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Should social media be regulated?

Interesting numbers From the Knight Foundation and Gallup that, if enacted, would have huge ramifications for the advertising and marketing industries (especially for nonprofits)… A new survey says yes — almost eight in 10 Americans agree that these companies should be subject to the same rules and regulations as newspapers and television networks that are responsible for …

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Churches and nonprofits shouldn’t focus on attribution as a social media goal

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix. Think relationships, not attribution. Source: The 2018 Sprout Social Index | Sprout Social The biggest mistake I see churches and nonprofits make when …

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What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content

If you auto-share items from your site to Facebook (blog posts for example), you’ll want to take note of the big changes coming this week. Many people, nonprofits, small businesses, churches etc use the built-in social media auto-sharing features on platforms such as WordPress or Squarespace or Wix or Weebly etc to share content to Facebook, Twitter, …

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Improving Twitter in 2018?

Dave Winer: 1. Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to expression and let the whole web in via linking. Handle length the way Facebook does with a see more link. It’s …

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R.I.P. Stumbleupon

Stumbleupon was one of those services that I loved to talk about on my blog or during a conference presentation back in the ’00s when describing the glorious democratized future that web2.0 would bring us. Twitter was still a texting service called twttr and Facebook was still at Harvard. You could edit the CSS on your …

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Bring Back RSS

I’m admittedly from a generation that grew up with a web that didn’t include Facebook, Twitter, Instagram or even Google. I look back fondly on the early 2000’s when we all had our own blogs and shared thoughts and pictures and quotes there. I was just reminiscing about blogrolls this week with a client as …

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Churches and Social Media

Some good points in this post regarding churches using social media as outreach, particularly for youth. It’s important to keep in mind the “how’s” and “why’s” and “where’s” of different age groups and social media use as well. I tell my clients all the time that just like we don’t all listen to music or …

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Facebook ads prices are too high and companies are shifting to Instagram

The impression-based market on Facebook ads haven’t resulted in a solid and stable pricing model for most direct-to-consumer companies (or nonprofits, churches, community groups etc). The targeting capabilities are exciting, but the pricing costs for ads have to match up with the returns. So now we’re all flocking to Instagram Stories… Digiday spoke with 10 …

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Teens Have Officially Moved Beyond Facebook

Wow, these stats are really quite something. Facebook dominates the social media landscape for older Americans, but teens have moved on to YouTube, Instagram, and Snapchat over the last 3-4 years. Astonishing changes in usage percentages and something Facebook, and marketers, should really be concerned about (yes, Instagram is owned by Facebook but the Newsfeed …

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How Instagram’s algorithm works

My clients often don’t realize that Facebook, Instagram or Twitter place content directly in front of users eyeballs based on when things are posted. We live in the “attention” era and you have to not only produce worthwhile content to get noticed but also maintain interest and relationship. Three main factors determine what you see …

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Owning your own platform is important, and valuable

I often get the question from clients of why I mostly recommend having your own website on WordPress or a self-hosted platform in the age of Facebook. As companies who built their businesses and traffic flow on the back of Facebook over the years have found out, that can be a very precarious decision. Audience …

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Focus on Engagement and Newsletters Rather than Likes and Shares

In fact, research shows that there isn’t a high correlation between reading time and social sharing. As you can see from the graph, the high read time doesn’t translate to shares. Just because someone clicked a share button, it doesn’t mean that they were engaged with the content. Source: How to Effectively Manage Engagement for Stronger Influence

A Spotless Newsfeed?

Not April 1… Tide-to-Go will partner with Google Chrome to provide a downloadable extension that will allow users to remove negative content from their social media newsfeed – helping to make more than just clothes a little bit brighter. Source: Tide Digital Advert By S.I. Newhouse School of Public Communications: Social Stain Remover | Ads …

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2018 Social Media Marketing Industry Report by Social Media Examiner

“Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.” I’m skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to …

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Most People Don’t Want Privacy

The broader question is the tradeoff between privacy and advertising. While a tempting noun, most people don’t really *want* privacy, let alone understand what that means. It’s definitely not an unattainable goal, but it does require work… which is something many of our fellow citizens are reluctant to pursue when it comes to such technological conditions. Third, …

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Will you be able to buy items on Instagram soon?

Looks that way. This is potentially huge for small businesses that use Instagram for promotions of their products (I know I follow several boutique accounts promoting everything from pens to knives to stationary)… Instagram just stealthily added a native payments feature to its app for some users. It lets you register a debit or credit …

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10 most downloaded iPhone apps in the world

It might be surprising to Americans, but neither Facebook, Instagram, or YouTube is the most downloaded app on the iPhone anymore. As we continue to move into the 21st Century, we’re seeing the rise of Chinese apps and companies. This will only escalate in the coming years, especially as the US seems more preoccupied with …

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Should I still advertise on Facebook?

Good read about what to do “now” with Facebook advertising… The Facebook privacy quake has already forced the Facebook to change the way they handle and collect consumer data. That’s changing their advertising platform. And there’s more to come. Source: Facebook Advertising: What’s Changing, What’s Not, & What To Do

Facebook Alert Day

This is going to be quite the talking point for many Facebook users today… “All users will receive a link at the top of their News Feed outlining which apps they use and what information each app uses, Facebook’s Chief Technology Officer Mike Schroepfer said in a statement. Users whose data may have been improperly …

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