The Next Social Network is Private Messaging

https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what they’ve shared. And we all expect to be able to do things like payments privately and securely.

Not saying I called it, but I called it. Look to WeChat for how we’ll be doing “social networking” here in the US within the next 5 years.

Twitter completely flopped and missed the ball by not shipping a DM app.

You’re not “addicted” to tech and why it’s dangerous to say you are

As a teacher from 2001-2006 and then from 2008-2012, I had the chance to work with dozens of young people and their parents at a time when so much we knew and thought about education and transmitting information was changing. There was a rapid cultural shift in that decade that was primarily driven by “technology” and the internet.

One theme that remained constant going back to the first time we set up a class blog in 2003 was the notion of “tech addiction”. It remained a constant question and concern of parents and education colleagues (particularly my administrators) over the years.

Since 2012 as a marketing and tech consultant primarily working with religious orgs, nonprofits, and community groups, I’ve encountered the same concerns about tech addiction and young people. From MySpace to Instant Messaging to World of Warcraft to Instagram to Facebook to Fortnite, the boogeyman of evil tech hellbent on ruining our children’s minds and attention and willingness to go outside and play stickball keeps a constant current over time.

However, tech addiction (in the mainstream cultural sense) is just that… a boogeyman. It’s much better to focus on our responsibilities and usage patterns… as adults and parents and community members… rather than blaming Zuckerberg for our lack of accepting personal agency and being responsible people with our choices.

Good piece here that says all this in a much nicer and more approachable way:

Nir says the idea that technology is “hijacking your brain” or that the general population is “addicted” to their phones is rubbish.“Yes, there’s a very small percentage of people that very much are addicted—which is a completely different conversation—but this ‘addiction to technology’ is not the generalized disorder the media and others would have you think it is.”

Source: You’re not “addicted” to tech (and why it’s dangerous to say so) – RescueTime

Facebook’s Internal Politics and External Ramifications

Mr. Kaplan balked when briefed on internal Facebook research that found right-leaning users tended to be more polarized, or less exposed to different points of view, than those on the left, according to people familiar with the analysis. That internal research tracks with the findings of academic studies.

— Read on www.wsj.com/articles/facebooks-lonely-conservative-takes-on-a-power-position-11545570000

Why people quit Facebook

Eric Baumer, an assistant computer science professor at Lehigh University, has found in his research on Facebook “non-use” that people who cite concerns about data privacy in relation to corporations or the government as their main reason for quitting are likely to stay away from the site. Meanwhile, those who wanted privacy from people they know online are more likely to return. “Oftentimes questions about why people should delete their Facebook accounts are framed in terms of privacy,” Baumer said. “However, that single word glosses over a lot of complexity.”

— Read on slate.com/technology/2018/12/delete-facebook-movement-lessons-on-quitting.html

The Apps You Should Really Be Concerned About with Your Privacy

After examining maps showing the locations extracted by their apps, Ms. Lee, the nurse, and Ms. Magrin, the teacher, immediately limited what data those apps could get. Ms. Lee said she told the other operating-room nurses to do the same.“I went through all their phones and just told them: ‘You have to turn this off. You have to delete this,’” Ms. Lee said. “Nobody knew.”

Source: Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret – The New York Times

Everyone is afraid of what Google and Facebook “know” about them and how much information they’re sharing with these services because of poor media coverage.

While those two services need to be investigated and questioned, it’s the “bottom half” of the advertising industry connected to seemingly innocent apps that you install on your mobile device to give you the weather or locations of gas or local sports scores that are really the most alarming in how they treat your personal location data.

Good report here by the NY Times (we need more of this type of journalism in the tech-sphere).

Instagram Party Accounts

Only a matter of time before us 40-year-olds start spinning up Instagram party accounts (just like we took over Facebook)!…

While Facebook event pages make clear who their organizers are, Instagram party accounts frequently don’t divulge that information. The anonymity of a party page allows for plausible deniability if the account gets discovered by a parent. If a party you spent weeks hyping up on Instagram gets out of hand, you can simply “be like, ‘Yeah, I had friends over and more people came,’” says Brown.

Source: What Is an Instagram Party Account? – The Atlantic

NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats.

Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective.

Kyle Busch led all drivers in engagements and total video views, with Danica Patrick coming in a close second. Busch and Patrick are both sit near the top in nearly every category.

Source: NASCAR’s Social Leaderboard: How the Top Drivers Stack Up | opendorse

Instagram Stories Maker (for Churches, Nonprofits etc)

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Just this past week I was having coffee with a friend who volunteers to manage all the social media and website duties for his church (bless them). They’re savvy and very good about getting their church on Facebook Live each Sunday and creating shareable content throughout the week.

I brought up Instagram Stories during our conversation and remarked at how “hot” Stories are from a marketing point of view compared to the FB Newsfeed or Instagram’s photo feed and how more churches need to be hopping on the bandwagon to increase engagement (if that’s your sort of thing).

I just happened to stumble across this iOS app today to make creating Stories easier… will have to give it a shot this week!

Templates You can choose from 40 templates of many different styles. All are 100% editable. · Text Styles There are 50 different texts styles you can add to your stories. All styles are beautifully animated. You can customize fonts, colors, sizes, positions and alignments. · No Account Required


Source: ‎Mojo – Create Video Stories

Walking Away from $850 Million

Fascinating story of morals, standing up for your beliefs, and watching others ruin what you created…

Under pressure from Mark Zuckerberg and Sheryl Sandberg to monetize WhatsApp, he pushed back as Facebook questioned the encryption he’d helped build and laid the groundwork to show targeted ads and facilitate commercial messaging. Acton also walked away from Facebook a year before his final tranche of stock grants vested. “It was like, okay, well, you want to do these things I don’t want to do,” Acton says. “It’s better if I get out of your way. And I did.” It was perhaps the most expensive moral stand in history. Acton took a screenshot of the stock price on his way out the door—the decision cost him $850 million.

— Read on www.forbes.com/sites/parmyolson/2018/09/26/exclusive-whatsapp-cofounder-brian-acton-gives-the-inside-story-on-deletefacebook-and-why-he-left-850-million-behind/amp/

Instagram is Dead

For starters, this is the end of Instagram as we know it. Systrom and Krieger were deeply involved in day-to-day product decisions, and retained an unusual degree of autonomy over the company. For years, they were careful to the point of being obstinate. Even as they began to expand Instagram’s suite of offerings, they remained deeply cautious. (Features for creating groups of “favorites” and a standalone messaging app have been in testing for 15 months and 10 months, respectively.)

— Read on www.theverge.com/platform/amp/2018/9/25/17903556/instagram-founders-quit-kevin-systrom-mike-krieger-facebook