Month: December 2020

Marketing Joy

Hearing from Spectrum never brings joy. We have been Time Warner Cable (which became Sprctrum) customers of their high speed internet offerings since moving to our new home in 2013. We regularly receive mailers and calls from them asking us to consider their phone plans or cable tv packages. Remarketing is a powerful tactic, but has to be deployed wisely. There’s also been the occasional past due notification (comes in a pink envelope and all) …

Marketing Joy Continue Reading >

Don’t Look Over Instagram Reels for Your Marketing in 2021

I remember the first few times I saw a friend post a Reel on Instagram and thought “well, that’s a weird knock-off of Snapchat and Tik-Tok” and wondered how or if my clients should even know about (or bother) with it. Then in November, we also got word from Instagram that major changes were coming to how they promoted content in a much search-friendlier way (without having to use hashtags!). Those two combined together means …

Don’t Look Over Instagram Reels for Your Marketing in 2021 Continue Reading >

Thinking with Sam Harrelson Episode 167: Thomas Whitley

I was thrilled to be joined again by my long time co-podcaster Thomas Whitley on the most recent Thinking Podcast. We discussed what he’s doing in his capacity as Chief of Staff for the Mayor of Tallahassee, FL to work with (and help) businesses in their city navigate the ongoing Covid crisis and its rippling effects… Thomas Whitley is the Chief of Staff for Mayor John Dailey’s office in Tallahassee, Florida. In this episode, we …

Thinking with Sam Harrelson Episode 167: Thomas Whitley Continue Reading >

Marketing to Your Own Beliefs

I get these sorts of questions frequently from new clients: “Why aren’t my Facebook Page posts getting more likes?” “Why isn’t my website getting more views?” “How can I let more people know I’ve written / made / created / offer the best service / product in my area?” “When will people start responding to the emails I’m sending them about our product / church service / nonprofit fundraising?” “What is the best way to …

Marketing to Your Own Beliefs Continue Reading >

Workplace Gender Equity and Covid

I’ve been a work-from-home type for years, but as a man it’s been hard to share the experiences of being on an important client call while changing a diaper or cleaning up my son’s lunch with my male friends (or society in general). I’m definitely not patting myself on the back here (at all… I suck at parenting but everyone’s winging it… “Here’s another marshmallow, Junior… don’t tell Mommy”), however, I am glad that more …

Workplace Gender Equity and Covid Continue Reading >

Google Shopping Gift Guide and Importance of Trending vs Popularity

Google’s annual Shopping Gift Guide is out for 2020. While it’s a handy tool for personal shopping, it also has some incredibly helpful stats for marketing and messaging. The trick is to focus on trending items using data. The same is true for Instagram… the hashtags that you should be incorporating into your posts for more exposure and likes (and follows) are the ones that are trending but not necessarily popular. So, if you’re looking …

Google Shopping Gift Guide and Importance of Trending vs Popularity Continue Reading >

TikTok and WordPress Integration

I’ve had a few people reach out to ask me if there’s a way to integrate TikTok with their WordPress site… so I recently did some research and testing and this is the plugin I’d recommend: TikTok Feed is premium WordPress plugin to create stunning gallery of TikTok videos for any user, hashtag/challenge, Music or Trending feed. With 40+ shortcode options to adjust the feed to suit your need, the plugin comes with interactive shortcode …

TikTok and WordPress Integration Continue Reading >

Facebook and Instagram’s New Social Good for Business Platform

Along the same lines of posts I’ve been making about authentic marketing outreach aimed at specific communities, causes, and moments… this isn’t just about crass capitalism. Businesses, nonprofits, churches, community orgs, public officials etc need to be engaged in this sort of marketing messaging regardless of your political or religious affiliations but in respect of what your group’s ethos represents… super powerful: Show up where and when it matters.With advancements in communication, moments create new …

Facebook and Instagram’s New Social Good for Business Platform Continue Reading >

The Economics of Mask Wearing

For the last 18 or so years that I’ve been in marketing, I’ve used “democratization” and “community focus” as consistent buzzwords in both my consulting work as well as speaking at conferences etc. I don’t think there’s any better example as to why those terms are important than the experience of living through 2020. Specialization is everything as people are looking for a community in new ways online to replace the in-person human element we …

The Economics of Mask Wearing Continue Reading >

Scroll to Top