Thinking Religion 173: Frankenstein’s AI Monster

I’m back with Matthew Klippenstein this week. Our episode began with a discussion about AI tools and their impact on research and employment, including experiences with different web browsers and their ecosystems. The conversation then evolved to explore the evolving landscape of technology, particularly focusing on AI’s impact on web design and content consumption, while also touching on the resurgence of physical media and its cultural significance. The discussion concluded with an examination of Mary Shelley’s “Frankenstein” and its relevance to current AI discussions, along with broader themes about creation, consciousness, and the human tendency to view new entities as either threats or allies.

https://open.spotify.com/episode/50pfFhkCFQXpq8UAhYhOlc

Direct Link to Episode

AI Tools in Research Discussion

Matthew and Sam discussed Sam’s paper and the use of AI tools like GPT-5 for research and information synthesis. They explored the potential impact of AI on employment, with Matthew noting that AI could streamline information gathering and synthesis, reducing the time required for tasks that would have previously been more time-consuming. Sam agreed to send Matthew links to additional resources mentioned in the paper, and they planned to discuss further ideas on integrating AI tools into their work.

Browser Preferences and Ecosystems

Sam and Matthew discussed their experiences with different web browsers, with Sam explaining his preference for Brave over Chrome due to its privacy-focused features and historical background as a Firefox fork. Sam noted that he had recently switched back to Safari on iOS due to new OS updates, while continuing to use Chromium-based browsers on Linux. They drew parallels between browser ecosystems and religious denominations, with Chrome representing a dominant unified system and Safari as a smaller but distinct alternative.

AI’s Impact on Web Design

Sam and Matthew discussed the evolving landscape of technology, particularly focusing on AI’s impact on web design, search engine optimization, and content consumption. Sam expressed excitement about the new iteration of web interaction, comparing it to predictions from 10 years ago about the future of platforms like Facebook Messenger and WeChat. They noted that AI agents are increasingly becoming the intermediaries through which users interact with content, leading to a shift from human-centric to AI-centric web design. Sam also shared insights from his personal blog, highlighting an increase in traffic from AI agents and the challenges of balancing accessibility with academic integrity.

Physical Media’s Cultural Resurgence

Sam and Matthew discussed the resurgence of physical media, particularly vinyl records and CDs, as a cultural phenomenon and personal preference. They explored the value of owning physical copies of music and books, contrasting it with streaming services, and considered how this trend might symbolize a return to tangible experiences. Sam also shared his interest in integral ecology, a philosophical approach that examines the interconnectedness of humans and their environment, and how this perspective could influence the development and understanding of artificial intelligence.

AI Development and Environmental Impact

Sam and Matthew discussed the rapid development of AI and its environmental impact, comparing it to biological R/K selection theory where fast-reproducing species are initially successful but are eventually overtaken by more efficient, slower-reproducing species. Sam predicted that future computing interfaces would become more humane and less screen-based, with AI-driven technology likely replacing traditional devices within 10 years, though there would still be specialized uses for mainframes and Excel. They agreed that current AI development was focused on establishing market leadership rather than long-term sustainability, with Sam noting that antitrust actions like those against Microsoft in the 1990s were unlikely in the current regulatory environment.

AI’s Role in Information Consumption

Sam and Matthew discussed the evolving landscape of information consumption and the role of AI in providing insights and advice. They explored how AI tools can assist in synthesizing large amounts of data, such as academic papers, and how this could reduce the risk of misinformation. They also touched on the growing trend of using AI for personal health advice, the challenges of healthcare access, and the shift in news consumption patterns. The conversation highlighted the transition to a more AI-driven information era and the potential implications for society.

AI’s Impact on White-Collar Jobs

Sam and Matthew discussed the impact of AI and automation on employment, particularly how it could affect white-collar jobs more than blue-collar ones. They explored how AI tools might become cheaper than hiring human employees, with Matthew sharing an example from a climate newsletter offering AI subscriptions as a cost-effective alternative to hiring interns. Sam referenced Ursula Le Guin’s book “Always Coming Home” as a speculative fiction work depicting a post-capitalist, post-extractive society where technology serves a background role to human life. The conversation concluded with Matthew mentioning his recent reading of “Frankenstein,” noting its relevance to current AI discussions despite being written in the early 1800s.

