2018 - Page 4 of 9 - Sam Harrelson

Churches Should Realize That Branding is Dead

As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding.

Marketing data points have already moved larger brands to this realization but there’s still a large vacuum in the world of nonprofit and religious org marketing that keeps outreach trapped in the pre-internet days.

The Best Marketers Will Realize That “Branding” Is Dead And It’s All About Community Activation And Relationship Building. David Minifie, CXO & Executive Vice President, Centene Corporation

As a CMO, I wanted to elevate from Advertising (like personal injury lawyers) to Brand Building (like Harley Davidson). As a CXO, however, my perspective has changed. I want to take Transactions (like glancing at the newspaper sports scores), turn them into Engagements (like reading Sports Illustrated) and then elevate them into Relationships (like being a Cardinals fan in St. Louis). Manufacturers that focus on branding and not relationships…beware!

— Read on www.forbes.com/

Improving Twitter in 2018?

Dave Winer:

1. Eliminate the character limit, allow for linking, simple styles, titles and enclosures (for podcasting). The move to 280 chars was so successful, that should be a clue. Remove the barriers to expression and let the whole web in via linking. Handle length the way Facebook does with a see more link. It’s good prior art.

— Read on scripting.com/2018/07/22/155344.html

I remember having a conversation with Tris Hussey over breakfast at some conference or other in early 2007 where we discussed Twitter and its future possibilities. I was convinced at the time that Twitter would go on to see the light and open itself up as a protocol for the internet to facilitate public micro-messaging, similar to what IMAP and POP were for email. I was wrong, of course. Twitter actually reversed course from its early openness with developers and a flexible API and shifted towards the advertising platform model around 2009 as it sought out a way to monetize the service.

I’m still an avid user of Twitter, much more so than Facebook, ten years later. I remember the early talks and discussions about the need for more editing features and the ability to post longer entries and I always thought that was antithetical to what Twitter was. I still think that’s the case (think Old Man Yelling At the Clouds). What makes Twitter such an interesting and valuable platform for news and social interaction to me in 2018 is the brevity of content. Going from 140 characters to 280 characters is less of a paradigm shift and more of a realization that the perception of too much information density has changed in the post-SMS messaging world. Whereas a long text message was seen as rude and inconsiderate in 2007, a long iMessage is considered the norm in 2018.

So, I have to disagree with Dave here on his point that Twitter should eliminate the character limit and promote features such as styles, titles, and even enclosures. What makes Twitter so unique in a world of Facebook, Instagram, Snapchat, YouTube, FaceTime, Signal, WeChat etc is the constraint of expression. People use Signal for privacy. We use Snapchat for its ephemeral and whimsical nature. Instagram is how we share visuals. Twitter is how we share quick thoughts.

We have blogs for the other features that Dave mentions here. Open the API’s and get the app developers back on board if we want to Make Twitter Great Again.

Video at every stage of the customer journey

Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget.

It’s great to see Google (YouTube) helping to make this reachable for nonprofits, community groups, and religious orgs with a limited budget as well…

Increasingly, video is also leading people to take action. In fact, globally, conversions generated by YouTube ads are up 150 percent year over year.1 Using TrueView for action, you can drive any action on your website that’s important to your business, like booking a trip, scheduling a test drive or requesting more information.

— Read on blog.google/products/ads/results-on-youtube/

Neil Armstrong’s Man Bag

I love this story (not just because I have an unhealthy obsession with bags and man purses)…

For whatever reason, Armstrong seemingly kept the bag a secret for more than four decades. Even when questioned about mementos by his authorized biographer, Armstrong made no mention of the historic artifacts that were tucked away in his closet.

To be clear, the bag was not something Armstrong snuck home from the moon. After returning to lunar orbit, the bag and its contents were moved from Eagle to the command module “Columbia” before the lander was directed to crash back to the surface. Had the purse remained aboard, it too would have been destroyed.

Source: Neil Armstrong’s purse: First moonwalker had hidden bag of Apollo 11 artifacts | collectSPACE

Harrelson Agency and Google’s New Responsive Search Ads

At Harrelson Agency, we manage a number of Google Ads campaigns (formerly AdWords as of July 24, 2018) for clients. Simply put, there’s really no better way to drive web traffic to a site or a landing page regardless of your budget, size, or goal. Whether you’re selling stuff, raising awareness, or trying to get more people into the door of your business or church, there’s a clear return on investment for a well-run Google Ads campaign.

