rss Archives - Sam Harrelson

Trying Out Tapestry by Iconfactory

I’m a bit (understatement) of an old-school person regarding how I handle my newsfeeds and RSS reading. RSS is still the way forward out of the mess that siloed social media platforms have created and encouraged each with their own time-sink and attention-thirsty newsfeeds and timelines.

I started my usage (obsession?) with newsfeeds while a student at Wofford College in the late 90s, running the PointCast screensaver on the desktop in my dorm room cubicle (replacing the beloved flying toasters). It was buggy and intense on RAM usage, but I thought the concept was brilliant.

That led to me discovering early and inventive services such as Newsgator and FeedDemon (I loved that service) and the work of Dave Winer to script together the RSS protocol(s). I transitioned from FeedDemon on my Windows machines over to Bloglines sometime around 2004 as the web2.0 craze was spinning up. This felt like a magic time for the web as numerous sites were adding RSS icons, services like Writely were starting to bloom (which would go on to be acquired by Google and made into Google Docs), and people were blogging on LiveJournal or Movable Type as Geocities became abandonware. MySpace was around and beginning to infiltrate our lives, but we had things like Ze Frank’s The Show to keep us honest. I eventually found NetNewsWire (there’s a whole saga there for its history as well) as I transitioned to the Mac world after buying my first Apple Computer in 2005. Turns out, I still use NetNewsWire heavily 20 years later.

I started fiddling with a newer service called WordPress in 2003 and created my own blog (here!) that bounced between Six Apart and WordPress. Soon, the world would come to know Google Reader, and it felt like RSS was in for a whole new phase of growth and going mainstream. I’m still bitter that Google shut down Reader in 2013 and credit that with so many ills and curses that Google has seemingly had over the last 15 years of the “social web” as it would have made a great social platform (unlike Google+ and Circles and Buzz and Wave and that whole era of messes).

Then, Twitter, Facebook, and Tumblr all happened in 2006, and the writing was on the wall for the “open web” and RSS reading. People flocked to the silos. The hopes for open syndication via RSS readers in the mainstream died on the vine it seemed.

Until now, RSS reading, like dumbphones, is making a comeback with younger generations, and I’m glad to see it.

During all of those transitions, I kept using RSS readers (primarily Feedly, Feedbin, Reeder, and then back to NetNewsWire around Covid-time). I wrote a post twenty or so years ago here that RSS helped pay our mortgage each month. That’s still true. There’s magic in controlling your news and information consumption rather than relying on algorithmic data gathering services that “show you what you need to know.”

Now, I rely heavily on RSS reading for research and writing, as I work on my PhD dissertation and thoughts, along with feeds from friends’ blogs, news sites, services I use, and Substack newsletters, among others.

So, I’m a bit old-school in managing my hundreds of feeds, and NetNewsWire has been great for that as it syncs between my Mac, iPhone, and beloved iPad Mini via iCloud. My folders are neatly manicured and I try at least to get through all of my feeds at least once a day (I’m also an email and messages and inbox zero type curmudgeon… it still shocks to me to see people with thousands of emails in their inbox or hundreds of unread messages in their SMS app). As a result, I’m picky about my RSS reading and readers. I’ve tried services like the new Reeder, which brings in podcasts and YouTube videos and some social media alongside traditional blogs and RSS feeds, but I couldn’t commit and returned to NetNewsWire again and again.

I decided to give Tapestry a shot after reading about the latest update on Manton Reece’s blog (you should also check out his excellent micro.blog service if you’re looking for a great blogging platform).

Tapestry is made by Iconfactory, a company with serious street cred amongst us older web types (I loved their Twitter app Twitterific and used it heavily at the height of that now-defunct service along with their Transmit app for FTP). Tapestry is no different here in terms of thoughtful style and intentional minimalism with surprising complexity and delightful user interface.

Effectively, Tapestry combines RSS feed reading with services such as Blue Sky or Mastodon, and Reddit as well as YouTube subscriptions (I’m a heavy YouTube user, and that’s pretty well curated for me). I’m still trying to wrap my mind around seeing YouTube videos popping up in the middle of my RSS reading, but I see the value and point. I’m all about supporting the effort if we can get more people to turn back to private and person-controlled feed reading rather than algorithmic newsfeed scanning.

Is Tapestry enough to get me to switch from NetNewsWire? I’m not sure yet. But I’ll be using both the next few weeks to see where a habit or delight pops up and making note of that.

Regardless, I’m glad to see a company like Iconfactory hop into the effort!

Tapestry is available on Mac, iPad, and iPhone as a free app with a premium tier (not expensive, so the free version should be sufficient for most, especially considering current cost-cutting measures). Additionally, you can delete your Facebook and Instagram accounts for free today.

Apple’s Podcasters Program Agreement

Have to say it again… host it on your own. Don’t rely on Spotify or Apple or Google to grow your podcasting audience or business. That path only leads to destruction.

I read through the “Apple Podcasters Program Agreement” and related documentation so you don’t have to. Here’s a thread of 11 things that caught my eye that I hadn’t seen mentioned anywhere else.

Source: The Future of Apple Podcasts

RSS and Twitter

Yep.

“Here’s what’s important: RSS is very much still here. Better yet, RSS can be a healthy alternative when Twitter is making you feel like shit. In 2019, that’s, like, most of the time.”

https://gizmodo.com/rss-is-better-than-twitter-1833624929

Go Start Your Blog and Find a Newsreader

I’ve been using RSS as my primary way to read news, blogs, thoughts, and ideas since 2005 or so (I currently use a mix of Feedly and NewsBlur as my RSS readers, and both are excellent in their own ways).

