Marketing

Personal Branding (Not Selling Out)

I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with Prince. Madonna. Elvis. It’s a big leap, but creating your space and persona online is more possible than ever: Your …

Personal Branding (Not Selling Out) Continue Reading >

An observation on “Church ‘Marketing’”

Hyperbole aside, this is ridiculous. It’s called the gospel. Marketing is not a negative phrase or concept that churches or religious orgs should shy away from. “Navel-gazing” and “not spreading the word,” however, are according to the Gospels. The marketing of the church is an invention of the Antichrist. If you have to ‘sell’ your Church, it isn’t a Church that you’re selling and you are a pagan pretending to be a Christian. — Read …

An observation on “Church ‘Marketing’” Continue Reading >

Church Marketing and Political Issues

Six-in-ten religiously unaffiliated Americans – adults who describe their religious identity as atheist, agnostic or “nothing in particular” – say the questioning of religious teachings is a very important reason for their lack of affiliation. The second-most-common reason is opposition to the positions taken by churches on social and political issues, cited by 49% of respondents (the survey asked about each of the six options separately). Smaller, but still substantial, shares say they dislike religious …

Church Marketing and Political Issues Continue Reading >

Churches and nonprofits shouldn’t focus on attribution as a social media goal

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration.Think long-term, not quick fix. Think relationships, not attribution. Source: The 2018 Sprout Social Index | Sprout Social The biggest mistake I see churches and nonprofits make when engaging in an intentional “social media campaign” is counting the likes and hearts on Facebook, Twitter, or Twitter rather than …

Churches and nonprofits shouldn’t focus on attribution as a social media goal Continue Reading >

What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content

If you auto-share items from your site to Facebook (blog posts for example), you’ll want to take note of the big changes coming this week. Many people, nonprofits, small businesses, churches etc use the built-in social media auto-sharing features on platforms such as WordPress or Squarespace or Wix or Weebly etc to share content to Facebook, Twitter, and Instagram profiles without much fuss. However, Facebook is removing that ability for posting to a profile on August 1. …

What to do about the end of auto-sharing to Facebook profiles and creating episodic social media content Continue Reading >

Churches Should Realize That Branding is Dead

As with many things to do with marketing and messaging, churches are way behind the curve when realizing that relationships are much more powerful than advertisements or fancy branding. Marketing data points have already moved larger brands to this realization but there’s still a large vacuum in the world of nonprofit and religious org marketing that keeps outreach trapped in the pre-internet days. The Best Marketers Will Realize That “Branding” Is Dead And It’s All …

Churches Should Realize That Branding is Dead Continue Reading >

Video at every stage of the customer journey

Holistic marketing campaigns that are based on customer journeys and utilize a mixture of text, video, and image based ads have always been the vehicle for real results if you had enough budget. It’s great to see Google (YouTube) helping to make this reachable for nonprofits, community groups, and religious orgs with a limited budget as well… Increasingly, video is also leading people to take action. In fact, globally, conversions generated by YouTube ads are …

Video at every stage of the customer journey Continue Reading >

Harrelson Agency and Google’s New Responsive Search Ads

At Harrelson Agency, we manage a number of Google Ads campaigns (formerly AdWords as of July 24, 2018) for clients. Simply put, there’s really no better way to drive web traffic to a site or a landing page regardless of your budget, size, or goal. Whether you’re selling stuff, raising awareness, or trying to get more people into the door of your business or church, there’s a clear return on investment for a well-run Google Ads …

Harrelson Agency and Google’s New Responsive Search Ads Continue Reading >

The 2018 Instagram Hashtag Guide

Common sense advice here, but I see mistakes like using the same hashtags over and over and over (or using hashtags that have nothing to do with a post) way too often (particularly from nonprofits)… As for the practice of using the same long list of hashtags on every post… Don’t do it. Instagram’s community guidelines clearly state that “posting repetitive comments or content” is not okay. When you create a post, only use hashtags …

The 2018 Instagram Hashtag Guide Continue Reading >

Churches and Social Media

Some good points in this post regarding churches using social media as outreach, particularly for youth. It’s important to keep in mind the “how’s” and “why’s” and “where’s” of different age groups and social media use as well. I tell my clients all the time that just like we don’t all listen to music or watch “TV” the same (in the Spotify, Netflix, and Hulu age), we all don’t use social media for the same …