We’ve been writing, tweaking, and managing these ads for years. I often tell clients its part science and part art to make everything work correctly. That may change a little after today…

Consumers today are more curious, more demanding, and they expect to get things done faster because of mobile. As a result, they expect your ads to be helpful and personalized. Doing this isn’t easy, especially at scale. That’s why we’re introducing responsive search ads. Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads.

Simply provide up to 15 headlines and 4 description lines, and Google will do the rest. By testing different combinations, Google learns which ad creative performs best for any search query. So people searching for the same thing might see different ads based on context.

Via Google Ads Blog

Google is rolling out its new “responsive search ads” from beta today, and it does have the potential to reshape a number of processes that marketers like us use for ad campaigns. I doubt that we’ll give up on the fun whiteboard sessions where we throw ideas into the open that produce the basis for most of our managed campaigns, and I’m sure I’ll still have those “shower moment” epiphanies where the perfect headline text pops into my mind as I’m applying shampoo, but I am excited about what this could mean for our clients.

There’s no doubt in my mind that a great deal of the processes we use to build websites or manage Ads campaigns on Google and Facebook or to create memorable billboard taglines or to even write strategic plan documents will be automated and “responsive” as Google says in the coming decade. That’s why I’m betting Harrelson Agency’s future on the future and making sure that I’m staying on top of everything AI and blockchain and machine learning and augmented reality that I can.

We’ve already seen the decimation of the website development industry at the hands of democratizing creative tools like Squarespace and Weebly and Wix (as much as I dislike their pedestrian designs…). We’ll continue to see the same in other areas of marketing and advertising.

It’s worth my time to think ahead both for my clients’ bottom lines as well as Harrelson Agency’s future.

Our Toddler Memories May Not Be Permanently Lost

Hmm… being the parent of a current toddler, I’m going to take an initial pass on this upgrade offer.

Still, the results provide an interesting look into how the brain can store and ‘forget’ memories from childhood – and it’s tantalising to think that our very earliest moments in life might really be locked up in our neurons somewhere.

Source: Our Toddler Memories May Not Be Permanently Lost, Mouse Study Shows

Starting your career at 40

I’m “here for this” as the young people say…

“We need a new model,” Carstensen says of the current norms around career pacing. The current one “doesn’t work, because it fails to recognize all the other demands on our time. People are working full-time at the same time they’re raising children. You never get a break. You never get to step out. You never get to refresh. . . .We go at this unsustainable pace, and then pull the plug.”

Source: Stanford psychologist Laura Carstensen says careers should be mapped for longer lifespans — Quartz at Work

“Invisible Wire Pullers”

Eerily familiar to the American left…

Prideful of their own higher learning and cultivation, the intellectual classes could not absorb the idea that, thanks to “invisible wire-pullers”—the self-interested groups and individuals who believed they could manipulate the charismatic maverick for their own gain—this uneducated “beer-hall agitator” had already amassed vast support. After all, Germany was a state where the law rested on a firm foundation, where a majority in parliament was opposed to Hitler, and where every citizen believed that “his liberty and equal rights were secured by the solemnly affirmed constitution.”

— Read on www.newyorker.com/books/page-turner/when-its-too-late-to-stop-fascism-according-to-stefan-zweig

Was Writing Developed by Poets, Priests, our Accountants?

Fun read:

As a writer of nonfiction, I can’t help but love writing’s roots in enumerating concrete objects and reality itself. The textual analyst part of me loves how Mesopotamian tokens were wrapped in clay envelopes after being impressed on the soft exterior – perhaps clay-wrapped tokens of meaning give rise to the notion that text is both a surface and an interior, and that that’s what leads us to talk so relentlessly (in English and other languages) about what is ‘in’ a given text. The poet in me wants to repurpose the heavy thumb of authority’s use of writing on behalf of the powerless. The linguist in me recognises the cognitive significance of the layers of writing’s invention, none of which the brain was evolved to do specifically but with which we have co-evolved. And as a partisan of text, I know its deep history won’t ever be erased.

