Hearing from Spectrum never brings joy. We have been Time Warner Cable (which became Sprctrum) customers of their high speed internet offerings since moving to our new home in 2013. We regularly receive mailers and calls from them asking us to consider their phone plans or cable tv packages. Remarketing is a powerful tactic, but …
I remember the first few times I saw a friend post a Reel on Instagram and thought “well, that’s a weird knock-off of Snapchat and Tik-Tok” and wondered how or if my clients should even know about (or bother) with it. Then in November, we also got word from Instagram that major changes were coming …
Don’t Look Over Instagram Reels for Your Marketing in 2021 Read More »
I was thrilled to be joined again by my long time co-podcaster Thomas Whitley on the most recent Thinking Podcast. We discussed what he’s doing in his capacity as Chief of Staff for the Mayor of Tallahassee, FL to work with (and help) businesses in their city navigate the ongoing Covid crisis and its rippling …
Thinking with Sam Harrelson Episode 167: Thomas Whitley Read More »
I get these sorts of questions frequently from new clients: “Why aren’t my Facebook Page posts getting more likes?” “Why isn’t my website getting more views?” “How can I let more people know I’ve written / made / created / offer the best service / product in my area?” “When will people start responding to …
I’ve been a work-from-home type for years, but as a man it’s been hard to share the experiences of being on an important client call while changing a diaper or cleaning up my son’s lunch with my male friends (or society in general). I’m definitely not patting myself on the back here (at all… I …
Google’s annual Shopping Gift Guide is out for 2020. While it’s a handy tool for personal shopping, it also has some incredibly helpful stats for marketing and messaging. The trick is to focus on trending items using data. The same is true for Instagram… the hashtags that you should be incorporating into your posts for …
Google Shopping Gift Guide and Importance of Trending vs Popularity Read More »
I’ve had a few people reach out to ask me if there’s a way to integrate TikTok with their WordPress site… so I recently did some research and testing and this is the plugin I’d recommend: TikTok Feed is premium WordPress plugin to create stunning gallery of TikTok videos for any user, hashtag/challenge, Music or …
Along the same lines of posts I’ve been making about authentic marketing outreach aimed at specific communities, causes, and moments… this isn’t just about crass capitalism. Businesses, nonprofits, churches, community orgs, public officials etc need to be engaged in this sort of marketing messaging regardless of your political or religious affiliations but in respect of …
Facebook and Instagram’s New Social Good for Business Platform Read More »
For the last 18 or so years that I’ve been in marketing, I’ve used “democratization” and “community focus” as consistent buzzwords in both my consulting work as well as speaking at conferences etc. I don’t think there’s any better example as to why those terms are important than the experience of living through 2020. Specialization …
Incredible advancement in very important science… “With its latest AI program, AlphaFold, the company and research laboratory showed it can predict how proteins fold into 3D shapes, a fiendishly complex process that is fundamental to understanding the biological machinery of life. Independent scientists said the breakthrough would help researchers tease apart the mechanisms that drive …
Since I was in college (maybe before), I found the concept of pillows strange. So, I started sleeping without one. I’ve always primarily been a “stomach sleeper” (which is a benefit if I ever do contract Covid, I guess). My normal sleeping posture involves my head resting on my left arm face down with my …
This is something else… Monday’s are always slightly (if not totally) chaotic here at home. Like many Americans, we’re homeschooling our children while working from home. After 8 months or so of this, we’ve gotten into a pretty good rhythm and everyone basically understands our schedules and roles. There are days when emergency client projects …
It’s been a week but still relevant: Here in South Carolina, I’m seeing a mix of responses to the spiking Covid rates. Some of our friends (especially parents of young children) are full of despair and “over it” to put it lightly. I also have clients in-town who seemed confused when I say “No, I …
Today we’re announcing some big changes to Instagram – a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and …
Instagram’s New Home Screen and Importance of Reels Read More »
Just received this email from ZOOM regarding changes to how Google Calendar allows for default conferencing options… Many of us in the post-Corona Virus world have learned to love the integration between Google Calendar and ZOOM available in Google Suite / Workplace. Google evidently has noticed that and is pushing out a change that makes …
Most surprising, he said, was how much his students came to enjoy brief appearances from his pug puppy, Gus. Warner hasn’t decided yet whether Gus will continue his cameos, but the response was a good sign that spontaneity still has a place in Yale’s classes. “It acknowledges that we’re all doing this from various spaces …
The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China. Source: Microsoft working with Walmart on TikTok deal – Axios One of the main reasons TikTok has taken off with influencers, soccer …
About the Microsoft and Walmart Acquiring TikTok Deal Read More »
So, when Hagoromo announced that it was going out of business in 2014, it caused a rupture in the math community.” I referred to it as a chalk apocalypse,” Conrad said. In a panic, mathematicians across America began stockpiling resources in preparation.” I calculated how many boxes I would need to last 10 to 15 …
I’ve been rewatching Star Wars with my 4 year old son the last few weeks. We started with A New Hope > Empire > Jedi then worked our way back to Phantom Menace and now Attack of the Clones (with Revenge of the Sith then Clone Wars after that). I have to admit… after the …
Interesting dynamics for the marketing world (something I’ve been arguing for since “influencer marketing” became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I’ve been on a ton of strategy calls with clients lately trying to …
Rise of OnlyFans, Decline of Influencer Marketing Read More »