Empathy and Imagination as Practices of Hope

It’s not difficult to feel pessimistic right now, especially after last night’s State of the Union and all of its divisiveness on all sides of the aisles, all impotent with the seemingly slouching towards Gomorrah.

The thing that we’re all afraid of has multiple names beyond human words.

Every morning news cycle seems to stack another layer onto an already crowded horizon from ecological instability, biodiversity loss, accelerating AI systems, widening economic uncertainty, political fracture, school shootings, and the persistent drumbeat of conflict. None of these is an abstract trend. They show up in the texture of daily life… in energy debates here in the Carolinas, in conversations about data centers and water use, in classrooms, churches, and family tables, and even in the quiet unease many of us feel about the technological systems reshaping our attention and labor.

The temptation is to respond with denial, despair, or an eternal, paralyzing grief. Denial insists things aren’t really that bad. Despair insists nothing can be done. Both short-circuit meaningful engagement. The algorthims program us to this more than we program the algorithms. Same as it ever was.

But for me, the path toward something like grounded optimism has increasingly come down to two intertwined capacities: empathy and imagination.

Not optimism as cheerfulness or optimism as naive confidence. But optimism is a disciplined openness to possibility within real limits.

Empathy as a Way of Knowing

Empathy is often treated as a moral trait, something we either have or lack (or should eschew). But phenomenologically, it is better understood as a mode of perception.

Edith Stein described empathy not as projecting ourselves into another, nor as observing them from a safe distance, but as a distinctive act in which another’s experience is given to us as genuinely theirs… irreducibly other, yet meaningfully present. Empathy does not collapse difference. It allows relation without possession.

When expanded beyond human-to-human encounters, this becomes an ecological capacity.

To practice ecological empathy is to recognize that forests, rivers, species, and landscapes are not merely resources or backdrops. They are participants in shared conditions of life. Sitting with the black walnut in my backyard here in Spartanburg has taught me more about this than any abstract theory. The tree does not “speak” in human language, yet its seasonal rhythms, vulnerabilities, and persistence disclose a form of presence that invites response. Empathy here is not sentimental projection. It is attentiveness to relational reality.

This matters for optimism because despair often grows from abstraction. When the world is reduced to statistics, models, and catastrophic projections, it becomes psychologically uninhabitable. Empathy returns us to situated relation. It anchors concern in concrete encounters rather than overwhelming totals.

We do not save “the environment.” We learn to live differently with the places and beings already shaping our lives.

Imagination as the Extension of Empathy

If empathy opens us to the reality of others, imagination opens us to possible futures with them.

Imagination is frequently dismissed as escapist or unrealistic, but historically it has been one of humanity’s most practical tools. Every social institution, technological system, ethical reform, or ecological restoration effort began as an imagined alternative to what currently existed.

The crises we face today are not only technical. They are narrative and perceptual. Climate models can tell us what may happen. Economic forecasts can outline risks. AI researchers can map trajectories. But none of these, by themselves, generate livable futures. That requires the imaginative capacity to envision forms of coexistence that do not yet fully exist.

This is why ecological thinkers from Thomas Berry to Joanna Macy have emphasized the importance of story. Without imagination, data produces paralysis. With imagination, data becomes orientation.

Imagination does not deny danger. It prevents danger from becoming destiny.

Why These Matter in the Age of AI

Artificial intelligence intensifies this dynamic.

AI systems increasingly mediate how we work, communicate, and interpret information. They promise efficiency while also raising questions about labor, creativity, authorship, and the ecological costs of computation itself. It is easy to frame this moment as a competition between humans and machines, or as a technological inevitability moving beyond human control.

Empathy and imagination disrupt that framing.

Empathy reminds us that technological systems are embedded in human and ecological contexts. Data centers draw on water and energy. Algorithms shape social behavior. Design choices reflect values. These systems are not autonomous destinies but relational infrastructures whose impacts are distributed across communities and landscapes.