Frankenstein’s Themes of Creation and Isolation

Matthew shared his thoughts on Mary Shelley’s “Frankenstein,” noting its philosophical depth and rich narrative structure. He described the story as a meditation on creation and the challenges faced by a non-human intelligent creature navigating a world of fear and prejudice. Matthew drew parallels between the monster’s learning of human culture and language to Tarzan’s experiences, highlighting the themes of isolation and the quest for companionship. He also compared the nested storytelling structure of “Frankenstein” to the film “Inception,” emphasizing its complexity and the moral questions it raises about creation and control.

AI, Consciousness, and Human Emotions

Sam and Matthew discussed the historical context of early computing, mentioning Ada Lovelace and Charles Babbage, and explored the theme of artificial intelligence through the lens of Mary Shelley’s “Frankenstein.” They examined the implications of teaching AI human-like emotions and empathy, questioning whether such traits should be encouraged or suppressed. The conversation also touched on the nature of consciousness as an emergent phenomenon and the human tendency to view new entities as either threats or potential allies.

Human Creation and Divine Parallels

Sam and Matthew discussed the book “Childhood’s End” by Arthur C. Clark and its connection to the film “2001: A Space Odyssey.” They also talked about the origins of Mary Shelley’s “Frankenstein” and the historical context of its creation. Sam mentioned parallels between human creation of technology and the concept of gods in mythology, particularly in relation to metalworking and divine beings. The conversation touched on the theme of human creation and its implications for our understanding of divinity and ourselves.

Robustness Over Optimization in Systems

Matthew and Sam discussed the concept of robustness versus optimization in nature and society, drawing on insights from a French biologist, Olivier Hamant, who emphasizes the importance of resilience over efficiency. They explored how this perspective could apply to AI and infrastructure, suggesting a shift towards building systems that are robust and adaptable rather than highly optimized. Sam also shared her work on empathy, inspired by the phenomenology of Edith Stein, and how it relates to building resilient systems.

Efficiency vs. Redundancy in Resilience

Sam and Matthew discussed the importance of efficiency versus redundancy and resilience, particularly in the context of corporate America and decarbonization efforts. Sam referenced recent events involving Elon Musk and Donald Trump, highlighting the potential pitfalls of overly efficient approaches. Matthew used the historical example of polar expeditions to illustrate how redundancy and careful planning can lead to success, even if it means being “wasteful” in terms of resources. They agreed that a cautious and prepared approach, rather than relying solely on efficiency, might be more prudent in facing unexpected challenges.

Frankenstein’s Themes and Modern Parallels

Sam and Matthew discussed Mary Shelley’s “Frankenstein,” exploring its themes and cultural impact. They agreed on the story’s timeless appeal due to its exploration of the monster’s struggle and the human fear of the unknown. Sam shared personal experiences teaching the book and how students often misinterpret the monster’s character. They also touched on the concept of efficiency as a modern political issue, drawing parallels to the story’s themes. The conversation concluded with Matthew offering to share anime recommendations, but they decided to save that for a future discussion.

Listen Here

Trying Out Tapestry by Iconfactory

I’m a bit (understatement) of an old-school person regarding how I handle my newsfeeds and RSS reading. RSS is still the way forward out of the mess that siloed social media platforms have created and encouraged each with their own time-sink and attention-thirsty newsfeeds and timelines.

I started my usage (obsession?) with newsfeeds while a student at Wofford College in the late 90s, running the PointCast screensaver on the desktop in my dorm room cubicle (replacing the beloved flying toasters). It was buggy and intense on RAM usage, but I thought the concept was brilliant.

That led to me discovering early and inventive services such as Newsgator and FeedDemon (I loved that service) and the work of Dave Winer to script together the RSS protocol(s). I transitioned from FeedDemon on my Windows machines over to Bloglines sometime around 2004 as the web2.0 craze was spinning up. This felt like a magic time for the web as numerous sites were adding RSS icons, services like Writely were starting to bloom (which would go on to be acquired by Google and made into Google Docs), and people were blogging on LiveJournal or Movable Type as Geocities became abandonware. MySpace was around and beginning to infiltrate our lives, but we had things like Ze Frank’s The Show to keep us honest. I eventually found NetNewsWire (there’s a whole saga there for its history as well) as I transitioned to the Mac world after buying my first Apple Computer in 2005. Turns out, I still use NetNewsWire heavily 20 years later.

