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About the Microsoft and Walmart Acquiring TikTok Deal

The idea would be to help turn TikTok U.S. into more of an e-commerce app for creators and users, much like what TikTok parent company ByteDance does with a similar app in China.

Source: Microsoft working with Walmart on TikTok deal – Axios

One of the main reasons TikTok has taken off with influencers, soccer moms, niche businesses, and aspiring dance stars here in the US is that it “feels” like an indie app that isn’t owned by Facebook or Google.

TikTok very much has that Instagram feel from about 2013 (I remember when an 8th grader first showed Instagram to me and explained why it was so much better than Facebook or Twitter and wasn’t owned by a big company).

With the ongoing speculation that Oracle is somehow involved in the attempts to acquire TikTok from the Chinese company ByteDance at our current administration’s behest, the CEO resigning last night, and now the two COOLEST brands in the United States… Microsoft AND Walmart!… I just don’t see how TikTok retains that feeling. Especially if this odd consortium of mega-companies turns it into an “e-commerce app for creators and users.”

I think we’ll look back on this period a few years from now and use it as a cautionary tale for huge companies looking to make a play in a hot space.

Yes, there are some previous examples of successful transitions for creative-focused apps and services that kept the mojo after being gobbled up, such as when Google acquired YouTube for $1billion in the mid-2000’s. But then, Google wasn’t quite the behemoth it is now, and YouTube sorely needed the backing of a Google to stay on the web given the legal and logistical load it was rapidly taking on. But then consider services like Flickr or Tumblr that had a diehard communities before being subsumed into the Yahoo! debacle and mismanaged into oblivion.

All that to say, I don’t see how Oracle / Microsoft / Walmart pulls this off and pivots TikTok into a successful “Made in America!” platform while keeping the hotness of the app.

Chalk Apocalypse

So, when Hagoromo announced that it was going out of business in 2014, it caused a rupture in the math community.”

I referred to it as a chalk apocalypse,” Conrad said. In a panic, mathematicians across America began stockpiling resources in preparation.”

I calculated how many boxes I would need to last 10 to 15 years and I bought that many boxes,” says Lieblich.Dave Bayer took things even further. “I single-handedly bought the rest of the Amazon supply in the middle of the night,” he said.

Source: How a brand of chalk achieved cult status among mathematicians – CNN

I was gifted with an old sliding blackboard in my 2nd year of teaching (and my first year of teaching Physical Science). I loved that board and was sad to leave it later in my career when I went to a new school.

There’s something special about chalk covered hands and the feel of writing on a blackboard to make a point about F=MA or the structure of an atom.

Now I want to go stock up on some Hagoromo and find a good blackboard for my children.

Maybe George Lucas Was Right

I’ve been rewatching Star Wars with my 4 year old son the last few weeks. We started with A New Hope > Empire > Jedi then worked our way back to Phantom Menace and now Attack of the Clones (with Revenge of the Sith then Clone Wars after that).

I have to admit… after the debacle that was Episodes 7-9, the Prequels actually hold up. I haven’t touched these movies in years but they feel more familiar now.

Maybe George Lucas was right.

Rise of OnlyFans, Decline of Influencer Marketing

Interesting dynamics for the marketing world (something I’ve been arguing for since “influencer marketing” became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I’ve been on a ton of strategy calls with clients lately trying to help them make sense of it all.

Contributing to the rise of OnlyFans is one harsh new reality: the “influencing era” is ending. Travel influencers can’t travel, lifestyle influencers can’t live lavishly, and fashion influencers aren’t being sent clothes without any place to wear them. The economic downturn has caused companies to dial back marketing budgets usually spent on sponsored content and, during a global disaster, followers are craving authenticity over “picture-perfect” life.

Source: OnlyFans, Influencers, and the Politics of Selling Nudes During a Pandemic

“Reopen” Domain Surge

Propaganda and misinformation are easy to propagate on the web as one of my mentors, Wayne Porter, would frequently show me. Now is not the time to let our guard down.

That lookup returned approximately 150 domains; in addition to those named after the individual 50 states, some of the domains refer to large American cities or counties, and others to more general concepts, such as “reopeningchurch.com” or “reopenamericanbusiness.com.”

