Pressroom Theme for WordPress

FathomSEO has a nice new clean WordPress theme geared towards businesses that need a pressroom design:

Social Media Pressroom Theme WordPress, Social Media Newsroom Template: Theme Name: Media Pressroom

Description: A clean, minimalist theme designed for use as a media pressroom.

Author: Fathom SEO, which offers search engine optimization and other online marketing services.

Author URL: http://www.fathomseo.com

View a live demo of this theme.

The simplicity and focus on social media is really compelling.

It’s increasingly clear that companies need to be approachable beyond just a “Contact Us” form. The integration of social media (networks, video, Twitter) present on the theme is a nice touch and positive step towards PR2.0.

Selling on eBay with Video

http://www.vzaar.com/users/raak-jr/videos/5928.swf

vzaar is a year old service that allows for eBay sellers to incorporate video into their auctions (example in the video above).

vzaar :: About: “vzaar is an accredited eBay developer and approved video supplier for eBay sellers and the host of thousands of videos for thousands of eBay sellers. Built by eBay users for eBay users, vzaar enhances the eBay experience for both buyers and sellers. vzaar is a free service for casual sellers, with premium features available for more frequent users and PowerSellers.”

While I’m not sure that the service will catch on like wildfire, it certainly is compelling for sellers of products that are looking to give a more three dimensional representation of the object up for auction or for sellers looking to stand out above the pack in a crowded niche.

Duncan Riley posts about vzaar on his new (and subscription worthy) blog Inquisitr giving some details about pricing.

Market Like a Dandelion

I’m a huge Cory Dotorow fan.

So, when I read this, I immediately thought of the affiliate community and the lessons we could learn by thinking of our content production in terms of dandelions instead of our typical mammalian (reproduction and production are very costly and should be protected) point of view…

Locus Online Features: Cory Doctorow: Think Like a Dandelion: I know this for a fact. I review a lot of books on Boing Boing, and whenever I do, I link to the Amazon page for the book, using my ‘affiliate ID’ in the URL. If you follow one of those links and buy the book, I get a commission — about eight percent. I can use Amazon’s reporting tool to tell exactly how many people click on my links, and how many of them shell out money for the book, and here’s the thing: when I link to a book that’s out soon, available now for pre-order, I reliably get less than ten percent of the purchases I get when I link to books that are available for sale now. Nine out of ten Boing Boing readers who buy books based on my reviews don’t want to pre-order a title and wait for it to show up later.

The net is an unending NOW of moments and distractions and wonderments and puzzlements and rages. Asking someone riding its currents to undertake some kind of complex dance before she can hand you her money is a losing proposition. User-interface designers speak of how every additional click between thought and deed lops a huge number of seeds out of the running for germination.

Head over to the link above and read the whole piece. It’s short and good, but worth your time to think on how you can improve your own marketing efforts by taking the dandelion approach.

Disqus Video Comments

Although I’m not particularly crazy about doing video comments myself, my fingers are crossed that Disqus integrates them soon:

Disqus Adding Video Comments; Will People Use Them?: “We’ve now learned that Disqus, a third-party commenting system, will be rolling out its own video commenting feature, likely later this week.”

I don’t necessarily see video comments catching on like wildfire, but they do provide an outlet for those among us who’d rather just hit record on the webcam and fire away. On my Mac, it’s incredibly easy to do quick and nice looking video and most modern computers are now shipping with high quality integrated webcams.

This isn’t a “game changer” feature, but it will be a nice addition.

BTW, if you’re not using Disqus on your blog, you’re really missing out. I’ve written about Disqus here many times and Scott Jangro has done a series of excellent posts about the comment solution as well.

Can You Be Anonymous on the Web?

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GeekCast 17 was literally epic in terms of length. Jim Kukral, Lisa Picarille, Shawn Collins and myself went just over 100 minutes this week.

Despite the length, I think it’s one of our best podcasts yet. We covered everything from the recent Marky Zarc disturbance in the force to Brightkite to Twitter to Hulu.com to politics.

You can subscribe to the podcast to receive it weekly in your iTunes or podcatcher over at GeekCast.fm.