Imagination, meanwhile, allows us to ask better questions than “Will AI replace us?” Instead we can ask: What forms of human and more-than-human flourishing should technology support? What would a genuinely ecological technological future look like? What practices of attention, education, and governance might guide development in that direction?

Without imagination, AI becomes fate, but with imagination, it becomes a field of ethical and ecological design.

Optimism as a Practice, Not a Prediction

The kind of optimism I find credible today is not based on predictions about outcomes. It is based on practices that keep possibilities open.

Empathy keeps us relationally awake.
Imagination keeps us temporally open.

Together, they resist the two dominant distortions of our moment: the reduction of the world to objects and the reduction of the future to inevitabilities.

When we practice empathy, we perceive that the world is still alive with agencies, relationships, and meanings that exceed our control. When we practice imagination, we acknowledge that the future is still under construction, shaped not only by systems but by perception, story, and choice.

This does not eliminate risk. It does not guarantee success. But it sustains participation.

And participation, more than prediction, is what hope requires.

A Quiet Form of Hope

Some mornings, optimism looks less like a grand vision and more like a small act of attention.

Watching the black walnut shift through seasons. Seeing our children learn to perceive and adapt to new challenges, from math problems to social interactions to losing the championship in a youth basketball league, and listening carefully to a student’s question. Reimagining how a church, classroom, or local community might respond differently to ecological pressures. Writing, teaching, or building something that nudges perception toward relation instead of domination.

None of these solves global crises on its own, but they do cultivate the perceptual habits from which meaningful change becomes thinkable.

Empathy grounds us in the reality of shared life while imagination opens that shared life toward futures not yet fixed.

In a time when so much feels predetermined, these two capacities remain profoundly human… and profoundly necessary.

And for me, that is reason enough to remain cautiously, actively optimistic.

Jargon, Not Argument

Good points here from The Screwtape Letters… that and the discussion of “streams” distracting attention feels oddly relevant to our current time.

Why the Devil Wants You Distracted:

Jargon, not argument, is your best ally in keeping him from the Church. Don’t waste time trying to make him think that materialism is true! Make him think it is strong, or stark, or courageous — that it is the philosophy of the future. That’s the sort of thing he cares about.

TikTok’s New Granular Location Data Tracking

Yuck… be careful out there with your location data, folks…

TikTok Is Now Collecting Even More Data About Its Users. Here Are the 3 Biggest Changes | WIRED:

TikTok’s change in location tracking is one of the most notable updates in this new privacy policy. Before this update, the app did not collect the precise, GPS-derived location data of US users. Now, if you give TikTok permission to use your phone’s location services, then the app may collect granular information about your exact whereabouts. Similar kinds of precise location data is also tracked by other social media apps, like Instagram and X.

Stats from 2025

This is a little self-indulgent, but I wanted to share some of the interesting stats from my blog in 2025. I was rather surprised to see the site have one its “best” year (numbers-wise with page views, likes, and comments… I won’t apply that label to my own content) since 2016 and reaching levels it was hitting at the height of blogging on the web in the mid 2000’s (though I do think we’re seeing a return to blog culture as more people realize the attention engines of social media are turning us all into wretched creatures).

  • Total posts in 2025: 234 (now up to 3,973 published posts since 2006)
  • Total words written in 2025: 58,300 (don’t tell my PhD advisor)
  • Most popular post time: Thursday 5:00 PM (21% of views… I always tell clients that Tuesday mornings and Thursday afternoons are the times when people consume content on the web… still holds true)
  • Total page views in 2025: 90,434 (2016 had 120,469 and 2011 saw 100,081 views for comparison)
  • Total views all time: 1,002,067
  • Total unique visitors all time: 570,862
  • Best month ever: December 2025 (yep, last month the blog saw its record 37,000 views, which beats out January 2007’s 34,000… crazy!)