Churches and Social Media Continue Reading >

Facebook ads prices are too high and companies are shifting to Instagram

The impression-based market on Facebook ads haven’t resulted in a solid and stable pricing model for most direct-to-consumer companies (or nonprofits, churches, community groups etc). The targeting capabilities are exciting, but the pricing costs for ads have to match up with the returns. So now we’re all flocking to Instagram Stories… Digiday spoke with 10 direct-to-consumer companies, and all of them report their marketing mix has de-emphasized Facebook for other digital alternatives — including Facebook-owned …

Facebook ads prices are too high and companies are shifting to Instagram Continue Reading >

Cautionary Tale of Patheos and Having Your Own Blog

Wow, this is quite something and a good example of why you should always run your own blog instead of relying on a blog network. Same with podcasting. What a strange turn of events. Patheos was at the center of the Mars Hill Church and Gospel for Asia stories and now they host Mark Driscoll and K.P. Yohannan. All of the those Patheos links about Mars Hill and GFA are now erased. The content is …

Cautionary Tale of Patheos and Having Your Own Blog Continue Reading >

Ultimate guide to SEO for small businesses (and nonprofits)

There’s some really helpful advice here for small businesses, nonprofits, and / or churches looking to get a start on SEO basics. You can take a course on Lynda.com or watch some YouTube videos to learn more about what SEO can mean for your group, but the fundamentals here are pretty spot on: SEO isn’t just for big business. As a small company or a local business, there is actually a lot you can do …

Ultimate guide to SEO for small businesses (and nonprofits) Continue Reading >

Owning your own platform is important, and valuable

I often get the question from clients of why I mostly recommend having your own website on WordPress or a self-hosted platform in the age of Facebook. As companies who built their businesses and traffic flow on the back of Facebook over the years have found out, that can be a very precarious decision. Audience and perceived impact are good, but long-term value is much better. Don’t cheap out and build your house on someone else’s …

Owning your own platform is important, and valuable Continue Reading >

Why you should quit blogging

Fun post that highlights many of the concerns I hear from clients and friends when I encourage them to blog. Blogging and newsletters are still incredibly impactful for businesses, churches, nonprofits… or just sharing what’s on your mind. Get out there. Be yourself. It’ll be ok. You think that you are a terrible writer. No one wants to read your blogs, and if you look at the blog posts you wrote a few months ago, …

Why you should quit blogging Continue Reading >

Blogging Guide for Churches and Small Businesses

Blogging is still a great way to get the word out about your business, church, nonprofit, cause, or interests. It’s a slow grind in the sense that it can take many months of consistency to build up an audience and see any sort of response that might make you feel like the endeavor is “worth it.” However, it is worth it. Whatever your professional capacity may be, you should spend time blogging rather than just …

Blogging Guide for Churches and Small Businesses Continue Reading >

Focus on Engagement and Newsletters Rather than Likes and Shares

In fact, research shows that there isn’t a high correlation between reading time and social sharing. As you can see from the graph, the high read time doesn’t translate to shares. Just because someone clicked a share button, it doesn’t mean that they were engaged with the content. Source: How to Effectively Manage Engagement for Stronger Influence

A Spotless Newsfeed?

Not April 1… Tide-to-Go will partner with Google Chrome to provide a downloadable extension that will allow users to remove negative content from their social media newsfeed – helping to make more than just clothes a little bit brighter. Source: Tide Digital Advert By S.I. Newhouse School of Public Communications: Social Stain Remover | Ads of the World™

SEO for beginners free course

Here’s a free and good course on SEO basics. Whether you’re a business, church or nonprofit, you should have some basic understandings of what SEO means to your website and how just a few tweaks can really make a big difference. I went through most of the course and there’s some good info here, especially for beginners: – Get quick wins to make your site rank higher in Google, Bing or Yahoo – Have a …

SEO for beginners free course Continue Reading >

2018 Social Media Marketing Industry Report by Social Media Examiner

“Nearly all marketers (83%+) who’ve been employing social media marketing for 1 year or longer report it generates exposure for their businesses.” I’m skeptical of these sorts of reports generally, but SME does a good job of presenting digestible data. There are certainly some good takeaways here for businesses of all sizes, nonprofits, and churches looking to do more with their social media profiles. The PDF download is free. In our tenth-annual social media study, more than …

2018 Social Media Marketing Industry Report by Social Media Examiner Continue Reading >

Scroll to Top