Social Media Archives - Sam Harrelson

Trying Out Tapestry by Iconfactory

I’m a bit (understatement) of an old-school person regarding how I handle my newsfeeds and RSS reading. RSS is still the way forward out of the mess that siloed social media platforms have created and encouraged each with their own time-sink and attention-thirsty newsfeeds and timelines.

I started my usage (obsession?) with newsfeeds while a student at Wofford College in the late 90s, running the PointCast screensaver on the desktop in my dorm room cubicle (replacing the beloved flying toasters). It was buggy and intense on RAM usage, but I thought the concept was brilliant.

That led to me discovering early and inventive services such as Newsgator and FeedDemon (I loved that service) and the work of Dave Winer to script together the RSS protocol(s). I transitioned from FeedDemon on my Windows machines over to Bloglines sometime around 2004 as the web2.0 craze was spinning up. This felt like a magic time for the web as numerous sites were adding RSS icons, services like Writely were starting to bloom (which would go on to be acquired by Google and made into Google Docs), and people were blogging on LiveJournal or Movable Type as Geocities became abandonware. MySpace was around and beginning to infiltrate our lives, but we had things like Ze Frank’s The Show to keep us honest. I eventually found NetNewsWire (there’s a whole saga there for its history as well) as I transitioned to the Mac world after buying my first Apple Computer in 2005. Turns out, I still use NetNewsWire heavily 20 years later.

I started fiddling with a newer service called WordPress in 2003 and created my own blog (here!) that bounced between Six Apart and WordPress. Soon, the world would come to know Google Reader, and it felt like RSS was in for a whole new phase of growth and going mainstream. I’m still bitter that Google shut down Reader in 2013 and credit that with so many ills and curses that Google has seemingly had over the last 15 years of the “social web” as it would have made a great social platform (unlike Google+ and Circles and Buzz and Wave and that whole era of messes).

Then, Twitter, Facebook, and Tumblr all happened in 2006, and the writing was on the wall for the “open web” and RSS reading. People flocked to the silos. The hopes for open syndication via RSS readers in the mainstream died on the vine it seemed.

Until now, RSS reading, like dumbphones, is making a comeback with younger generations, and I’m glad to see it.

During all of those transitions, I kept using RSS readers (primarily Feedly, Feedbin, Reeder, and then back to NetNewsWire around Covid-time). I wrote a post twenty or so years ago here that RSS helped pay our mortgage each month. That’s still true. There’s magic in controlling your news and information consumption rather than relying on algorithmic data gathering services that “show you what you need to know.”

Now, I rely heavily on RSS reading for research and writing, as I work on my PhD dissertation and thoughts, along with feeds from friends’ blogs, news sites, services I use, and Substack newsletters, among others.

So, I’m a bit old-school in managing my hundreds of feeds, and NetNewsWire has been great for that as it syncs between my Mac, iPhone, and beloved iPad Mini via iCloud. My folders are neatly manicured and I try at least to get through all of my feeds at least once a day (I’m also an email and messages and inbox zero type curmudgeon… it still shocks to me to see people with thousands of emails in their inbox or hundreds of unread messages in their SMS app). As a result, I’m picky about my RSS reading and readers. I’ve tried services like the new Reeder, which brings in podcasts and YouTube videos and some social media alongside traditional blogs and RSS feeds, but I couldn’t commit and returned to NetNewsWire again and again.

I decided to give Tapestry a shot after reading about the latest update on Manton Reece’s blog (you should also check out his excellent micro.blog service if you’re looking for a great blogging platform).

Tapestry is made by Iconfactory, a company with serious street cred amongst us older web types (I loved their Twitter app Twitterific and used it heavily at the height of that now-defunct service along with their Transmit app for FTP). Tapestry is no different here in terms of thoughtful style and intentional minimalism with surprising complexity and delightful user interface.

Effectively, Tapestry combines RSS feed reading with services such as Blue Sky or Mastodon, and Reddit as well as YouTube subscriptions (I’m a heavy YouTube user, and that’s pretty well curated for me). I’m still trying to wrap my mind around seeing YouTube videos popping up in the middle of my RSS reading, but I see the value and point. I’m all about supporting the effort if we can get more people to turn back to private and person-controlled feed reading rather than algorithmic newsfeed scanning.

Is Tapestry enough to get me to switch from NetNewsWire? I’m not sure yet. But I’ll be using both the next few weeks to see where a habit or delight pops up and making note of that.