All told, I really don’t care that much about these sorts of stats these days as I know I’m writing for a niche audience. I don’t monetize this site (or your visits, data, or viewing habits in any way beyond simple page views… no Google Analytics, etc. here). However, it is endearing to see new people find and interact with my ramblings here, but especially to see all of you who come back as repeat visitors that like articles, leave comments, and (yes) even share sometimes on social media outlets. I deeply appreciate your engagement, and definitely reach out if you ever have questions about my writing, opinions, or work!

Maggie’s Farm

I had to laugh when I saw this headline and then read about why a platform like Substack is *just* like having your own platform…

“You need to have your own corner of the internet, a place where you can build a home, on your own land, with assets you control.


Our system gives creators ownership. With Substack, you have your own property to build on: content you own, a URL of your choosing, a website for your work, and a mailing list of your subscribers that you can export and take with you at any time.”

Substack is great. I read many newsletters there and thought about moving over some of my own stuff. However, it is a platform just like Facebook or X or TikTok. Yes, you can point your own domain name using a C Record there. That does not make it yours.

I pay for this server and while I do “rent” the domain name samharrelson.com, I’ve removed as many middlemen from the equation as I can.

True web independence is having a site / blog on a server that you ultimately control.

Book Review: John Longhurst’s Can Robots Love God and Be Saved?

As someone with a rich background in the cutting-edge side of marketing and technology (and education) and someone often referred to as a futurist but is fascinated with ethical and theological impacts and contexts, I found John Longhurst’s “Can Robots Love God and Be Saved? (CMU Press 2024) to be a fascinating exploration of the convergence between cutting-edge technology, ethical considerations, and theological inquiry. This book speaks directly to my passions and professional experiences, offering a unique perspective on the future of faith in a rapidly evolving world where concepts such as artificial intelligence (and AGI) must be considered through both technological and theological lenses. 

A seasoned religion reporter in Canada, John Longhurst tackles various topics that bridge faith and modern societal challenges. The book is structured into sections that address different aspects of faith in contemporary life, including mental health, societal obligations, and the intriguing possibilities of artificial intelligence within religious contexts. Those are constructed out of interviews and perspectives from Longhurt’s interviews with a wide variety of cast and characters.

Longhurst discusses the ongoing challenges many face with mental illness and the role faith communities play in providing support. This aligns with my work in consulting and education, emphasizing the need for understanding and empathy in addressing situations such as mental health issues, whether in the classroom or the broader community. He also delves into the discussion on Christians’ duty to pay taxes and support societal welfare, raising essential questions about the practical application of faith from various personas and perspectives. I found this particularly relevant when contemplating the intersection of personal beliefs and civic responsibility, echoing ethical marketing practices and corporate social responsibility principles.

Exploring the deep bonds between humans and their pets, Longhurst touches on the theological implications of animals in heaven. This can be a fascinating topic in environmental science discussions, highlighting the interconnectedness of all life forms and reflecting on how technology (like AI in pets) might change our relationships with animals. The book also delves into ethical concerns about government surveillance from a religious standpoint, providing an excellent case study for understanding the balance between security and privacy rights—a crucial consideration in both marketing and technology sectors where data privacy is paramount.

One of the most thought-provoking sections of the book delves into AI’s potential role in religious practices. Longhurst’s exploration of whether robots can participate in spiritual activities and even achieve salvation is a direct intersection of my interests in technology and ethics. It raises profound questions about the future of faith, challenging traditional theological boundaries and offering a glimpse into future innovations in religious practice.

Longhurst also examines how religious communities can address the loneliness epidemic, which I found particularly engaging. The sense of belonging and support provided by faith groups is mirrored in the need for community in education and the workplace. Technology, mainly social media and AI, can play a role in mitigating loneliness, but it also highlights the need for genuine human connections. That’s also one of my motivators for exploring when setting up a marketing strategy: How does this product/service/technology help establish more genuine human connectivity?

