Some Merchants Removing NY Affiliates?

Thanks to @Trust on Twitter for the link to ABW forum discussing the NY State affiliate tax issue and the possibility that some merchants such as Drs Foster and Smith are removing affiliates based in New York state due to a new state law there attempting to collect taxes (and back taxes) on internet commerce:

The NEW NY Internet TAX Law – ABestWeb Affiliate Marketing Forum: “It begins

Dear xx:

Due to the new online tax law in New York State we have decided to remove all New York state affiliates until this issue is clarified. We regret having to do this and hope that after further clarification or the law being struck down, that we will revisit this issue and hopefully be able to resume the productive business relationships we have enjoyed with you.

We appreciate your understanding in this matter and look forward to working with you again in the future.

Regards,
The Drs. Foster and Smith Affiliate Team”

Head over to ABW for the full discussion (currently around 3 pages). This is certainly an issue that affiliate marketers need to be familiar with since many cash-strapped states may turn to more regulated taxing of internet commerce to fill their coffers.

NY state is truly a canary in the mine here.

Affiliate Marketing’s RSS Problem

Amen, Linda and Ian

12 Ways Affiliate Managers Can Use RSS for Affiliate Communication – 5 Star Affiliate Marketing Blogs: “Enter RSS. Why aren’t more affiliate programs using RSS? They really should be! There are so many things that would help affiliates generate more sales, if only they could be communicated in a timely manner. How about real-time as they happen – through RSS, instead of saving up the info for the next monthly newsletter, which no one reads anyway!”

RSS is still such an underused technology, especially here in affiliate marketing, with so much potential.

I spend a majority of my screen time in my feed reader (NetNewsWire for the Mac) and wish daily that more affiliate programs and managers would start utilizing RSS.

I can has RSS, please?

AdSense for Custom Search

Interesting news from Mountain View today regarding AdSense and Custom Search:

Inside AdSense: AdSense for search now powered by Custom Search: “We’re happy to let you know that AdSense for search is now powered by Custom Search. If you’ve used Custom Search Engine (CSE) before, you know that Custom Search offers advanced customization options to help improve the accuracy of your search results and tailor them to what users are looking for. With the integration of Custom Search into AdSense for search, you can take advantage of CSE’s most popular features without having to leave your AdSense account.”

And here’s a video for the textually challenged short attention spanners (I digg Matt’s sweater, btw):

This is pretty big news for product blogs and sites that rely on niche keywords for traffic. I’ll be experimenting with this today on my new NASCAR blog (yeehaw as Marky Zarc would say).

Twitter Track and Twitter Abuse

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On Saturday I noticed that my tweets were being repeated by Twitter user @panopticons (if you’re curious about the name, it refers to an 18th century jail design based on seeing every prisoner that has been extended into a metaphysical metaphor). I didn’t think anything of it at the time, but as the day went on, the retweeting was constant and annoying.

It was annoying because I use a function of Twitter called “Twitter Track” on GTalk which allows me to track terms that I am interested in such as “Wilco” or “Nascar” or “Obama” or “Ryan Adams” or “Asheville” (btw, if you use Twitter Track, I do not suggest tracking “affiliate”… omg). I also track people’s names that I am interested in, so that I can see both sides of the conversation that person might be participating in and not just one way conversation. And of course I track my own name in case someone I’m not following, etc tweets me so that I can see them and respond.

I prefer using GTalk as my Twitter client because even though I follow close to 2,000 folks I can turn device updates on and off for close friends or people in town. That makes the Twitter stream much more controlled rather than a firehose. Plus, I’m able to use the GTalk app on my BlackBerry to stay in the stream when I’m mobile.

It’s a perfect system… or so I thought until Saturday night.

