increase velocity.
The beauty of that approach is that it’s fairly cheap to achieve what looks like a successful series of tweets if you’re using stats or variables like “views” or “favorites” as your main metric. The trick is, you shouldn’t. In the marketing world, it’s common to brag to your clients about the number of page views or “engagements” but in reality, those metrics never measure up to much more than ego inflation. What Twitter is doing here is a healthy thing for its platform as it encourages more meaningful interactions and activity on tweets, even in a marketing context.
Unfortunately, I know of so many nonprofits and churches and small businesses that rely on “a kid down the street” or an intern or a “young person who knows computers” to manage their social media accounts. There are numerous scary and telling cautionary tells on the web of companies or churches or nonprofits causing themselves major headaches by relying on inexperienced users of social media to manage accounts because of their age or hipness or perceived credibility. Social media (Twitter, Facebook, Instagram, Snapchat etc) have really become your front door on the web. It’s often how you can best get people back to your site. So treat it with care and make sure the manager knows the best practices. Tools like Buffer or HootSuite allow for groups or companies on shoestring budgets to really make a powerful use of Twitter as a marketing platform. But moves like this show us that the market is changing and users are wising up.
Here are the highlights from Twitter’s changes that have begun rolling out:
Do not (and do not allow your users to) simultaneously post identical or substantially similar content to multiple accounts. For example, your service should not permit a user to select several accounts they control from which to publish a given Tweet.
Do not (and do not allow your users to) simultaneously perform actions such as Likes, Retweets, or follows from multiple accounts.
The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) is not permitted.
Users of TweetDeck will no longer be able to select multiple accounts through which to perform an action such as Tweeting, Retweeting, liking, or following.
Source: Automation and the use of multiple accounts
As always, get in touch if you need help.