Additionally, the book ponders the existence of extraterrestrial life and its implications for religious beliefs. This speculative yet fascinating topic can engage students in critical thinking about humanity’s place in the universe, much like futuristic marketing strategies encourage us to envision new possibilities and innovations. This is a hot topic, with other books such as American Cosmos making many “must read” lists this year, along with general interest in extraterrestrial / non-human intelligence / Unidentified Aerial Phenomenon (UAP) / Non-Human Intelligence (NHI) very much in cultural conversations these days.

Longhurst’s exploration of AI and its potential spiritual implications is particularly compelling from a marketing and technology perspective. As someone who thrives on being at the cutting edge, this book fuels my imagination about the future intersections of technology and spirituality. The ethical questions raised about AI’s role in religious practices are reminiscent of the debates we have in marketing about the ethical use of AI and data analytics.

The work is a thought-provoking collection that challenges readers to consider the evolving role of faith amidst technological advancements. Longhurst’s ability to tackle complex and often controversial topics with nuance and empathy makes this book a valuable resource for educators, faith leaders, technologists, and marketers alike. It provides a rich tapestry of discussions that can be seamlessly integrated into lessons on environmental science, ethics, technology, and even literature in a succinct and “quick-read” fashion.

Can Robots Love God and Be Saved?” is a compelling exploration of how faith intersects with some of the most pressing issues of our time. It is a fascinating read for anyone interested in understanding the future of spirituality in a world increasingly shaped by technology based on first-hand considerations rather than a purely academic or “one-sided” perspective. For those of us on the cutting edge, whether in marketing, technology, or education, this book offers a profound and thought-provoking look at the possibilities and challenges ahead.

Good read!

TikTok Is the Last Social Media Platform

I know… let’s go back to blogging on our own domains (no, seriously)!

Clout world:

I don’t want to end this on a bummer note, but I do think it’s probably time to accept that we have reached the limitations of the social web as it’s currently constructed. It’s likely that TikTok was the last “social” platform and even more likely that all the behaviors that we can do on these platforms have been mapped out already. We can rearrange them and try them out in different orders and react to slight algorithm tweaks, but this is it. This is how people will behave as long the company’s that own and operate the web continue to do so. And it’s probably time to start imagining something else — no, not AI — before we forget how to do it.

How You Frame Content Determines How You Perceive It

I do love Epictetus’s Enchiridion!

τῶν ὄντων τὰ μέν ἐστιν ἐφ᾽ ἡμῖν, τὰ δὲ οὐκ ἐφ᾽ ἡμῖν should be the opening line of every textbook, Driver’s License manual, Facebook user agreement, and marriage certificate as we move through life. It’s the opening lines of Epictetus’ Handbook (“Some things are up to us, and some are not up to us.”).

Plato, TikTok… skydiving? Yale’s Gendler gives ancient texts a modern spin | YaleNews:

We spent about half a class discussing a pair of images, both of which featured the Serenity Prayer: one was a delicate ceramic plate where the text was surrounded by morning glories and puppy dogs, and the other was the same text in the form of a bicep tattoo surrounded by American flags and tanks. Epictetus’s point is that how you frame content determines how you perceive it. And here we had, with the text of Epictetus, two cases of literal frames, one of which made the text seem gentle and available to those who might feel soothed by it, and the other of which made it seem macho and available to those who self-conceive in that way. So that conversation offered three different weavings of meta in the same place.

Tech companies freezing political spending and why tech still matters

This is the death knell of PACs for tech companies with activist employees,” one source told Axios. “This is the final straw.”

via Axios

This is a really fascinating development. First Microsoft and now Facebook are suspending PAC (Political Action Committee) spending in Washington. They’re joining financiers Goldman Sachs, JP Morgan, and Citigroup, along with Marriott, Blue Cross Blue Shield (caveat — our insurance co), Boston Scientific, and Commerce Bank. Bank of America (caveat — one of the banks we do business with), Ford, and AT&T, CVS, Exxon Mobil, and Wells Fargo are considering pulling their political monies.

This hits politicians where it really hurts.

For years, many of us in the “tech world” have decried these PACs and looked at them as a unnecessary evil that needed to be banned or done away with for a number of reasons.