Regardless, I’m glad to see a company like Iconfactory hop into the effort!

Tapestry is available on Mac, iPad, and iPhone as a free app with a premium tier (not expensive, so the free version should be sufficient for most, especially considering current cost-cutting measures). Additionally, you can delete your Facebook and Instagram accounts for free today.

Accelerationism: What Are We Doing to Ourselves?

Here’s your word for today as Apple’s WWDC looks to include an announcement of a major partnership with OpenAI (the folks behind ChatGPT) to make Siri much closer to an artificial intelligence (or “Apple Intelligence” as the marketing goes) assistant.

Accelerationism.

It’s a term that’s been used in the tech world for years, but the mindset (mind virus?) has really reached new levels in the post-ChatGPT 4 era that we now live in before what feels like an imminent release of something even more powerful in the coming months or years.

Here’s an article from 2017 about the term accelerationism and accelerationists:

Accelerationism: how a fringe philosophy predicted the future we live in – The Guardian:

Accelerationists argue that technology, particularly computer technology, and capitalism, particularly the most aggressive, global variety, should be massively sped up and intensified – either because this is the best way forward for humanity, or because there is no alternative. Accelerationists favour automation. They favour the further merging of the digital and the human. They often favour the deregulation of business, and drastically scaled-back government. They believe that people should stop deluding themselves that economic and technological progress can be controlled. They often believe that social and political upheaval has a value in itself.

With my mind heavy on what the Apple / OpenAI partnership might look like before WWDC starts in just a few minutes (it feels like this could be an important moment for historical events), Ted Gioia made this thought-provoking post on the realization that we are doing to ourselves what Dr. Calhoun did to his poor mice (unknowingly) in the 1960’s famous Universe 25 experiment.

It’s worth your time to read this and ponder our own current situation.

Is Silicon Valley Building Universe 25? – by Ted Gioia:

Even today, Dr. Calhoun’s bold experiment—known as Universe 25—demands our attention. In fact, we need to study Universe 25 far more carefully today, because zealous tech accelerationists—that’s now a word, by the way—aim to create something comparable for human beings.What would you do if AI took care of all your needs?

After being in the classroom for the last three years of “post-Covid” education and seeing how many young people are absolutely struggling with mental health (and how little schools of any sort, from public to private such as the ones where I taught, are doing to help them), it’s shocking that we’ll send stocks soaring on big tech news today that will make our swipes and screen time increase and lead us further down the primrose path of a future of disconnected violence and mental health disaster.

Threads and RIP Twitter

Instagram Threads launched today. It’s a slicker and very nice text-based social platform. It’s basically what Twitter should have become.

I’ve used Twitter since it was TWTTR way back and had the original @sam handle in early 2006. I thought it was magical. And it was. So much of what we thought about making content on the web was changing and evolving.

Then Twitter really took off in 2006 with the tech crowd (as you can see here on this blog with all the posts tagged with “twitter”), and it was seriously magical. I remember staying in a Las Vegas hotel during a tech conference with the late great Wayne Porter when Twitter was still text-based, and him threatening to take my phone out into the desert and shoot it because it would not stop giving 40404 alerts (Twitter’s number) in early 2006.

Track was amazing. You could type “track mullins” into Twitter, and any mention of “mullins” (my hometown) would signal an alert. Amazing. I remember driving to the NASCAR race at Richmond in 2007 with my Blackberry and Twitter track set up… I had the best time.

2007 was a year of exploration. The world discovered Twitter along with social media. We elected a President in 2008 who broadcast his inauguration on social media in January 2009. It felt like we were living in the future. Twitter track, social media casts, Skype… it was all so amazing.

I made a video in early 2007 that I hastily uploaded to YouTube titled “How To Use Twitter,” which had over 2.5 million views and made me a good lump of change before I deleted it. It was the top-ranked video for Twitter at the time. Geez, I loved that platform.

Then… the 2010s happened. I won’t speak of those. But social media went in a different direction.

Now here we are with Threads by Instagram. It is clean and vibrant. It’s what Twitter could have been. But it feels empty and hollow in a way that Twitter never did. It will be a fantastic platform. Threads will completely trounce Twitter and make Elon Musk’s endeavor of purchasing and seemingly detaching Twitter from life support seem vainglorious.