I dug a little deeper into the @panopticons account and found that the account and many similar ones were set up by a guy named Noah David Simon in order to prove a (misguided) point about privacy and information:

My aliases on TWITTER are listed on my website. I’m keeping it transparent so it doesn’t bite me in the ass. Eventually I assume most of you will unfollow n block me… but by that point I will have perfected the craft of puppet accounts! puppet accounts can be fed N2 a root account, where I can follow all fools that thought they could block me. there is NO blocking! the final account will take the RSS feed of multiple accounts and run it N2 one account. you will not realize the new account is me.

Please understand that I have absolutely no problem with protests, satire, uncomfortable demonstrations with a sharp edge of irony, etc. There is a needed place for those sorts of things in every aspect of society, especially something like Twitter where the micro nature of the platform often engenders a feeling of unnecessary importance (even more so than Techmeme and the blogosphere).

However, the point being made here about privacy is just mean spirited (especially with some of the back and forths that have developed on Twitter and in the GetSatisfaction forum for Twitter) with no real point to be made beyond who can yell the loudest and longest.

Simon and his supporter (no plural there) @prokofy (see the GetSatisfaction forum if you need more) suggest that if people don’t want to be troubled by the retweeting of their messages, they should stop tracking their own names and that if you’re tracking your own name, you’re doing so just for vanity purposes. That’s a ridiculous premise to begin with, especially for people like myself who use the track feature to engage in conversations with other users we might not have otherwise met. Then, using bullying tactics and spewing pretty hateful messages (calling specific Twitter users who object Nazis, etc) is just immature and shows the lack of a well thought out intention behind this sort of purposeful abuse.

After being pestered by @prokofy, Steve Gillmor had Prokofy on an episode of NewsGang Live last week that pretty much sums up the situation (be warned if you listen… the podcast will make your ears bleed).

I use Twitter on a more than regular basis for a number of reasons. Twitter has transcended the realm of social networking or messaging for me and has become a neural center for my activity on the web. Because of the track feature, I’m able to keep up with a variety of topics throughout the day or at my pleasure through RSS. So, interruptions like this are costly both time and gesture wise for me.

And now for the final act.. it looks like the issue has caught the attention of the often hands-off Twitter staff:

We believe these accounts are in violation of the terms because the cross posting of updates from multiple accounts is a way to undermine the block and unfollow functions. Twitter is a recipient-driven service and when abusers seek to negate the ability for users to choose what content they receive from other users, they degrade our service. This is the stated intent of the abuser in question in this thread.

There’s also been a thread set up to discuss Twitter’s stance on abuse by Twitter admins:

What is Twitter’s stance toward abuse?

So hopefully this issue will be resolved soon.

In the meantime, we always have the spammers present to keep the town well full of piss.

Angel is the New ReveNews Editor

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Congrats to Angel Djambazov for being named the new Editor in Chief at ReveNews. I can’t think of anyone I’d rather have take over the site after my year long tenure.

New Revenews.com Editor-in-Chief | ReveNews: “I have some great news to announce! Angel Djambazov (one of our resident Revenews bloggers) has been appointed as the new Editor-in-Chief for Revenews.com”

Angel is a fantastic journalist and business person and will lead ReveNews to new heights that I couldn’t have imagined!

WidgetBucks Teams with Blue Lithium and Marchex

TechCrunch has the news that WidgetBucks has teamed up with advertising outlets Blue Lithium and Marchex.

WidgetBucks Announces Deals with BlueLithium and Marchex: “WidgetBucks has announced the expansion of its ad widget network through agreements with BlueLithium and Marchex. The two deals touch on key growth areas for WidgetBucks: premium CPM display advertising to its publisher base and expanding distribution of CPC product ad widgets.”

WidgetBucks is a product of mPire and combines affiliate marketing techniques with blog-based sidebar widgets.

Although Newsweek and others said 2007 was the Year of the Widget, it looks as if that might have been slightly presumptive as agencies continue to discover the power of the dispersed web.

Xobni Open to the Public

Xobni is an interesting plugin for Microsoft Outlook users that allows for the grouping, organizing and searching of an inbox via more social attributes such as recent conversations and contact details.

If you’re overwhelmed by your inbox, this could be something useful to try out:

xonbi
Uploaded with plasq‘s Skitch!