I started fiddling with a newer service called WordPress in 2003 and created my own blog (here!) that bounced between Six Apart and WordPress. Soon, the world would come to know Google Reader, and it felt like RSS was in for a whole new phase of growth and going mainstream. I’m still bitter that Google shut down Reader in 2013 and credit that with so many ills and curses that Google has seemingly had over the last 15 years of the “social web” as it would have made a great social platform (unlike Google+ and Circles and Buzz and Wave and that whole era of messes).

Then, Twitter, Facebook, and Tumblr all happened in 2006, and the writing was on the wall for the “open web” and RSS reading. People flocked to the silos. The hopes for open syndication via RSS readers in the mainstream died on the vine it seemed.

Until now, RSS reading, like dumbphones, is making a comeback with younger generations, and I’m glad to see it.

During all of those transitions, I kept using RSS readers (primarily Feedly, Feedbin, Reeder, and then back to NetNewsWire around Covid-time). I wrote a post twenty or so years ago here that RSS helped pay our mortgage each month. That’s still true. There’s magic in controlling your news and information consumption rather than relying on algorithmic data gathering services that “show you what you need to know.”

Now, I rely heavily on RSS reading for research and writing, as I work on my PhD dissertation and thoughts, along with feeds from friends’ blogs, news sites, services I use, and Substack newsletters, among others.

So, I’m a bit old-school in managing my hundreds of feeds, and NetNewsWire has been great for that as it syncs between my Mac, iPhone, and beloved iPad Mini via iCloud. My folders are neatly manicured and I try at least to get through all of my feeds at least once a day (I’m also an email and messages and inbox zero type curmudgeon… it still shocks to me to see people with thousands of emails in their inbox or hundreds of unread messages in their SMS app). As a result, I’m picky about my RSS reading and readers. I’ve tried services like the new Reeder, which brings in podcasts and YouTube videos and some social media alongside traditional blogs and RSS feeds, but I couldn’t commit and returned to NetNewsWire again and again.

I decided to give Tapestry a shot after reading about the latest update on Manton Reece’s blog (you should also check out his excellent micro.blog service if you’re looking for a great blogging platform).

Tapestry is made by Iconfactory, a company with serious street cred amongst us older web types (I loved their Twitter app Twitterific and used it heavily at the height of that now-defunct service along with their Transmit app for FTP). Tapestry is no different here in terms of thoughtful style and intentional minimalism with surprising complexity and delightful user interface.

Effectively, Tapestry combines RSS feed reading with services such as Blue Sky or Mastodon, and Reddit as well as YouTube subscriptions (I’m a heavy YouTube user, and that’s pretty well curated for me). I’m still trying to wrap my mind around seeing YouTube videos popping up in the middle of my RSS reading, but I see the value and point. I’m all about supporting the effort if we can get more people to turn back to private and person-controlled feed reading rather than algorithmic newsfeed scanning.

Is Tapestry enough to get me to switch from NetNewsWire? I’m not sure yet. But I’ll be using both the next few weeks to see where a habit or delight pops up and making note of that.

Regardless, I’m glad to see a company like Iconfactory hop into the effort!

Tapestry is available on Mac, iPad, and iPhone as a free app with a premium tier (not expensive, so the free version should be sufficient for most, especially considering current cost-cutting measures). Additionally, you can delete your Facebook and Instagram accounts for free today.

Who needs microblogging?

I disagree with this.

Twitter or Bluesky? How about neither. – by Nate Silver:

The conventional wisdom is that if Twitter declines, some other “microblogging” platform will come along to gobble up its user base. But Twitter was never particularly successful as a business model.

I think there’s a very real need for a status / microblogging platform and have since the early wonderful days of twttr in 2006 (40404). Tumblr was also in play at the same time and served a very different function than something like a WordPress blog here.

Twitter started its decline in my mind back when it disabled Track and then in 2010 or so when it killed the API that made it so glorious. So whether it’s via federation or something else, there needs to be a “real time” status protocol (which I thought Twitter would become similar to IMAP).

More Reasons to Rethink Social Media

Some good points here about social media from The Generalist…

When you are bathed in a monoculture, even one warring with itself, you begin to adopt its stances as your own.

The more your data and algorithm adhere to the dominant monoculture, the less you will have to offer.

Some self-experiments for the start of 2025
— Read on thegeneralist.substack.com/p/monk-mode

TikTok Is the Last Social Media Platform

I know… let’s go back to blogging on our own domains (no, seriously)!