Get a .Me Domain

Montenegro is opening up its coveted .me domain to the public today.

I’m sure the good stuff will go quickly, but there’s lots of interesting combinations to be had for blogs and sites…

.Me Domains Now Available to the Public – AppScout: “In 2006, Montenegro was assigned its own domain name extension: .me. Like Tuvalu and Djibouti, sheer coincidence has given the small European nation a potentially high-demand extension. Says EnCirca president, Thomas Barrett of .me, ‘[It] offers real personalization of domains. For instance, why not register follow.me for the born leader? Or perhaps, listento.me for the incessant blogger? EnCirca is excited to be part of this strategic campaign and we applaud Montenegro for making the most of their virtual resources.'”

I’ve always wanted to really get into domaining. Seems like a fascinating business.

–UPDATE–

Turns out I jumped the gun a little (the title of the AppScout post didn’t help).

Trust points out the timeline:

May 6 – May 20, 2008: General Sunrise
May 20 – June 6, 2008: Quiet Period
June 6 – June 26, 2008: Land Rush
June 26 – July 17, 2008: Quiet Period
July 17, 2008: Open Registration

Looks like you’re paying to play in the initial land rush if you pay the $98 for 2 years now (like I did… d’oh!).

Some Merchants Removing NY Affiliates?

Thanks to @Trust on Twitter for the link to ABW forum discussing the NY State affiliate tax issue and the possibility that some merchants such as Drs Foster and Smith are removing affiliates based in New York state due to a new state law there attempting to collect taxes (and back taxes) on internet commerce:

The NEW NY Internet TAX Law – ABestWeb Affiliate Marketing Forum: “It begins

Dear xx:

Due to the new online tax law in New York State we have decided to remove all New York state affiliates until this issue is clarified. We regret having to do this and hope that after further clarification or the law being struck down, that we will revisit this issue and hopefully be able to resume the productive business relationships we have enjoyed with you.

We appreciate your understanding in this matter and look forward to working with you again in the future.

Regards,
The Drs. Foster and Smith Affiliate Team”

Head over to ABW for the full discussion (currently around 3 pages). This is certainly an issue that affiliate marketers need to be familiar with since many cash-strapped states may turn to more regulated taxing of internet commerce to fill their coffers.

NY state is truly a canary in the mine here.

Affiliate Marketing’s RSS Problem

Amen, Linda and Ian

12 Ways Affiliate Managers Can Use RSS for Affiliate Communication – 5 Star Affiliate Marketing Blogs: “Enter RSS. Why aren’t more affiliate programs using RSS? They really should be! There are so many things that would help affiliates generate more sales, if only they could be communicated in a timely manner. How about real-time as they happen – through RSS, instead of saving up the info for the next monthly newsletter, which no one reads anyway!”

RSS is still such an underused technology, especially here in affiliate marketing, with so much potential.

I spend a majority of my screen time in my feed reader (NetNewsWire for the Mac) and wish daily that more affiliate programs and managers would start utilizing RSS.

I can has RSS, please?

AdSense for Custom Search

Interesting news from Mountain View today regarding AdSense and Custom Search:

Inside AdSense: AdSense for search now powered by Custom Search: “We’re happy to let you know that AdSense for search is now powered by Custom Search. If you’ve used Custom Search Engine (CSE) before, you know that Custom Search offers advanced customization options to help improve the accuracy of your search results and tailor them to what users are looking for. With the integration of Custom Search into AdSense for search, you can take advantage of CSE’s most popular features without having to leave your AdSense account.”

And here’s a video for the textually challenged short attention spanners (I digg Matt’s sweater, btw):

This is pretty big news for product blogs and sites that rely on niche keywords for traffic. I’ll be experimenting with this today on my new NASCAR blog (yeehaw as Marky Zarc would say).

Twitter Track and Twitter Abuse

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On Saturday I noticed that my tweets were being repeated by Twitter user @panopticons (if you’re curious about the name, it refers to an 18th century jail design based on seeing every prisoner that has been extended into a metaphysical metaphor). I didn’t think anything of it at the time, but as the day went on, the retweeting was constant and annoying.