I’m a Linux and Mac user, but if I were on Windows I’d certainly give Xobni a try (here’s the NY Times piece on it) since Outlook can become quite the beast with the flood of affiliate network emails!

Marketing to Little Brothers and Sisters

Ever get scared that the marketing paradigm we operate within is just feeding a much bigger machine that isn’t a fan of human freedom?

I do.

Looking forward to reading Cory Doctorow’s new book:

Little Brother: “If you love freedom, if you think the human condition is dignified by privacy, by the right to be left alone, by the right to explore your weird ideas provided you don’t hurt others, then you have common cause with the kids whose web-browsers and cell phones are being used to lock them up and follow them around.

This book is meant to be part of the conversation about what an information society means: does it mean total control, or unheard-of liberty? It’s not just a noun, it’s a verb, it’s something you do.”

When I hear online (and offline) marketers talking about social media as a “channel,” my radar goes off. I suspect it will be even worse after I finish the book.

Am I creating a more freedom filled world technology wise for my daughter?

What do you think?

Richmond Race (Crown Royal 400)

Here’s the first lap of the Richmond Race from Saturday night May 3, 2008:

There’s also a set entitled “Richmond Race Pictures” on my Flickr page if you’d like to see how things went on Friday for the Nationwide Series race and Saturday for the Cup race.

I had a blast.

More soon (and Darlington pics coming next week after the race there followed by Charlotte)…

ShareASale Twitters

ShareASale has been a long time supporter of Twitter, but they are stepping it up with a new official account:

ShareASale Blog: “2.  Follow us on ‘Twitter’.  I have recently created a ‘ShareASale’ specific entry which is www.twitter.com/shareasale.  Also, feel free to follow me personally – I talk about ShareASale stuff as well as other things going on.  www.twitter.com/brianlittleton”

There’s a reason that ShareASale consistently ranks at the top of affiliates’ and publishers’ “Best Network” rankings when you consider how much they not only embrace but also take seriously mediums such as blogging or Twitter.

Other networks could learn a great deal from them or from @zappos or the growing myriad of advertisers finding a welcoming community on Twitter.’

Great job, ShareASale.

Anne Kadet’s Analysis Falls Very Short

Affiliate marketing is not about quick profits, sleazy promotions or fly-by-night operations.

Rather, affiliate marketing offers people the opportunity to make a living by producing web content. That content can be determined by a person’s passion, interest or savvy, but at the end of the day it’s a very democratic way to do marketing.

Instead of having to build a website that has the arbitrary watermark of being taken seriously (one million viewers), affiliate marketing offers anybody with enough passion and voice the opportunity to support their work and eventually grow that into a full time business.

So, I was frankly astonished when I read a piece by Anne Kadet about the last Affiliate Summit West and affiliate marketing in general in SmartMoney Magazine. It is a poorly written piece of journalism or opinion and is comparable to an 8th grade history report on the French Revoluition (having taught 8th grade, I think I can make that comparison).

Shawn Collins summed it up Kadet’s piece in video form better than I can in text:

Kadet‘s surface appraisal of the entire affiliate industry falls short of many of the criticisms or questions she could have raised about affiliate marketing had she dug a little deeper.

Videoclix.tv Is the Future?

VideoClix.tv is attracting a good deal of attention and for good reason. Basically, anything mentioned in a video becomes a keyword that leads to a clickable affiliate link. Even Revision3’s Diggnation is employing their technology…

I can’t imagine this sort of technology remaining independent for too long and expect to see a Google or someone snap them up or replicate the idea.

This is the future of affiliate marketing…

Are All the New Folks Gone Yet?

OK, good.

Let’s get back to business.

But seriously, I have had offers to buy CPN, offers to blog under my name, offers to roll CPN up into other marketing blogs… but I just can’t pull the trigger.

I’ve been blogging here since October ’06 (around the time I started on Twitter coincidentally). That’s not a good reason to keep anything going, but in this case I can’t leave the place that made me a Z lister.