Clout world:

I don’t want to end this on a bummer note, but I do think it’s probably time to accept that we have reached the limitations of the social web as it’s currently constructed. It’s likely that TikTok was the last “social” platform and even more likely that all the behaviors that we can do on these platforms have been mapped out already. We can rearrange them and try them out in different orders and react to slight algorithm tweaks, but this is it. This is how people will behave as long the company’s that own and operate the web continue to do so. And it’s probably time to start imagining something else — no, not AI — before we forget how to do it.

The Museum of Me

The Museum of You – Herbert Lui:

I see a lot of discussion on how people miss blogs, and RSS, and internet culture before what we call Web 2.0 (social media, platforms, ecommerce, etc.) came along and wiped it away. 

The best way to pay homage is to bring it back—to set up our own blogs that we control, to preserve our own libraries of content in multiple places so they don’t disappear with social media, to actively document our lives the way we miss and the way we would want to be remembered. We can choose a responsibility, every day, to collect the best of what came before us, to embody it, and to preserve it by sharing its charms with other people.

Much agreed, and this is one of the reasons I’ve kept my own blog and podcast here since 2006. I thought back then, “What if these awesome new tools like MySpace (or early Twitter) somehow go away or fall into the hands of the wrong leaders?” 

I read previous posts and thoughts here occasionally and marvel at how naive, bold, brave, or afraid I was at various points in my life. Now looking back on this Museum of Me, I can glimpse previous iterations of my own self and perceptions and not just remember but learn. 

Blogs like this, however silly they may seem in the face of social media apps, are powerful places!

Start Your Own Blog

Even Facebook gets it…

Meta unspools Threads – The Verge:

It’s an almost unthinkable reversal from Meta’s extremely lucrative walled-garden strategy, which it has employed for its entire history as a company. But Mosseri told me that decentralization is the future of social networks — even if it means that someday a disgruntled Threads user will be able to take the following they build in the app to another network, never to return.

Threads and RIP Twitter

Instagram Threads launched today. It’s a slicker and very nice text-based social platform. It’s basically what Twitter should have become.

I’ve used Twitter since it was TWTTR way back and had the original @sam handle in early 2006. I thought it was magical. And it was. So much of what we thought about making content on the web was changing and evolving.

Then Twitter really took off in 2006 with the tech crowd (as you can see here on this blog with all the posts tagged with “twitter”), and it was seriously magical. I remember staying in a Las Vegas hotel during a tech conference with the late great Wayne Porter when Twitter was still text-based, and him threatening to take my phone out into the desert and shoot it because it would not stop giving 40404 alerts (Twitter’s number) in early 2006.

Track was amazing. You could type “track mullins” into Twitter, and any mention of “mullins” (my hometown) would signal an alert. Amazing. I remember driving to the NASCAR race at Richmond in 2007 with my Blackberry and Twitter track set up… I had the best time.

2007 was a year of exploration. The world discovered Twitter along with social media. We elected a President in 2008 who broadcast his inauguration on social media in January 2009. It felt like we were living in the future. Twitter track, social media casts, Skype… it was all so amazing.

I made a video in early 2007 that I hastily uploaded to YouTube titled “How To Use Twitter,” which had over 2.5 million views and made me a good lump of change before I deleted it. It was the top-ranked video for Twitter at the time. Geez, I loved that platform.

Then… the 2010s happened. I won’t speak of those. But social media went in a different direction.

Now here we are with Threads by Instagram. It is clean and vibrant. It’s what Twitter could have been. But it feels empty and hollow in a way that Twitter never did. It will be a fantastic platform. Threads will completely trounce Twitter and make Elon Musk’s endeavor of purchasing and seemingly detaching Twitter from life support seem vainglorious.

But I will always hold out hope for the Bird. RIP, Twitter. You did well. You ushered in something so unique.

Now may we all return to our own blogs and our own places of content creation and learn the lessons we needed to learn about trusting in the altruism of large corporations when it comes to our human outputs (and why you shouldn’t).

What Happens to the Web Now?

Artificial Intelligence might usher in something like a return to curated web experiences. This article is presented in a very “anti-AI” posture, but it also raises the idea that what happens to the web after AI completely saturates online content (and discovery through search and googling, etc.) is a realization that humans are pretty good at curating stuff for other humans. 

Hence, making a Spotify playlist for someone special is still just as engaging as when we used cassette tapes in the 80s and 90s to do the same. 