It was annoying because I use a function of Twitter called “Twitter Track” on GTalk which allows me to track terms that I am interested in such as “Wilco” or “Nascar” or “Obama” or “Ryan Adams” or “Asheville” (btw, if you use Twitter Track, I do not suggest tracking “affiliate”… omg). I also track people’s names that I am interested in, so that I can see both sides of the conversation that person might be participating in and not just one way conversation. And of course I track my own name in case someone I’m not following, etc tweets me so that I can see them and respond.

I prefer using GTalk as my Twitter client because even though I follow close to 2,000 folks I can turn device updates on and off for close friends or people in town. That makes the Twitter stream much more controlled rather than a firehose. Plus, I’m able to use the GTalk app on my BlackBerry to stay in the stream when I’m mobile.

It’s a perfect system… or so I thought until Saturday night.

I dug a little deeper into the @panopticons account and found that the account and many similar ones were set up by a guy named Noah David Simon in order to prove a (misguided) point about privacy and information:

My aliases on TWITTER are listed on my website. I’m keeping it transparent so it doesn’t bite me in the ass. Eventually I assume most of you will unfollow n block me… but by that point I will have perfected the craft of puppet accounts! puppet accounts can be fed N2 a root account, where I can follow all fools that thought they could block me. there is NO blocking! the final account will take the RSS feed of multiple accounts and run it N2 one account. you will not realize the new account is me.

Please understand that I have absolutely no problem with protests, satire, uncomfortable demonstrations with a sharp edge of irony, etc. There is a needed place for those sorts of things in every aspect of society, especially something like Twitter where the micro nature of the platform often engenders a feeling of unnecessary importance (even more so than Techmeme and the blogosphere).

However, the point being made here about privacy is just mean spirited (especially with some of the back and forths that have developed on Twitter and in the GetSatisfaction forum for Twitter) with no real point to be made beyond who can yell the loudest and longest.

Simon and his supporter (no plural there) @prokofy (see the GetSatisfaction forum if you need more) suggest that if people don’t want to be troubled by the retweeting of their messages, they should stop tracking their own names and that if you’re tracking your own name, you’re doing so just for vanity purposes. That’s a ridiculous premise to begin with, especially for people like myself who use the track feature to engage in conversations with other users we might not have otherwise met. Then, using bullying tactics and spewing pretty hateful messages (calling specific Twitter users who object Nazis, etc) is just immature and shows the lack of a well thought out intention behind this sort of purposeful abuse.

After being pestered by @prokofy, Steve Gillmor had Prokofy on an episode of NewsGang Live last week that pretty much sums up the situation (be warned if you listen… the podcast will make your ears bleed).

I use Twitter on a more than regular basis for a number of reasons. Twitter has transcended the realm of social networking or messaging for me and has become a neural center for my activity on the web. Because of the track feature, I’m able to keep up with a variety of topics throughout the day or at my pleasure through RSS. So, interruptions like this are costly both time and gesture wise for me.

And now for the final act.. it looks like the issue has caught the attention of the often hands-off Twitter staff:

We believe these accounts are in violation of the terms because the cross posting of updates from multiple accounts is a way to undermine the block and unfollow functions. Twitter is a recipient-driven service and when abusers seek to negate the ability for users to choose what content they receive from other users, they degrade our service. This is the stated intent of the abuser in question in this thread.

There’s also been a thread set up to discuss Twitter’s stance on abuse by Twitter admins:

What is Twitter’s stance toward abuse?

So hopefully this issue will be resolved soon.

In the meantime, we always have the spammers present to keep the town well full of piss.

Angel is the New ReveNews Editor

samandangel.jpg

Congrats to Angel Djambazov for being named the new Editor in Chief at ReveNews. I can’t think of anyone I’d rather have take over the site after my year long tenure.

New Revenews.com Editor-in-Chief | ReveNews: “I have some great news to announce! Angel Djambazov (one of our resident Revenews bloggers) has been appointed as the new Editor-in-Chief for Revenews.com”

Angel is a fantastic journalist and business person and will lead ReveNews to new heights that I couldn’t have imagined!

