Marketing to Little Brothers and Sisters

Ever get scared that the marketing paradigm we operate within is just feeding a much bigger machine that isn’t a fan of human freedom?

I do.

Looking forward to reading Cory Doctorow’s new book:

Little Brother: “If you love freedom, if you think the human condition is dignified by privacy, by the right to be left alone, by the right to explore your weird ideas provided you don’t hurt others, then you have common cause with the kids whose web-browsers and cell phones are being used to lock them up and follow them around.

This book is meant to be part of the conversation about what an information society means: does it mean total control, or unheard-of liberty? It’s not just a noun, it’s a verb, it’s something you do.”

When I hear online (and offline) marketers talking about social media as a “channel,” my radar goes off. I suspect it will be even worse after I finish the book.

Am I creating a more freedom filled world technology wise for my daughter?

What do you think?

ShareASale Twitters

ShareASale has been a long time supporter of Twitter, but they are stepping it up with a new official account:

ShareASale Blog: “2.  Follow us on ‘Twitter’.  I have recently created a ‘ShareASale’ specific entry which is www.twitter.com/shareasale.  Also, feel free to follow me personally – I talk about ShareASale stuff as well as other things going on.  www.twitter.com/brianlittleton”

There’s a reason that ShareASale consistently ranks at the top of affiliates’ and publishers’ “Best Network” rankings when you consider how much they not only embrace but also take seriously mediums such as blogging or Twitter.

Other networks could learn a great deal from them or from @zappos or the growing myriad of advertisers finding a welcoming community on Twitter.’

Great job, ShareASale.

Careful With that Twitter, Eugene

D’oh.

McCain staff person gets the boot after sending out a troublesome tweet…

McCain Staffer Out, Spread Obama Video – Politics News Story – WCVB Boston:

Republican Sen. John McCain’s campaign suspended a staff member who sent out a provocative video linking Democratic presidential contender Sen. Barack Obama to the comments of his spiritual mentor, the Rev. Jeremiah Wright.

“The staffer, a low-level aide named Soren Dayton, sent out a link Thursday to the YouTube video, titled ‘Is Obama Wright?’ on the social messaging Web site Twitter.”

Lesson?

Don’t staff your social network duties with low level employees or temps. Take it upon yourself to make sure that your company is being represented by the best and brightest possible on these emerging social platforms. They do have sharp edges.

(Title refers to a Pink Floyd song if you are uncool and didn’t get it).

@GaryVee’s School of Marketing

Gary Vaynerchuk of WineLibraryTVsantagaryvee.gif is at it again… this time schooling all of us on how to market through Twitter.

Pay attention, folks. Class is in session…

Santa GaryVee: “A couple days a week (and sometimes much, much more!) the benevolent Santa GaryVee will direct you to exclusive mind-blowing deals, available only via Twitter.

Gary Vaynerchuk loves EVERYONE and wishes happiness and most importantly health to all. But once that’s granted, he wants nothing more than to put together incredible deals on wine and other merchandise.

Free shipping, discount codes, unbelievable prices… all will come as your gift from the one and only Santa GaryVee.

Friend up Santa GaryVee on Twitter today and reap the benefits of these wild, generous offers!”

Should be fun and yet another reason for you to check out Twitter. And if you’re already on Twitter, here’s your reason to join the Very Green Team.

Free Full Pass to Affiliate Summit East

The Affiliate Summit team is having a mini-contest for a free pass to the Affiliate Summit East event coming up in Boston on Aug 10-12 just announced on Twitter…

Twitter / Affiliate Summit: Share an idea for Affiliate…: “Share an idea for Affiliate Summit by midnight tonight – if we use it, you get a free full pass for Boston http://tinyurl.com/3698wl”

If you do affiliate marketing on any level, this is a must-attend event. So, hop on this if you’re looking for a way to score a full pass.

