Facebook ads prices are too high and companies are shifting to Instagram

The impression-based market on Facebook ads haven’t resulted in a solid and stable pricing model for most direct-to-consumer companies (or nonprofits, churches, community groups etc). The targeting capabilities are exciting, but the pricing costs for ads have to match up with the returns. So now we’re all flocking to Instagram Stories… Digiday spoke with 10 … Continue reading Facebook ads prices are too high and companies are shifting to Instagram

Why you should quit blogging

Fun post that highlights many of the concerns I hear from clients and friends when I encourage them to blog. Blogging and newsletters are still incredibly impactful for businesses, churches, nonprofits… or just sharing what’s on your mind. Get out there. Be yourself. It’ll be ok. You think that you are a terrible writer. No … Continue reading Why you should quit blogging

Focus on Engagement and Newsletters Rather than Likes and Shares

In fact, research shows that there isn’t a high correlation between reading time and social sharing. As you can see from the graph, the high read time doesn’t translate to shares. Just because someone clicked a share button, it doesn’t mean that they were engaged with the content. Source: How to Effectively Manage Engagement for Stronger Influence Continue reading Focus on Engagement and Newsletters Rather than Likes and Shares

A Spotless Newsfeed?

Not April 1… Tide-to-Go will partner with Google Chrome to provide a downloadable extension that will allow users to remove negative content from their social media newsfeed – helping to make more than just clothes a little bit brighter. Source: Tide Digital Advert By S.I. Newhouse School of Public Communications: Social Stain Remover | Ads … Continue reading A Spotless Newsfeed?

2018 Social Media Marketing Industry Report by Social Media Examiner

“Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.” I’m skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to … Continue reading 2018 Social Media Marketing Industry Report by Social Media Examiner

Bible Domains

When the society — which lists several conservative Christian “founding partners” on the get.bible website — first applied for the rights to .bible, it pledged to provide wide access to “all qualified parties” interested in Bible issues. Soon after acquiring the domain name, though, ABS barred publication of material it defined as “antithetical to New Testament … Continue reading Bible Domains

What is Local SEO?

Here’s a good read on the thinking behind “local SEO” and how to implement some of the strategies on your website. We do this for a number of clients when we build or revise their sites, particularly churches and nonprofits (and small businesses) who really depend on local search traffic in fundraising or awareness campaigns. … Continue reading What is Local SEO?

Moving beyond links

I’ve long argued that “links are dead” (going on a decade now). Some of that was hyperbolic to discuss the need for a better mechanism to derive value or information from one site to the next or from a marketing campaign. It looks like Google might be moving beyond links as well and towards more … Continue reading Moving beyond links

Large implications as Facebook shuts down Partner Categories

This is significant. Many large companies (Fortune 100 type) have their own data sets on customers and potential customers and audiences they’d like to target. They’ve been able to combine that data with Facebook’s or Twitter’s own user data in incredibly effective (and cheap!) marketing campaigns tied to email newsletters and website promotions. None of … Continue reading Large implications as Facebook shuts down Partner Categories