Here are my personal convictions:

  1. The PAC system reinforces the existing system of graft and corruption that so many Americans claim to abhor.
  2. PACs favor the privileged both socio-economically and relationally. It’s a blight on a Democratic Republic and shouldn’t be seen as a “necessary evil” to doing business in the United States. Whatever your sector.
  3. Tech boomed in the late 90’s and then again in the early ’00s because it was seen as a disruptor. From Google to Tesla to Uber (well, maybe they aren’t a great example but they did usher in a transportation paradigm shift) to even Twitter, the tech sector excited us with the promise of something different and more democratic to challenge the status quo. However, as the going got weird, the weird turned pro and put on suits. I want a return to the weird disruption tech that spurred creativity and a hope for a better representation to the powers that be. We’re not so far gone that it can’t happen in light of #metoo, BLM, LBGTQ+, trans rights, accessibility emphasis, and recognition of differently abled persons. Real revolutionary tech that can change the world… I still believe. PACS stand in the way of that.

So as we continue to process and deal with the terrorist insurrection on our Capitol last week, let’s take a second to recognize what these companies are doing by restricting or redirecting their PAC monies and how we can all do our part to not just “unify and move forward” but to cause real change.

Marketing to Your Own Beliefs

I get these sorts of questions frequently from new clients:

“Why aren’t my Facebook Page posts getting more likes?”

“Why isn’t my website getting more views?”

“How can I let more people know I’ve written / made / created / offer the best service / product in my area?”

“When will people start responding to the emails I’m sending them about our product / church service / nonprofit fundraising?”

“What is the best way to market this because what I’ve done hasn’t worked so far?”

After being in the marketing world for almost 20 years now, these are among the most common questions I get from people just beginning to take marketing seriously (and have hired me to help them realize that vision).

We’ve all asked ourselves similar questions after the initial excitement of an idea has faded away due to the lack of engagement from everyone else who didn’t respond the way we wanted.

But that’s the beauty of marketing… it’s a system of nuance and subtleness and not a blunt tool. It’s not meant to “convert” (that’s sales) as much as “persuade” … and that takes extra effort and thinking outside of our own heads. Some do that with data. Some do that with incredible gut instincts.

Nonetheless, don’t fall into the trap of letting your own perspectives dictate all of your marketing efforts…

The dilemma for my boss, for me and for you – as humans – is that it’s very difficult to admit that you were wrong, or even stupid. It’s is the last thing someone will admit. The alternative is, instead of believing the evidence, you double down on your initial belief – belief perseverance – and say it’s the other person who’s wrong.

Source: Cognitive dissonance, conmen and cults: The ways marketers delude themselves

Rise of OnlyFans, Decline of Influencer Marketing

Interesting dynamics for the marketing world (something I’ve been arguing for since “influencer marketing” became a thing years ago) as we continue to see re-evaluations of things like Google Ads and social media marketing as well. The landscape is changing rapidly and I’ve been on a ton of strategy calls with clients lately trying to help them make sense of it all.

Contributing to the rise of OnlyFans is one harsh new reality: the “influencing era” is ending. Travel influencers can’t travel, lifestyle influencers can’t live lavishly, and fashion influencers aren’t being sent clothes without any place to wear them. The economic downturn has caused companies to dial back marketing budgets usually spent on sponsored content and, during a global disaster, followers are craving authenticity over “picture-perfect” life.

Source: OnlyFans, Influencers, and the Politics of Selling Nudes During a Pandemic

Google Slashing Marketing Budget

Read the tea leaves, folks. Things aren’t “re-opening” anytime soon. This is a long term situation and those at the top of the food chain are very much aware of the coming choppy waters…

Google is slashing its marketing budgets by as much as half for the second half of the year, according to internal materials viewed by CNBC.

Source: Google to cut marketing budgets, hiring freeze expected

When companies like Google start slashing marketing budgets, it’s a direct pointer to the tightening of belts and awareness of bad things ahead.