My personal wish is that we all go back to the notion of personal blogging or at least small and niche online communities with things like guestbooks (go sign mine… just set up today!) and Blogrolls to point us in interesting directions rather than relying on TikTok’s algorithms…

AI is killing the old web, and the new web struggles to be born – The Verge:

This is the same complaint identified by Stack Overflow’s mods: that AI-generated misinformation is insidious because it’s often invisible. It’s fluent but not grounded in real-world experience, and so it takes time and expertise to unpick. If machine-generated content supplants human authorship, it would be hard — impossible, even — to fully map the damage. And yes, people are plentiful sources of misinformation, too, but if AI systems also choke out the platforms where human expertise currently thrives, then there will be less opportunity to remedy our collective errors.

How You Frame Content Determines How You Perceive It

I do love Epictetus’s Enchiridion!

τῶν ὄντων τὰ μέν ἐστιν ἐφ᾽ ἡμῖν, τὰ δὲ οὐκ ἐφ᾽ ἡμῖν should be the opening line of every textbook, Driver’s License manual, Facebook user agreement, and marriage certificate as we move through life. It’s the opening lines of Epictetus’ Handbook (“Some things are up to us, and some are not up to us.”).

Plato, TikTok… skydiving? Yale’s Gendler gives ancient texts a modern spin | YaleNews:

We spent about half a class discussing a pair of images, both of which featured the Serenity Prayer: one was a delicate ceramic plate where the text was surrounded by morning glories and puppy dogs, and the other was the same text in the form of a bicep tattoo surrounded by American flags and tanks. Epictetus’s point is that how you frame content determines how you perceive it. And here we had, with the text of Epictetus, two cases of literal frames, one of which made the text seem gentle and available to those who might feel soothed by it, and the other of which made it seem macho and available to those who self-conceive in that way. So that conversation offered three different weavings of meta in the same place.

Reddit Pointing Out Why Personal Blogs Are Better

There’s no denying that social media has made it easier to post online, but if you want to make sure that your own voice is being heard, get a domain, then purchase some web hosting and start a blog…

Reddit is introducing controversial charges to developers of third-party apps, which are used to browse the social media platform.

But this has resulted in a backlash, with moderators of some of the biggest subreddits making their communities private for 48 hours in protest.

Almost 3,500 subreddits will be inaccessible as a result.

Source: Reddit blackout: Subreddits to go private on Monday – BBC News

Bringing Back Personal Blogging

Anyone who has read my writings and ravings here since 2006 will know I feel this exact way.

Buy that domain name. Carve your space out on the web. Tell your stories, build your community, and talk to your people. It doesn’t have to be big. It doesn’t have to be fancy. You don’t have to reinvent the wheel. It doesn’t need to duplicate any space that already exists on the web — in fact, it shouldn’t. This is your creation. It’s your expression. It should reflect you.

Bring back personal blogging in 2023. We, as a web community, will be all that much better for it.

Source: Bring back personal blogging – The Verge

Good read.

I had something happen along these lines when I lost my Instagram and Facebook accounts after being compromised through a connected service with a bad password. There was no recompense or way to gain access to those networks that had been built up and maintained over years and years. Luckily, I had backups of the actual content, but all of those connections and gardens of interaction were immediately plowed up. I had been gardening on someone else’s land.

It’s yet another reason I’ve been focusing more on content and actual thoughts here and using Facebook, Instagram, Twitter, TikTok, etc, for more tertiary purposes. This domain and blog are my canonical place on the web.

Go and do likewise.

Planning Out Social Media in 2023

I’m constantly on the fence about pre-planning or pre-scheduling too many marketing posts ahead of time on social media. It’s handy, for sure. However, given that events happen without warning, there are real risks that could make whatever you’re trying to do look incredibly out-of-touch.

However, there is a benefit to having a month (or week) long agenda of posts to help keep you or your team on track. Social media is a platform that often rewards spontaneity, and you should be building that into marketing efforts. But it would be best if you had a foundation on which to grow, and a good plan can get you there.

For example, I stumbled upon a free monthlong planner for social media posts in January 2023 from Plann. There is any number of these out there. Still, the benefit is that these calendars take away the guesswork and produce dozens of content pieces that can be used across social networks, promotional materials, videos, recaps, etc. 

So spend some time thinking and planning while allowing your marketing efforts to remain responsive and flexible in 2023!

Twitter Could Just Bring Back Track

I’m not saying Track was the best thing that Twitter ever released, but it was probably the best thing Twitter ever encouraged early on with its open API (before the Dark Times when Twitter decided to pivot to an advertising company).