But I will always hold out hope for the Bird. RIP, Twitter. You did well. You ushered in something so unique.

Now may we all return to our own blogs and our own places of content creation and learn the lessons we needed to learn about trusting in the altruism of large corporations when it comes to our human outputs (and why you shouldn’t).

Planning Out Social Media in 2023

I’m constantly on the fence about pre-planning or pre-scheduling too many marketing posts ahead of time on social media. It’s handy, for sure. However, given that events happen without warning, there are real risks that could make whatever you’re trying to do look incredibly out-of-touch.

However, there is a benefit to having a month (or week) long agenda of posts to help keep you or your team on track. Social media is a platform that often rewards spontaneity, and you should be building that into marketing efforts. But it would be best if you had a foundation on which to grow, and a good plan can get you there.

For example, I stumbled upon a free monthlong planner for social media posts in January 2023 from Plann. There is any number of these out there. Still, the benefit is that these calendars take away the guesswork and produce dozens of content pieces that can be used across social networks, promotional materials, videos, recaps, etc.

So spend some time thinking and planning while allowing your marketing efforts to remain responsive and flexible in 2023!

Trying Out Neeva

“…advertising income often provides an incentive to provide poor quality search results.”

– Google founders Larry Page and Sergey Brin in a 1998 research paper while they were doctoral students at Stanford

I’ve been trying out the search engine service Neeva lately. You can read more about the founding of the company by ex-Googler Sridhar Ramaswamy here (it’s a fascinating story).

I come from the time when the web was still in its primordial stage. Thought technologies such as web browsers and search engines were still young and completely exhilarating. I paid for Netscape (and I was amazed when I got to college in 1996 and walked into the computer lab with 8 machines running Netscape, WordPerfect, Office, and the Corel suite). Browsers and search engines and minute-based access to the web were something you paid for (unless you stockpiled AOL disks like I did).

Neeva is definitely a different service. I’m still wrapping my head around it, but it feels like a good mix of “old school web” and what we’ll eventually get to once we exit this period of advertising-based “free” services that have been the predominate business model on the web for the last 15 years.

The search interface is clean and fast. There are no ad trackers. The company is looking to make money by offering subscriptions. That’s intriguing for me. I’ve never been a big fan of the saying “if you’re not paying for a service, you’re the product” and all, but it does ease my mind to exchange money for what I consider valuable services on the web (Pinboard for bookmarking comes to mind).

Google is such an intimate part of all of our lives, whether we care to admit it or not. Our memories, correspondence, social graphs, birthday reminders, calendars etc are all wrapped up in the service (at least… much more than that for “power users” like myself). But we need alternatives.

I’ll continue experimenting with Neeva to see if it’s one of the dandelions that pops up to spread seeds across the ecosystem of the web or if it’s just a one-season deal. But it “feels” like it has staying power. And for that, I’m excited. Will report back here about my usage as it accumulates in the coming weeks.

Don’t Look Over Instagram Reels for Your Marketing in 2021

I remember the first few times I saw a friend post a Reel on Instagram and thought “well, that’s a weird knock-off of Snapchat and Tik-Tok” and wondered how or if my clients should even know about (or bother) with it.

Then in November, we also got word from Instagram that major changes were coming to how they promoted content in a much search-friendlier way (without having to use hashtags!).

Those two combined together means that Instagram with its 2 billion active users and built-in affinity groups shouldn’t be overlooked in 2021.

Use Reels for whatever you’re marketing or trying to message about and don’t skip over the functionality there.

2021 is going to be the year of 15 second videos.

Engagement umbers are already through the roof with Reels and that’s only going to continue to increase.

To further help Instagram categorize your account, you want to consistently post content that’s relevant to your niche. To illustrate, if you run an Instagram account for your dog training business, you’ll want to focus on posting content about dog training and avoid content that strays into an unrelated category. Other ways to help you show up in search within your category include following other similar accounts and adding a relevant keyword to your name in your bio (i.e., Alexa | Dog Trainer).

To compete with the rise in popularity of TikTok, Instagram launched Reels, a new form of video content delivered in 15–30 seconds to create quick, attention-grabbing moments in a creative and entertaining way. Instagram’s new UI update, which put IG Reels front and center, should hint to marketers that Instagram Reels will be here to stay in 2021.

Source: Social Media Marketing Trends for 2021: Predictions From the Pros : Social Media Examiner