— Read on aeon.co/essays/the-roots-of-writing-lie-in-hopes-and-dreams-not-in-accounting

Welcome back, serifs

I’m a font nerd. I’m constantly working with (and sometimes against) clients who want a particular “look” for their website or app or presentation and trying to push them to look ahead. One of those conversations typically has to do with fonts.

One client I didn’t have to fight with was Guy Sayles. His new site is one of my favorite designs I’ve done in a long while. Part of that has to do with the font Adamina that was used for headlines. It’s whimsical and full of motion but also conveys wisdom and experience. It reminded me a great deal of Guy’s personality, so I had to use it. I think it looks just beautiful on the new From The Intersection site, and I’m glad he trusted my push to use a serif font for the design. We just launched the redesign this week.

The “design world” has been quickly re-adopting serif fonts for ads, apps, and websites over the last couple of years after they were mostly maligned in the early to mid 2010’s. However, as “mid-century modern” has come back into vogue stylistically for furniture and dress, we’re seeing the resurgence of serifs.

I installed iOS 12 betas on my iPhone and iPad this week for testing, and low-and-behold there are serifs! Apple is famous for its attention to detail and its use of Helvetica and then its own San Francisco font. Apple lead the way on San-serif fonts (such as the body text here), so it’s wonderful to see the serifs returning to apps like the renamed Apple Books (formerly iBooks), which makes sense. Apple has even created a new font titled “SF Serif” to mark the occasion.

So, keep in mind that even though you might think you know what “modern” is, there’s always a corner to turn. Find a good guide. And never ever use Comic Sans or Impact. For anything.

A few images from my Apple Books collection showing the new font:

Overwriting Monuments with AR

I do think augmented reality and voice-first computing (Siri, Alexa, Google Assistant etc) will get us out behind computer screens and keyboards and into the “real” world. What “real” means is subjective, and that will only intensify in the coming decades as computing comes full circle to being something that we naturally do with our voices and thoughts and without the need for a keyboard and mouse.

Now we just need a good pair of AR glasses from Apple or Google or some startup we haven’t heard of yet that’s working hard in a garage to change the world…

Last year, Movers and Shakers assembled a team of coders, artists and designers who use augmented reality technology to do their work. Their goal was circumvent the city’s decision by replacing the statue and similar monuments with digital ones of other historical figures — namely, people of color and women. “I think we have an opportunity to harness the storytelling capabilities of this technology,” said Glenn Cantave, founder and lead organizer, when explaining the group’s motivations. “Who’s going to own our narrative?”

— Read on theoutline.com/post/5123/movers-and-shakers-digital-sculptures-new-york-city

Google To Start Marking Sites Without HTTPS as Not Secure in July

If your nonprofit, church, or business website isn’t https:// with a reputable SSL certificate, Google’s Chrome browser update will start showing a warning message when visitors arrive. This will affect your site’s trustworthiness.

Get in touch if you need help or what to know more. You can also read a great take (and much needed insight) on this from blogging and podcasting visionary Dave Winer here.

For the past several years, we’ve moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, we’ve also helped users understand that HTTP sites are not secure by gradually marking a larger subset of HTTP pages as “not secure”. Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP sites as “not secure”.

— Read on security.googleblog.com/2018/02/a-secure-web-is-here-to-stay.html

urgency trumps understanding

There’s some sort of metaphor in the story of these two photos of the Earth from the moon’s surface; one low-resolution and one high-resolution, one broadcast at the moment and the other only decoded by volunteers some forty years after the fact. It’s hard to see and transmit what’s happening right now clearly, no matter what kind of equipment we’re using; urgency trumps understanding.

Source: 👀 Noticing: The Big Picture. 06/22/2018

Noticing is a great newsletter that you should subscribe to put together by Jason Kottke who has run one of my favorite sites/blogs for 20 years.

melomaniac

I’d be ok with this diagnosis.

English melo- (“prefix meaning ‘music’”) (from Ancient Greek μέλος (mélos, “song; melody, tune”)) +‎ -maniac (from French maniaque, from Late Latin maniacus, from Ancient Greek μανιακός (maniakós), an adjectival form of μανία (manía, “madness; mad desire, compulsion”), ultimately from Proto-Indo-European *men- (“to think”)).

