Trying Out Tapestry by Iconfactory

I’m a bit (understatement) of an old-school person regarding how I handle my newsfeeds and RSS reading. RSS is still the way forward out of the mess that siloed social media platforms have created and encouraged each with their own time-sink and attention-thirsty newsfeeds and timelines.

I started my usage (obsession?) with newsfeeds while a student at Wofford College in the late 90s, running the PointCast screensaver on the desktop in my dorm room cubicle (replacing the beloved flying toasters). It was buggy and intense on RAM usage, but I thought the concept was brilliant.

That led to me discovering early and inventive services such as Newsgator and FeedDemon (I loved that service) and the work of Dave Winer to script together the RSS protocol(s). I transitioned from FeedDemon on my Windows machines over to Bloglines sometime around 2004 as the web2.0 craze was spinning up. This felt like a magic time for the web as numerous sites were adding RSS icons, services like Writely were starting to bloom (which would go on to be acquired by Google and made into Google Docs), and people were blogging on LiveJournal or Movable Type as Geocities became abandonware. MySpace was around and beginning to infiltrate our lives, but we had things like Ze Frank’s The Show to keep us honest. I eventually found NetNewsWire (there’s a whole saga there for its history as well) as I transitioned to the Mac world after buying my first Apple Computer in 2005. Turns out, I still use NetNewsWire heavily 20 years later.

I started fiddling with a newer service called WordPress in 2003 and created my own blog (here!) that bounced between Six Apart and WordPress. Soon, the world would come to know Google Reader, and it felt like RSS was in for a whole new phase of growth and going mainstream. I’m still bitter that Google shut down Reader in 2013 and credit that with so many ills and curses that Google has seemingly had over the last 15 years of the “social web” as it would have made a great social platform (unlike Google+ and Circles and Buzz and Wave and that whole era of messes).

Then, Twitter, Facebook, and Tumblr all happened in 2006, and the writing was on the wall for the “open web” and RSS reading. People flocked to the silos. The hopes for open syndication via RSS readers in the mainstream died on the vine it seemed.

Until now, RSS reading, like dumbphones, is making a comeback with younger generations, and I’m glad to see it.

During all of those transitions, I kept using RSS readers (primarily Feedly, Feedbin, Reeder, and then back to NetNewsWire around Covid-time). I wrote a post twenty or so years ago here that RSS helped pay our mortgage each month. That’s still true. There’s magic in controlling your news and information consumption rather than relying on algorithmic data gathering services that “show you what you need to know.”

Now, I rely heavily on RSS reading for research and writing, as I work on my PhD dissertation and thoughts, along with feeds from friends’ blogs, news sites, services I use, and Substack newsletters, among others.

So, I’m a bit old-school in managing my hundreds of feeds, and NetNewsWire has been great for that as it syncs between my Mac, iPhone, and beloved iPad Mini via iCloud. My folders are neatly manicured and I try at least to get through all of my feeds at least once a day (I’m also an email and messages and inbox zero type curmudgeon… it still shocks to me to see people with thousands of emails in their inbox or hundreds of unread messages in their SMS app). As a result, I’m picky about my RSS reading and readers. I’ve tried services like the new Reeder, which brings in podcasts and YouTube videos and some social media alongside traditional blogs and RSS feeds, but I couldn’t commit and returned to NetNewsWire again and again.

I decided to give Tapestry a shot after reading about the latest update on Manton Reece’s blog (you should also check out his excellent micro.blog service if you’re looking for a great blogging platform).

Tapestry is made by Iconfactory, a company with serious street cred amongst us older web types (I loved their Twitter app Twitterific and used it heavily at the height of that now-defunct service along with their Transmit app for FTP). Tapestry is no different here in terms of thoughtful style and intentional minimalism with surprising complexity and delightful user interface.

Effectively, Tapestry combines RSS feed reading with services such as Blue Sky or Mastodon, and Reddit as well as YouTube subscriptions (I’m a heavy YouTube user, and that’s pretty well curated for me). I’m still trying to wrap my mind around seeing YouTube videos popping up in the middle of my RSS reading, but I see the value and point. I’m all about supporting the effort if we can get more people to turn back to private and person-controlled feed reading rather than algorithmic newsfeed scanning.

Is Tapestry enough to get me to switch from NetNewsWire? I’m not sure yet. But I’ll be using both the next few weeks to see where a habit or delight pops up and making note of that.