Source: Who’s Behind the “Reopen” Domain Surge? — Krebs on Security

Facebook Launches Messenger Rooms to Go After ZOOM’s Market Boom

Interesting play that was pretty predictable. But I do wonder if Facebook’s presence with nonprofits, churches, and small businesses will mean that Messenger Rooms takes off on a steep path of adoption? I think it just might because so many people in those areas are “already on Facebook” and comfortable with the platform as opposed to say, ZOOM or Google Meet.

It should be interesting to watch the adoption curve…

Of everything announced today, Messenger Rooms promises to be the most significant. The feature, which Facebook says will be available in the company’s products globally sometime in the next few weeks, will allow up to 50 people to join a call. The room’s creator can decide whether it’s open to all or lock it to prevent uninvited guests from joining. You’ll be able to start a room from Messenger and Facebook to start. Later, rooms will come to Instagram Direct, WhatsApp, and Portal. Guests can join a room regardless of whether they have a Facebook account.

Source: Messenger Rooms are Facebook’s answer to Zoom and Houseparty for the pandemic – The Verge

Google Slashing Marketing Budget

Read the tea leaves, folks. Things aren’t “re-opening” anytime soon. This is a long term situation and those at the top of the food chain are very much aware of the coming choppy waters…

Google is slashing its marketing budgets by as much as half for the second half of the year, according to internal materials viewed by CNBC.

Source: Google to cut marketing budgets, hiring freeze expected

When companies like Google start slashing marketing budgets, it’s a direct pointer to the tightening of belts and awareness of bad things ahead.

Buckle up.

Episode 160: Gesticulating Wildly

This week we take a look back on a fascinating week of religion news and discuss how to talk to people who don't think the same way you do before closing out with a little history lesson on Acts 4-5.

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Episode 158: We Don’t Talk About That in Church

This week, Revs. Merianna Neely Harrelson and Sam Harrelson discuss canonization, the politics of commentaries, Jonah's Whale, interpretation history, Doomsday Clock, Harrowing of Hell, and masturbation lessons from Sunday School.

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Google’s Ads Updates in Search Results

We manage a number of Google Ads campaigns for clients. We’ve definitely noticed an uptick in desktop CTR’s since the updates (same as what happened with mobile last year). But a Google Ads campaign is only as good as the conversions it drives. If the quality tanks b/c of more junk clicks, ad spends will go elsewhere. All that to say, I don’t view this as cynically as the article here states:

Last week, Google began rolling out a new look for its search results on desktop, which blurs the line between organic search results and the ads that sit above them. In what appears to be something of a purposeful dark pattern, the only thing differentiating ads and search results is a small black-and-white “Ad” icon next to the former. It’s been formatted to resemble the new favicons that now appear next to the search results you care about. Early data collected by Digiday suggests that the changes may already be causing people to click on more ads.

Source: Google’s ads just look like search results now – The Verge

“The Next Day” Sermon

Bonus episode here as the main show will be coming out a little later this week. This is audio from Sam's sermon on John 1:29-42 this past Sunday at Garden of Grace UCC in Columbia, SC about sin, community, identity, and why he started going to church.

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Episode 157: Talking To Our Younger Selves about Religion

Sam is joined by The Rev. Merianna Neely Harrelson to discuss how she approaches Acts in church Bible studies, canonization, ascension vs resurrection vs transfiguration, the problem with a seminary education, and 4 listener questions.

Music from https://filmmusic.io
"Ancient Rite" by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)

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Episode 156: You Miss 100% Of The Shots You Don’t Take – Wayne Gretzky – Michael Scott

Sam is joined by Matthew Klippenstein this week to discuss fracturing of denominations, late dating of biblical texts, what an American has to learn from a Canadian, why the Dalai Lama might want to consider the lilies, and why ACTS might be the best book in the New Testament.

Special Guest: Matthew Klippenstein.