Say goodbye to Fleets, the row of fullscreen tweets at the top of the Twitter timeline that expire after 24 hours. The ephemeral tweet format is shutting down due to low usage after launching widely just eight months ago.

Source: Twitter is shutting down Fleets, its expiring tweets feature – The Verge

We Need Local Newspapers Again

But Nextdoor has gradually evolved into something bigger and more consequential than just a digital bulletin board: In many communities, the platform has begun to step into roles once filled by America’s local newspapers. “Anecdotally, Nextdoor has gone from being kind of sub-Facebook to actually being the main platform you hear people discussing as a vector for local news and events and discussions,” says Emily Bell, director of the Tow Center for Digital Journalism at Columbia University.

— Read on onezero.medium.com/nextdoor-is-quietly-replacing-the-small-town-paper-ca583962c15a

Tech companies freezing political spending and why tech still matters

This is the death knell of PACs for tech companies with activist employees,” one source told Axios. “This is the final straw.”

via Axios

This is a really fascinating development. First Microsoft and now Facebook are suspending PAC (Political Action Committee) spending in Washington. They’re joining financiers Goldman Sachs, JP Morgan, and Citigroup, along with Marriott, Blue Cross Blue Shield (caveat — our insurance co), Boston Scientific, and Commerce Bank. Bank of America (caveat — one of the banks we do business with), Ford, and AT&T, CVS, Exxon Mobil, and Wells Fargo are considering pulling their political monies.

This hits politicians where it really hurts.

For years, many of us in the “tech world” have decried these PACs and looked at them as a unnecessary evil that needed to be banned or done away with for a number of reasons.

Here are my personal convictions:

  1. The PAC system reinforces the existing system of graft and corruption that so many Americans claim to abhor.
  2. PACs favor the privileged both socio-economically and relationally. It’s a blight on a Democratic Republic and shouldn’t be seen as a “necessary evil” to doing business in the United States. Whatever your sector.
  3. Tech boomed in the late 90’s and then again in the early ’00s because it was seen as a disruptor. From Google to Tesla to Uber (well, maybe they aren’t a great example but they did usher in a transportation paradigm shift) to even Twitter, the tech sector excited us with the promise of something different and more democratic to challenge the status quo. However, as the going got weird, the weird turned pro and put on suits. I want a return to the weird disruption tech that spurred creativity and a hope for a better representation to the powers that be. We’re not so far gone that it can’t happen in light of #metoo, BLM, LBGTQ+, trans rights, accessibility emphasis, and recognition of differently abled persons. Real revolutionary tech that can change the world… I still believe. PACS stand in the way of that.

So as we continue to process and deal with the terrorist insurrection on our Capitol last week, let’s take a second to recognize what these companies are doing by restricting or redirecting their PAC monies and how we can all do our part to not just “unify and move forward” but to cause real change.

Marketing Joy

Spectrum Not Marketing Joy

Hearing from Spectrum never brings joy. We have been Time Warner Cable (which became Sprctrum) customers of their high speed internet offerings since moving to our new home in 2013. We regularly receive mailers and calls from them asking us to consider their phone plans or cable tv packages. Remarketing is a powerful tactic, but has to be deployed wisely. There’s also been the occasional past due notification (comes in a pink envelope and all) when we’ve changed debit card numbers and forgot to update the auto-payment on their app (which is a whole other blog post).

We never hear anything good from Spectrum.

This morning I’ve been receiving text message notifications about their service outage here in our area. That’s definitely not good news on an otherwise busy Monday morning working from home during my “busy season” with a few Zoom calls planned, some website audits that need to be done, and lots of charts to be made for clients. Not to mention, my partner runs her business and ministry from home, and our children have become digital natives during the pandemic (although they are much more resilient than we are when the web goes down).

I remember about 12 or so years ago, a Comcast customer service rep began the @comcastcares account on Twitter. These were the fun days of the Twitter platform and we users were so anticipating how the service would transform everything from customer service to entertainment to politics. Cory Booker was the Mayor of Newark at the time, and his revolutionary use of Twitter as a way for his community to reach out for help with downed trees or kittens stuck in trees was fascinating to watch. It brought joy. Little did we know how future politicians would use the service in the coming years… but I digress.