Buckle up.

Think You’re Discreet Online?

Go read Mad Farmer Liberation Front:

But they are wrong. Because of technological advances and the sheer amount of data now available about billions of other people, discretion no longer suffices to protect your privacy. Computer algorithms and network analyses can now infer, with a sufficiently high degree of accuracy, a wide range of things about you that you may have never disclosed, including your moods, your political beliefs, your sexual orientation and your health.

Source: Opinion | Think You’re Discreet Online? Think Again – The New York Times

Next phase of the web

That’s what Peach is for. It is a place to be real with people who’ve chosen to be real with you. It’s friendly, it’s therapeutic, it’s cathartic. It’s necessary. When it’s not around, those of us who use it go a little bit mad.

We’ve come to lean on confessing out loud. And there are no priests left who can be trusted any more. The only thing we can trust is benign neglect.

Is that the next phase of the web? The web that hardly works, where no one’s paying attention because no one really cares? (Except your friends, including strangers, who somehow care so much?)

Source: kottke.org – home of fine hypertext products

Yep.

“There is tremendous strength in independence and decentralization.”

“There is tremendous strength in independence and decentralization.”

Daring Fireball: Medium Deprecates Custom Domains Service

— Read on daringfireball.net/linked/2018/09/04/medium-domain-name

Shouldn’t be surprised but John makes a great point about the long term value of owning your own domain name and links. We freely give away too much content and work to commercial companies like Medium or Twitter or Facebook in small and innocuous amounts that do build great value to them over time.

Build your contents and thoughts on your own space that you can reference and leverage in the future.

Links Are (Still) Dead

I first wrote that “Links Are Dead” in 2006, and pretty much got shouted out of the blogosphere. I kept up the mantra over the years. Looks like Google agrees with me now…

But over time, URLs have gotten more and more difficult to read and understand. As web functionality has expanded, URLs have increasingly become unintelligible strings of gibberish combining components from third-parties or being masked by link shorteners and redirect schemes. And on mobile devices there isn’t room to display much of a URL at all.

Via “Google Wants to Kill the URL” – Wired

Personal Branding (Not Selling Out)

I’m not a huge fan of the “personal brand” phrase, but I do appreciate how David Bowie (a constructed name and a series of constructed personas) was a “personal brand” of sorts and never in a band (besides those three Tin Machine albums in the early ’90s that we won’t talk about here). Same with Prince. Madonna. Elvis.

It’s a big leap, but creating your space and persona online is more possible than ever:

Your personal brand statement consists of 3 key elements:

• Your target audience: The specific market or people that you serve.

• The value you offer: How you help your target market.

• What makes you unique: Why people choose you over the competition.

— Read on www.shopify.com/blog/116266245-personal-branding-how-to-market-yourself-without-selling-out

Cautionary Tale of Patheos and Having Your Own Blog

Wow, this is quite something and a good example of why you should always run your own blog instead of relying on a blog network. Same with podcasting.

What a strange turn of events. Patheos was at the center of the Mars Hill Church and Gospel for Asia stories and now they host Mark Driscoll and K.P. Yohannan. All of the those Patheos links about Mars Hill and GFA are now erased. The content is here and archived elsewhere but admittedly, it will be harder to find.

— Read on www.wthrockmorton.com/2018/05/22/the-blog-at-patheos-is-410-gone/

Ultimate guide to SEO for small businesses (and nonprofits)

There’s some really helpful advice here for small businesses, nonprofits, and / or churches looking to get a start on SEO basics. You can take a course on Lynda.com or watch some YouTube videos to learn more about what SEO can mean for your group, but the fundamentals here are pretty spot on:

SEO isn’t just for big business. As a small company or a local business, there is actually a lot you can do yourself to get good results from search. This ultimate guide for local and small business SEO will help you get the most out of search by finding your niche, optimizing your pages and using social media.

— Read on yoast.com/ultimate-guide-to-small-business-seo/