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On Aliens

Aliens exist, there’s no two ways about it. There are so many billions of stars out there in the universe that there must be all sorts of different forms of life. Will they be like you and me, made up of carbon and nitrogen? Maybe not. It’s possible they’re here right now and we simply can’t see them

— Read on www.theguardian.com/lifeandstyle/2020/jan/05/astronaut-helen-sharman-this-much-i-know

Top Posts of the Teens

I started writing email newsletters in 2002 and blogging in 2003 for a couple of marketing outlets. I was mowing the lawn on October 13, 2006, and had the bright idea to start a marketing blog called CostPerNews. It took off rather quickly and before I knew it, I was getting citations on Techmeme and flown around to speak at various marketing and tech conferences. Part of that adventure was luck and hitting the blogging scene at just the right moment and part of it was the time and energy it took to write 3-5 posts a day about the various aspects of marketing I was covering.

Around that same time, I decided to use this samharrelson.com domain for my personal blog to journal and capture ideas and observations. Of course, it never had the same impact as CostPerNews, but it does continue to draw a not-insignificant amount of traffic each month.

Things really changed in the early 2010s as we moved from blogs to “social” media. I championed Twitter heavily back in 2006-2008 as an addition to what blogs had become and thought the platform would continue to amplify self-hosted personal sites and become a real discovery engine. What I hoped for is that personal and business blogs would bloom and platforms such as Twitter, Tumblr (RIP), and Facebook would be traffic drivers to those destinations. Boy, was I wrong. Worse, I gave in and started using those sites instead of this space for my personal thoughts and observations. You can see that in the chart above that shows the number of posts I’ve made here since 2006.

I’ve always had grand thoughts of doing away with my Twitter and Facebook accounts as primary places of content production and focusing here.

I’m taking that seriously in 2020. I’m not abandoning FB or Twitter (as I did Instagram last year), but I am using this as my primary hub.

On that note, let’s take a look back at the Top 10 posts from 2010-2020 here on the blog based on site traffic:

It looks like 2016 was definitely a bright spot for the blog here. I had made a concerted effort to stop giving so much content to the advertising-driven social networks and remind myself that I had space here that needed me. As I look back on the last 10 years and thousands of posts, I’m equally reminded of that realization. And excited.

It’s good to be back. Let’s see if we can do 1,000 here in 2020.

Episode 155: Back to Weekly

Big news in this one… we’re coming back weekly for 2020! Starting around New Year’s Day, we’ll be back with all new guests and voices (and voices of guests) as well as some fun book giveaways, and a number of insider downloads drawing from the show’s past (and present and future).

Merry Christmas from Merianna, Sam, and the Harrelson family and more soon!

(We also have an exciting new podcast studio that we'll be discussing)…

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Thoughts on AirPods Pro

I was going to pass up on the AirPods Pro. I was incredibly impressed by the first generation of AirPods. In many ways, the AirPods became the revolutionary technology that we all thought the Apple Watch might be. The integration with Siri and the ability to interface with a voice-first assistant set the devices apart, however. There simply was nothing like them before or even now. It’s like a prequel to Her.

Today I received my AirPod Pros. I was skeptical. After about 4 minutes on a call, I’m no longer skeptical.

This is a game-changing device. Where the original AirPods were fantastic for “cord-free” audio for your iPhone, the AirPod Pros are beyond a step up. I’ve been testing them all night with podcasts, audiobooks, music, and most importantly phone calls. For those of us who still live in a world where phone calls matter, these things are a game-changer.

The noise cancellation features is super intelligent. The quick interfacing with an iPhone or iPad is admirable. But the sound quality is up there with what I’d hope for earbuds this expensive.

The future is voice computing. Apple’s most “Apple” device since the iPad unveil in 2010 is definitely the AirPods. The AirPod Pros completely live up to their name. I’m completely on board with this amazing technology and love the innovation.

Build your own website and stop using Twitter, Facebook, and LinkedIn for your personal online persona.

There’s another option for developing an online presence that doesn’t leak any data you don’t want it to, if you’re willing to put in the effort: a personal website. Last year, a Vice reporter, Jason Koebler, made a compelling case for bringing personal websites back into style. Before Facebook, setting up your own page on sites like Xanga or LiveJournal was common, and the data controls were simple. This technology is still available to us, easier to use then ever, and gives you control over the privacy levers. Just don’t share a résumé with your phone number on it.

Source: Opinion | Build an Online Presence Without Giving Up Privacy – The New York Times