The @comcastcares account went viral and sparked a number of other services to open their own accounts for people like me who were valued customers but preferred a Twitter DM to submitting a support ticket on a terrible website, or (God Forbid) picking up the phone. It was a marketing play, but it brought joy from an otherwise joyless interaction when people are at their most frustrated. It’s also why every company uses carefully researched “hold music” and why some are better than others like Verizon’s terrible repeating 4/3 beat monstrosity.

During the pandemic, I’ve become fascinated by restaurant marketing. I’ve only worked with a handful of restaurants and restaurant groups as clients and the sector is admittedly not in my marketing wheelhouse.

However, watching local and national restaurants and chains adapt to new types of marketing technology and techniques during the pandemic has become a learning experience for me. I’ve downloaded dozen of restaurant and chain apps and had a few chats with various marketing teams.

A couple of large scale standouts have been McDonalds innovative use of their app to bring joy to an otherwise mundane human experience with promotions like a free item each day during the Holidays. Wendy’s has also been using marketing technology in a daring manner to build experience and interaction. For instance, their edgy Twitter account isn’t for everyone, but even snark can bring joy during a pandemic. Wendy’s is also using platforms such as Twitch to stream their team playing live games of Animal Crossing while giving away promo codes in the flowing chat. Again, it’s not for everyone and that’s the point.

Just like Comcast reached out to users with marketing technology that wasn’t “mainstream” or seemed silly in 2008 to do both outreach and perform a service, it’s important to bring joy and not just interruption.

So while our family scrambles to hook up internet hotspots and figure out how to work in new ways (yet again) this morning while our Spectrum service sorts out, think of ways that your organization can bring joy with marketing technology.

Don’t just send emails offering new services, asking for more donations, or updates about a new award you’ve won to your intended audience. Don’t dismiss Instagram Reels or TikTok or Twitch or Clubhouse or Reddit or even Twitter because you don’t think your audience is there or you don’t have the time to experiment. Stagnation is death. Stagnation doesn’t bring joy.

Joy will be a prime marketing technique in 2021. Embrace that and think outside the interruption.

Tuesday, November 17, 2020

Since I was in college (maybe before), I found the concept of pillows strange. So, I started sleeping without one. I’ve always primarily been a “stomach sleeper” (which is a benefit if I ever do contract Covid, I guess). My normal sleeping posture involves my head resting on my left arm face down with my right arm curled up so that my right hand is curled just below my chin.

I’m not sure why I have such an aversion to pillows. I’m not alone, evidently. King Henry VIII banned the use of soft pillows for anyone except pregnant women.

Maybe it’s that independent streak I have and my assurance that I shouldn’t have to rely on things like external pillows for comfort and sleeping posture if I can do it all on my own. Which seems to be a good metaphor for this time in our lives where we are all forced to reconsider what is important and what we rely on to make it through our days and nights. Whether that’s the camaraderie of a busy office space with our co-workers, or meals with friends, or opening night of a major movie in a crowded theater… our brains are undergoing cognitive loads that many of us aren’t realizing but definitely feeling the effects in our day-to-day walk through life.

But in times of change and disruption, the creative spark is made more available as our brains try to make sense of a new reality. Perhaps that what’s the pillow was supposed to prepare us for over the last 10,000 years or so that we’ve actively been using them as human beings. Learning to find comfort in the dark and mysterious time of night with all of its dragons and witches and spells while we give our brains time to defrag from a long day of processing being human.

Most of us aren’t spending our days gathering barley, millet, and emmer or stalking a herd of antelope hoping for a successful hunt to feed our families and appease our gods… but 2020 is weird. Give your brain time to rest and process at night whether you use a pillow or not. Dream up new avenues for your own creativity whether you’re looking for a business angle, a sermon message, or just a new hobby to replace Netflix binging.

What I’m Thinking About Today

At Tuesday’s hearing, Jack Dorsey, Twitter’s chief executive, said the company would no longer make policy exceptions for Mr. Trump after he leaves office in January. During Mr. Trump’s time as a world leader, Twitter allowed him to post content that violated its rules, though it began adding labels to some of the tweets starting in May to indicate that the posts were disputed or glorified violence.

“If an account suddenly is not a world leader anymore, that particular policy goes away,” Mr. Dorsey said.

Well this out to be interesting…

This thing works like an iPad. That’s the best way I can describe it succinctly. One illustration I have been using to describe what this will feel like to a user of current MacBooks is that of chronic pain. If you’ve ever dealt with ongoing pain from a condition or injury, and then had it be alleviated by medication, therapy or surgery, you know how the sudden relief feels. You’ve been carrying the load so long you didn’t know how heavy it was. That’s what moving to this M1 MacBook feels like after using other Macs.