Regardless, I’m glad to see a company like Iconfactory hop into the effort!

Tapestry is available on Mac, iPad, and iPhone as a free app with a premium tier (not expensive, so the free version should be sufficient for most, especially considering current cost-cutting measures). Additionally, you can delete your Facebook and Instagram accounts for free today.

Planning Out Social Media in 2023

I’m constantly on the fence about pre-planning or pre-scheduling too many marketing posts ahead of time on social media. It’s handy, for sure. However, given that events happen without warning, there are real risks that could make whatever you’re trying to do look incredibly out-of-touch.

However, there is a benefit to having a month (or week) long agenda of posts to help keep you or your team on track. Social media is a platform that often rewards spontaneity, and you should be building that into marketing efforts. But it would be best if you had a foundation on which to grow, and a good plan can get you there.

For example, I stumbled upon a free monthlong planner for social media posts in January 2023 from Plann. There is any number of these out there. Still, the benefit is that these calendars take away the guesswork and produce dozens of content pieces that can be used across social networks, promotional materials, videos, recaps, etc. 

So spend some time thinking and planning while allowing your marketing efforts to remain responsive and flexible in 2023!

Intelligent Voice First Interactive Advertising

We are in very early days of the Voice First revolution and Intelligent Voice First interactive advertisements along with true Voice Commerce will form the new backbone to Voice First AI just as pay-per-click and shopping carts formed the last revolution. In the next 10 years “Dumb Pipes” of audio and video channels that do not have Voice First AI deeply integrated, will be seen as ancient as live radio, TV and music downloads look today. Spotify took a great first step in to Intelligent Voice First interactive advertisements.

Via Brian Roemmele on Quora

Vannevar Bush’s 1945 essay “As We May Think” on information overload, curation, and open-access science.

Wholly new forms of encyclopedias will appear, ready made with a mesh of associative trails running through them, ready to be dropped into the memex and there amplified.

— Read on www.slate.com/blogs/future_tense/2012/10/11/vannevar_bush_s_1945_essay_as_we_may_think_on_information_overload_curation.html

Tackling Tech Bias for People with Disabilities

Fantastic post… every organization, nonprofit, and church could gain valuable insight from the takeaways here:

The best path ahead is to seek out the affected stakeholders and work with them towards a fair and equitable system. If we can identify and remove bias against people with disabilities from our technologies, we will be taking an important step towards creating a society that respects and upholds the human rights of us all.

Via Venturebeat

The future of computers

In-ear devices will be the way we interface with our “computers” (AI assistants) within the next decade…

Kuo reportedly says that AirPods are Apple’s most popular accessory ever, and predicts that the company will go from selling 16 million in 2017 to more than 100 million by 2021.

— Read on www.theverge.com/2018/12/2/18122232/apple-airpods-upgrade-first-quarter-2019-ming-chi-kuo-rumors

Personal Branding (Not Selling Out)

I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with Prince. Madonna. Elvis.

It’s a big leap, but creating your space and persona online is more possible than ever:

Your personal brand statement consists of 3 key elements:

• Your target audience: The specific market or people that you serve.

• The value you offer: How you help your target market.

• What makes you unique: Why people choose you over the competition.

— Read on www.shopify.com/blog/116266245-personal-branding-how-to-market-yourself-without-selling-out

“We won’t let that happen.”

Who would have thought the annoying little service that lit up my text messages in 2006 with updates from other text nerds posting to 40404 would go on to become the political and media juggernaut it is today…

President Donald Trump on Saturday took to Twitter to allege social media companies are discriminating against prominent conservatives, saying “we won’t let that happen.”

— Read on www.politico.com/story/2018/08/18/trump-social-media-censorship-conservatives-twitter-facebook-787899

Why People Do or Don’t Go To Church

Interesting stats about the reasons Americans attend or do not attend church regularly…

“For instance, two-thirds of people who cite logistical reasons or that they “practice their faith in other ways” as very important factors in keeping them away from religious services identify with a religion (primarily Christianity), as do 56% of those who dislike features of particular congregations or religious services. Roughly half of those who say they practice their faith in other ways also report praying every day, as do 44% of those who name logistical reasons as key factors in keeping them away from church and 36% of those who dislike elements of services and congregations. By contrast, just 15% of those who do not attend religious services due to a lack of belief say they pray daily.”

via Pew Research Center Religion and Public Life