This blog has been such a constant in my life and I strangely miss it when I take a week or four off.

So, from here on out I’m back to the 3-4 posts a day covering the strange and fascinating world of performance marketing and its intersection with whatever is next.

Thanks for playing along… it will be worth it, I promise.

Going Open Source (Again)?

So I’ve gotten really lax with my decision to open source as much as I can with my life as a form of my own little protest against corporate control of our content and art production.

I’m typing this on a Mac while listening to DRM’d music on iTunes, so clearly I failed.

However, I’ve been playing around with the new Ubuntu distro and it’s quite compelling. It’s compelling enough to make me consider going back to Ubuntu as my full time operating system (as it was for about 2 years during the 5.10-6.10 days).

But, as with all things, there’s a tradeoff. I enjoy the simplicity yet power of the Mac when it comes to podcasting, movie editing and even blogging (MarsEdit ftw). That’s not to mention great apps like Evernote, TextMate, Skitch, Pukka, Coda and wireless EVDO that I use on a hyper daily basis. I know there are analogs for all of these within Ubuntu or on any Linux distro, but they aren’t as polished and intuitive on the front end.

Not only that, but the “cloud applications” that I use and love such as GMail, Google Reader, Google Docs, Google Calendar, etc are things that I would need to give up to make myself feel more at ease. I could certainly use Ubuntu’s built in suite of apps or either move to platforms like Fastmail or 30boxes that don’t sare me as much as Google’s suite (I know, I know… tin hat).

Yet, Ubuntu keeps calling to me. Others have done it.

Anyway, just thinking out loud here.

Web2.0 Expo and Bloody Hands

I’m in San Francisco for Web2.0Expo this week (see banner thingy over on the right). I participated on a great panel (I thought it was great) this morning with a few of my favorite people on the topic of affiliate marketing in the social media world… fun stuff.

I’m shooting some video that I’ll upload this evening. The best way to follow my whereabouts is via my Twitter stream (again, see the banner thingy over on the right).

In the meantime, here’s a great new vid from Mark of 45n5.com:

Why Most Cpa Companies Suck: “I know some great people at a few CPA networks and hope they don’t take it personally but Cpa networks suck because they run fraudulent offers in my opinion, and hopefully they will clean up their act.”

Mark’s comments go hand-in-hand with something I wrote four years ago about my disgust with parts of affiliate and performance marketing (and I still think it’s the best thing I’ve written about affiliate marketing)…

Looking for an Angry Fix: “Over the next six hours, I one by one dissected all the programs present and tried to figure out where things were coming from, who was serving them and how they got onto my poor father’s hard drive. Many were unexplainable. Almost all of them contained affiliate links to the big networks or affiliate programs that we are all familiar with and some that are even represented in this forum. I wrote down everything and was shocked at some of the brands, links and deliveries present. Of course the favorites were there but there were a good deal of surprises.”

Thanks for making me revisit that, Mark.

More soon from sunny San Fran.

Cloud Computing IS the Future (Not the Web OS)

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I talk a good deal about cloud computing. If you listen to the GeekCast podcast, you might here me arguing with Shawn Collins over our cloud-based future and how it will be a reality as soon as variables, such as ubiquitous highspeed internet connections are available and accessible here in the US as well as the continued maturation of “cloud” based web apps such as GMail or Google Docs, are made more reliable.

I also talked with Andrew Wee about the cloud computing issue on his latest Friday Podcast and how I thought cloud computing was not only the future here in the West but also presented an amazing opportunity for more “developing” societies to leverage and improve increasingly complex web apps using cheaper and thinner computer machinery.