GeekCast Episode 6: Plugging the Right Holes

[display_podcast]

Every week Lisa Picarille, Shawn Collins, Jim Kukral and I do an episode of “GeekCast” where we discuss current trends in the geek marketing world ranging from tech to performance marketing.

The show is very free form and wide ranging, but there is a good deal of valuable discussion on affiliate marketing and related tech issues.

Here’s a brief and incomplete list of discussions this week:

-Headset Tech – Analogue or USB?
-Lisa’s Skype Troubles
-Cable is Dead?
-Super Bowl Twitter Friends
-Paying to Play in UK Affiliate Networks
-HD DVD is Dead
-Group Twitter at Affiliate Summit
-Ze Frank is the Steve Guttenberg of the Internet
-Jangro’s Approach to Affiliate Summit
-Affiliate Summit Attire
-Interesting Trends from the AffStat Report
-Aweber and Email Lists
-Gratuitous Nudity
-Gratuitous Pre-Rolls
-Gratuitous Politics
-Jim’s YouTube Porn Searches
-Jesus Horses
-Shawn Loves Metrosexual Country

Give it a listen and let me know what you think.

If You Can’t Let Go, Twitter – New York Times

Interesting piece on my favorite piece of web tech, Twitter, in the NY Times today:

If You Can’t Let Go, Twitter – New York Times: “Some day these people will get their own lives, and I’ll be able to pop out to buy ballet flats whenever I want. But until they do, I figured there had to be a more efficient way for me to keep in touch with all of them at once.

This was how I ended up signing up for a free account from Twitter, a group-messaging application that despite all the media attention it has received still hasn’t broken into the mainstream or become a to-die-for tool for the youngest early adopters. While some tech-savvy adherents use Twitter to ‘micro-blog’ from cellphones and BlackBerrys, as well as from computers, other digital natives like my teenage daughters and their friends have remained oblivious to its charms.”

The Seocracy.com Twitter Adder

People use Twitter in so many ways and with so many agendas that I generally try to keep my subjectivity hat on when I see people using Twitter in a way that grates on my own personal opinions (and tastes).

For me, Twitter has been a very organic community that I’ve grown and continually cultivate myself… pruning people I no longer am interested in following and adding new people who look interesting because of shared connections, interests or thoughts.

Seocracy has a tool that pretty much does the opposite of that and allows you to bulk add a couple hundred of “online marketing gurus” that originated with a post from MarketingPilgrim about “75 Internet Marketing Gurus on Twitter.”

I was on that original list and thought it was a pretty neat idea. The list has since blossomed to over 200 “gurus” and continues to expand in the comments. And the number of random “I’m following you on Twitter” from people using the Seocracy tool continue to trickle in.

Nothing wrong with a tool like this I guess… but if you’re new to Twitter, I’ll urge you to make the most out of Twitter and use it wisely (not that there is one best way… it’s all subjective, right?).

The Seocracy.com Twitter Adder

Twitter Leaves Joynet

Twitter moving to another hosting company… will this solve the frequent downtime? I hope so.

Joyeur: Twitter and Joyent: Update: “Twitter has been officially off Joyent since 10PM last night. This may come as a surprise to some after yesterday’s posts here and here regarding the two companies working together. Those of us at Joyent appreciate the opportunity we had to work with the talented folks at Twitter. It is a great service. We wish Twitter every continued success.”

(Via Marshall Kirkpatrick on Twitter.)

Twitter Down… Again

Something we’re seeing way too much these days when we try to login to Twitter:

twitterdown.jpg

I love you, Twitter. I’ve loved you since Nov 2006. But you’re letting me down with the constant down time. I can (somewhat) understand Steve Jobs’ keynote from Macworld bringing you down, but the State of the Union causes you to hiccup? As Rex Hammock points out, there’s no way you’ll make it through the Super Bowl.

So, please start working (somewhat) regularly again. There’s lots of us out there who love you and are patient… to a point.