Source: melomaniac – Wiktionary

Oxford Classical Dictionary 5

I get it, but I still want a paper copy.

Even the concept of a “dictionary” is no longer the same. OCD5 exists solely online. This means that we can do a number of things.

— Read on classics.oxfordre.com/page/eicletter/letter-from-the-editor/

Introducing the Assyrians

Layard’s discoveries caused a media sensation and captured the public imagination. This had a major impact on painting and applied arts, in the UK and beyond, during the second half of the nineteenth century, which led to a brief phase of ‘Assyrian revival’. The Assyrian sculptures at the British Museum largely remain today where they were first installed over 160 years ago.

Source: Introducing the Assyrians – The British Museum Blog

My work, Asia Has Claims Upon New England: Assyrian Reliefs at Yale, covers the American reaction (primarily northeastern colleges meant to educate ministers such as Yale, Harvard, Williams, Union Seminary, Amherst etc) to “Assyriamania.”

The British Museum has an incredible collection of Assyrian artifacts, as does the Metropolitan Museum in New York. However, these small (at the time) colleges were also collecting Assyrian reliefs not just for academic study or curiosity but to prove a point about the Bible to the young men they were training for a life in the ministry.

It’s a fascinating story and I hope to revisit it and do more exploration into the missionary-minded impetus behind collecting and displaying these archaeological (and theological) pieces.

—

Btw, in “Asia Has Claims…,” I was able to work with Prof. Samuel Paley to produce a computer animation (way back in 2001) that more accurately depicted what the throne room of Ashurnasirpal II’s palace would have looked like (the one drawn in the 19th cent for Layard that’s at the top of this post was waaaaay off).

“God said to Abraham give me a son…”

In Genesis, God prevented Abraham from carrying out the act. However, the papyrus text tells the story differently, suggesting that Isaac was indeed killed. This echoes the way the story is told in a number of other ancient texts, Zellmann-Rohrer said.

— Read on www.newsweek.com/1500-year-old-ancient-egyptian-papyrus-contains-stories-biblical-human-891667

Viking Color Palette

Well now I think this blog needs a visual overhaul (we Harrelson’s do come from the Vikings after all):

Archaeologists and chemists have now studied colour use in the Viking Age based on the chemical analyses of pigments from a number of objects and a review of existing information on the topic.

These colours are now available to all in the form of a colour palette: A Viking paint chart.

— Read on sciencenordic.com/how-decorate-viking

Stephen Hawking Laid to Rest Between Newton and Darwin

It’s safe to say that Hawking inspired so many people of my generation (and generations after us, hopefully) with his wit and humor along with his insights into the workings of black holes and the cosmos.

As a teenager who dove into the world of astronomy and cosmology as an escape from my small rural hometown, I always found Hawking as an incredible enigma with his dense articles, pop-sci books, and then appearances on The Simpsons and Star Trek: The Next Generation (all of which I cherished and continue to do so.

As a Middle School Science Teacher, I frequently used video clips of Prof. Hawking to make a point about space or black holes or the need for humble humor in all of our exploits.

Rest easy and continue to spur us forward in our journey to the stars, Prof. Hawking.

“His final resting place lies between the remains of two other famed scientists, Charles Darwin and Isaac Newton.

It is a rare honor to be interred at the Abbey, and one that has not been given to a scientist for almost 80 years. Before Hawking, the last scientists laid to rest at Westminster were atomic physicists Ernest Rutherford in 1937 and Joseph John Thomson in 1940.”

George Lucas’ Plan for Star Wars Episodes 7-9 (Meet The Midichlorians!)

I take back every negative thing I’ve said about The Force Awakens and The Last Jedi and the treatment of cherished characters.

Yikes… midichlorians

“[The next three ‘Star Wars’ films] were going to get into a microbiotic world,” he told Cameron. “There’s this world of creatures that operate differently than we do. I call them the Whills. And the Whills are the ones who actually control the universe. They feed off the Force.”

— Read on www.indiewire.com/2018/06/george-lucas-episode-vii-episode-ix-1201974276/