In other words, I’m a major proponent of cloud computing and see our futures there. However, I have to disagree strongly with this new post from Mashable…

The Web OS. It’s Coming, Just Not Too Soon.: “I’ll offer up my own prediction here that cloud-based operating systems will advance and grow to become popular, mainstream options for computer users in less than a decade’s time. Yes, 10 years from now, I imagine a portion of both the corporate and consumer populace will be logging on straight to the World Wide Web, without need for Windows Vista or Windows 7 or whathaveyou. If wireless broadband is to become a far-reaching utility and relatively inexpensive commodity – which I think it very well might, if telecoms really know what’s good for them – then there really will be no need for much of the public to continue to straddle the offline-online divide. The paradigm will shift. It is already doing so to large degree.”

My basic argument with this premise that we’ll be operating on a “Web OS” is that there’s no need for such a platform or system. In a decade’s time, the web will be omnipresent on our mobile devices, our HDTV’s, our AppleTV’s/DVR’s/TiVO’s/PS5’s as well as our more traditional web terminals that we have traditionally associated with desktops. However, we won’t need a web OS.

Web apps that work on our mobile devices, entertainment devices and more traditional computing machines will be OS agnostic and the browser will slowly but surely be the main “program” needed on a “computer.” Welcome to the fracturing.

Merchants and Affiliates Face the Tax Man?

Merchants and affiliate marketers have been able to avoid the complication of state taxes on transactions, but that may be coming to an end if a New York state bill is made law and catches on with other cash-strapped states…

InternetNews Realtime IT News – ‘Amazon Tax’ Lands in New York: “The so-called ‘Amazon tax’ closes a loophole for Internet retailers who derive sales through affiliate programs in which Web site owners place a link to the merchant on their site and earn a commission on sales made from referrals. In lobbying for the bill, the industry group representing New York retailers had argued that the exemption from the sales-tax collection requirement gave out-of-state online retailers an unfair competitive advantage. “

Keep an eye on this one.

How Will Mobile Browsing Change Web Marketing?

0ACD2C4A-11D3-4228-9343-5C78F23A0E25.jpgMarketing on the web is a constantly evolving practice mixed with a touch of art and success based on intuition. In other words, it’s very hard to come up with a solidified tried-and-true formula for marketing on the web that can be easily replicated. There are just too many variables, and time is an incredibly important vector in web marketing.

Add to this mix the realization that mobile web browsing will explode in the coming decade and web marketers should not feel guilty for scratching their heads and trying to figure out the best way to position themselves for the future.

Mobile Browser Market is Transforming and Will Grow to 1.5 Billion Units in 2013 | Press Release | ABI Research: “While a large number of phones today still use browsers with very limited web browsing capabilities, many smartphones are incorporating browsers that support the latest capabilities such as AJAX and RSS, as well as websites optimized for viewing on a mobile device. ABI Research sees this segment of the mobile browser market accounting for the vast majority of growth over the next five years, as the open-Internet browser (OIB) segment for mobile grows from 76 million in 2007 to nearly 700 million browsers delivered in 2013.

How do we, as web marketers, make sure that we are in a position to play in the exploding mobile field? Display ads as we know them don’t work in a mobile paradigm. So, here are a few thoughts and possibilities for how to succeed in the mobile world:

1) Increased focus on mobile friendly sites that work both on the web and on mobiles and include clear call-to-actions (either affiliate, branding or lead based).

2) Dedicated mobile sites that are light on bandwidth but heavy on immediacy.

3) Heavy reliance on geo and demographic targeting as well as device targeting. Marketing experiences on an iPhone are much different than on a BlackBerry or a Motorola Q (not to mention non “smart phone”). Mass marketing and mobile are not happy bedfellows.

4) Mobile landing sites that encourage the “learn more” approach where the viewer can get more information via email, rss or related channels. AdMob is doing very interesting things with this concept.

5) Diving even more into the long tail and finding communities and hubs where dedicated and highly motivated readers/participants are more likely to use a mobile device in a marketing scenario and follow through with a purchase/conversion/sign up.

Whether or not you’re interested in the mobile space as an affiliate marketer or as a merchant leveraging the affiliate channel, one thing is clear… you need to be interested. Turning a blind eye to mobile and not being prepared for the future will lead to an expensive exercise in playing catch up in the coming years.