WidgetBucks Teams with Blue Lithium and Marchex

TechCrunch has the news that WidgetBucks has teamed up with advertising outlets Blue Lithium and Marchex.

WidgetBucks Announces Deals with BlueLithium and Marchex: “WidgetBucks has announced the expansion of its ad widget network through agreements with BlueLithium and Marchex. The two deals touch on key growth areas for WidgetBucks: premium CPM display advertising to its publisher base and expanding distribution of CPC product ad widgets.”

WidgetBucks is a product of mPire and combines affiliate marketing techniques with blog-based sidebar widgets.

Although Newsweek and others said 2007 was the Year of the Widget, it looks as if that might have been slightly presumptive as agencies continue to discover the power of the dispersed web.

Xobni Open to the Public

Xobni is an interesting plugin for Microsoft Outlook users that allows for the grouping, organizing and searching of an inbox via more social attributes such as recent conversations and contact details.

If you’re overwhelmed by your inbox, this could be something useful to try out:

xonbi
Uploaded with plasq‘s Skitch!

I’m a Linux and Mac user, but if I were on Windows I’d certainly give Xobni a try (here’s the NY Times piece on it) since Outlook can become quite the beast with the flood of affiliate network emails!

Marketing to Little Brothers and Sisters

Ever get scared that the marketing paradigm we operate within is just feeding a much bigger machine that isn’t a fan of human freedom?

I do.

Looking forward to reading Cory Doctorow’s new book:

Little Brother: “If you love freedom, if you think the human condition is dignified by privacy, by the right to be left alone, by the right to explore your weird ideas provided you don’t hurt others, then you have common cause with the kids whose web-browsers and cell phones are being used to lock them up and follow them around.

This book is meant to be part of the conversation about what an information society means: does it mean total control, or unheard-of liberty? It’s not just a noun, it’s a verb, it’s something you do.”

When I hear online (and offline) marketers talking about social media as a “channel,” my radar goes off. I suspect it will be even worse after I finish the book.

Am I creating a more freedom filled world technology wise for my daughter?

What do you think?

Richmond Race (Crown Royal 400)

Here’s the first lap of the Richmond Race from Saturday night May 3, 2008:

There’s also a set entitled “Richmond Race Pictures” on my Flickr page if you’d like to see how things went on Friday for the Nationwide Series race and Saturday for the Cup race.

I had a blast.

More soon (and Darlington pics coming next week after the race there followed by Charlotte)…

ShareASale Twitters

ShareASale has been a long time supporter of Twitter, but they are stepping it up with a new official account:

ShareASale Blog: “2.  Follow us on ‘Twitter’.  I have recently created a ‘ShareASale’ specific entry which is www.twitter.com/shareasale.  Also, feel free to follow me personally – I talk about ShareASale stuff as well as other things going on.  www.twitter.com/brianlittleton”

There’s a reason that ShareASale consistently ranks at the top of affiliates’ and publishers’ “Best Network” rankings when you consider how much they not only embrace but also take seriously mediums such as blogging or Twitter.

Other networks could learn a great deal from them or from @zappos or the growing myriad of advertisers finding a welcoming community on Twitter.’

Great job, ShareASale.

Anne Kadet’s Analysis Falls Very Short

Affiliate marketing is not about quick profits, sleazy promotions or fly-by-night operations.

Rather, affiliate marketing offers people the opportunity to make a living by producing web content. That content can be determined by a person’s passion, interest or savvy, but at the end of the day it’s a very democratic way to do marketing.

Instead of having to build a website that has the arbitrary watermark of being taken seriously (one million viewers), affiliate marketing offers anybody with enough passion and voice the opportunity to support their work and eventually grow that into a full time business.

So, I was frankly astonished when I read a piece by Anne Kadet about the last Affiliate Summit West and affiliate marketing in general in SmartMoney Magazine. It is a poorly written piece of journalism or opinion and is comparable to an 8th grade history report on the French Revoluition (having taught 8th grade, I think I can make that comparison).

Shawn Collins summed it up Kadet’s piece in video form better than I can in text:

Kadet‘s surface appraisal of the entire affiliate industry falls short of many of the criticisms or questions she could have raised about affiliate marketing had she dug a little deeper.