There’s a growing rumbling going on in the tech-thinkers space I follow (mostly through my RSS readers). Twitter is great for quick fleeting thoughts that you write on the back of a leaf and watch float away down the river. Facebook is great for sharing pictures and updates with those who you are close with in real life. RSS and feed readers serve a much different purpose and I have no doubt they’ll be back in the mainstream soon enough given the current tensions around walled gardens, security, and advertising…

Now fight against the machine and go start your blog. You’ll be glad you did.

The tension between walled gardens (or lock-in, or whatever you want to call it) and a decentralized web will likely never end. But, it feels like we are in for another significant turn of the crank on how all of this works, and that means lots of innovation is coming.

— Read on www.feld.com/archives/2018/08/rss-the-persistent-protocol.html

Blogging Isn’t Dead

I’d have to disagree with this…

Blogging is Dead – But Long Live the Blogosphere – exploreB2B: “While the thought process remains the same today (‘Here is what I think, read my blog’) – the effect is minimal, if anything at all. A viewer may read an article on your blog, maybe even find it interesting, but then never return. Memory of the author, ideas in the post (and certainly the URL), are long forgotten amongst the array of activity online.”

The main reason I would disagree with the sentiment that “blogging is dead” is because it isn’t. Sure, the concept, tools, and way we write our blogs today have changed since the inception of blogging back in the late 90s and early 2000s, but blogging is far from dead.

Even though people aren’t doing the type of hyper-personal blogging which they were doing back in the late 90s and early 2000s anymore, blogging as a medium is still very valid and a great way to carve out your own space on the web. Blogging is a key part of what we consider the open web since it uses “old-school” components like RSS and a blog isn’t a walled garden you have to log into. The type of trade-offs you have with walled gardens such as Facebook are nonexistent when you start your own site given that you run it on your own server, etc. It’s a geeky process and takes a little bit of heavy lifting here and there, but it’s worth it considering that you keep control over what you do.

I started my first blog (and I still write there) on a whim back in July 2011 and I can honestly say it’s one of the best things I’ve ever done on the web. The magnificent thing about writing your own site is that you can learn so much from others and yourself. You practice and become a better writer and as you devote a little more time to it here and there, you learn about a few other things too (like design, SEO, moving things around on a server, and what you should and shouldn’t put on a site). Looking back at some posts I wrote in 2011 and last year, I have to cringe and scratch my head a great deal, but that’s part of the learning process that comes with anything on the web.

I’ve learned a ton and continue to learn from writing my own site and writing here on MarketingTrends. I’ve blogged elsewhere in the past, but there’s something about writing your own blog that’s so satisfying and in a way, fulfilling to yourself as a writer and user of the internet. While folks who say that blogging is dead have a point because the way we view blogs and publishing in 2013 has changed and adapted a lot over the years, declaring blogging “dead” isn’t justified. Blogging, while old-school (also see email marketing and RSS, neither of which are “dead”), is still one of the best ways to build a solid reputation and name for yourself on the web.

I’d say the feeds that I’m subscribed to in my RSS reader of choice (currently ReadKit) are a solid 50/50 split between bigger sites and smaller blogs written by folks in the industry or just people whose stuff I enjoy reading.

One of the first things I tell anyone looking to go beyond the walled garden principle on the web is for them to go buy a domain name. It’s dead simple and pretty inexpensive. If they want to go beyond that, I’d tell them to go get their hands dirty with a hosted solution first (Tumblr is great for this and I also love Shareist) and eventually move their stuff over to a self-hosted WordPress site (or Movable Type if you’re into that). With all the things we have at hand in 2013 (Squarespace, WordPress, etc), there’s no excuse for why you shouldn’t have your own space on the web.

“And if your words are good, people will read them.”

Thanks for reading our blog.

Devin

RSS is Still Important for Marketers

I love my RSS feeds that I’ve been curating over the last six or so years. I still think that as a delivery medium RSS is part of the future of the web.

However, RSS has always taken a back seat to other ways of capturing and engaging visitors to other tactics such as email. As Scott Jangro wrote in a recent comment here:

All Traffic is Not Good Traffic | Discussion: “But can you do something to capture them as your own? That should be the primary focus on that traffic. Give them something that will get them to give you their email address, or sign up and get involved in a website. The latter is harder than the former.

So regardless of the traffic source, who are these users that are coming by, and what can you do to make them *yours*?”

There’s a mighty good reason that RSS takes a back seat to email or some other “capture” mechanism… RSS is insanely nerdy and grows more so every day/month/year. There was a great hope of people like me who saw RSS as a very viable platform that could transform the way the web delivers content and news to most individuals and we’d all be running around reading our feeds on browsers or our devices to our whims (instead of turning to mediated sources like cable news or heavens forbid network news).

That didn’t happen.

For sure, RSS is alive via platforms like the awesome Flipboard app, which is much more “user friendly” than NetNewsWire or Google Reader will ever be (though much less satisfying if you ask me).

RSS is still very much alive as a pure web medium as well. So why should marketers care about RSS subscriptions?

Because all traffic is not good traffic. The traffic you should be concerned about as a marketer is the highly qualified traffic that has the potential to not only convert into some action but become a part of the actual community that will grow and build a site over the long run (if you care about such things, which you should).

Yes, that can be accomplished via email newsletters and lists. However, email lists and RSS subscribers are almost apples and oranges in terms of comparison when considering how they interact with a site and what type of user community can be built with their help and engagement.

RSS subscribers are by nature a nerdy and dedicated bunch… don’t count them out in your efforts. Their numbers may be small (and growing smaller all the time in your Feedburner etc stats) but their power is mighty as I consistently encounter.