Marketing Is Evolving; Don’t Get Stuck

Fantastic post from SumAll today: The Switch to Continuous Marketing – SumAll – Blog: “Social media platforms and analytics provide an immediate, continuous feedback loop that puts marketing into an entirely new cycle. It’s now possible to get a faster, deeper sense of your potential customer and to tailor marketing materials to a highly specific demographic.” … Continue reading Marketing Is Evolving; Don’t Get Stuck

Start Thinking About Your Company’s Facebook Hashtags Now

How to use Facebook hashtags safely and effectively – TechHive: “As part of the rollout, Facebook says you will also be able to click hashtags that originated on other services, such as Instagram, which is owned by Facebook. It also plans to roll out additional features, including trending hashtags, in the near future, it says.” … Continue reading Start Thinking About Your Company’s Facebook Hashtags Now

Facebook Replacing Sponsored Search Results with Hashtags?

I think it’s pretty obvious the answer to that is “yep”.. Facebook to eliminate sponsored search results: “When asked about potentially having sponsored results in hashtag searches (for which Facebook launched support on Wednesday), the Facebook spokesperson told Inside Facebook that the company couldn’t comment on speculation, but one could imagine how it could work. … Continue reading Facebook Replacing Sponsored Search Results with Hashtags?

Facebook Adds Hashtags

Hashtags were “invented” or proposed for Twitter users way back in 2007 when we were still trying to figure out how Twitter worked and might work better. The hashtag caught on and has become an accepted part of global culture from uprisings to Super Bowls. It’s no surprise to see the hashtag become part of … Continue reading Facebook Adds Hashtags

Pew Report On How Facebook Bubble Is About to Pop

Middle school students I talk to frequently point to Instagram, Kik, Snapchat, WhatsApp or (increasingly) Twitter as their preferred social network over Facebook: Teens, Social Media, and Privacy | Pew Internet & American Life Project: “Focus group discussions with teens show that they have waning enthusiasm for Facebook, disliking the increasing adult presence, people sharing … Continue reading Pew Report On How Facebook Bubble Is About to Pop

Pinterest Gets Analytics

Pinterest has announced their iteration of web analytics for bloggers, businesses and groups with a verified website in the profile of the popular sharing service: Introducing Pinterest Web Analytics – Pinterest Blog: “Bloggers, businesses, and organizations often ask us, “what are people pinning from my websites?” These website owners help create the content on Pinterest … Continue reading Pinterest Gets Analytics

What Marketers Should Know About Facebook’s New News Feed

Excellent post and resources to ponder if you use Facebook for your performance marketing efforts… Facebook Update Gives Users More Control Over News Feed: What Marketers Should Know: “Facebook’s design changes make it much easier for Facebook users to tune out content from businesses and brands. Because this is the case, you need to give … Continue reading What Marketers Should Know About Facebook’s New News Feed

Reminiscing About What the Web Was

From 2008: The vanishing personal site – Jeffrey Zeldman: “Our personal sites, once our primary points of online presence, are becoming sock drawers for displaced first-person content. We are witnessing the disappearance of the all-in-one, carefully designed personal site containing professional information, links, and brief bursts of frequently updated content to which others respond via … Continue reading Reminiscing About What the Web Was