Instagram users’ ability to search is getting an upgrade. Today, the company announced that English-speaking users in six countries, including the UK, US, Ireland, and Canada, will be able to search the platform using keywords. Before today, they could only search for hashtags or accounts. So, for example, if you previously wanted to find “healthy recipes,” you’d only be able to search for posts that tagged #healthyrecipes or accounts with variations on “healthy recipes” in their name or bio. Now, however, Instagram will let people search the keywords themselves, meaning posts that feature healthy recipes should surface, even if the specific tag is missing.

This is super helpful for content creators in specific niches and should help elevate quality posts that otherwise get buried in heavily trafficked hashtags.

Well that’s interesting.

To be updated throughout the day

A Week Without Twitter (or Facebook)

I made the decision last week to attempt what I previously thought was relatively undoable for my business and/or personal life and pull out of the Twitter stream and Facebook world, and Instagram performance art gallery. Some of that was due to this liturgical season of Lent and some of that was my constant need to try on new “thought technologies” that helps me explore more of this life.

After a week, I can say a few things that have struck me as personal revelations.

First, I am more focused and “get things done” work-wise in a more deliberate and intentional way. It’s not that I was skipping over things a year or a month ago, but the silence that comes from not having a constant TweetDeck tab open in my browser window (or on the large screen that was dedicated just to TweetDeck) has made a marked difference in my workflow as evidenced by my time sheets and my client ticketing system.

Second, I find myself reaching for my phone fewer times during the morning, day, and night. I would constantly be scanning Instagram or Twitter when I had a few spare moments or minutes during the course of a day. Now that I don’t have those time sinks, I find myself scanning Feedly for news or longer form articles or just doodling on paper for 30 seconds.

Third, I’m blogging here more. I feel more “creative” in general to be honest. Being away from the constant stream of short takes on the latest political scandal or presidential tweet or funny meme has made me recognize how much I’ve pushed down my own voice inside of my head (as much as it is an unreliable narrator sometimes!). But I feel like we’re picking back up the conversation after a long 12 years on Twitter and as a heavy user of all things social. I feel more creative and less anxious in general.

Most importantly, I have space to be more mindful about my place here. I already feel a change in my outlook on issues and things I need to give or pay attention to. I’ve found myself turning off notifications on my phone from Slack and Email (heaven forbid!) and even our ticket support system. Could I make do with a flip phone? Who knows. But that mindfulness and a better sense of presence does feel different than it has the last few years.

Coincidence is not causation, so we’ll see how this happens as I keep up with this thought technology of being mindfully and spiritually situated in specific places and times rather than floating through the matrix of performative attention.

The Next Social Network is Private Messaging

https://www.facebook.com/notes/mark-zuckerberg/a-privacy-focused-vision-for-social-networking/10156700570096634/

Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication. There are a number of reasons for this. Many people prefer the intimacy of communicating one-on-one or with just a few friends. People are more cautious of having a permanent record of what they’ve shared. And we all expect to be able to do things like payments privately and securely.

Not saying I called it, but I called it. Look to WeChat for how we’ll be doing “social networking” here in the US within the next 5 years.

Twitter completely flopped and missed the ball by not shipping a DM app.

NASCAR’s Social Media Leaderboard

Marketing and NASCAR are two of my longtime passions (lots of overlap on that Venn Diagram)… so I couldn’t resist sharing these stats.

Interesting to note that Danica retired from NASCAR after this year’s Daytona 500… that doesn’t say very good things about the health of the sport from a marketing perspective.

Kyle Busch led all drivers in engagements and total video views, with Danica Patrick coming in a close second. Busch and Patrick are both sit near the top in nearly every category.

Source: NASCAR’s Social Leaderboard: How the Top Drivers Stack Up | opendorse

“Everything that rises must converge”

Twitter, and social media in general, is a harsh lover. I’ve heard similar laments from other Twitter personalities and I think we’re reaching a tipping point…

“Translating the essence of who you are into a digestible product is a strange way to live, especially when you’re a young adult and your sense of self is in flux. It was never my main intention to peddle my personality for a living, but in the era of social media, the personal brand reigns supreme.”

Via First Twitter Gave Me Power. Then I Felt Hopeless by Eve Peyser on Vice