About the Microsoft and Walmart Acquiring TikTok Deal

The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China.

Source: Microsoft working with Walmart on TikTok deal – Axios

One of the main reasons TikTok has taken off with influencers, soccer moms, niche businesses, and aspiring dance stars here in the US is that it “feels” like an indie app that isn’t owned by Facebook or Google.

TikTok very much has that Instagram feel from about 2013 (I remember when an 8th grader first showed Instagram to me and explained why it was so much better than Facebook or Twitter and wasn’t owned by a big company).

With the ongoing speculation that Oracle is somehow involved in the attempts to acquire TikTok from the Chinese company ByteDance at our current administration’s behest, the CEO resigning last night, and now the two COOLEST brands in the United States… Microsoft AND Walmart!… I just don’t see how TikTok retains that feeling. Especially if this odd consortium of mega-companies turns it into an “e-commerce app for creators and users.”

I think we’ll look back on this period a few years from now and use it as a cautionary tale for huge companies looking to make a play in a hot space.

Yes, there are some previous examples of successful transitions for creative-focused apps and services that kept the mojo after being gobbled up, such as when Google acquired YouTube for $1billion in the mid-2000’s. But then, Google wasn’t quite the behemoth it is now, and YouTube sorely needed the backing of a Google to stay on the web given the legal and logistical load it was rapidly taking on. But then consider services like Flickr or Tumblr that had a diehard communities before being subsumed into the Yahoo! debacle and mismanaged into oblivion.

All that to say, I don’t see how Oracle / Microsoft / Walmart pulls this off and pivots TikTok into a successful “Made in America!” platform while keeping the hotness of the app.

Chalk Apocalypse

So, when Hagoromo announced that it was going out of business in 2014, it caused a rupture in the math community.”

I referred to it as a chalk apocalypse,” Conrad said. In a panic, mathematicians across America began stockpiling resources in preparation.”

I calculated how many boxes I would need to last 10 to 15 years and I bought that many boxes,” says Lieblich.Dave Bayer took things even further. “I single-handedly bought the rest of the Amazon supply in the middle of the night,” he said.

Source: How a brand of chalk achieved cult status among mathematicians – CNN

I was gifted with an old sliding blackboard in my 2nd year of teaching (and my first year of teaching Physical Science). I loved that board and was sad to leave it later in my career when I went to a new school.

There’s something special about chalk covered hands and the feel of writing on a blackboard to make a point about F=MA or the structure of an atom.

Now I want to go stock up on some Hagoromo and find a good blackboard for my children.

Maybe George Lucas Was Right

I’ve been rewatching Star Wars with my 4 year old son the last few weeks. We started with A New Hope > Empire > Jedi then worked our way back to Phantom Menace and now Attack of the Clones (with Revenge of the Sith then Clone Wars after that).

I have to admit… after the debacle that was Episodes 7-9, the Prequels actually hold up. I haven’t touched these movies in years but they feel more familiar now.

Maybe George Lucas was right.

Rise of OnlyFans, Decline of Influencer Marketing

Interesting dynamics for the marketing world (something I’ve been arguing for since “influencer marketing” became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I’ve been on a ton of strategy calls with clients lately trying to help them make sense of it all.

Contributing to the rise of OnlyFans is one harsh new reality: the “influencing era” is ending. Travel influencers can’t travel, lifestyle influencers can’t live lavishly, and fashion influencers aren’t being sent clothes without any place to wear them. The economic downturn has caused companies to dial back marketing budgets usually spent on sponsored content and, during a global disaster, followers are craving authenticity over “picture-perfect” life.

Source: OnlyFans, Influencers, and the Politics of Selling Nudes During a Pandemic

“Reopen” Domain Surge

Propaganda and misinformation are easy to propagate on the web as one of my mentors, Wayne Porter, would frequently show me. Now is not the time to let our guard down.

That lookup returned approximately 150 domains; in addition to those named after the individual 50 states, some of the domains refer to large American cities or counties, and others to more general concepts, such as “reopeningchurch.com” or “reopenamericanbusiness.com.”

Source: Who’s Behind the “Reopen” Domain Surge? — Krebs on Security

Facebook Launches Messenger Rooms to Go After ZOOM’s Market Boom

Interesting play that was pretty predictable. But I do wonder if Facebook’s presence with nonprofits, churches, and small businesses will mean that Messenger Rooms takes off on a steep path of adoption? I think it just might because so many people in those areas are “already on Facebook” and comfortable with the platform as opposed to say, ZOOM or Google Meet.

It should be interesting to watch the adoption curve…

Of everything announced today, Messenger Rooms promises to be the most significant. The feature, which Facebook says will be available in the company’s products globally sometime in the next few weeks, will allow up to 50 people to join a call. The room’s creator can decide whether it’s open to all or lock it to prevent uninvited guests from joining. You’ll be able to start a room from Messenger and Facebook to start. Later, rooms will come to Instagram Direct, WhatsApp, and Portal. Guests can join a room regardless of whether they have a Facebook account.

Source: Messenger Rooms are Facebook’s answer to Zoom and Houseparty for the pandemic – The Verge

Google Slashing Marketing Budget

Read the tea leaves, folks. Things aren’t “re-opening” anytime soon. This is a long term situation and those at the top of the food chain are very much aware of the coming choppy waters…

Google is slashing its marketing budgets by as much as half for the second half of the year, according to internal materials viewed by CNBC.

Source: Google to cut marketing budgets, hiring freeze expected

When companies like Google start slashing marketing budgets, it’s a direct pointer to the tightening of belts and awareness of bad things ahead.

Buckle up.

Episode 160: Gesticulating Wildly

This week we take a look back on a fascinating week of religion news and discuss how to talk to people who don't think the same way you do before closing out with a little history lesson on Acts 4-5.

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